This document summarizes a webinar about content management in industrial companies. It includes an agenda, introduction of Elematic as a global supplier of precast concrete production technologies, and discussions of content management and integrated marketing communication. Elematic provides machinery, production lines, and complete plants to customers in over 100 countries. The webinar covered defining content and messages for different stakeholders, delivering messages through various channels, and taking an integrated approach to marketing communication across markets, countries, and customer groups.
Webit Expo & Conferences is the biggest event for digital business and marketing in Central-Eastern Europe and the 5-th biggest in Europe with over 6000 visitors and more than 80 speakers.
IBM Lotus - Sociala medier och hur man kan skapa interna effektivitetsvinster...IBM Sverige
Tele2 har funnits på arenan för sociala medier sedan 2006 och idag är dessa kanaler några av de viktigaste när man kommunicerar med sina 29 miljoner kunder. Som en effekt av framgången med det sociala samspelet externt, tog man år 2009 beslut om att införa ett socialt intranät för att utnyttja erfarenheten också inom Tele2 organisationen. Under denna session kommer Tele2 att dela med sig av tidiga erfarenheter från intranät 2.0 och berätta mer om de interna effektivitetsvinsterna man förväntar sig.
Talare: Annika Kristensson, Presschef Tele2,
Lars Ola Nilsson, Tele2 och Emil Wessberg, Infoware
Denna presentation hölls på ett seminariepass för Lotus under IBM Software Day 2010.
The document discusses Enterprise 2.0 and portal solutions. It notes that four generations now work together with different work styles. Enterprise 2.0 integrates internal services with external Web 2.0 services like mashups. Portal solutions can aggregate applications, content and processes to create role-based workplaces and improve efficiency. Portal 2.0 provides a single solution for multiple user groups and can consolidate infrastructure while focusing on content and services.
Unconventional branding via Web 2.0 - Dieter Rappoldinma outlook 2009
This document summarizes a presentation on unconventional branding via Web 2.0 given in Vienna on October 1st, 2008. The presentation discusses how the active user and user opinions have become more influential than mainstream media and company broadcasting. It also addresses how search engines are the new gatekeepers and the importance of search engine optimization. Case studies on branding campaigns for Coca-Cola and Microsoft are presented to show how unconventional approaches using blogs and online conversations can help build brands.
This document is Marc-Oliver Gern's portfolio, which includes 3 sentences:
1) It summarizes his qualifications and contact information.
2) It provides examples of projects he worked on for various companies including creating websites, online shops, and virtual experiences for Philip Morris, T-Mobile, Germanwings, Olympus, Adidas, and Mercedes Benz.
3) The portfolio demonstrates additional work such as style guides, campaigns, and a digital guiding system for the Max-Planck Institute.
The document discusses IBM's strategy for creating smarter web experiences using social business and collaboration solutions. It highlights key areas of investment in content, social capabilities, analytics, mobile access, and integration. These solutions are aimed at optimizing the web experience for customers, employees, and partners through personalized and engaging interactions.
Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012Craig Rispin
This document provides information about Craig Rispin, a business futurist and innovation expert. It includes his website and contact email. The document encourages businesses to know emerging trends first, act on them first, and profit as a result.
Webit Expo & Conferences is the biggest event for digital business and marketing in Central-Eastern Europe and the 5-th biggest in Europe with over 6000 visitors and more than 80 speakers.
IBM Lotus - Sociala medier och hur man kan skapa interna effektivitetsvinster...IBM Sverige
Tele2 har funnits på arenan för sociala medier sedan 2006 och idag är dessa kanaler några av de viktigaste när man kommunicerar med sina 29 miljoner kunder. Som en effekt av framgången med det sociala samspelet externt, tog man år 2009 beslut om att införa ett socialt intranät för att utnyttja erfarenheten också inom Tele2 organisationen. Under denna session kommer Tele2 att dela med sig av tidiga erfarenheter från intranät 2.0 och berätta mer om de interna effektivitetsvinsterna man förväntar sig.
Talare: Annika Kristensson, Presschef Tele2,
Lars Ola Nilsson, Tele2 och Emil Wessberg, Infoware
Denna presentation hölls på ett seminariepass för Lotus under IBM Software Day 2010.
The document discusses Enterprise 2.0 and portal solutions. It notes that four generations now work together with different work styles. Enterprise 2.0 integrates internal services with external Web 2.0 services like mashups. Portal solutions can aggregate applications, content and processes to create role-based workplaces and improve efficiency. Portal 2.0 provides a single solution for multiple user groups and can consolidate infrastructure while focusing on content and services.
Unconventional branding via Web 2.0 - Dieter Rappoldinma outlook 2009
This document summarizes a presentation on unconventional branding via Web 2.0 given in Vienna on October 1st, 2008. The presentation discusses how the active user and user opinions have become more influential than mainstream media and company broadcasting. It also addresses how search engines are the new gatekeepers and the importance of search engine optimization. Case studies on branding campaigns for Coca-Cola and Microsoft are presented to show how unconventional approaches using blogs and online conversations can help build brands.
This document is Marc-Oliver Gern's portfolio, which includes 3 sentences:
1) It summarizes his qualifications and contact information.
2) It provides examples of projects he worked on for various companies including creating websites, online shops, and virtual experiences for Philip Morris, T-Mobile, Germanwings, Olympus, Adidas, and Mercedes Benz.
3) The portfolio demonstrates additional work such as style guides, campaigns, and a digital guiding system for the Max-Planck Institute.
The document discusses IBM's strategy for creating smarter web experiences using social business and collaboration solutions. It highlights key areas of investment in content, social capabilities, analytics, mobile access, and integration. These solutions are aimed at optimizing the web experience for customers, employees, and partners through personalized and engaging interactions.
Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012Craig Rispin
This document provides information about Craig Rispin, a business futurist and innovation expert. It includes his website and contact email. The document encourages businesses to know emerging trends first, act on them first, and profit as a result.
Precast implementation by Elematic FinlandShridhar Rao
Why should you choose Precast construction in place of traditional Cast-in-Situ system and how Elematic can hand hold in this journey adopting Precast Technology and construction
API & Custom Widgets coming in XCC next - Web Content and Custom App Extensio...TIMETOACT GROUP
There‘s an API for that..., built custom widgets, integrate applications into your Intranet with IBM Connections and XCC - Web Content and Custom App Extension for IBM Connections. See http://connections-apps.com/xcc for more information.
24 Ways to Enhance IBM Connections with XCC – Web Content & Custom Apps Exte...TIMETOACT GROUP
The document discusses ways that IBM Connections and XCC can be used to enhance internal communications and collaboration. XCC allows organizations to create a single point of truth on their intranet by publishing all content in one place. It enables internal communications teams to design comprehensive intranets, curate employee generated content, and engage with employees. XCC also makes it easy for business units, top managers, and community managers to create and maintain customized landing pages.
This document discusses the challenges of managing and delivering large volumes of global content across languages and channels. It highlights how advances in machine learning and translation technology are helping to overcome issues of scale, localization, and personalization. Integrated content and language solutions that combine translation, localization, content management and machine translation capabilities can help companies deliver relevant content more quickly on a global scale.
The document provides an overview of a lecture on technology marketing. It discusses how technology marketing is different due to characteristics of innovative technologies and different customer profiles. The content includes the key differences in marketing communications for technology, focusing on communication content, the technology decision process, and appropriate communication channels. Examples of how certain innovations diffuse faster than others are provided.
Connected content planning: customers, communications, organisationsLauren Pope
There are a lot of dots to connect when it comes to content. So many that it can feel a lot easier not to bother. But planning content in silos won't help you create an effective, scalable content programme. In this deck, I look at how connecting more - with your customers, in your communications, and in your organisation itself - is the key to creating content with real impact.
The document provides setup instructions for XCC Cloud, which extends IBM Connections Cloud. It includes:
1. Instructions for administrators to setup XCC Cloud, including choosing a Bluemix data center, registering XCC as an internal app, copying OAuth credentials, and entering a license key.
2. Directions for creating an intranet landing page and adding it to the IBM Connections navigation bar.
3. Information for users on granting access to the intranet when accessing for the first time.
4. Details on configuring mobile access and settings for XCC Cloud in the IBM Connections mobile app.
IBM Digital Workplace Hub with IBM Connections & TIMETOACT's XCC - Web Conten...TIMETOACT GROUP
This presentation is an overview of the problems of traditional intranets that use different platforms for communication, collaboration and applications and shows what an deeply integrated Intranet on the basis of IBM Connections & XCC - Web Content & Custom Apps Extension could look like.
Understanding Always On Content Marketingtomchapman
The document discusses the concept of "Always On" marketing strategies. Some key points:
1) An Always On strategy means being constantly present and engaged across various platforms through consistent, lightweight interactions and content releases, rather than one-off campaigns.
2) Rihanna's prolific single releases are used as an example of an Always On approach in the music industry.
3) For brands, an Always On foundation allows various campaigns and product launches to be built upon continual, ongoing engagement with audiences.
4) Nike's #makeitcount campaign is provided as a case study, using a constant stream of videos, ads, social media and events to engage audiences over a long period of time
This document provides an overview of new features, improvements, and bug fixes in XCC 12. Key highlights include:
1. Page templating allows pages to inherit elements like widgets, grids and styles from templates.
2. New widgets like ActivityStream, Files Explorer, My Quicklinks, and My Notes have been added.
3. Features for IBM Connections Cloud like iframe widgets and XCC for communities are now available.
4. Custom headers enable full responsive layout and integrated navigation for XCC and Connections.
This document provides an overview of the role concepts, administration features, page customization options, and widgets available in the XCC (eXtensible Content Components) extension for IBM Connections. It explains the different user roles in XCC including Admin, Content Master, and Reader. It also describes the admin dashboard, customizing page layouts and CSS, including widgets, navigation, access rights, and more. The document is a technical reference for configuring and using the various features within the XCC extension.
The Marketer's Dilemma in Today's Global Digital Era - Liesl Leary and Henry ...SDL
Huawei worked with SDL Marketing Solutions to improve their global marketing efforts across 14 countries. SDL provided on-site editors to synchronize regional content with global English content and optimize regional marketing activities. This resulted in a 20% increase in traffic and conversions in less than a year, with more unified branding and improved global efficiency. The success of this case study demonstrated the benefits of decoupling creative work from execution and industrializing global adaptation and delivery, enabled by technology, to provide localized insights, cultural adaptation, and personalization across markets.
Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...Social Media Schweiz
Die Social Media 2.5 Conference fand am 23. Mai 2012 im Technopark in Zürich statt. Die Präsentationen der einzelnen Referate sind auf Slideshare aufgeschalten. Sämtliche Referate sind als Videocast unter www.socialmediaschweiz.ch/html/sm25.html kostenlos verfügbar.
The document discusses trends in social media and how it can be used effectively at work. It notes the rapid growth of technology and data has led to information manageability becoming key. Social media like Twitter and blogs are still important for releases and media coverage, while an interactive web presence is newly important. It recommends a two-step approach using online engagement and in-person events like trade shows.
The document summarizes the E20 SUMMIT from 2012 and provides an overview of the planned structure for E20 SUMMIT 2013. It discusses key topics from the 2012 summit such as adoption approaches, the search for social business excellence, and understanding Enterprise 2.0 as an evolutionary process. It also previews potential topics for 2013 including challenges for HR in social business, designing social business infrastructure, and discussing models and principles for the future organization. The planned 2013 structure includes keynotes, tracks on project management, practice experiences, and models/principles, as well as workshops.
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.
Slides of the lecture "Web-based business models" taught by Eduardo Larrain at HEC, a French business school (Strategic Management Master) during 4 classes in February 2013
2014 class with updated slides is here : http://fr.slideshare.net/EduardoLarrain/201402-web-based-business-models-lecture
1. What’s the web?
2. What’s a business model?
3. Why study Internet-based business models?
4. What are the key elements of a business model?
• Value proposition and revenue streams
• Drill-down of key Entertainment markets: music, video games, book publishing
• Customer channels, customer relationships, key partners, activities, resources, cost structure
5. What are the business models of Internet heavyweights: Facebook, Google, Zynga, Linkedin, Groupon
6. What are the most promising business models among the world’s most valuable companies: Digital 100, Twitter
7. Conclusion and farewell
8. Appendix: group project and individual test
Precast implementation by Elematic FinlandShridhar Rao
Why should you choose Precast construction in place of traditional Cast-in-Situ system and how Elematic can hand hold in this journey adopting Precast Technology and construction
API & Custom Widgets coming in XCC next - Web Content and Custom App Extensio...TIMETOACT GROUP
There‘s an API for that..., built custom widgets, integrate applications into your Intranet with IBM Connections and XCC - Web Content and Custom App Extension for IBM Connections. See http://connections-apps.com/xcc for more information.
24 Ways to Enhance IBM Connections with XCC – Web Content & Custom Apps Exte...TIMETOACT GROUP
The document discusses ways that IBM Connections and XCC can be used to enhance internal communications and collaboration. XCC allows organizations to create a single point of truth on their intranet by publishing all content in one place. It enables internal communications teams to design comprehensive intranets, curate employee generated content, and engage with employees. XCC also makes it easy for business units, top managers, and community managers to create and maintain customized landing pages.
This document discusses the challenges of managing and delivering large volumes of global content across languages and channels. It highlights how advances in machine learning and translation technology are helping to overcome issues of scale, localization, and personalization. Integrated content and language solutions that combine translation, localization, content management and machine translation capabilities can help companies deliver relevant content more quickly on a global scale.
The document provides an overview of a lecture on technology marketing. It discusses how technology marketing is different due to characteristics of innovative technologies and different customer profiles. The content includes the key differences in marketing communications for technology, focusing on communication content, the technology decision process, and appropriate communication channels. Examples of how certain innovations diffuse faster than others are provided.
Connected content planning: customers, communications, organisationsLauren Pope
There are a lot of dots to connect when it comes to content. So many that it can feel a lot easier not to bother. But planning content in silos won't help you create an effective, scalable content programme. In this deck, I look at how connecting more - with your customers, in your communications, and in your organisation itself - is the key to creating content with real impact.
The document provides setup instructions for XCC Cloud, which extends IBM Connections Cloud. It includes:
1. Instructions for administrators to setup XCC Cloud, including choosing a Bluemix data center, registering XCC as an internal app, copying OAuth credentials, and entering a license key.
2. Directions for creating an intranet landing page and adding it to the IBM Connections navigation bar.
3. Information for users on granting access to the intranet when accessing for the first time.
4. Details on configuring mobile access and settings for XCC Cloud in the IBM Connections mobile app.
IBM Digital Workplace Hub with IBM Connections & TIMETOACT's XCC - Web Conten...TIMETOACT GROUP
This presentation is an overview of the problems of traditional intranets that use different platforms for communication, collaboration and applications and shows what an deeply integrated Intranet on the basis of IBM Connections & XCC - Web Content & Custom Apps Extension could look like.
Understanding Always On Content Marketingtomchapman
The document discusses the concept of "Always On" marketing strategies. Some key points:
1) An Always On strategy means being constantly present and engaged across various platforms through consistent, lightweight interactions and content releases, rather than one-off campaigns.
2) Rihanna's prolific single releases are used as an example of an Always On approach in the music industry.
3) For brands, an Always On foundation allows various campaigns and product launches to be built upon continual, ongoing engagement with audiences.
4) Nike's #makeitcount campaign is provided as a case study, using a constant stream of videos, ads, social media and events to engage audiences over a long period of time
This document provides an overview of new features, improvements, and bug fixes in XCC 12. Key highlights include:
1. Page templating allows pages to inherit elements like widgets, grids and styles from templates.
2. New widgets like ActivityStream, Files Explorer, My Quicklinks, and My Notes have been added.
3. Features for IBM Connections Cloud like iframe widgets and XCC for communities are now available.
4. Custom headers enable full responsive layout and integrated navigation for XCC and Connections.
This document provides an overview of the role concepts, administration features, page customization options, and widgets available in the XCC (eXtensible Content Components) extension for IBM Connections. It explains the different user roles in XCC including Admin, Content Master, and Reader. It also describes the admin dashboard, customizing page layouts and CSS, including widgets, navigation, access rights, and more. The document is a technical reference for configuring and using the various features within the XCC extension.
The Marketer's Dilemma in Today's Global Digital Era - Liesl Leary and Henry ...SDL
Huawei worked with SDL Marketing Solutions to improve their global marketing efforts across 14 countries. SDL provided on-site editors to synchronize regional content with global English content and optimize regional marketing activities. This resulted in a 20% increase in traffic and conversions in less than a year, with more unified branding and improved global efficiency. The success of this case study demonstrated the benefits of decoupling creative work from execution and industrializing global adaptation and delivery, enabled by technology, to provide localized insights, cultural adaptation, and personalization across markets.
Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...Social Media Schweiz
Die Social Media 2.5 Conference fand am 23. Mai 2012 im Technopark in Zürich statt. Die Präsentationen der einzelnen Referate sind auf Slideshare aufgeschalten. Sämtliche Referate sind als Videocast unter www.socialmediaschweiz.ch/html/sm25.html kostenlos verfügbar.
The document discusses trends in social media and how it can be used effectively at work. It notes the rapid growth of technology and data has led to information manageability becoming key. Social media like Twitter and blogs are still important for releases and media coverage, while an interactive web presence is newly important. It recommends a two-step approach using online engagement and in-person events like trade shows.
The document summarizes the E20 SUMMIT from 2012 and provides an overview of the planned structure for E20 SUMMIT 2013. It discusses key topics from the 2012 summit such as adoption approaches, the search for social business excellence, and understanding Enterprise 2.0 as an evolutionary process. It also previews potential topics for 2013 including challenges for HR in social business, designing social business infrastructure, and discussing models and principles for the future organization. The planned 2013 structure includes keynotes, tracks on project management, practice experiences, and models/principles, as well as workshops.
The document discusses how social media has become an important tool for businesses to engage with customers, employees, and other stakeholders. It provides examples of how companies like Blendtec and GTBank have used creative social media strategies to grow their brands and increase sales. The key lessons are that businesses need to have a clear social media strategy, integrate social and traditional marketing, engage authentically with customers online, and measure the results of their social media efforts.
Slides of the lecture "Web-based business models" taught by Eduardo Larrain at HEC, a French business school (Strategic Management Master) during 4 classes in February 2013
2014 class with updated slides is here : http://fr.slideshare.net/EduardoLarrain/201402-web-based-business-models-lecture
1. What’s the web?
2. What’s a business model?
3. Why study Internet-based business models?
4. What are the key elements of a business model?
• Value proposition and revenue streams
• Drill-down of key Entertainment markets: music, video games, book publishing
• Customer channels, customer relationships, key partners, activities, resources, cost structure
5. What are the business models of Internet heavyweights: Facebook, Google, Zynga, Linkedin, Groupon
6. What are the most promising business models among the world’s most valuable companies: Digital 100, Twitter
7. Conclusion and farewell
8. Appendix: group project and individual test
Getyoo bridges the gap between social networks and real-world connections. It uses a physical device called a Clickey and smart tags to allow users to exchange virtual contact information in the real world. This information can then be accessed on Getyoo's website, which aggregates social networks and provides community and analytics tools. The company aims to make networking at events more efficient and provide marketing benefits to advertisers.
Social Media as the new glue for integrated campaignsPeter M Dingle
The document discusses Intel's recognition and leadership in social media. It provides examples of Intel ranking highly in various studies and lists of top brands using social media. It also discusses Intel's social media strategy of starting grassroots and growing engagement over time through various initiatives. The document then outlines Intel's social media agenda, including discussing their strategy, recommended actions, and examples of results. It emphasizes empowering employees and following guidelines to engage on social media in a fun but brand-appropriate way.
Microsoft Bizspark Presentation - Digital Economy EventLee Stott
Presentation on Microsoft BizSpark for Nottingham University Digital Economy YES event for Biotech start-ups. visit www.bizspark.com for more details of BizSpark
Defines the concept of Sales 2.0 from the sales leader’s perspective, separates the reality from the hype, and provides recommendations on how to begin incorporating the best of these emerging tools and practices into your 2010 sales and marketing strategy.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Brian Bluff presented on the convergence of search marketing and social media. He discussed how search and social media have converged, with search traffic being steady and social traffic being more event driven. He provided best practices for using key social media platforms like Facebook, Google+, LinkedIn, Twitter, and YouTube for business purposes. He also discussed how to measure the ROI of various marketing initiatives and the importance of developing an ideal internet marketing program with clear vision, metrics, strategies, and actions.
The document discusses the concept of co-creation, which involves customers participating in the innovation process with companies. It provides examples of companies that are using co-creation, such as having internet users design their own car or involving consumers in Nokia's product development. The benefits of co-creation for marketers are discussed, such as gaining insights into what customers want. Co-creation can occur at different stages of innovation including idea generation, concept testing, implementation, market introduction, and evaluation. However, co-creation may not be suitable for all companies and risks must be considered.
This document discusses strategies for optimizing eCommerce websites for search engine optimization. It outlines the large opportunity in the global search engine market and steady growth of online sales. The key aspects discussed are optimizing product pages, such as including product names in titles, images, and URLs. Other tips include differentiating pages for different product colors and sizes, addressing local keywords, and diversifying content on product pages. The document also discusses mapping digital assets, social media strategies, optimizing site navigation and internal linking, and using web analytics.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
FounderBus Marketing presentation Cambridge 2nd Dec 2012Mihiri Bonney
This document summarizes key points from a marketing and PR workshop. It discusses how great brands think big in their messaging and product development, act as thought leaders who provide value beyond products through innovation. It provides tips on developing a great product, understanding the market and competitors, and having a clear marketing plan with goals, strategies and tactics. It also discusses the importance of messaging, focusing on the connected consumer, using influencers, creating a brand story and elevator pitch, and how PR can help with awareness, reputation and commercial goals.
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
Social interaction within the next decade will be radically altered by technology. Rapid innovation in social media and business will lead to a fully bi-directional and uncensored relationship between people through mass communication online. While this will stimulate economies and increase access to information, it also poses challenges and risks around issues of anonymity, control over personal data, trust, and information overload that will need to be addressed for technology to positively impact human relationships.
Content marketing is key to driving sales in business-to-business (B2B) environments. Industry research shows that blogs, webinars, white papers, and videos are among the most valuable content types for supporting B2B marketing objectives. Effective content processes consider compliance, brand messaging, search engine optimization (SEO), and audience segmentation from the early product development stages. Measurement of content marketing efforts and tying them to revenue impacts is also important.
Similar to Content management in marketing communication of industrial companies public (20)
Mobile technology in industrial selling and CRMDIMAR project
In DIMAR-project we have studied mobile technology in industrial selling and CRM use. In summer 2012 we conducted an online survey among big-scale industrial Finnish B2B companies. The data is still in analysis phase but, below you can find some early results based on descriptive statistics. Do not hesitate to comment, tweet and quote our findings! www.dimar.fi
The document summarizes the results of a survey of 90 sales personnel from three Finnish industrial firms regarding their perceptions of mobile customer relationship management (CRM). Key findings include:
1) The majority found mobile CRM to be useful and thought it could assist their work and increase productivity and output. However, around 20-25% disagreed with statements about mobile CRM's usefulness.
2) Attitudes toward adopting mobile CRM within the next 12 months were mostly positive, with around 65% viewing it positively and about 10% viewing it negatively.
3) Over half saw benefits of mobile devices and CRM for job performance and satisfaction, though less than half thought it would directly increase sales.
4
Web analytics and social media monitoringDIMAR project
The document discusses a study that investigated how industrial companies can use web analytics and social media monitoring to overcome challenges in measuring marketing communication. The study found that while these tools improved measurement of short-term outcomes, industrial companies still struggle to show the long-term financial value of marketing activities due to their operational environment with fewer customers and longer sales cycles. Specifically, web analytics could track website traffic and leads generated from campaigns but not their long-term impact, and social media monitoring provided limited help in overcoming long-term measurement challenges for industrial companies.
This document discusses how industrial B2B firms can combine digital marketing, social media, and crowdsourcing to facilitate innovation and value co-creation. It proposes a model where firms use social media to improve awareness of idea challenges and use crowdsourcing to solicit new ideas and solutions from customers and end users. While some large B2B firms have begun using social media for marketing, the document finds they have not fully utilized it for innovation or crowdsourcing from external groups due to concerns about purchasing processes, intellectual property, product complexity, and lack of resources. However, as social media use increases over time, especially among younger workers, the document suggests crowdsourcing potential for B2B firms will grow.
The corporate branding networks behind b2b smes revealing the actorsDIMAR project
The document identifies five external network actors (The 5 A's) involved in corporate branding for B2B SMEs:
1) Brand Advisors such as marketing consultants that are involved in brand management decisions.
2) Brand Associates such as suppliers that contribute to functional brand value through product/service performance.
3) Brand Advocates such as customers and partners that generate brand knowledge in markets.
4) Brand Authorities such as regulators and industry associations that govern branding decisions and the SME has some dependency.
5) Brand Assistants such as business colleagues that provide feedback and support to facilitate branding efforts.
Branding perspective to service business researchDIMAR project
1) The document discusses branding in the service sector and how branding has evolved from focusing on individual goods to focusing on stakeholders and experiences.
2) It explains that the growth of the service sector, increased competition, and shortening service lifecycles have drawn attention to the importance of branding for services.
3) Key characteristics of service branding are the importance of internal branding and employee branding, as well as branding through business networks that include customers, partners, and providers.
This document summarizes a research paper about how network actors participate in business-to-business (B2B) small- and medium-sized enterprise (SME) branding. It introduces traditional and contemporary views of branding and highlights how network actors are now seen as active constituents in brand value creation. The research gap and objective are presented, along with the qualitative research method used involving interviews. The findings introduce a model showing direct and indirect participation by network actors in a "branding pool" that influences SME branding. Theoretical contributions define and describe direct and indirect branding activities by network actors. Managerial implications encourage recognizing and building relationships with network actors to increase brand involvement, support, and loyalty. Limitations of the qualitative approach
The document summarizes a conference presentation on developing a framework for measuring the effectiveness of social media marketing communications. It reviews literature on social media marketing, metrics, and marketing performance measurement. Key points discussed include:
1) Social media enables more engagement and interaction between companies and customers
2) There is a need for new marketing performance metrics for social media given its interactive and collaborative nature
3) Effective social media metrics can be qualitative, quantitative, or financial in nature and should be tailored to a company's specific objectives and strategies.
Marketing communications 2012 / Aarne TöllinenDIMAR project
This document provides takeaways from a social media world forum from a B2B perspective. It summarizes that 2012 is the year companies will adopt social media and find real business benefits from external and internal social applications. It emphasizes integrating channels and messages, focusing on content creation like video, email, blogs, and keeping content short. It stresses thinking from the customer point of view, using call to actions, setting goals, and measuring revenue and conversions. Companies are encouraged to have a voice, tell a story, make a plan, and remember journalists finally get back to the basics of PR through social media interactions.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Astute Business Solutions | Oracle Cloud Partner |
Content management in marketing communication of industrial companies public
1. CONTENT MANAGEMENT IN
INDUSTRIAL COMPANIES
DIGITAL MARKETING IN INDUSTRIAL COMPANIES
DIMAR WEBINAR , APRIL 19, 2012
2. Agenda
• Elematic introduction
• Marketing Communication
• Content Management
• Integration
2 April 19, 2012 Dimar Webinar/Päivi Talonen
3. Elematic in a nutshell
• Founded: 1959
• Head quarters: Finland
• Personnel: 200
• Over 3500 deliveries worldwide
• Customers in over 100 countries on 5
continents
• Support and services guaranteed by local
service centers and partners
• Full responsibility for easy, flexible project
handling, time savings and synchronized
operation of all machines
• Widest range of technologies and
production lines in the industry
3 April 19, 2012 Dimar Webinar/Päivi Talonen
4. The only one-stop-supplier in the precast
concrete industry
• Delivering anything from a single Global market share
machine or production line to a
complete plant for any precast Hollow-core slab
product technology 60%
• World-leading technology, Elematic
Others
knowhow, process excellence and
software
• The most extensive customer All precast concrete
services in the market production
technologies 40%
Elematic
Others
4 April 19, 2012 Dimar Webinar/Päivi Talonen
5. At the forefront of Smart Evolution
The best industry and precasting knowhow from one address
• www.elematic.com
• Precast Academy – the industry’s
most advanced training concept
• Precast Fountain – one-stop-
website for all precasting needs
www.precastfountain.com
• Concrete Issues – magazine
focusing on current industry issues
www.concreteissues.com
5 April 19, 2012 Dimar Webinar/Päivi Talonen
7. Content
• What is content made of?
• Messages
- where do messages come from?
- made of text, pictures, sound
- formed into: videos, websites, brochures, speech, articles,….
• What should messages say?
- differences between stakeholders
- technical data vs. customer value creation
• How to build targeted messages?
- things to take into account
• How to deliver messages?
7 April 19, 2012 Dimar Webinar/Päivi Talonen
8. Content and Channels
Direct mail
Internet
Content media Magazine e-mail Web 1.0
Brochure Text internet
intranet
Sound
Video extranet
Picture Company
Article
Share
Advertisement
Strategies RSS Wiki
Second Life
Exhibition Brand Wikipedia
Twitter
Face-to-Face meeting Linked In Blog
Facebook Discussion forum
Reference visit WOM
You Tube, Flickr
F2F Social media,
Web 2.0
Talonen P., 2011
8 April 19, 2012 Dimar Webinar/Päivi Talonen
9. Challenges to meet
• Established vs Developing (emerging) markets
- producers vs building companies (with need to precast)
- full awareness vs no or little awareness of building with precast
and precast products
- variety of stakeholders - role of non-buying stakeholders
- needed information: technical/machinery vs. use of precast
- awareness of Seller company(and its offering) varies from excellent to almost nil.
• Low context vs. High context
- role of personal relationships and their building
- role of text
- role of images
- role of brand (=> trust, minimized risk….)
9 April 19, 2012 Dimar Webinar/Päivi Talonen
10. Who needs the content?
• Who is a stakeholder?
- Internal vs. external
- Customer ?
- Company vs. person?
- Complex decision making process
- Non-buying
• What about stakeholders?
10 April 19, 2012 Dimar Webinar/Päivi Talonen
11. INTEGRATION
11 April 19, 2012 Dimar Webinar/Päivi Talonen
12. Integrated Marketing Communication for
Content management
Themes from brand and communication strategy
Actions: brand + product portfolio + market area
Coordinated Messages I
n
Exhibitions Reference Articles t
SoMe e
Advertising
Marketing Materials g
Media
r
Training Programs
Websites Campaigns
a
t
i
Corporate image, Solutions, Machinery, Services, Software o
Sales Support Materials New Products (launching processes) n
Talonen, P., 2012
12 April 19, 2012 Dimar Webinar/Päivi Talonen
13. Integrated marketing communication for industrial (capital) goods
Stakeholders- Content- Channels- Results
Need to know IMC pillars Influencers
Strategies and Brand + communication programs
Who are
Integrated Marketing Communication, IMC
participating into Stakeholders
Who, needs
the decision Geography
making process?
Culture
IMC programs
What is the Content Market
What, messages
information Information
Familiarity
needed?
buyer view vs. seller view Age
Channels
How they prefer How, when
Position
to find/get the Information sources
information?
Results
What are the lead generation
purchase
Seller’s strategic customer value
targets? brand, image
What next? Talonen P, 2012
Time
13 April 19, 2012 Dimar Webinar/Päivi Talonen
14. INDUSTRIAL INTEGRATED MARKETING COMMUNICATION PROCESS
IMC
Developing Developing Developing Developing Process Established Established Established
Market Market Market Market Market Market Countries
Non-Buyers Buyers Countries Areas Areas Countries Buyers
Brand
Stakeholders
INTEGRATION, INTEGERATION, INTEGRATION, INTEGRATION, INTEGRATION
Content Management
Structural Country L Country A
Area1
Designers Country M Themes Area 1 Country B
+
(why) Country C
Architects Country N OLD,
OLD Area 2 Country E
Country O
+
Messages Country F
Machinery
Area 2
(what)
Media +
Country P Area 3
Country Q Activities
Authorities
(which, Area 3 Country G
things to Country H
Country R
Country S Area 4 do)
Institutes
Channels Area 4 Country I NEW,
Country T Area 5 (how) Country J Production
Organizations
NEW Country U Technology
Country V
Schedule
Area 6 Area 5
Opinion Country X (when) Country K
leaders +
Talonen, P. 2012
14 April 19, 2012 Dimar Webinar/Päivi Talonen
15. HOW ELEMATIC DID IT
15 April 19, 2012 Dimar Webinar/Päivi Talonen
16. For more information, please contact
paivi.talonen@elematic.com
or leave a message at
http://fi.linkedin.com/in/paivitalonen
16 April 19, 2012 Dimar Webinar/Päivi Talonen