This is not a content strategy
It's a people strategy for content strategy
Winning locally online begins from winning people in real life.
Content that is collaboratively created and shared and fed and watered will help you win local online niche segments
This works if you build a community and make it a community initiative
This works if you keep the content alive and if you encourage many people to share and embed the content
It's about building a local content ecosystem
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
Graph Search, Facebook Nearby & Beyond: How Social Search Impacts the Future ...SIM Partners
Social recommendations have been a primary driver of real-world commerce for generations. But the rise of online reviews and social networking have made them the rival of traditional word of mouth in local. Social connections and online comments now form the raw material of a new generation of discovery tools and search algorithms. After years of discussion and speculation, social search is finally real with Graph Search, Foursquare and Google+. What is the current state of social search and how will it impact the future of local?
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
Graph Search, Facebook Nearby & Beyond: How Social Search Impacts the Future ...SIM Partners
Social recommendations have been a primary driver of real-world commerce for generations. But the rise of online reviews and social networking have made them the rival of traditional word of mouth in local. Social connections and online comments now form the raw material of a new generation of discovery tools and search algorithms. After years of discussion and speculation, social search is finally real with Graph Search, Foursquare and Google+. What is the current state of social search and how will it impact the future of local?
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
1) How to Fail at Social Media
a) How to fail when you’re just starting out
b) How to fail while doing social media
c) How to fail when responding in social media
d) Summary & questions
***BREAK***
2) Fine-Tuning Facebook
a) Why Facebook matters to libraries
b) Profiles versus pages
c) Facebook profile tweaks
d) Facebook features
e) Facebook Timeline and options
f) Facebook strategies that work
g) Facebook strategies that don’t work
h) Working with Facebook Insights
i) Examples of the good, the bad and the ugly
j) Summary & questions
***BREAK***
3) Tweaking Twitter
a) Twitter stats you actually should know
b) Things to stop doing on Twitter
c) Ways to do Twitter right
d) Tweet makeovers
e) Summary & questions
***BREAK***
4) Putting It All Together
a) Social media myths
b) Social capital
c) Measuring stuff
d) Interactive: rewriting of Tweets
e) Summary & questions
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
I did a further presentation to the team on harnessing Social Media for the campaign. The content is a little dated now as it was prepared in 2011, but many of the fundamental issues still remain.
I'm always updating my popular deck on creating content that works for social media. There are a lot of things to take into consideration in your content marketing efforts. These tips will give you a leg up.
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingAmanda McCormick
Tumblr -- since it's billion dollar sale to Yahoo in May, it's been all over the tech press, yet to many nonprofits, the red hot blogging network remains an inscrutable barrage of fashionable hipsters and wacky cat GIFs. Tumblr has many payoffs for those looking to get the word out about their organization on a small budget, especially those who are already adept at cultivating micro-networks on Facebook, Twitter and Pinterest. In this session, we'll talk about the myths, misconceptions and powerful opportunities of this growing platform -- with a special focus on transferring strategies you may already use to create an active army of supporters on Tumblr.
Join us and learn:
Inspiring examples of how nonprofits are using Tumblr to create new followers and engage existing ones
What Tumblr strategy shares with that of Facebook, Twitter, Pinterest and conventional blogging -- and where it diverges.
A framework for a solid start on Tumblr
Now What? Turning Stories Into Successful Action - Bobby UmarSocialHRCamp
We've spent the day talking about the “why”, the “how”, the “what” and the “so what” of social media. The final
question of this day about social media is “now what”? In this session, Bobby will share his personal story on social
media connection and how he found his Voice, Brand and Story. With the audience he'll reflect on the day and share
leadership insights on moving forward and making it all happen.
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)Calvin C. Yu
YouTube: http://bit.ly/mQQWre
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)
Similar to How to guide for local content creation. Got a local content ecosystem? Are you thinking supply & demand? . (20)
Why is it so hard in 2023 to create a self-care regime that you love?
Mixing paper with digital gets messy. Journals, meditation tools & exercises, Then coaching newsletters, even podcasts & ebooks/courses. In time, we lapse due to complexity, expense or boredom. The search continues…
Card decks are an engaging, varied medium, but printed decks get heavy, bulky & expensive.
If your card decks were digital, you would have several advantages over physical card decks.
Firstly, you would not have to worry about losing or damaging any physical cards, which could save you money and time in the long run.
Secondly, you would have the ability to easily shuffle and randomize your cards, which can be more difficult with physical cards. This would make your card games more fair and balanced.
Thirdly, you could easily customize your digital card decks by adding or removing cards, changing the artwork or text, and more. This would allow you to create unique and personalized card games.
Lastly, you would have the ability to play your card games online with others, which would allow you to play with people from all over the world. This would open up new opportunities for playing card games and meeting new people who share your interests.
Overall, digital card decks would offer many benefits over physical card decks, including increased convenience, customization, and online gameplay options.
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleNick Kellet
Cards decks are on trend
Monetize THE
MobilE MOMENT
INSTANT download.
NEVER out of stock.
Deckible helps you monetize short attentions.
Customer’s
daily rituals
Statistics show we spend 4+ hours/day on our phones consuming books, videos, music, news, etc
Deckible helps you & your decks compete for mobile attention.
DIGITAL WELLNESS REVOLUTION
Card decks & wellness are both on trend.
Thrive inside the mobile consumer’s day.
Deckible’s is a rich tactile experience on iPhone/ Android.Phone or tablet.
Join Deckible Today.
Sell your Decks digitally.
Card Deck Lovers - Values for Uising Digital Card Decks on DeckibleNick Kellet
ONE Mindful WORKFLOW
Draw cards, journal or meditate for inner stillness. All in one app.
Let the cards inspire & guide your daily practice.
Wellness RITUALS
Support your self-care with 400+ “indy” card decks.
Decks for every moment: Affirmations, Tarot, Oracle, Purpose, Coaching Cards, Journal Prompts, Questions etc.
DIGITAL DECKs offer MORE
Deckible blends custom spreads & card sorts. Easy to shuffle, flip, collage & more.
Get motivated by prior readings / journal entries.
Works on & offline.
Instant download.
Start enjoying your decks on the go
with Deckible.
Card-Decks, Deckible & The Creative EconomyNick Kellet
Learn about the card-deck market place and why its time to take card-decks digital just like books, videos and music.
Are you a coach that uses a coaching deck?
Are you are tarot reader or a tarot deck creator?
There are so many types of cards decks and now you can have all the decks you love in your pocket.
What genre of card-decks do you use?
"TAROT + ORACLE",
"LOVE, DATING + RELATIONSHIPS",
"STRENGTHS, FEELINGS + VALUES",
"PROMPTS + QUESTIONS",
"IDEATION + CREATIVITY",
"COACHING CARDS",
"MINDFUL AFFIRMATIONS",
"THERAPY DECKS",
"BOOKS AS DECKS",
"FLASH CARDS",
"QUOTES + GREETINGS",
"HEALTH + FITNESS",
"TRAVEL + TOURISM",
"CHILDREN + KIDS",
"CULTURE, COMMUNITY + IDENTITY",
"GAMES, PUZZLES + HUMOR",
"ENTERPRISE + STRATEGY",
"BIRTH + DEATH",
"BRANDING + MARKETING",
"PHOTO OBJECTS/ PHOTO THERAPY",
"RICH MEDIA (MEDITATIONS)",
"CHECKLISTS, RECIPES + FORMULA",
"SELF-CARE / RITUALS"
Are you a creator on Etsy or an Artist? need help making money from your content? Deckible can help.
How we Snack on Information (how not to get forgotten/ lost in a self-service...Nick Kellet
Are you helping people remember you and your brands in their search for information?
Are you serving the self-serving consumer? Are you ignoring them?
Are you mindful of the buyers journey as they self-serve and self-educate on their journey to solving their problems.
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...Nick Kellet
Some might call it “talking to the shadow people” or “getting the lurkers to reveal themselves”
We're exploring the 1% Rule ( ie 1:9:90).
Learn what it takes to get the shadow people into the light – and into your sights, and how knowing this is a critical part of your content strategy and your success.
Lurker is a term who’s meaning has evolved.
No longer a “stalker”.
Lurking is internet for “Just looking”.
When people say “I’m just lurking” they are asking to be invited to the party.
Lurking has taken on a bigger role with the emergence of the self-service economy.
Social Media is a much used term.
Beneath the name the categories of tools have emerged and evolved. This deck explains how Social Media is two things and how these two things are both very similar AND very different.
Treat them the same at your peril.
Publish slides to instagram in 5 easy stepsNick Kellet
Authoring content for Instagram is not easy for many people.
It's easier to work with simple desktop tools like Keynote and PowerPoint and then easily publish this content for Instagram.
This is a five step recipe for authoring with ease.
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...Nick Kellet
UnLurk me?
Brands & Consumers Lurk, but what makes us unlurk?
There's an art to participation.
24 Social Laws to entice the 90% from the shadows
Brands & consumers have a new relationship.
Few consumers leverage their new powers in a self-service economy.
Few brands involve consumers in their brand story.
Self-serve has changed everything.
UnLurk Me explores both sides of the new economy where everyone creates, curates & consumes.
24 Social Laws explain how brands & consumers can benefit from a more productive exchange.
We all lurk, but the big question is what does it take to entice people out of the shadows.
This book explores the art of participation.
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...Nick Kellet
I recently learned people weren't picking their media platforms wisely (or using them at all).
I knew people picked tools poorly, so I’m not sure why I was surprised.
These were people I’d assumed would know how to choose.
So then I realized, that’s the problem I’m experiencing with Listly.
If more people got media, more people would get Listly.
Hence the idea for this deck was born.
I’ve also found it valuable to recap + retell things you’ve already told.
Complex ideas get easier to tell as you seek out the perfect metaphor.
There’ no doubt media is complex + someone needs to make it simpler
50 Shades of Dark Social - Exploring the Dark Side of Digital MediaNick Kellet
Dark Social is an interesting concept.
I researched it here
http://list.ly/list/Xno-dark-social-research-into-the-digital-underbelly
I explore the dark side of digital.
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...Nick Kellet
Are you a content master?
Do you commit to platforms and build a body of work.
I've been learning how to be a slideshare master.
I've learned these hard lessons
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
How to guide for local content creation. Got a local content ecosystem? Are you thinking supply & demand? .
1. W OF …
THE HO
RT II PA
EATE
to CR
How
STEM:
ECOSY
NTENT
AL CO
A LOC
GUIDE
STEP
A 17
Copyright by dh87 on 2011-2013
Image Boomylabs Flickr via CC
Copyright Boomylabs 2011-2013
local
content
2. How TO
create Local
CONTENT
Copyright Boomylabs 2011-2013
"
LOCAL CONTENT
IS A GAME OF
MARATHON
COLLABORATION
Copyright Boomylabs 2011-2013
Image by thomasleuthard on Flickr via CC
This is part II of the III part series
This deck focuses on the HOW of local
content creation with an 17 step plan
This deck aims to help you solve the three
core challenges of creating socially
compelling local content
•
Finding your audience
•
Scaling the creation of
cc
socially compelling content
•
Keeping your content fresh
The goal is to build a local ecosystem
3. Can You
Satiate Local
Curiosity?
Local is a source of eternal curiosity
Local knowledge exceeds Local Content
More content exists than is findable in a
useful form on the internet
•
"
Copyright Boomylabs 2011-2013
LOCAL IS
NEVER
DONE
Copyright Boomylabs 2011-2013
Image by pinksherbet on Flickr via CC
Local changes daily
•
Local is niche and specialist
•
Local is local
•
Local is relevant in time and space
•
Local is both fast and slow changing
People, places, events, venues come & go
4. Copyright Boomylabs 2011-2013
THE YIN & YANG
OF LOCAL
CONTENT
"
WIN BY
MEETING
TWO NEEDS
Copyright Boomylabs 2011-2013
Image by enzofloyd on Flickr via CC
Why should I
post my <local
content>?
Where should
I look to solve
my <local
need>?
SUPPLY DEMAND
5. SUPPLY
CHALLENGES
Only 1% of people are content creators
Copyright Boomylabs 2011-2013
WON’T CREATE
Copyright Boomylabs 2011-2013
Image by mysza on Flickr via CC
Big stuff is posted everywhere/
many times
•
"
The cool local stuff isn’t posted
anywhere formal [lack of reward/
incentive]
•
CAN’T FIND,
•
Nobody is taking out the trash
[more content in - nothing leaves]
6. local blogs
of global
niche apps?
Where do you look for local content?
•
Ebay, Meetup, Eventbrite,
Plancast, Craigslist, Kijiji etc
Do niche apps leave you bewildered?
Copyright Boomylabs 2011-2013
Lisly lists are extensible, shareable,
findable & embeddable anywhere
"
REWARD CREATORS
WITH DISCOVERY TO
UNLOCK THE CONTENT
SUPPLY PROBLEM
Copyright Boomylabs 2011-2013
Image by opiumpoppy on Flickr via CC
This deck applies to local content with or
without Listly.
Using Listly just simplifies the
collaboration & enhances organic search
7. Copyright Boomylabs 2011-2013
DEMAND =
QUESTIONS
"
WHAT’S
HAPPENING
HERE TONIGHT?
Copyright Boomylabs 2011-2013
Image by quinnanya on Flickr via CC
Just about any local question has unique
complexities. Each question requires
unique local knowledge
Local is a challenge because so many
people /brands businesses have a self
interest. True local collaborative content
has yet to emerge
•
You need to search in many places
•
No single destination. Need to know
sites specific to your location
•
Google alone is not enough
8. DEMAND
HAS MANY
FACES
Think about your target persona
Give each segment a name and paint a
picture with words
Copyright Boomylabs 2011-2013
"
IS MULTIPLE
PERSONA?
Copyright Boomylabs 2011-2013
Image by rnugraha on Flickr via CC
What do they need?
•
What words do they use?
•
YOUR CUSTOMER
•
What will entice them to join you
and become helpers and content
contributors?
Find real people that fit each persona &
make them your friends and allies
9. 17 STEP PLAN TO CREATING A LOCAL ECOSYSTEM
SUPPLY
DEMAND
8. Leave 2. BE AN
7. GLOBAL- 4. Content 1. LOCAL
Gaps /Go ACTIVE
NATIONAL Audit Community
Audit
Niche CONSUMER
CONTEXT
3. MEET N
5. Finders
12. Embrace
GREET
Keepers
Competition
9. Celebrate
11. Seek out
13. BE THE
& SHARE
DIVERSE CONTENT
LOCAL
OFTEN
14. FEED & TORTOISE & COLLABORATORS
WATER
16. TERMS OF
6. Reviews,
15. CARE FOR THE
VICTORY
AWARDS &
YOUNG & OLD
STORIES
10. ACT WITH
17. Find sponsors/
GENEROSITY
get funding
in mind
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10. 1. LOCAL
Community
Audit
Connect with people and ask for help
making these lists:
"BEFORE
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CONTENT
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Local bloggers & news sources
•
Local connectors
•
PEOPLE
•
Local good doers (charities/causes)
•
Local Gov, Bodies & Groups
Who can help you? Who can be your
allies? Discover the local back story/
back channel. Infiltrate to locarati
Be a helpful local resource & social
connectors. Help people by listening
11. 2. BE AN
ACTIVE
CONSUMER
Follow all people you discover & the
places they write
•
Read and share their content
•
Comment on their blogs
•
Apply to guest blog or be a regular
contributor
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!
"
COMMENT
LIKE A LOCAL
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!
lead
follow
lurk
12. 3. MEET ’N’
GREET:
Local &
Often
Online Social Media is great, but locally
you have no excuses
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"
& HUGS
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Listen, learn & ask curious
questions
•
Help people solve their needs by
connecting people.
•
HANDSHAKES
•
Go to events. Create your own niche
event(s) if they don’t exist
•
Form alliances & build social bonds
Be visible. Let others find you. Anchor
your content in hugs & handshakes not
backlinks
13. 4. Content
Audit
Which local content exists? Who uses it?
Make the following lists:
"
SPECIALIZED
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APPS
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Local news sites for <location>
•
TOO MANY
•
Local event sites for <location>
•
Local deal sites for <location>
•
Local resources for <location>
•
Local Experts in <location>
Don't complete the list yourself. Share
your lists, add 2-3 items to begin.
Ask people to help. See Step 1
14. 5. Finders
Keepers
Your local initiative will fail if you expect
quick wins & instant glory
Don’t do all the work yourself, this will
drain your energy, emotions & resources
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•
"
HELP THE
HELPERS: BE
THE GLUE
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Help the finders find you
•
Help the finders help your
blossoming local community
•
Help people realize they can help
and be a helper
Getting found organically you will retain
your local rankings (you’ll get found
more)
15. 6. Reviews,
AWARDS &
STORIES
Very few people stand out
See the 1% rule - 90% of people lurk
Make them care. Make them want to be a
contributor to the community at large
Think about a bigger pie
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Think Tom Sawyer & whitewashing
RECOGNIZE THOSE
Make contribution look like fun and
people will want to play
ANYWHERE
Tell stories about the people in your local
community. Help others find them
"
WHO CONTRIBUTE
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16. 7. GLOBALNATIONAL
CONTEXT
Find national or global content & give it
local context
Translate why national & global issues
can be applied to your location
!
"
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EMBED & REUSE
!
GREAT CONTENT
Often this means repurposing a vidoes,
slides, images, lists & even audio (aka
embedding)
CONTEXT
You bring value to your community by
adding content & meaning
BY ADDING LOCAL
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17. 8. Leave Gaps
/Go Niche
To win locally you need to avoid the
obvious don’t duplicate. Own something
unique and build from there
•
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"
BECOME A
TR
USTED
SOURCE
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Go niche/specialist/quirky/fun
•
Being too helpful disinvents people
from contributing (leave gaps)
•
The more people who help the more
trusted your content will be
Focus on providing utility, focus on
becoming a project people want to
associate with & participate in
18. Copyright Boomylabs 2011-2013
9. Celebrate
& SHARE
OFTEN
"
High utility local content is not a solo act
It’s a contact sport. Involve people.
Celebrating victories has multiple
benefits. Helpers feels valued &
observers learn you need/want/
appreciate help
DON’T
CREATE IN
SILENCE
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Celebrate when:
•
People add content, people vote,
when they share , embed & when
your list hits key milestones
Sharing your content is also celebrating
19. 10. ACT WITH
GENEROSITY
in mind
"
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FOCUS ON
WHAT YOU
GIVE
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Bring value &
utility to all
you meet
Rewards will
come over
time
GIVE
GET
advice
help
feedback
connections
introductions belonging
attention
ideas
suggestions
inspiration
writing/
support
content
traffic
commenting
included
sharing
participation
20. 11. Seek out
DIVERSE
CONTENT &
COLLABORATORS
You will have more impact by offering
unique & high utility content
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" &
QUIRKY
ECLECTIC
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Obvious is boring
•
Unique is interesting
•
FUNKY
•
Useful is valuable
•
Helping is sexy
When your content solves someone’s pain
in their moment of need, you will likely
pick up a fan and a new helper
21. 12. Embrace
Competition
Competition is good
Competition is proof of demand
Competitors can be allies
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Who does what you do in other locations?
"
LENS OF
THE LIKEMINDED
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Don’t just think direct competitors
Seek out competitors locally & in remote
markets
Test the water & see if they have an open
mind to exploring & collaborating
22. Copyright Boomylabs 2011-2013
13. BE THE
LOCAL
TORTOISE
"
LONG+SLOW
vs
SHORT+FAST
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SLOW: Stream
of unique
local content
FAST: Random
grabs for
attention
REMEMBER FORGET
safe, loyal
trusted
content
source
episodic,
serialized &
expected
organic
search
stream
no
connection
to audience
link bait
lightening in
a bottle
spikes of
traffic (that
need
replacing)
23. 14. FEED &
WATER
The best local content is conceived by
many and grows slowly over time
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"
CONTENT, LIKE
PRODUCTS, HAS
A LIFECYCLE
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Your content is the hook to find
more contributors and helpers
•
GREAT
•
More helpers bring you more
embedded content
•
More embeds = More discovery
Plan to revisit and add to your content
slowly over time. Ask your community
to do the same. Keep promoting &
extending the life of your content
This is how your dominate local niches
24. 15. CARE FOR
THE YOUNG
& OLD
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"
KEEP YOUR
CONTENT
ALIVE
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Keep planting
new seedling
content
Extend &
prune mature
content
SEED
FEED
There are
always new
content crops
that you can
plant
Mature
content can
flourish
again with
some love &
attention
Plan your
schedule to
include
revisiting
25. 16. TERMS OF
VICTORY
Local content is all about picking search
terms that people will use to answer
their questions & solve immediate needs
•
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"
QUESTIONS
ARE THE
KINGS OF
LOCAL
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What terms/questions does your
target persona x about?
care
•
What does victory look like?
Make a list. Which search terms would
you like to occupy the No.1 spot on Pg 1 of
Google for your location?
We will dig deeper into what local content
to create in Part III of this three part
series
26. 17. FIND
sponsors/
get funding
"
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SOCIAL
UTILITY
HAS VALUE
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LOCAL
SPONSORS/
FUNDING
LOCAL
CONNECTION/
COMMUNITY
EXPOSE CONNECT
Funding exists People want
for local
to connect to
content
locals &
tourists
Tourism
Today’s &
Local Govt
tomorrow’s
Economic
Development
Chambers of
Commerce
27. 17 STEP PLAN TO CREATING A LOCAL ECOSYSTEM
SUPPLY
DEMAND
8. Leave 2. BE AN
7. GLOBAL- 4. Content 1. LOCAL
Gaps /Go ACTIVE
NATIONAL Audit Community
Audit
Niche CONSUMER
CONTEXT
3. MEET N
5. Finders
12. Embrace
GREET
Keepers
Competition
9. Celebrate
11. Seek out
13. BE THE
& SHARE
DIVERSE CONTENT
LOCAL
OFTEN
14. FEED & TORTOISE & COLLABORATORS
WATER
16. TERMS OF
6. Reviews,
15. CARE FOR THE
VICTORY
AWARDS &
YOUNG & OLD
STORIES
10. ACT WITH
17. Find sponsors/
GENEROSITY
get funding
in mind
Copyright Boomylabs 2011-2013
28. Copyright Boomylabs 2011-2013
listly = Social
collaborative
embeddable
lists
"
PEOPLE LOVE
LISTS
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Lists are quick to consume
Lists are highly shareable (item or list)
Lists are embeddable on blogs as
interactive content
Lists are optimized for organic search
results
Lists are designed as social collaborative
content
Lists are designed to change over time &
become more valuable as more people
contribute
29. Copyright Boomylabs 2011-2013
TRY LISTLY NOW
put the 17 steps
into action in
your community
Lists can be a great tool to help you build
your local community
Lists help you get found and help the
people who helped get found
Listly lists are highly reusable content
that bloggers can use to create posts
LISTS
Lists can be used to curate existing
content. They can be used to create
original content
=COMMUNITY
Lists can just be used to help you
organize ideas, but you will quickly see
the value of the ideas that Lists = Content
"
=CONTENT
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30. Copyright Boomylabs 2011-2013
LOCAL LISTS =
JUST ONE WAY
TO UTILIZE
LISTLY
"
LISTS
=TOOL
=UTILITY
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Listly has many uses
What’s your Listly?
31. was this guide (Part II) valuable ?
L 1 3
We’d appreciate you
liking, sharing &
embedding this
deck (or list)
LIKE
SHARE
EMBED
Don’t miss Part
I of this three
part series:
The Why of Local
Don’t miss Part III
The How of Local
PART I Part III
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