The document outlines essential strategies for creating content to attract website traffic, emphasizing the importance of understanding customer needs and defining clear goals. It provides practical resources and tools for content creation, maximizing content efficiency, and a quick SEO guide to improve visibility. Additionally, it encourages leveraging feedback, repurposing content, and staying updated with trends to enhance audience engagement.

1. Creating content to attract website traffic
Creating content to attract website traffic
Creating content to attract website traffic
Grow your business www.theoruby.com

2. How to easily create content to attract website traffic
1) The basics of content creation
2) Free tools to get you started
3) Deciding which type of content is best for your business
4) Maximising your content
5) Quick SEO guide
6) Q&A

3. 1) The basics of content creation
Brand awareness - raise your profile
Generate leads - get enquiries and traffic
Convert users - get sales and bookings
Retain and educate customers - brand loyalty
Improve SEO - get new traffic for free
Will this content achieve your goals?
What is the value for the audience?
Define your goals
Ask Yourself?

4. 1) The basics of content creation
Start by doing what you enjoy most!
Which content types can you create easily?
What time & financial resources do you have available?
What problem are you solving?
How will you manage it long-term and monitor (analytics)?
Considerations

5. 1) The basics of content creation
What is your customers biggest challenge and will content help
them?
Where do you think your customers spend their time online?
Name 1 person in your industry with inspiring content
Practical

6. 2) Free tools to get you started
Listen to your customers and understand there challenges
Think about content to make their life easier
Guides / Self-help / How-to / Informative / Motivational / Case study
etc
Get feedback from your most loyal customers
Pocket App - Research others in the same space and subscribe /
follow them and Pocket their articles.
Your customers are your best market research tool!!!

7. 2) Free tools to get you started
https://answerthepublic.com/

8. 2) Free tools to get you started
https://app.neilpatel.com/en/ubersuggest/

9. 2) Free tools to get you started
https://bit.ly/TRMairtable

10. Blogs
Social media posts
Videos
Podcasts
Training Guides
How to
Review / VS
Case Studies
Templates
Interviews
Be creative!
Types of content
3) Which Type of Content Should I Use?

11. Repurposing example
1) Create an article or blog post on your website
2) Share on your social media channels - FB / TW / LI / IG
3) Add to your Google Business updates
4) Add to an email list if you have one
5) Share with publishers to get backlinks
6) Take highlights / snippets and reshare in the future
4) Maximising Your Content

12. 4) Maximising Your Content
Stay succinct - keep it short and snappy
Read through 3x and cut out around 50% (for most people)
Use a voice recorder and playback to check for errors
Ask an impartial person to review with critical feedback
Make room for topical information
Updating every few months will massively improve SEO
Productivity tips

13. Write your own checklist for repurposing content
Website / Social / Email / Google / Partners / Snippets
Which parts can be grouped together for efficiency?
Keep this checklist at your desk!
Pracitcal
4) Maximising Your Content

14. 5) Quick SEO guide
Use a plugin like Rankmath to keep it simple
Make sure your title and description are clear
Always think about the customer and not Google!
Create a 2 sentence excerpt of your content to share with a link
I can offer a free SEO audit of your website on request
Updating your website every few months will massively improve SEO
SEO helps google to rank your website content so new customers can find you

15. 5) Quick SEO guide
https://theoruby.com/ph7-easy-seo/

16. Additional Resources
Power Hour 5 - Canva: A Non-Designers Dream
Power Hour 6 - Free Social Media Management with Hootsuite
Power Hour 7 / 11 - Easy SEO: How to Rank Higher on Google
Power Hour 14 - How to Drive Customers to Your Website
Everything can be found below:
www.theoruby.com/marketing-guides

17. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
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