This is the recent deck from a new workshop we rolled out this year. If you would like to learn a little more about customer journey design through conversation or having a workshop please check out foryourinnovation.co.uk
Intro to GreenRope's Customer Journey Mapping ToolGreenRope
Join Marketing Specialist, Madison Potter as she helps you discover how to use GreenRope's drag-and-drop journey builder to create strategic customer journeys and even better customer experiences.
These slides are a sub-set of material I presented at the Customer Experience Professionals Association (CXPA) CXPA Day Event.
The material served as a primer for both Customer Experience, Customer Service, Sales, and Marketing Professionals to begin to understand the importance of developing a comprehensive Customer Journey Map.
Customers increasingly expect a cohesive experience with your brand. Winning and retaining customers is dependent upon the totality of these experiences. Take a look at the not-so-distant past and how consumer expectations have shifted and matured in this quick review of what customer journey mapping is and why it's critical to optimizing engagement.
To offer your customers a consistently great and relevant experience across all touch points with your brand you need to map your customer journey. These 4 tips will help you understand why this is important and how you can do it successfully.
This PPT deck displays eighteen slides with in depth research. Our Customer Journey Mapping Touchpoints PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates,charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Touchpoints PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/2urdRZk
Intro to GreenRope's Customer Journey Mapping ToolGreenRope
Join Marketing Specialist, Madison Potter as she helps you discover how to use GreenRope's drag-and-drop journey builder to create strategic customer journeys and even better customer experiences.
These slides are a sub-set of material I presented at the Customer Experience Professionals Association (CXPA) CXPA Day Event.
The material served as a primer for both Customer Experience, Customer Service, Sales, and Marketing Professionals to begin to understand the importance of developing a comprehensive Customer Journey Map.
Customers increasingly expect a cohesive experience with your brand. Winning and retaining customers is dependent upon the totality of these experiences. Take a look at the not-so-distant past and how consumer expectations have shifted and matured in this quick review of what customer journey mapping is and why it's critical to optimizing engagement.
To offer your customers a consistently great and relevant experience across all touch points with your brand you need to map your customer journey. These 4 tips will help you understand why this is important and how you can do it successfully.
This PPT deck displays eighteen slides with in depth research. Our Customer Journey Mapping Touchpoints PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates,charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Touchpoints PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement. http://bit.ly/2urdRZk
Stage 1 of the Design Process for Growth - the 'What is...' portion first asks us to take the 'customer journey' - this presentation is to help the businesses we work with as we move them forward in a redesign process that sets them up for meaningful, sustainable growth
It's important to understand how our customer fares through the buying funnel, recording his experience will help business eliminate the friction in the buying process, improved CX and increase Customer NPS. Customer journey mapping is a visual tool to make the customer experience seamless and smooth.
Create a User Experience Mindset Within Your Organization by Conducting Custo...UXPA International
A Customer Experience Journey Map is a very useful tool to understand and improve customer experience. It allows organizations to develop a user experience mindset and gain better insights into customer’s needs. It helps identify key Moments of Truth and drive actionable priorities to improve a product or innovate on creating new products.
When you involve stakeholders in creating a Journey Map, they “walk in the customer’s shoes” and know the story of customer experience. They start telling this story to themselves and others in the organization. The customer stories and insights gained from the Journey Map lead to
identifying actionable items aligned with organizational strategy
prioritizing initiatives
uniting the cross-functional team to take action on the findings
creating better user experiences
In this presentation, you learn
What Customer Journey Mapping is
Why it is important
What is the process for conducting it
How to create a user experience mindset within your organization
Brief introduction to service design, personas and journey mapping. This presentation was part of a Customer Experience workshop organized by B.U.I.L.D, from Entrepreneurs Anonymous.
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
Journey Mapping: What is the Right Approach to Customer Journey Mapping?suitecx
We are often asked what is the "right" approach to mapping. Do you start with an "agile" map and deepen it as you go along, or do you start by collecting everything? This document discusses the right approach depending on your organization and project.
Workshop customer journey mapping (EN) - SEE 2018TOPdesk
Step into the shoes of your new employee with Customer Journey Mapping.
When you want to deliver the ultimate customer experience, the customer journey shouldn’t hold any secrets for you. During the workshop Customer Journey Mapping, you’ll experience how creating a customer journey can give you insight into the customer’s experience during important touch points. A crucial step in improving any service or process when your services are all about the customer.
Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.
Find the Gaps with a Customer Experience Map CRMEvolution 2014jhewitt98
Businesses are constantly seeking ways to more accurately predict customer behavior and attitudes. Analytical models and market research offer robust information, but are you overlooking an innovative approach to discover what your customers are thinking and doing? Customer experience maps examine customer emotions and attitudes through the learn, buy, enjoy, and advocate stages of the customer life cycle. The map identifies the gaps in your customer experience and delivers a framework for effectively improving it. This presentation walks you through the process of creating a customer experience map and gives real-world examples of how a major financial institution and an entertainment loyalty program were able to use their maps to identify gaps in their communications and processes.
How to Get Your CX and UX Teams Working TogetherTandemSeven
Sometimes CX team initiatives can overlap or compete with UX team initiatives. This post by TandemSeven's CMO Steve Offsey discusses how to connect the strengths from both CX and UX teams to provide an overall winning customer experience.
Alan introduces you to a three step approach to unleashing the business changing power of UX by:
Assessing the state of UX in your organisation, learning how to improve the research that you do and seeing new ‘agile’ ways of working and thinking, to join it up.
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
Customer Journey Mapping - Easier, Faster and more CollaborativeCustellence
Custellence | The Customer Journey Mapping Tool - Easier, Faster and more Collaborative.
Take Customer Journey Mapping (Experience Mapping, User Mapping) to the next level. Learn how Custellence helps you to spend more time delivering a better Customer Experience and less making customer journey maps.
My Marketing Is Changing workshop has been one of the most popular talks and workshops I have run over the past couple of years. It looks at changes in marketing tech and tactics and what you can do about it
The 5 P's are the foundation of our customer architecture and ecosystem frameworks we use to help companies grow .
These 5 little letters have proven to be super versatile so we created a talk to show them off and give them the limelight they deserve - if you want to hear this talk or book me message on tm@foryourinnovation.co.uk
Stage 1 of the Design Process for Growth - the 'What is...' portion first asks us to take the 'customer journey' - this presentation is to help the businesses we work with as we move them forward in a redesign process that sets them up for meaningful, sustainable growth
It's important to understand how our customer fares through the buying funnel, recording his experience will help business eliminate the friction in the buying process, improved CX and increase Customer NPS. Customer journey mapping is a visual tool to make the customer experience seamless and smooth.
Create a User Experience Mindset Within Your Organization by Conducting Custo...UXPA International
A Customer Experience Journey Map is a very useful tool to understand and improve customer experience. It allows organizations to develop a user experience mindset and gain better insights into customer’s needs. It helps identify key Moments of Truth and drive actionable priorities to improve a product or innovate on creating new products.
When you involve stakeholders in creating a Journey Map, they “walk in the customer’s shoes” and know the story of customer experience. They start telling this story to themselves and others in the organization. The customer stories and insights gained from the Journey Map lead to
identifying actionable items aligned with organizational strategy
prioritizing initiatives
uniting the cross-functional team to take action on the findings
creating better user experiences
In this presentation, you learn
What Customer Journey Mapping is
Why it is important
What is the process for conducting it
How to create a user experience mindset within your organization
Brief introduction to service design, personas and journey mapping. This presentation was part of a Customer Experience workshop organized by B.U.I.L.D, from Entrepreneurs Anonymous.
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
Journey Mapping: What is the Right Approach to Customer Journey Mapping?suitecx
We are often asked what is the "right" approach to mapping. Do you start with an "agile" map and deepen it as you go along, or do you start by collecting everything? This document discusses the right approach depending on your organization and project.
Workshop customer journey mapping (EN) - SEE 2018TOPdesk
Step into the shoes of your new employee with Customer Journey Mapping.
When you want to deliver the ultimate customer experience, the customer journey shouldn’t hold any secrets for you. During the workshop Customer Journey Mapping, you’ll experience how creating a customer journey can give you insight into the customer’s experience during important touch points. A crucial step in improving any service or process when your services are all about the customer.
Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.
Find the Gaps with a Customer Experience Map CRMEvolution 2014jhewitt98
Businesses are constantly seeking ways to more accurately predict customer behavior and attitudes. Analytical models and market research offer robust information, but are you overlooking an innovative approach to discover what your customers are thinking and doing? Customer experience maps examine customer emotions and attitudes through the learn, buy, enjoy, and advocate stages of the customer life cycle. The map identifies the gaps in your customer experience and delivers a framework for effectively improving it. This presentation walks you through the process of creating a customer experience map and gives real-world examples of how a major financial institution and an entertainment loyalty program were able to use their maps to identify gaps in their communications and processes.
How to Get Your CX and UX Teams Working TogetherTandemSeven
Sometimes CX team initiatives can overlap or compete with UX team initiatives. This post by TandemSeven's CMO Steve Offsey discusses how to connect the strengths from both CX and UX teams to provide an overall winning customer experience.
Alan introduces you to a three step approach to unleashing the business changing power of UX by:
Assessing the state of UX in your organisation, learning how to improve the research that you do and seeing new ‘agile’ ways of working and thinking, to join it up.
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
Customer Journey Mapping - Easier, Faster and more CollaborativeCustellence
Custellence | The Customer Journey Mapping Tool - Easier, Faster and more Collaborative.
Take Customer Journey Mapping (Experience Mapping, User Mapping) to the next level. Learn how Custellence helps you to spend more time delivering a better Customer Experience and less making customer journey maps.
My Marketing Is Changing workshop has been one of the most popular talks and workshops I have run over the past couple of years. It looks at changes in marketing tech and tactics and what you can do about it
The 5 P's are the foundation of our customer architecture and ecosystem frameworks we use to help companies grow .
These 5 little letters have proven to be super versatile so we created a talk to show them off and give them the limelight they deserve - if you want to hear this talk or book me message on tm@foryourinnovation.co.uk
We all want our marketing efforts to yield significant ROI, and to do that we need to get the messaging right. By delivering the right message to the right people at the right time, you can connect with new customers and earn their loyalty.
But without a strategy to guide your messaging, you’re simply winging it with no clear or consistent brand voice or identity. While throwing it out there to see what sticks, you could be missing out on the chance to connect with a lifelong customer.
Your messaging strategy, like a brand script, guides everything from your tone of voice to the content and talking points – it’s the foundation of all your content to keep it consistent and focused on effectively communicating what you do and what you have to offer to your target audience.
Not sure where to start with your new marketing strategy? Here's a free template we put together that shows you exactly how to put together your own messaging strategy.
Learn More: https://codesm.marketing/blog/why-is-messaging-strategy-important-to-your-business/
The FYI Customer Architecture Model is a framework created from 2 decades of marketing strategy development and customer journey design.
This simple five-stage framework is what you actually need for today's marketplace when you think you need a marketing strategy.
The CAM can help you create a customer-centred marketing strategy, grow your business, create remarkable customer experiences, launch a startup, find new marketplaces for existing products and services, develop new products and services for existing market places.
For more information on how CAM could help your business please contact tim@foryourinnovation.co.uk
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
Tycoon created this presentation specifically for participants in New York's Startup Weekend Global Fashion Battle on September 5-7 2014. As dedicated sponsors in this amazing event, Tycoon covers business and marketing fundamentals such as the elevator pitch, customer empathy map, customer decision journey, marketing map and key performance indicators.
This was a presentation provided to the Canadian Security Association (CANASA) association members 2019. It focused on the importance of branding and how your story porvides strategic differentiation and ultimately determines your personal and organizational success.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
An intro to Product Management and the steps in the process. Use this to talk to senior stakeholders about making customers the core of product decisions, how to validate ideas, create value propositions, UX & UI.
5 QUESTIONS FOR MARKETING EFFECTIVENESSTim Elliott
I recently had the opportunity to speak at DRINK: Nottinghams finest marketing meetup and this is the deck for my talk all about marketing effectiveness
With the forthcoming changes, leaders need to have creative skills to drive themselves, their teams and their organisations forward. This the deck of workshop about the 10 words brave creative leaders should live by.
Businesses are like cities.
Both a human centered ecosytems
Both are judged 'successful' by economic growth.
FYI 100 is a framework that will help you create an ecosystem for your business that not only that facilitates and encourages growth but helps create remarkable customer experiences.
For more information on how to use this model and the canvases within it please contact tim@foryourinnovation.co.uk
This is a new version of the deck form one of my talks titled Businesses Cities & Ecosystems. The talk is an introduction to creating a business growth ecosystem based on cities.
DMU Guest lecture - You don't need a digital marketing strategyTim Elliott
I am really privileged to have been invited to give a guest lecture to masters students from DMU Strategic marketing course.
This is the deck I delivered that covers the current state of marketing, whats changing, martech, customer experience and what you can do about it.
If you have any questions about anything you see in this deck please feel free to get in touch :)
Hello I'm Tim Elliott. One of the ideas I champion is the power of a quality conversation especially when it comes to marketing and business. This is the deck which goes along with a talk I give about using conversation as a marketing tool
All About The Edges is an idea of mine I deliver in talks and seminars.
We are in an age where it's easy to create noise so difficult to stand out. In this presentation and for my clients I help brands and businesses stand out in their market place
Its not as hard as you think www.timelliottuk.com
The slides from a Twitter workshop I delivered for Gravitas Magazine in Peterborough ... We had some really interesting conversations as a result that have continued in the Powwow Facebook group
Another set of slides from the EHL Marketing bitesize digital marketing training series we do. In this we will show you how powerful Facebook community of tools are for marketing and share 5 of our favourite tips
Everyone has heard the phrase "content is king" when it comes to marketing. With that in mind we here at EHL Markeitng put together a bitesize training on content creation to help share some of the tips and tricks we use to create on and off site content
Being successful at marketing is all about forming good habits. In this slide share I will share some brief thoughts on how the success of different aspects of marketing can be achieved by forming good habits. Many of the worlds successful entrepreneurs have preached about the benefit of forming habits and routine in being successful. I hope you enjoy
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. Why is customer journey design important?
Marketing is
acquisition focussed
Customer journey
design focuses on
acquisition,retention
and maximisation
3. Move to human
centered design
We promise through this session, you will see
how to migrate from ‘just marketing’ to the
design of a customer centered journey with
experience at the heart.
We will also give you tools and tips on how to get
there. It is all about changing the mindset of
what customer experience is.
We have learnt through experience that a sprint
is better than a phased approach, but like all
good presentations we will show you how to do
this through the tools that we have created.
4. The 5 Ps are the
foundation that
successful customer
journeys are built on. People
Purpose
Position
Proposition
Planning
6. • What is your BHAG?
Big Hairy Audacious Goal.
• Think short term - Where
do you want to be in
3,6,and 12 months from
now?
• Why you do what you do
as a company? What is
your purpose?
PURPOSE
7. YOUR
WHY
HOW
WHAT
STORY
Knowing your ‘why’ is an important first step in
figuring out how to achieve the goals that excite
you and create a successful product, service or company. (versus
merely surviving!).
Only when you know your ‘Why’ will you find the courage to
take the steps needed to get ahead, and start on the best
trajectory in helping your customer base understand the
purpose of your product, service or company.
Passion is contagious, enthusiasm is palpable, The key to
harnessing that passion is by developing a clear Why statement
11. • Describe your ideal client?
• Are there any specific customers
you want to engage with?
• Who are your closest competition?
PEOPLE
12. PILLARS OF SEGMENTATION
GEOGRAPHICS DEMOGRAPHICS PSYCHOGRAPHICS BEHAVIOURAL
• Country
• City
• Density
• Language
• Climate
• Area
• Regulation
• Age
• Gender
• Income
• Education
• Social status
• Family
• Life stage
• Occupation
• Lifestyle
• AIO: Activity,
Interest, Opinion
• Concerns
• Personality
• Values
• Attitudes
• Benefits sought
• Purchase usage
Intent
• Occasion
• Byer stage
• User status
• Lifecycle stage
• Engagement
DIGITAL BODY LANGUAGECONTEXTUALFIRMOGRAPHICSDIGITAL DNA
Jordie Van Rijn -
Emailmonday
14. • What is the main reason
you don't win new
business?
• What is the main reason
you do win new business?
• If you could only ask 1
question to each prospect
what question would you
ask and why is it
important ?
PROPOSITION
15. The name of the product or service title ...
Helps… (persona type)
Who want to… (JTBD)
By… (reducing customer pain)
And… (increasing customer gain)
Unlike… (option to include competitor)
DEVELOPING YOUR VALUE PROPOSITION
16. Proposition Canvas
WHAT DOES SUCCESS LOOK LIKE?
WHAT?
JOBS TO TALK TO INSIGHTS
WHAT ARE YOU HELPING TO FIX?
HOW?
(How is your customer going to
interact with your product or
service? Where does it map to
in the customer journey in Side
3 of the FYI Pentagon e.g.
landing page in trigger
information / telephone call in
moment of purchase)
(What are you trying to
promote, engage or sell to your
customer? What is the actual
product or service you are
offering, pricing online / offline.
Data mapping. e.g. % market
share of x number of possible
customers in my market?
(What is the job title you are looking to talk to
purchase your product or service? From side 2 of
the FYI pentagon - Segmentation)
(What is it your product or service will relieve?) (What would be seen as a successful product or service offering to your customer?)
(Key buying times, How large is the market, where do
they reside digitally? From side 2 of the FYI pentagon
– Segmentation)
Side 4 - FYI CAM Proposition Canvas created by FYI100 2017
WHY?
(why would your customer be interested in this product or service? Your statement from side 1 of the FYI
pentagon)
18. • What has been your most
successful marketing piece
to date?
• What marketing collateral do
you have?
• Have you done work for a
company, you have expected
to use you again but
haven’t?
POSITION
20. Perception map
Customers sees
Awareness Familiarity Consideration Purchase Loyalty
Customers receives
The main aim
Who is responsible?
POSITION / JOURNEY MAP
Decision Purchase Retention MaximisationAwareness
21. • Who does your marketing
and sales?
• How do you measure, what
are the KPI’s?
• Do you have a documented
marketing strategy?
PLANNING
22. Proof Check
Our Purpose is
The Persona will
And their perception will be
Through the channels
Measured by
24. Planning Canvas
WHY
(What are you trying to promote, engage or
sell to your customer? What is the actual
product or service you are offering?)
Side 5 - FYI CAM PLANNING Canvas created by FYI100 2018
WHO
(Which persona are you trying to speak to?
What job are you trying to talk to?
DIFFERENCE
(Why is your product or service better than
the competitions?)
PRICE & POSITIONING
(What is the value you create? What is the
price point you are looking to achieve?)
DISTRIBUTION
(How you reach your target personas, how
they get their hands on your product or
service – The vehicle to them)
PLATFORM
(Where will they find you? What channels
are you using?)
PROMOTION
(What are you trying to say? What’s the
main message?
Is it inline with your why and value
creation?)
CONVERSATION
(How will you hold conversations with your
personas?
Face to face, phone calls, chat bots etc?)
GROWTH
(Where you will attract further customers,
expos, online, social, networks)
REFERRAL STRATEGY
(How will people refer about you to others?,
will others understand your purpose, your
value, your message?)
VALUE ADDED
(How you delight your customers)
RETENTION
(How will you keep your customers coming
back)
25. IT’S NOT ABOUT WHAT YOU SELL, BUT HOW THEY BUY IT!
THE AGE OF CUSTOMER EXPERIENCE IS HERE!
28. ECOLOGYJust like a city a business is composed of dynamically interacting parts
Diversity
Study the diversity & distribution of
the population of an ecosystem
Abundance
Study the abundance or growth of an ecosystem
Activity
Study the processes, interactions
& adaptations within an ecosystem
#FYIdea
29. Empathise
Develop a deep
understanding of
the challenge
Clearly articulate
the problem you
want to solve
Define
Brainstorm
potential solutions;
select and develop
your solution
Ideate
Design a
prototype (or
series of
prototypes) to
test all or part of
your solution
Engage in a
continuous
short-cycle
innovation process
Prototype
Test
DESIGN THINKING
#FYidea
Helps us grow