Radiodays Asia 2022 Keynote: Sound of the Future What is the Future of Sound? Preparing for the future, we will need to consider the role audio and sound plays in immersive experiences and spaces, and how audio and sound will evolve to play in the complex world of the media universe. As we move from Radio 1.0 to Audio 4.0, we need to think more strategically about audio and sound, and how they can offer consistent, recognizable sonic experiences that surprise and delight audiences, no matter when, where, or how they’re heard. Now more than ever, we need to approach sound from a design perspective, giving as much attention to the development of sonic identities. Most importantly, we need to consider how current trends, fads, and technology will or will not affect us. RADIODAYS ASIA - THE NEW RADIO, AUDIO & PODCAST CONFERENCE IN ASIA The 3rd Radiodays Asia will be held 6-7 September 2022! Radiodays Asia is a collaboration between Radiodays Europe, the world's largest and leading conference for radio, audio and podcast, and broadcasting partners in Asia and Australia. It will be a 2-day, 2-track event full of new ideas and progressive business trends, with additional specialised meetings on the third day. Why Radiodays Asia? Radiodays Asia is now the professional, international meeting point for the radio, audio and podcast industry in the Asia-Pacific. Its purpose is sharing and learning about international media trends, new technology, content development and business opportunities. Growing challenges are facing all media, from changing media consumption and the fast transformation of the media business. At the same time there is a worldwide rise in investment and usage of audio on new platforms, opening up a new golden age of audio. Radiodays Asia is the opportunity to be connected to the future of radio and podcast and make sure your media and business can act accordingly.

1. KEYNOTE: SOUND OF
THE FUTURE
Kenny Ong
Astro Radio. Rocketfuel Entertainment.
Astro Media Solutions
Radiodays Asia 2022

2. 2
The Audio Battlefield
https://chemistmedia.com/audio/

4. FUTURE OF SOUND: 1
From the Great Unbundling to Reinvention

5. 5
When Radio ruled the world
Pic: http://www.ochsenmeier.com/en/listening-to-english-on-the-internet/

6. 6
The Great Unbundling of Radio
The Great Unbundling of Radio BY EZRA EEMAN MARCH 21, 2021

7. 7
From Unbundling to Reinvention

8. FUTURE OF SOUND: 3
From Listenership to Attention

9. 9
Evan Shapiro 4. Audio 3. Social 2. Video 1. Gaming

10. 10
Video Landscape
Battle for Consumption, Attention and Revenues
Social Media Landscape:
MET Universe
Audio Landscape:

11. 11
the ever-expanding media
universe
Print | TV | Radio | Billboards
TV-Video | Audio | OOH | Digital | Print
TV-Video
Linear | Video | OTT | CTV | PAVOD | UAVOD | SVOD |
TVOD | BVOD | FAST | MVPD | vMVPD
Audio
FM-AM | DAB | DRM | HDR | SAOD | AAOD | Podcast |
Audiobook | IoVT | VoiceTech | SocA | UGA
OOH
SOOH | DOOH | MOOH | IYF | Cinema
Digital
Display | Text | Video | Social | Search | Commerce |
Gaming | Apps | Talents | IoT

12. 12
Attention: The What
Hold Time Understanding Recall

13. “Cow don’t drink
water cannot push
cow head down”

14. 14
Attention: 4-Wheels Model
Condition
Audience
Media
Creatives
Location
Content
Timing

15. FUTURE OF SOUND: 4
From Media to Audience

16. 16
Understanding Your Audience
The Product is Not the Product
Job To Be Done (JBTD)

17. 17
The battle for first-party audience

18. TARGETING
IDENTITY
&
ADDRESSABILITY

19. Demographics Income group Geography Home
Purchase behavior Interest Fandom
IDENTIFY & REACH YOUR AUDIENCE WITH ADDRESSABLE
ADVERTISING

20. FUTURE OF SOUND: 4
From Radio 1.0 to Audio 4.0

21. 21
Media Strategy
Content
≠
King

22. 22
Media Strategy
King
=
Platform + Content + IP
+ First-party Audience

23. 23
Media Strategy
Platform +
Content + IP +
First-party
Audience
King =
”The
Last
Mile”
=

24. 24
Radio 1.0 to Audio 4.0

25. 25
What To Look Out For…
§ Regulations
§ Brand Safety
§ AIML
§ Metaverse / Web3
§ UGC
§ TikTok & Roblox
§ AOTM
§ Vernacular /
Cultural
§ West vs China
§ Local Local Local

26. END NOTES
Good. Cheap. Fast.

28. 28
Radio DNA
Client
Partners
Audience
• Trust
• FUN, cheery
• Local & Hyper
Local
• Community
• Comfort
• Familiarity
• Companionship
• Non-intrusive
• Distribution
• Marketing
• Discovery
• Monetization
• Value-added services
• Fast & Furious
• Agile
• Reach
• Repeat
• Relevance
• Live & Two-way
• Data
• Smart Home, IoT

29. Thank You.
soft copy of slides:
https://www.slideshare.net/kennyong