The document discusses two main types of content: onsite and offsite, detailing various forms of onsite content such as blog posts, videos, and infographics, emphasizing the importance of keyword research for content creation. It highlights tools for keyword research and stresses the relevance of addressing common user questions, especially as voice search becomes more prevalent. Additionally, it advises on posting frequency, diverse content formats, and the value of case studies and testimonials to build trust with potential customers.

7. Types of Content
There are two main types of content:
Onsite Offsite

8. Types of Onsite Content
Onsite
Content
Blog posts
Web page
content
Videos
Sales pages
Pictures,
infographics,
& animated
GIFs
News articles
Brochures,
tips sheets,
fact sheets, &
product FAQs

9. It’s all about the keywords…
• No matter what type of onsite content that you are creating – the most
important factor to take into consideration is KEYWORDS!
• By undertaking keyword research you take out the guess work. Identify
keywords and phrases that people are actually searching for and write
content around this topic.
• There is no point putting a lot of time and effort into a great piece of
content if no one is bothered…

10. Tools for keyword research
There are many tools that you can use for keyword research:
Google’s Keyword Planner

11. Tools for keyword research
Answer the public

12. Tools for keyword research
Übersuggest

13. FAQs create great content
• Most search engine users will ask a question, rather than just typing in
a keyword.
• This is especially the case with people who use voice search or built in
“intelligent assistants” such as Apple’s Siri.
• Inspiration for FAQ can come for many sources including keyword
research tools (explored earlier), Google’s suggested search or simply
noting down common questions that customers ask you.

14. Google Alerts
• Use ‘Google Alerts’ to get updates about news that is trending in your
industry.
• This is a great way to show your expertise on a certain area and to
show that you are ‘with the times’.

15. Regularity of posting
• How regularly should I post content?
• This all depends on your industry and how often you have something
news-worthy to share.
• Golden role – never post anything for posting sake! Whenever you are
writing content it should have a purpose.
• Just make sure you are posting regularly and not once in a blue moon!
• Successful content is either funny, shocking or interesting.

16. Videos & Infographics
• Whilst writing blogs is always going to be a fundamental in content
creation, it is also a good idea to come up with different forms of
content to engage your audience.
• Content that include videos, images and infographics will always work
well because 65% of people are visual learners. They are more likely
going to remember your content if you include these!

17. Case studies & testimonials
• People are more likely going to trust a company and buy
their products and services if they can read case
studies, reviews, feedback or testimonials written by
previous customers and clients.
• Dedicate a page on your website where people can
read just how great you are! You could even include
videos!