10 words to live by - (if you're a marketer)

•

1 like•154 views

I've just delivered this talk for the first time for the Business Society at the University of Derby. Ten Words that marketers should live by.

Marketing

As one of the integral parts of the What If Technique™, Mona Patel, Founder/CEO of Motivate Design, will ask you to reflect on and question your behaviors and attitudes when it comes to ideating and thinking in a creative space. Do you hesitate to strive for the impossible? Is that hesitation rooted in fact or belief? Are you just creating excuses? Mona will walk you through the six Excuse Personas that are preventing you from getting what you really want in not only your personal life but in business and beyond. She will cover how we all have personality barriers and that each can be overcome through self-reflection and a commitment to action. Expect to leave the session with a sense of self-realization that will motivate you to embrace the white space and start training your creativity muscle.

TablasTomas Herrera Passos

SociologyExchange.co.uk Shared Resourcesociologyexchange.co.uk

Numbers 1 to 20

Pilar Pamblanco

Numbers 21 to 100

Pilar Pamblanco

Darly tatiana moreno 9tatIaaNiithaa

Sopa de letras

zulmaix15

Good Question

Tim Elliott

5 QUESTIONS FOR MARKETING EFFECTIVENESS

Tim Elliott

Creative leadership

Tim Elliott

Marketing Planning Lecture

Tim Elliott

What's hot

Guia n 10edna_cueca

Tp4 salazar raya

salazarvaleria

Trabajo practico 4

agusraya

Sopa de letrasaulavirtualpuno

TLWSFYC

Crucigramajuansrgjg

Finext Financial Services - TiasNimbas students are changing the game

Finext Customer Value

Prilog 1 - IBM osmosmjerka

Pogled kroz prozor

Guia 10alejandra3118031222

Guia 10Jhojana Carrillo

Mona Patel, "Excuses, Excuses, Excuse Personas"

WebVisions

TablasTomas Herrera Passos

SociologyExchange.co.uk Shared Resourcesociologyexchange.co.uk

Numbers 1 to 20

Pilar Pamblanco

Numbers 21 to 100

Pilar Pamblanco

Darly tatiana moreno 9tatIaaNiithaa

Sopa de letras

zulmaix15

What's hot (18)

Guia n 10

Tp4 salazar raya

Trabajo practico 4

Sopa de letras

TLW

Crucigrama

Finext Financial Services - TiasNimbas students are changing the game

Prilog 1 - IBM osmosmjerka

Guia 10

Mona Patel, "Excuses, Excuses, Excuse Personas"

Tablas

SociologyExchange.co.uk Shared Resource

Numbers 1 to 20

Numbers 21 to 100

Darly tatiana moreno 9

Sopa de letras

More from Tim Elliott

Good Question

Tim Elliott

5 QUESTIONS FOR MARKETING EFFECTIVENESS

Tim Elliott

Creative leadership

Tim Elliott

Marketing Planning Lecture

Tim Elliott

Creativity in Entreprenuership

Tim Elliott

Brave creative leadership workshop

Tim Elliott

#DisruptHRNotts - Businesses,Cities & Ecosystems

Tim Elliott

What is customer journey design?

Tim Elliott

The 5 P's - Talk Deck

Tim Elliott

The Customer Architecture Model

Tim Elliott

The FYI Customer Architecture Model is a framework created from 2 decades of marketing strategy development and customer journey design. This simple five-stage framework is what you actually need for today's marketplace when you think you need a marketing strategy. The CAM can help you create a customer-centred marketing strategy, grow your business, create remarkable customer experiences, launch a startup, find new marketplaces for existing products and services, develop new products and services for existing market places. For more information on how CAM could help your business please contact tim@foryourinnovation.co.uk

FYI 100 Business Growth Ecosystem

Tim Elliott

Businesses are like cities. Both a human centered ecosytems Both are judged 'successful' by economic growth. FYI 100 is a framework that will help you create an ecosystem for your business that not only that facilitates and encourages growth but helps create remarkable customer experiences. For more information on how to use this model and the canvases within it please contact tim@foryourinnovation.co.uk

Marketing is changing workshop

Tim Elliott

Pillars of Segmentation

Tim Elliott

Businesses Cities & Ecosystems

Tim Elliott

DMU Guest lecture - You don't need a digital marketing strategy

Tim Elliott

A marketing talk about conversations

Tim Elliott

All About The Edges - Deck

Tim Elliott

Twitter workshop

Tim Elliott

Marketing strategy workshop

Tim Elliott

10 Marketing Tips for SME's

Tim Elliott

More from Tim Elliott (20)

Good Question

5 QUESTIONS FOR MARKETING EFFECTIVENESS

Creative leadership

Marketing Planning Lecture

Creativity in Entreprenuership

Brave creative leadership workshop

#DisruptHRNotts - Businesses,Cities & Ecosystems

What is customer journey design?

The 5 P's - Talk Deck

The Customer Architecture Model

FYI 100 Business Growth Ecosystem

Marketing is changing workshop

Pillars of Segmentation

Businesses Cities & Ecosystems

DMU Guest lecture - You don't need a digital marketing strategy

A marketing talk about conversations

All About The Edges - Deck

Twitter workshop

Marketing strategy workshop

10 Marketing Tips for SME's

Recently uploaded

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Playlist and Paint Event with Sony Music U

SemajahParker

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Digital Marketing Training In Bangalore

syedasifsyed46

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Recently uploaded (20)

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

De-risk Your Digital Evolution - Hannah Grap

Winning local SEO in the Age of AI - Dennis Yu

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Is AI-Generated Content the Future of Content Creation?

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Playlist and Paint Event with Sony Music U

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

How to Run Landing Page Tests On and Off Paid Social Platforms

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Digital Marketing Training In Bangalore

ThinkNow 2024 Consumer Financial Wellness Report

Winning local SEO in the Age of AI - Dennis Yu

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

DMF Portfolio Piece Smart Goals - Artist Management.docx