Content marketing has become widely popular in 2013. But is content really King? Does content matter if it doesn't reach and convince your target audience? Read more on www.sociallyvisual.com
11 Content Marketing Predictions for 2015Nextpoint
Though content marketing is maturing as an industry, 2015 is likely to see some wild new trends. Our content thought leaders dish on everything that lies ahead this year, from futuristic concepts like "smart content" and wearables to throwbacks like custom print magazines.
Content marketing is an important marketing strategy for B2B and B2C companies. Marketing Communications expert Casey Knox provides five memorable content marketing tactics.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
11 Content Marketing Predictions for 2015Nextpoint
Though content marketing is maturing as an industry, 2015 is likely to see some wild new trends. Our content thought leaders dish on everything that lies ahead this year, from futuristic concepts like "smart content" and wearables to throwbacks like custom print magazines.
Content marketing is an important marketing strategy for B2B and B2C companies. Marketing Communications expert Casey Knox provides five memorable content marketing tactics.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
5 lessons from Content Marketing World: Day 1Lenovo
It’s the biggest event on the content marketing calendar.
A time when the best in the business gather to share stories, offer insights and bask in the all-round industry excellence in attendance.
So, just for you, we’ve pulled together 5 lessons from day one of Content Marketing World Cleveland.
Asia Social Media & Marketing Conference 2014: Examing the New Frontiers of PRErica Pompen
What’s Up & Coming: Examining the New Frontiers
of PR
• Breaking down the silos between marketing & PR
• Content marketing & PR: A good fit?
• Harnessing the power of “Big Data” in PR
• PR & social media predictions for 2014
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Content marketing is what you share effectively.
The identity of content marketing is anticipated to bring huge alternatives in the overall scenario of future marketing.
With 2013, almost in the verge of ending, here are few tips and trends, to make content marketing more effective during the coming years.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Content curation: A Perfect Tool for Content MarketingWITS ZEN Blog
Content Curation: a powerful ingredient to add to your content cake.Content curation addresses both information consumers’ and marketers’ challenges in taming the flood of digital information.
Content curation around a subject speaks about the knowledge, expertise, and brand message of a company that has created the particular channel or source of content.
Sean Ellis coined the term "growth hacker" in 2010. In the blog post, he defined a growth hacker as "a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth."
Using Content to Build Brand Loyalty & Consumer Trust – Luke Knight4Ps Marketing
Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight will be discussing how to build this consumer-brand relationship through a good content strategy.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
How to search for peer-reviewed articles and books and conference papers and e-books and e-journals using library databases, online catalogs and directories.
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
5 lessons from Content Marketing World: Day 1Lenovo
It’s the biggest event on the content marketing calendar.
A time when the best in the business gather to share stories, offer insights and bask in the all-round industry excellence in attendance.
So, just for you, we’ve pulled together 5 lessons from day one of Content Marketing World Cleveland.
Asia Social Media & Marketing Conference 2014: Examing the New Frontiers of PRErica Pompen
What’s Up & Coming: Examining the New Frontiers
of PR
• Breaking down the silos between marketing & PR
• Content marketing & PR: A good fit?
• Harnessing the power of “Big Data” in PR
• PR & social media predictions for 2014
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Content marketing is what you share effectively.
The identity of content marketing is anticipated to bring huge alternatives in the overall scenario of future marketing.
With 2013, almost in the verge of ending, here are few tips and trends, to make content marketing more effective during the coming years.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Content curation: A Perfect Tool for Content MarketingWITS ZEN Blog
Content Curation: a powerful ingredient to add to your content cake.Content curation addresses both information consumers’ and marketers’ challenges in taming the flood of digital information.
Content curation around a subject speaks about the knowledge, expertise, and brand message of a company that has created the particular channel or source of content.
Sean Ellis coined the term "growth hacker" in 2010. In the blog post, he defined a growth hacker as "a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth."
Using Content to Build Brand Loyalty & Consumer Trust – Luke Knight4Ps Marketing
Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight will be discussing how to build this consumer-brand relationship through a good content strategy.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
How to search for peer-reviewed articles and books and conference papers and e-books and e-journals using library databases, online catalogs and directories.
What is integrated marketing? Why is integrated marketing important? What is integrated marketing communications? How has integrated marketing changed over time? This document has an up to date definition of integrated branding and explains what it is and the benefits.
This was a presentation that was carried out in our research method class by our group. It will be useful for PHD and master students quantitative and qualitative method. It consist sample definition, purpose of sampling, stages in the selection of a sample, types of sampling in quantitative researches, types of sampling in qualitative researches, and ethical Considerations in Data Collection.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
Thanks to the proliferation of social media, brands are no longer competing against each. They are competing against every form of messaging. Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
Enter content marketing, or brand journalism, native advertising, etc…
- It’s sharing branded content through stories to:
- Capture the brand’s persona through branded storytelling.
- Enable social sharing through brand advocates.
- Enable brand discovery through consumer exploration.
- Connect the brand to consumers in context through cultural, relevant and valuable content.
- Change and enhance the consumer experience.
- Create visible brand value through the content.
- Continuously measure, examine, and optimize the consumer experience.
Content marketing ia an approach to attract and retain customers. Through content you can explain the visitors about the product or services you offer and why should they opt your service. It can build trust and loyalty. Content is not just words, it’s the building block for any business.
Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.
Exploring the Power of Content Marketing.pdfSaletancy
Explore the comprehensive PDF on 'The Power of Content Marketing.' This in-depth guide covers everything from the fundamentals of content marketing to advanced strategies, case studies, and the future of this dynamic field. Discover the importance of content in the digital age, understand its contrast with traditional marketing, and learn about content creation, distribution, analytics, and more.
In the digital age, where information is abundant, and attention spans are dwindling, content marketing has emerged as a powerful strategy to captivate and engage audiences.
Simple steps to easy personal and B2B content marketing and relationship building. Presented 9/24/2016 in Phoenix, AZ at the 2016 Hotfirm conference. An easy guide to building thought leadership in your business category.
Content Marketing Strategies_ A Comprehensive Guide.pdfMukhtiar Ali Khan
Unlock the secrets to effective content marketing with our comprehensive ebook. Dive into the world of digital marketing and discover proven strategies for creating, distributing, and optimizing content that resonates with your audience. From understanding the fundamentals of content marketing to mastering advanced techniques in SEO, social media promotion, and analytics, this ebook covers every aspect of content marketing to help you achieve your business goals.
Learn how to identify your target audience, create compelling buyer personas, and engage with your audience through comments, shares, and likes. Explore various content distribution channels, including social media platforms, email marketing, and content syndication, to maximize your reach and visibility. Discover the power of influencer marketing, guest posting, and collaboration to amplify your content promotion efforts.
Delve into the world of SEO and keywords, with insights into keyword research, on-page and off-page optimization tactics, and the latest SEO tools and best practices. Gain valuable insights into content analytics and measurement, enabling you to track performance, set key performance indicators (KPIs), and refine your content strategy for optimal results.
Whether you're a beginner looking to learn the basics of content marketing or a seasoned marketer seeking to enhance your skills, this ebook provides valuable insights, practical tips, and actionable strategies to elevate your content marketing efforts. Download our ebook today and embark on a journey towards content marketing success!
Content marketing-Management career institute PoojaPatidar11
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you're educating people so that they know, like and trust you, enough to do business with you.
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...digipromarketer09
Explore the artistry of content marketing with an in-depth dive into strategies for unparalleled success. Uncover the secrets to crafting compelling narratives, engaging your audience, and driving meaningful results in the dynamic landscape of digital content
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
Similar to Content Marketing: An Integrated Approach (20)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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6. Today’s consumer
Wants to be
educated
Marketing that
‘does’ something
Information discovery
and sharing
7. Traditional marketing talks at
people. Content marketing
talks with them.
(Doug Kessler, Creative Director & Co-founder of
Velocity)
8. Google Updates
! Genuinely ‘earn’ attention and visibility
! Adding value for your visitors = Google’s
Golden Rule
! Highly relevant and useful content, that
answers their problems/needs
9. By helping your visitors meet their goals,
engaging them in a way that they would be
happy to link to and share your content
16. What is Content Marketing?
meaningful and customer-oriented
information
useful and engaging for your specific
audience groups
encourages them to consider you over a
competitor
17.
18. Quality > quantity
Content marketing goes beyond writing a blog
post and publishing…
How do you get anyone
to read your content?
20. Why users stop following brands online…
Source: ExactTarget, 2011
21. To effectively reach your target
groups, your content should be…
! Relevant and useful
! Add value
! Unique
! Have a clear business purpose
! Simple/easy-to-understand
! Engaging
! Personal
! Easy to find/share
22. Content is an important part of
every online campaign
31. Social Media
! To identify key influencers
! To identify content needs
! To increase reach of your content messages
! Set up Google Authorship
! Make all content shareable
32. Focus on visually engaging content
“90% of information
transmitted to the brain is
visual, and visuals are
processed 60,000X faster in
the brain than text”
(source: 3M Corporation and Zabisco)