Curbside Value Partnership Boot Camp Webinar: Blueprint for a successful education campaign
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The document outlines Hillsborough County's successful education campaign to increase curbside recycling. The campaign involved developing a comprehensive communications plan, launching a new recycling website, conducting various marketing activities, and measuring results. Key results included a 547% increase in bin requests and a 4.3% rise in monthly set outs, exceeding the campaign's goals. The top lessons highlighted were to start with a thorough plan, evaluate your recycling website, begin with some simple improvements, launch promotional events, and sustain efforts over time.
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The document provides guidance on developing a digital strategy for non-governmental organizations (NGOs). It discusses key global digital trends including the rise of new media channels, a generation that has grown up digital, and decreasing trust in institutions coupled with increasing influence of personal networks. The document then outlines how to conduct a digital SWOT analysis and write a basic digital strategy, emphasizing defining measurable goals, target audiences, relevant content, and implementation channels. The strategy example focuses on increasing engagement and attendance for a local arts organization through video content shared across social media.
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Editor's Notes
- Do I have to? YES!!! Other issues and services are promoting themselves, we have to do so to “compete”. Now, more important than ever. Communications must be ongoing and consistent. Participation must be promoted. EDUCATION improves participation.