1. Trending Social Media:
an Example at Work
Andrew Zolnai
Copyright © 2010 Interactive Net Mapping Ltd
All content is confidential to Interactive Net Mapping Ltd and should not be reproduced without written permission
www.oilelefant.com

2. Revolution
• Rapid growth of media
Tear down
• Technology devices this wall
• Data explosion
• Manageability becomes key
• Information relevance
– Context
– Content
– User needs

3. Evolution
Tim O’Reilly Web 2.0 www.oilelefant.com
Embrace open standards EPSG, OGC, and PPDM petroleum
standards
Make it simple Web front end to access entire
workflows
Design for cooperation Web links to intranet and extranets
Learn from users v.2 extend into document
management
Lower the barrier to experimentation Technology kept under the hood
Make it a culture of measurement This presentation
Open the doors to partners Two business partners to start

4. Let’s link -
Interactive Web 3.0
Twitter
Blog Web
Dynamic Web 2.0 Static Web 1.0

5. - communities -
Associations
Standards
Adverts
Partners
Consulting
Support
Sales
Sale
Product
Sales
S
Software
s

6. - and processes -
Basin
Field
Play
Permit
Drilling
Discovery
Production
Sale
Sale
Sales
S
Software
s

7. - to integrate the GeoWeb
Intersection and Union
People Intel-
ligence
Pro- Tech- Loca-
Data
cess nology tion

8. In the short term -

9. - the long term -

10. - across themes -

11. - and across media

12. Web
Twitter
Slideshare
Jan-09
Aug-10
Jan-10
Oct-10

13. Social media at work
• Still important
– Releases
– Media coverage
• Newly important
– Blogs
– Interactive web
• Two-step approach
– On-line
– Trade shows

14. Thank You
Andrew Zolnai
Sales & Marketing Director
sales@interactnetmap.com
Interactive Net Mapping Ltd.
PO Box 469
Exeter
EX1 9AS
United Kingdom
Tel: +44(0)1392 495 600
Fax: +44(0)1392 495 695
www.oilelefant.com