The document describes a series of sessions for start-ups on marketing and advertising tools. It will include 5 sessions over June and July on topics like creating a brand model, getting traffic, content creation, and data analysis tools. It also provides information on various free and paid tools for analyzing market categories, competitors, consumers, websites, and social media. Key tools highlighted include Admetricks, Statista, SimilarWeb, Ahrefs, Google Consumer Surveys, and Moz.

1. THE HOTTEST
TOOLS FOR
START-UPS.
Advertising &
Marketing Tribe
EVERY SECOND TUESDAY
2.30PM, CMI
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

2. A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – CREATIVITY & CONTENT CREATION
5. SESSION – JULY 23 – HOTTEST DATA ANALYSIS TOOLS
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane
&
Rob
David
Liane
&
Rob
Rob
Felipe,
Pedro,
Liane
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
An overview of the hottest data analysis tools for start ups to measure your
category, competitive environment, consumer & company. Discussion.
Presentation about the essential parts of a Communication Strategy.
After: Sparring on existing strategies from attending Start-ups.
START-UP CHILE ADVERTISING & MARKETING TRIBE
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

3. LAGIAR.COM
Generation 6
ADMETRICKS.COM
Generation 5 & Demo Day Winner
MEWE.CO
Generation 6
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
PEDRO VILLALOBOS
FELIPE DEL SOL
LIANE SIEBENHAAR

4. DATA ANALYSIS WILL
SHAPE YOUR
PRODUCT AND YOUR
PITCH.
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

5. SOME OF OUR
FAVOURITE TOOLS:
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

6. 1. CATEGORY
2. COMPETITIVE
3. CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

7. 1. CATEGORY
2. COMPETITIVE
3. CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

8. STATISTA.COM | FREEMIUM – $49/M | QUANTITATIVE STUDIES
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

9. BCGPERSPECTIVES.COM | FREE | INDUSTRY STUDIES
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

10. PEWINTERNET.COM | FREE | MARKET STUDIES FROM THE USA
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

11. EMARKETER.COM | PARTLY FREE | MARKET STUDIES
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

12. 1. CATEGORY
2. COMPETITIVE
3. CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

13. ADMETRICKS.COM | FREEMIUM – $99/M | COMPARE ONLINE ADS IN LATAM
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
WE
HAVE
A
SPECIAL
OFFER.
CONTACT:
felipe@admetricks.com

14. SIMILARWEB.COM | FREEMIUM – $199/M | WEBSITE ANALYTICS
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

15. OPENSITEEXPLORER.ORG | FREEMIUM | LINK CHECKER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

16. AHREFS.COM | FREEMIUM – 79$ | BACKLINK CHECKER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

17. 1. CATEGORY
2. COMPETITIVE
3. CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

18. CONSUMERBAROMETER.COM | FREE | CUSTOMER RESEARCH TO PURCHASE
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

19. GOOGLE CUSTOMER JOURNEY | FREE | CUSTOMER JOURNEY TO ONLINE PURCHASE
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

20. SOCIALMENTION.COM | FREE | SOCIAL MEDIA SEARCH ANALYSIS
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE

21. GOOGLE CONSUMER SURVEY | FROM $150 | CONSUMER RESEARCH
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
REWARDLI:
75$

22. MOZ.COM | FREEMIUM | SEO, COMPETITIVE
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
REWARDLI:
3m
free

23. Q&A
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE