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Content Amid Chaos
This document discusses approaches for turning web projects into catalysts for positive change by making improvements achievable, aiming for ownership among stakeholders, and getting commitment through roadmaps. It advocates starting with a visible, valuable problem of limited scope and involving others through asking questions rather than directives. Breaking larger goals into defined smaller projects and assigning leaders can help keep efforts moving forward. The overall message is that addressing complex issues requires an iterative process of making progress, however imperfect, through collaboration rather than perfection.
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Content Amid Chaos
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- 5. ‘‘Why Is PhillySo Filthy? — Philly Magazine headline, 2013
- 6. ‘‘Litter-ally Disgusting — PhillyEnquirer headline, 2011
- 7. ‘‘Whose Litter IsIt? — Philly Enquirer headline, 1990
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- 10. ‘‘§ 10-702. Litterin Public Places. (1) No person shall place or deposit litter in or upon any street, sidewalk or other public place within the City except in public receptacles or in authorized private receptacles. — Philadelphia Municipal Code
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- 13. I feel like thisabout websites, too.
- 21. Always late. Not mobile-ready.Too corporate. Totally irrelevant. Way too long. Redundant.
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- 24. ‘‘§ Content inPublic Websites. (1) No person shall place or deposit content in or upon any page, module, or PDF within the website except when authorized. —Some long-lost web policy, probably
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- 26. It’s time fora new approach.
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- 33. How can web projectsfix those?
- 34. turn your project forcontent. into a CATALYST
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- 37. ‘‘I’ve always beena trash picker upper, but there are neighborhoods that are just too heavily covered for a person to pitch in while walking. — A West Philly resident
- 39. ‘‘A citizen-driven effortto revitalize one Philadelphia city block. — West Rockland Street project
- 40. W. Rockland StreetSpring Cleanup
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- 42. ‘‘Rewrite all ourcontent for responsive design.
- 43. ‘‘Cut everything inhalf so it’s easier to skim.
- 44. ‘‘Transform all 4,567PDFs to structured content.
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- 47. Start with just onething.
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- 52. Your skills and areaof influence What’s causing problems right now The sweet spot
- 53. Moving an existing site toresponsive design Product spec PDFs that need constant updates Create a product content model
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- 60. We need peopleto take charge, too.
- 61. ‘‘We can haveone team that’s the responsive team and this team just goes on and makes the site responsive … The organization would have learned nothing from this exercise. — Livia Labate, Marriott Responsive Web Design Podcast
- 62. ‘‘Because we haveso many people today that are contributing to these sites, how are we going to get to a place where they feel equipped to do that? — Livia Labate, Marriott Responsive Web Design Podcast
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- 64. ‘‘What would youlike to be different in this content?
- 65. ‘‘How do youthink we could solve this problem?
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- 72. ‘‘Okay, here’s thenew content strategy! Go!
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- 77. •Purchase property •Revitalize itto rent to local businesses •Use income for neighborhood cleanup •Plan long-term civic improvements
- 78. Maps connect vision tooperations.
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- 85. Decide who will leadeach charge.
- 86. Set a cadencefor progress.
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- 95. Flickr images usedvia Creative Commons Attribution license. sarawb.com // @sara_ann_marie content-workshops.com