SlideShare a Scribd company logo
THE HOTTEST
TOOLS FOR 
START-UPS.
Advertising &
Marketing Tribe


EVERY SECOND TUESDAY
2.30PM, CMI
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL 
2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC
3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY
4. SESSION – JUNE 25 – CREATIVITY & CONTENT CREATION
5. SESSION – JULY 23 – HOTTEST DATA ANALYSIS TOOLS
Tuesdays, 2.30-3.30, CMI, Santiago Auditorium
TIME AND MEETING POINT
Liane	
  &	
  Rob	
  
David	
  
Liane	
  &	
  Rob	
  
Rob	
  
Felipe,	
  Pedro,	
  Liane	
  
Speaker/Moderator
A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to
get traffic and customers. After: Idea session & sparring with attending Start-ups.
Why Creativity is important, Examples for creative content, How to get
creative content done yourself or by others.
An overview of the hottest data analysis tools for start ups to measure your
category, competitive environment, consumer & company. Discussion.
Presentation about the essential parts of a Communication Strategy. 
After: Sparring on existing strategies from attending Start-ups.
START-UP CHILE ADVERTISING & MARKETING TRIBE 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
LAGIAR.COM
Generation 6
ADMETRICKS.COM
Generation 5 & Demo Day Winner

MEWE.CO
Generation 6
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
PEDRO VILLALOBOS
 FELIPE DEL SOL
 LIANE SIEBENHAAR
DATA ANALYSIS WILL
SHAPE YOUR
PRODUCT AND YOUR
PITCH.
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
SOME OF OUR
FAVOURITE TOOLS:
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
1.  CATEGORY
2.  COMPETITIVE
3.  CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
1.  CATEGORY
2.  COMPETITIVE
3.  CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
STATISTA.COM | FREEMIUM – $49/M | QUANTITATIVE STUDIES
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
BCGPERSPECTIVES.COM | FREE | INDUSTRY STUDIES 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
PEWINTERNET.COM | FREE | MARKET STUDIES FROM THE USA 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
EMARKETER.COM | PARTLY FREE | MARKET STUDIES
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
1.  CATEGORY
2.  COMPETITIVE
3.  CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
ADMETRICKS.COM | FREEMIUM – $99/M | COMPARE ONLINE ADS IN LATAM 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
WE	
  HAVE	
  A	
  SPECIAL	
  
OFFER.	
  CONTACT:	
  
felipe@admetricks.com
SIMILARWEB.COM | FREEMIUM – $199/M | WEBSITE ANALYTICS
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
OPENSITEEXPLORER.ORG | FREEMIUM | LINK CHECKER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
AHREFS.COM | FREEMIUM – 79$ | BACKLINK CHECKER 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
1.  CATEGORY
2.  COMPETITIVE
3.  CONSUMER
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
CONSUMERBAROMETER.COM | FREE | CUSTOMER RESEARCH TO PURCHASE 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
GOOGLE CUSTOMER JOURNEY | FREE | CUSTOMER JOURNEY TO ONLINE PURCHASE 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
SOCIALMENTION.COM | FREE | SOCIAL MEDIA SEARCH ANALYSIS 
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
GOOGLE CONSUMER SURVEY | FROM $150 | CONSUMER RESEARCH
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
REWARDLI:	
  	
  
75$	
  
MOZ.COM | FREEMIUM | SEO, COMPETITIVE
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
REWARDLI:	
  	
  
3m	
  
free	
  
Q&A
FELIPE DEL SOL, PEDRO VILLALOBOS & LIANE SIEBENHAAR AT START-UP CHILE
The hottest analysis tools for startups

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