SlideShare a Scribd company logo
Always On
02.11.2012
Breakfast Briefing
@tomchapman
Scenario
1.
IMAGE BY GRADUALREVOLUTION ON FLICKR.COM
Lightweight interactions is how our species have
developed relationships for the past tens of
thousands of years
Thanks to Paul Adams
Predominant marketing models
Source: Doug Levy, IMC2
IMAGE BY NICKI KNACKS ON FLICKR.COM
What Rihanna can teach
us about Always On
marketing
Thanks to @BruceDaisley
36 singles in 6 years
26 solo singles
10 as featured artist
Thanks to @BruceDaisley
Always On
Always there & discoverable, evolving in public
Thanks to @BruceDaisley
Campaign Approach
Madonna
First single released in
3 years
Single reached #37 in
UK charts
Thanks to @BruceDaisley
IMAGEBYJUNNINHOFLETRONFLICKR.COM
Always On isn’t the chosen strategy, it is the only strategy
Thanks to @BruceDaisley
With always on, we look to create
many small ideas (lightweight
interactions) that stitch together
to form one L-O-N-G idea
Gareth Kay
Always on IS a journey made up of valuable
communication content. Everything from campaign
messaging to deeper brand experiences.
IMAGEBYSHADYCAMONFLICKR.COM
Although specific short-term campaigns around
launching new products will exist, they will be built
upon an always on foundation. So brands need to
learn a new trick
PONBE
To reach the target
audience in an attempt
to achieve earned
media, each piece of
content can be
communicated across
different channels and
platforms using
PONBE.
Thanks to Made by Many and David Armano
The creative canvas for always on needs to be
flexible / agile – many small experiments over
larger bets
For every one big “stock” hit, you can
create many small “flow updates.
Stock Flow
& The short bursts and lightweight
interactions that make up social
media.
The big, beautiful assets a brand is
used to producing, primarily for
campaigns.
Thanks to Percolate
Cross-platform
Real-time marketing
Paid media TV ads Paid media print ads
Campaigns do not
need give away
everything in the
first 2 weeks.
We can keep
content back and
apply adaptive
cross-platform
storytelling
Nike+ adopt an Always On strategy
#makeitcount = storyworld
This is the ‘Just Do It’ for the social media age
Nike+ Always On
Launched 30th December
Nike+ Always On
Series of videos released every 2 days featuring
ambassadors across all major sports in each territory
1st January – 16th January
Nike+ Always On
In support of videos, print ads and billboards feature
#makeitcount
1st January – 16th January
Nike+ Always On
Instagram profile launched in conjunction with 13th
Witness
13th January
Nike+ Always On
Nike announces the Nike+ FuelBand with
‘Life is a Sport – Make It Count’
17th January
Nike+ Always On
Nike+ FuelBand launched globally for pre-order
19th January
Nike+ Always On
Press feature Nike+ on the 19th January not before
19th January
Nike+ Always On
Nike + Make It Count site becomes branded as
NikeFuel
19th January
Nike+ Always On
In store experiential – immortalise your own story as
a picture for Make it Count
20th January
Nike+ Always On
21th January
In a UK Premiere League first. Footballers wear
#makeitcount on their boots
Nike+ Always On
26th January
Retail - JD Sports dedicate a look book to
#makeitcount
Nike+ Always On
Physical installation at 1948 London for Make it
Count
28th January
Nike+ Always On
Nike+ Always On
Dec 31st – Now #makeitcount June 17th – Now #gameonworld
Always On storytelling example
Understanding Always On Content Marketing
Understanding Always On Content Marketing

More Related Content

What's hot

Tiktok Advertising Marketing Media Kit
Tiktok Advertising Marketing Media KitTiktok Advertising Marketing Media Kit
How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?
mKonnekt
 
Snapchat Marketing Management Presentation
Snapchat Marketing Management PresentationSnapchat Marketing Management Presentation
Snapchat Marketing Management Presentation
AdarshAgarwal48
 
M&M's® - M-BALL Activation
M&M's® - M-BALL ActivationM&M's® - M-BALL Activation
M&M's® - M-BALL Activation
ENGAGE BBDO
 
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...
Simplilearn
 
TikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for CreatorsTikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for Creators
Matt Navarra
 
Webinar: Disrupting Social Media One TikTok at a Time
Webinar: Disrupting Social Media One TikTok at a TimeWebinar: Disrupting Social Media One TikTok at a Time
Webinar: Disrupting Social Media One TikTok at a Time
Falcon.io
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdf
Luca Calderan
 
Video Marketing Plan Playbook
Video Marketing Plan PlaybookVideo Marketing Plan Playbook
Video Marketing Plan Playbook
Demand Metric
 
[eBook] First Journey To Be A Digital Marketer-Vokraf-LevelUp.pdf
[eBook] First Journey To Be A Digital Marketer-Vokraf-LevelUp.pdf[eBook] First Journey To Be A Digital Marketer-Vokraf-LevelUp.pdf
[eBook] First Journey To Be A Digital Marketer-Vokraf-LevelUp.pdf
VinaViani1
 
Are TikTok Ads Right for Your Business?
Are TikTok Ads Right for Your Business?Are TikTok Ads Right for Your Business?
Are TikTok Ads Right for Your Business?
Michael Paredrakos
 
The TikTok Masterclass Deck.pdf
The TikTok Masterclass Deck.pdfThe TikTok Masterclass Deck.pdf
The TikTok Masterclass Deck.pdf
Lama K Banna
 
Mistletoe Digital Marketing Agency
Mistletoe Digital Marketing AgencyMistletoe Digital Marketing Agency
Mistletoe Digital Marketing Agency
Latika Manaktala
 
Cost Per Hour: Using a Time-Based Currency for Digital Advertising
Cost Per Hour: Using a Time-Based Currency for Digital AdvertisingCost Per Hour: Using a Time-Based Currency for Digital Advertising
Cost Per Hour: Using a Time-Based Currency for Digital Advertising
Nikul Sanghvi
 
Instagram best practices 2019
Instagram best practices 2019Instagram best practices 2019
Instagram best practices 2019
The Orchard
 
Sosial Media Marketing S-1
Sosial Media Marketing S-1Sosial Media Marketing S-1
Sosial Media Marketing S-1
Net DiBi
 
Visual Content Marketing
Visual Content MarketingVisual Content Marketing
Visual Content Marketing
Redfish - Strategie di Comunicazione
 
B2B Social Media Palette
B2B Social Media PaletteB2B Social Media Palette
B2B Social Media Palette
Miikka Leinonen
 
Intro to Marketo Demo
Intro to Marketo DemoIntro to Marketo Demo
Intro to Marketo Demo
Marketo
 
Digitalia Arabia - Digital Marketing Agency
Digitalia Arabia - Digital Marketing AgencyDigitalia Arabia - Digital Marketing Agency
Digitalia Arabia - Digital Marketing Agency
Digitalia Arabia
 

What's hot (20)

Tiktok Advertising Marketing Media Kit
Tiktok Advertising Marketing Media KitTiktok Advertising Marketing Media Kit
Tiktok Advertising Marketing Media Kit
 
How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?
 
Snapchat Marketing Management Presentation
Snapchat Marketing Management PresentationSnapchat Marketing Management Presentation
Snapchat Marketing Management Presentation
 
M&M's® - M-BALL Activation
M&M's® - M-BALL ActivationM&M's® - M-BALL Activation
M&M's® - M-BALL Activation
 
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...
 
TikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for CreatorsTikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for Creators
 
Webinar: Disrupting Social Media One TikTok at a Time
Webinar: Disrupting Social Media One TikTok at a TimeWebinar: Disrupting Social Media One TikTok at a Time
Webinar: Disrupting Social Media One TikTok at a Time
 
Social Media Marketing.pdf
Social Media Marketing.pdfSocial Media Marketing.pdf
Social Media Marketing.pdf
 
Video Marketing Plan Playbook
Video Marketing Plan PlaybookVideo Marketing Plan Playbook
Video Marketing Plan Playbook
 
[eBook] First Journey To Be A Digital Marketer-Vokraf-LevelUp.pdf
[eBook] First Journey To Be A Digital Marketer-Vokraf-LevelUp.pdf[eBook] First Journey To Be A Digital Marketer-Vokraf-LevelUp.pdf
[eBook] First Journey To Be A Digital Marketer-Vokraf-LevelUp.pdf
 
Are TikTok Ads Right for Your Business?
Are TikTok Ads Right for Your Business?Are TikTok Ads Right for Your Business?
Are TikTok Ads Right for Your Business?
 
The TikTok Masterclass Deck.pdf
The TikTok Masterclass Deck.pdfThe TikTok Masterclass Deck.pdf
The TikTok Masterclass Deck.pdf
 
Mistletoe Digital Marketing Agency
Mistletoe Digital Marketing AgencyMistletoe Digital Marketing Agency
Mistletoe Digital Marketing Agency
 
Cost Per Hour: Using a Time-Based Currency for Digital Advertising
Cost Per Hour: Using a Time-Based Currency for Digital AdvertisingCost Per Hour: Using a Time-Based Currency for Digital Advertising
Cost Per Hour: Using a Time-Based Currency for Digital Advertising
 
Instagram best practices 2019
Instagram best practices 2019Instagram best practices 2019
Instagram best practices 2019
 
Sosial Media Marketing S-1
Sosial Media Marketing S-1Sosial Media Marketing S-1
Sosial Media Marketing S-1
 
Visual Content Marketing
Visual Content MarketingVisual Content Marketing
Visual Content Marketing
 
B2B Social Media Palette
B2B Social Media PaletteB2B Social Media Palette
B2B Social Media Palette
 
Intro to Marketo Demo
Intro to Marketo DemoIntro to Marketo Demo
Intro to Marketo Demo
 
Digitalia Arabia - Digital Marketing Agency
Digitalia Arabia - Digital Marketing AgencyDigitalia Arabia - Digital Marketing Agency
Digitalia Arabia - Digital Marketing Agency
 

Viewers also liked

Always-on Digital Marketing: 7 Things We've Learned by Zeus Jones
Always-on Digital Marketing: 7 Things We've Learned by Zeus JonesAlways-on Digital Marketing: 7 Things We've Learned by Zeus Jones
Always-on Digital Marketing: 7 Things We've Learned by Zeus Jones
Zeus Jones
 
Always on marketing
Always on marketingAlways on marketing
Always on marketing
Nexer Digital
 
The Importance of an Always-on Content Strategy in Higher Education
The Importance of an Always-on Content Strategy in Higher EducationThe Importance of an Always-on Content Strategy in Higher Education
The Importance of an Always-on Content Strategy in Higher Education
LinkedIn
 
CMO Event - Infor, Evolving the Customer Experience in an Always-on Marketing...
CMO Event - Infor, Evolving the Customer Experience in an Always-on Marketing...CMO Event - Infor, Evolving the Customer Experience in an Always-on Marketing...
CMO Event - Infor, Evolving the Customer Experience in an Always-on Marketing...
Global Business Intel
 
Always on: dal social web al social world - Michele Polico
Always on: dal social web al social world - Michele PolicoAlways on: dal social web al social world - Michele Polico
Always on: dal social web al social world - Michele Polico
Young Digital Lab
 
An introduction to multi channel content strategy
An introduction to multi channel content strategyAn introduction to multi channel content strategy
An introduction to multi channel content strategy
Simon Nash
 
beauty smm | grinishyn
beauty smm | grinishyn beauty smm | grinishyn
beauty smm | grinishyn
Vita Kravchuk
 
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
G3 Communications
 
Beyond Brands as Publishers: A Primer
Beyond Brands as Publishers: A PrimerBeyond Brands as Publishers: A Primer
Beyond Brands as Publishers: A Primer
Beyond
 
Learned media adprosumers
Learned media adprosumersLearned media adprosumers
Learned media adprosumers
Raquel Ayestarán
 
Presentacion Ome Trade Doubler 2010 Media
Presentacion Ome Trade Doubler 2010  MediaPresentacion Ome Trade Doubler 2010  Media
Presentacion Ome Trade Doubler 2010 Mediadelphinederache
 
Кейс продвижения салона красоты | Комплексный интернет-маркетинг
Кейс продвижения салона красоты | Комплексный интернет-маркетингКейс продвижения салона красоты | Комплексный интернет-маркетинг
Кейс продвижения салона красоты | Комплексный интернет-маркетинг
Webolution Digital Agency
 
SL/CE MAGAZINE - The Social Media Strategy
SL/CE MAGAZINE - The Social Media StrategySL/CE MAGAZINE - The Social Media Strategy
SL/CE MAGAZINE - The Social Media Strategy
Darrylin Lee
 
Продвижение салона красоты в Москве
Продвижение салона красоты в МосквеПродвижение салона красоты в Москве
Продвижение салона красоты в Москве
Webolution Digital Agency
 
Салонный маркетинг
Салонный маркетингСалонный маркетинг
Салонный маркетинг
Alla Milinewska (3K+)
 
Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...
Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...
Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...
Tushar A Amin
 
Nociones básicas sobre publicidad nativa
Nociones básicas sobre publicidad nativaNociones básicas sobre publicidad nativa
Nociones básicas sobre publicidad nativa
isanchezz
 
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
Brian Solis
 
LeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian SolisLeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian Solis
Brian Solis
 

Viewers also liked (20)

Always On Advertising
Always On AdvertisingAlways On Advertising
Always On Advertising
 
Always-on Digital Marketing: 7 Things We've Learned by Zeus Jones
Always-on Digital Marketing: 7 Things We've Learned by Zeus JonesAlways-on Digital Marketing: 7 Things We've Learned by Zeus Jones
Always-on Digital Marketing: 7 Things We've Learned by Zeus Jones
 
Always on marketing
Always on marketingAlways on marketing
Always on marketing
 
The Importance of an Always-on Content Strategy in Higher Education
The Importance of an Always-on Content Strategy in Higher EducationThe Importance of an Always-on Content Strategy in Higher Education
The Importance of an Always-on Content Strategy in Higher Education
 
CMO Event - Infor, Evolving the Customer Experience in an Always-on Marketing...
CMO Event - Infor, Evolving the Customer Experience in an Always-on Marketing...CMO Event - Infor, Evolving the Customer Experience in an Always-on Marketing...
CMO Event - Infor, Evolving the Customer Experience in an Always-on Marketing...
 
Always on: dal social web al social world - Michele Polico
Always on: dal social web al social world - Michele PolicoAlways on: dal social web al social world - Michele Polico
Always on: dal social web al social world - Michele Polico
 
An introduction to multi channel content strategy
An introduction to multi channel content strategyAn introduction to multi channel content strategy
An introduction to multi channel content strategy
 
beauty smm | grinishyn
beauty smm | grinishyn beauty smm | grinishyn
beauty smm | grinishyn
 
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
 
Beyond Brands as Publishers: A Primer
Beyond Brands as Publishers: A PrimerBeyond Brands as Publishers: A Primer
Beyond Brands as Publishers: A Primer
 
Learned media adprosumers
Learned media adprosumersLearned media adprosumers
Learned media adprosumers
 
Presentacion Ome Trade Doubler 2010 Media
Presentacion Ome Trade Doubler 2010  MediaPresentacion Ome Trade Doubler 2010  Media
Presentacion Ome Trade Doubler 2010 Media
 
Кейс продвижения салона красоты | Комплексный интернет-маркетинг
Кейс продвижения салона красоты | Комплексный интернет-маркетингКейс продвижения салона красоты | Комплексный интернет-маркетинг
Кейс продвижения салона красоты | Комплексный интернет-маркетинг
 
SL/CE MAGAZINE - The Social Media Strategy
SL/CE MAGAZINE - The Social Media StrategySL/CE MAGAZINE - The Social Media Strategy
SL/CE MAGAZINE - The Social Media Strategy
 
Продвижение салона красоты в Москве
Продвижение салона красоты в МосквеПродвижение салона красоты в Москве
Продвижение салона красоты в Москве
 
Салонный маркетинг
Салонный маркетингСалонный маркетинг
Салонный маркетинг
 
Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...
Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...
Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...
 
Nociones básicas sobre publicidad nativa
Nociones básicas sobre publicidad nativaNociones básicas sobre publicidad nativa
Nociones básicas sobre publicidad nativa
 
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
 
LeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian SolisLeWeb 2014: Disruption as an Ecosystem by Brian Solis
LeWeb 2014: Disruption as an Ecosystem by Brian Solis
 

Similar to Understanding Always On Content Marketing

Always On Breakfast Seminar 2nd November 2012
Always On Breakfast Seminar 2nd November 2012Always On Breakfast Seminar 2nd November 2012
Always On Breakfast Seminar 2nd November 2012
fivebyfive
 
signmesh snapshot - influencer marketing
signmesh snapshot - influencer marketingsignmesh snapshot - influencer marketing
signmesh snapshot - influencer marketing
signmesh
 
Whats nicole wearing analysis report
Whats nicole wearing analysis reportWhats nicole wearing analysis report
Whats nicole wearing analysis reportKatie Barnes
 
iris Annual 2014
iris Annual 2014 iris Annual 2014
iris Annual 2014
Iris
 
The Marksman - October 2017 Issue
The Marksman - October 2017 IssueThe Marksman - October 2017 Issue
The Marksman - October 2017 Issue
Interface - The Marketing Committee of KJ SIMSR
 
Simply Grow Media Kit
Simply Grow Media KitSimply Grow Media Kit
Simply Grow Media Kit
Nathan Kahle
 
BOBCM: Best of Branded Content Marketing 2015 D&AD Edition
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionBOBCM: Best of Branded Content Marketing 2015 D&AD Edition
BOBCM: Best of Branded Content Marketing 2015 D&AD Edition
Justin Kirby
 
FINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDFFINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDFLarissa May
 
Custom Made Media - What Next May 2010
Custom Made Media - What Next May 2010Custom Made Media - What Next May 2010
Custom Made Media - What Next May 2010BCM Group
 
Portfolio Tarun Satwani
Portfolio Tarun SatwaniPortfolio Tarun Satwani
Portfolio Tarun SatwaniTarun Satwani
 
House of Instagram | Reels School.pdf
House of Instagram | Reels School.pdfHouse of Instagram | Reels School.pdf
House of Instagram | Reels School.pdf
Paul268494
 
Business Success Stories in Social Media
Business Success Stories in Social MediaBusiness Success Stories in Social Media
Business Success Stories in Social MediaJuho Koski
 
Business Success Stories in Social Media
Business Success Stories in Social MediaBusiness Success Stories in Social Media
Business Success Stories in Social MediaJuho Koski
 
Markigence - Case Studies
Markigence - Case StudiesMarkigence - Case Studies
Markigence - Case StudiesKamlesh Jha
 
Markigence Communications | Case Studies
Markigence Communications | Case StudiesMarkigence Communications | Case Studies
Markigence Communications | Case Studies
markigencecommunications
 
Visual Content Marketing 2017 - Strategies and Storytelling
Visual Content Marketing 2017 - Strategies and StorytellingVisual Content Marketing 2017 - Strategies and Storytelling
Visual Content Marketing 2017 - Strategies and Storytelling
Oren Todoros
 
D vi o Digital Credentials
D vi o Digital CredentialsD vi o Digital Credentials
D vi o Digital Credentials
Julia Dutta
 

Similar to Understanding Always On Content Marketing (20)

Always On Breakfast Seminar 2nd November 2012
Always On Breakfast Seminar 2nd November 2012Always On Breakfast Seminar 2nd November 2012
Always On Breakfast Seminar 2nd November 2012
 
ANT CREDS
ANT CREDSANT CREDS
ANT CREDS
 
signmesh snapshot - influencer marketing
signmesh snapshot - influencer marketingsignmesh snapshot - influencer marketing
signmesh snapshot - influencer marketing
 
Whats nicole wearing analysis report
Whats nicole wearing analysis reportWhats nicole wearing analysis report
Whats nicole wearing analysis report
 
iris Annual 2014
iris Annual 2014 iris Annual 2014
iris Annual 2014
 
The Marksman - October 2017 Issue
The Marksman - October 2017 IssueThe Marksman - October 2017 Issue
The Marksman - October 2017 Issue
 
Simply Grow Media Kit
Simply Grow Media KitSimply Grow Media Kit
Simply Grow Media Kit
 
BOBCM: Best of Branded Content Marketing 2015 D&AD Edition
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionBOBCM: Best of Branded Content Marketing 2015 D&AD Edition
BOBCM: Best of Branded Content Marketing 2015 D&AD Edition
 
FINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDFFINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDF
 
Custom Made Media - What Next May 2010
Custom Made Media - What Next May 2010Custom Made Media - What Next May 2010
Custom Made Media - What Next May 2010
 
Portfolio Tarun Satwani
Portfolio Tarun SatwaniPortfolio Tarun Satwani
Portfolio Tarun Satwani
 
House of Instagram | Reels School.pdf
House of Instagram | Reels School.pdfHouse of Instagram | Reels School.pdf
House of Instagram | Reels School.pdf
 
Business Success Stories in Social Media
Business Success Stories in Social MediaBusiness Success Stories in Social Media
Business Success Stories in Social Media
 
Business Success Stories in Social Media
Business Success Stories in Social MediaBusiness Success Stories in Social Media
Business Success Stories in Social Media
 
Markigence - Case Studies
Markigence - Case StudiesMarkigence - Case Studies
Markigence - Case Studies
 
Case studies
Case studiesCase studies
Case studies
 
Markigence Communications | Case Studies
Markigence Communications | Case StudiesMarkigence Communications | Case Studies
Markigence Communications | Case Studies
 
Visual Content Marketing 2017 - Strategies and Storytelling
Visual Content Marketing 2017 - Strategies and StorytellingVisual Content Marketing 2017 - Strategies and Storytelling
Visual Content Marketing 2017 - Strategies and Storytelling
 
D vi o Digital Credentials
D vi o Digital CredentialsD vi o Digital Credentials
D vi o Digital Credentials
 
Social Media Marketing Master Class - Olivia McIver, Soda Digital
Social Media Marketing Master Class - Olivia McIver, Soda DigitalSocial Media Marketing Master Class - Olivia McIver, Soda Digital
Social Media Marketing Master Class - Olivia McIver, Soda Digital
 

More from tomchapman

Exploring The Future of TV 2012
Exploring The Future of TV 2012Exploring The Future of TV 2012
Exploring The Future of TV 2012
tomchapman
 
Building an agency fit for the multi-screen world 2012
Building an agency fit for the multi-screen world 2012Building an agency fit for the multi-screen world 2012
Building an agency fit for the multi-screen world 2012
tomchapman
 
The Visual Content Explosion 2013
The Visual Content Explosion 2013The Visual Content Explosion 2013
The Visual Content Explosion 2013
tomchapman
 
Interactive Technology & Marketing In 2012
Interactive Technology & Marketing In 2012Interactive Technology & Marketing In 2012
Interactive Technology & Marketing In 2012
tomchapman
 
Converged Media Explained
Converged Media ExplainedConverged Media Explained
Converged Media Explained
tomchapman
 
Nike+ Marketing Communications Strategy 2012
Nike+ Marketing Communications Strategy 2012Nike+ Marketing Communications Strategy 2012
Nike+ Marketing Communications Strategy 2012
tomchapman
 
Social Brands 100 2013
Social Brands 100 2013Social Brands 100 2013
Social Brands 100 2013
tomchapman
 
Building An FMCG Social Brand 2012
Building An FMCG Social Brand 2012Building An FMCG Social Brand 2012
Building An FMCG Social Brand 2012
tomchapman
 
Building A Gaming Social Brand 2012
Building A Gaming Social Brand 2012Building A Gaming Social Brand 2012
Building A Gaming Social Brand 2012
tomchapman
 
Building A Retail Social Brand 2012
Building A Retail Social Brand 2012Building A Retail Social Brand 2012
Building A Retail Social Brand 2012
tomchapman
 
Building A Travel Social Brand 2012
Building A Travel Social Brand 2012Building A Travel Social Brand 2012
Building A Travel Social Brand 2012
tomchapman
 
UK Social Network Marketing Report 2008
UK Social Network Marketing Report 2008UK Social Network Marketing Report 2008
UK Social Network Marketing Report 2008
tomchapman
 
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brandsSocial network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
tomchapman
 

More from tomchapman (13)

Exploring The Future of TV 2012
Exploring The Future of TV 2012Exploring The Future of TV 2012
Exploring The Future of TV 2012
 
Building an agency fit for the multi-screen world 2012
Building an agency fit for the multi-screen world 2012Building an agency fit for the multi-screen world 2012
Building an agency fit for the multi-screen world 2012
 
The Visual Content Explosion 2013
The Visual Content Explosion 2013The Visual Content Explosion 2013
The Visual Content Explosion 2013
 
Interactive Technology & Marketing In 2012
Interactive Technology & Marketing In 2012Interactive Technology & Marketing In 2012
Interactive Technology & Marketing In 2012
 
Converged Media Explained
Converged Media ExplainedConverged Media Explained
Converged Media Explained
 
Nike+ Marketing Communications Strategy 2012
Nike+ Marketing Communications Strategy 2012Nike+ Marketing Communications Strategy 2012
Nike+ Marketing Communications Strategy 2012
 
Social Brands 100 2013
Social Brands 100 2013Social Brands 100 2013
Social Brands 100 2013
 
Building An FMCG Social Brand 2012
Building An FMCG Social Brand 2012Building An FMCG Social Brand 2012
Building An FMCG Social Brand 2012
 
Building A Gaming Social Brand 2012
Building A Gaming Social Brand 2012Building A Gaming Social Brand 2012
Building A Gaming Social Brand 2012
 
Building A Retail Social Brand 2012
Building A Retail Social Brand 2012Building A Retail Social Brand 2012
Building A Retail Social Brand 2012
 
Building A Travel Social Brand 2012
Building A Travel Social Brand 2012Building A Travel Social Brand 2012
Building A Travel Social Brand 2012
 
UK Social Network Marketing Report 2008
UK Social Network Marketing Report 2008UK Social Network Marketing Report 2008
UK Social Network Marketing Report 2008
 
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brandsSocial network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
 

Recently uploaded

Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
smmpanel567
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
Cut-the-SaaS
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
Andy Lambert
 

Recently uploaded (20)

Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 

Understanding Always On Content Marketing