This magazine targets 11-15 year old girls. It focuses on pop music, celebrities, fashion, makeup and shopping. The magazine uses colorful photos, short articles and informal language to engage its young readership. It profiles popular musicians and includes interviews, quizzes and competitions to attract readers. The magazine also extensively features advertisements for clothing, accessories, perfume and other products to encourage purchases.

1. ContentAnalysis
For thishomeworkIhave purchasedandanalysed‘Topof the pops’musicmagazine,I
chose thisas thisis popand my magazine will alsobe popandsoit will helpto
understandthe keyconcepts.
The main sectionsthismagazine are the fontcoveranddouble page spread.
Throughoutthe entire magazine the mainsectionstendtoall be the same.The main
sectionsinclude;Interviewwiththe celebritieswhoare featuredonthe frontpage of
the magazine,shoppingandmake-upandgossip.Theseare the mainsectionsandthe
little girlslove togoshoppingandbe stylishandtherefore thismagazine appealsto
them,theyalsoenjoyschadenfreude,inthe ideathatthe ‘cringe’page allowsthem
to hearstoriesaboutotherpeople’smisfortune.The interview isasellingpointasit
allowsthe readertosee intotheiridolsandfindoutinformationtheyperhapsdid
not alreadyknowandso theydiscovernew factsabouttheiridols.Anothermain
feature of thismagazine isthe use of posters,thisattracts the younggirlsand they
thinkitis trendytohave picturesof theircelebrities,suchasRitaOra and One
directionontheirwall,the artistinfluence them.A furtherkeysectionisthe use of
competitionsandusingpeople whoare alsonotinthe musicIndustry,‘The nextstep’
cast are featuredastheyare slightlyolderthanthe targetaudience andsotheycan
relate andalsothe audience have witnessedthemonTV,andare featuredonthe
frontcover bydoingthisit allowsthe magazine totargeta wideraudience.Young
girlsalsoare competitiveandstereotypicallyartisticsobyhavingan artistic
competition itmakesthemwanttojoinin,theyare alsocompetitionstowin
perfume formtheirfavouriteband ‘1D’and alsochancesto winclothes,thisentices
the readeras theyenjoyall these.
The target audience are 11-15 yearoldgirlsand the articlesinside are aimedtowardsayounger
target audience andare rathergirlyand shortsince theyare young and so theyare notinterestedin
longarticles,soto suittheirintereststhismagazinemainlyusesinterviews andlittle paragraphs
instead,showninthe photoabove.Theytherefore donofollow whole conventions,conventionally
the artist takesupthe whole rightpage anddominatesithoweverinthismagazine writingandother
imagesare shownaroundall the pagessothe readerdoesnotgetbored. The articlesfeature
informal language andmode addresssuchas‘txtur lolz’thisisdone as the pre-teensuse texttalk
and slangand soit isrelatable andeasyforthemto understand.The firstmainarticle all about
questionsandtheirfavouritecelebritiesanswers,forexample‘what’sEDSHEERAN’Sdirtysecret?
Thisis done soit capturestheirattentiondue tohisname beingincapitalsandthe fact he has a
secretand soit isexclusive information.A secondarticle isaCBBC programme called‘The NextStep’
the target audience willappreciatethisasthisissomethingtheywatchona dailybasisandare
familiarwiththe programme,thisalsofitsinwiththe genre due toitbeingdance andfeaturing
musical elements. The nextarticle alongfeaturesThe Vamps,whoare advertisedonthe frontwith
‘back 2 skool’thisisdone so the audience feelhappytogo back to school and alsobecause itgives
an insightintowhatthe vampslike andwhy.Thisarticle isa double page spreadhoweverithasthe
artistsin the middle whichisconventionalandwiththe writingonthe inside,the article isshortand
basicso the readersare still engagedbythe end,the article alsofeaturesmainlycoloursandphotos
to keeptheminterested.
The nextarticle isalsoa double page spread,with‘#AWKWARD!’writtenasthe mastheadgrabbing
the attention,thisone ismore ina ratio of picturesthanactual writing,the writingislimited.Since
the psychographics of the targetaudience are heavyinternetusersthe #will grabtheirattentionas

2. theyare veryfamiliarwiththis.The restof the articlesare notdouble spreadbutdo feature the
same layout,lotsof picturesandcolours,limitedwritingandeitherbasedonquestions,school or
shopping.
A final article isthe use of a quiz,thismakesthe readerhappyas theyenjoythese andare alsojust
gettingintothe ideaof ‘love’and‘happyeverafter’andsothismagazine usesthistotheir
advantage anddoesa quizto see whois theirlove matchfrommovies,thismakesthe readerwant
to readon as theyare intothese subjectsandsowantto findout more.There isalsoa page on
where youcan e-mail inandgetyour problemsanswered,sincetheylikegossiptheycansee what
otherpeople’sproblemsare andcanalso fix theirown.
Many band andartists are featuredwithinthismagazine,Joe Sugg,TaylorSwift,The nextstepcast,
Little Mix,1D, 5SOS, ArianaGrande,The Vampsand alsoRita Ora, thisshowsthatthere isroughlyan
equal amountof bothsexes,thisisdone sobothboysand girlscan read this,all the artisttendto be
of a youngerage as thisiswhat theytargetaudience listentoandcan relate theirdailylife’stoo.All
the band membersusedare popsince thisisa pop magazine andstereotypicallyyounggirls,due to
thisisfemale-leaningmagazine,all like tolistentopopfor escapismandrelate toit.Justthe
magazine articlesthe musiciansusedare intofashionandlookingpresentable,justlikethe young
girls.The artistsare all of a youngerage,fashionable andall seemtobe upfor a good laugh.
AlthoughJoe isnota singerbuta YouTubertheyare still familiarwithhimashe isof a youngerage
and teenagersenjoywatchingYouTube andgettingtofindout more abouttheiridols.The males
featuredare all seemtobe attractive as younggirlslike the looksof these type of people andsothey
wantto buy the magazine sotheycan read aboutwhotheymake have a crushon.
Leadingonfrom the bandswhotake upmost the magazine,productsandadvertisementalsotake
up a large deal of the magazine,Itisrightfrom the front(FrontCover) rightuntil the back(Back
Cover) sotheyare alwaysbombarded,howeverthe productsfeaturedaquite expensiveandsince
theycan workyet theirparentshave tobuy the productsfor them.Girlsof thisage are just reaching
pubertyandso the last page isadvertisementof these andalsoithas factson how you mayget
stretchmarks and notto worry.Since the readersare intofashionandbeingstylishthe firstcovers
shows‘108 hot highstreetbuys’thisautomaticallygrabstheirattentionandwanttoknow what the
newestthingsare astheylike tobe up to date and fashionable,thisisfollowedthroughoutthe
whole magazine asthe whole magazine if filledwithlotsof new clothesandfashionhaulssothatthe
audience will gooutandshowtheirfriendswhattheyhave just recentlypurchased. Nexttoeach
thingadvertisedtheyhave where theycanreceive itfromandhow forhow much,thismakesit
easierforthemto see andbe able tobuy,it alsohelpsittoolookneat andorganised. Make-upis
alsoshownas girlsare just startingto wantto looklike theiridols andlooktheirbest andsothey
have usedArianaas they’re templateandhave saidwhatmake-upshe iswearinginhope thatthe
readerwill gooutand purchase the,there isalsoa quickmake-uptutorial sotheyknow how to
applymake-up.Since the targetaudiencehaven’tbeenaschool longtheymaystill be purchasing
newthingsforthe school year andso thisis done tohelpthemon theirwayandsince theyare just
gettingintomake-up,tocomplimentthisideatheyhada free giftof a keyring to spice uptheirbags
and alsothree lipglosses,liptintandlipstickinorderforthemto feel like theyfitinandlookgood
for the newschool year. Since itisthe start of a school year stationaryisalsoadvertisedsuchas
calculatorsand pens.
Otherproductsfeaturedare perfume inorderforthemto smell nice andsee itisby ‘1D’ theywant
to smell like theydoandsothismakesthe readerwantto buy the magazine sotheyknow where to
getit from.An IPadAiris alsoup forgrabs whichmakestheminterestedastheyare heavyinternet
usersand enjoythe competitiveness.

3. From the productsadvertised,mainlymake-up,clothesandshoesalongwithaccessoriesyoucan
definitelytell itisforfemalesandalsothe usedof Tampax pearlsonthe otherside.Althoughitis
aimedmore specificallytowardsfemalestheyhave triedtocoverawhole range of productsin order
for nearlyall the girlstofindsomethingwithinthe magazine theylikeweatherornottheyare into
hair andfashion.The use of the products advertisementisveryeffectandallows‘Topof the pops’to
have a largertarget audience,howeverthe magazine isverystereotypical towardsyounggirls.