Keynote presentation at Future of Web Design 2014 in NYC
Templates, trainings, threats: I’ve tried everything to get content from clients and colleagues sooner—and mobile hasn’t made things easier. Instead of planning pages, now we’re asking stakeholders to prioritize and manage a million bits of modular content. So how do we keep our subject-matter experts from feeling overwhelmed, prevent carousel-obsessed executives from endless homepage arguments, and get the content we need to make design and development decisions? The answer is in using content strategy as a means to orchestrate, not dictate.
When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.
But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.
I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.
In this talk, I share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships.
Content’s a funny beast: it's both part of our web projects, and outside of them. You need to define your strategy and work with real content during the design process, and also prepare people for all the implications of your decisions: rewriting, reorganizing, archiving, migrating, and a million other tasks that take time, skill, and planning—not to mention all the stuff people will post and change after launch.
But you’re a project manager, not an everything-all-the-time manager. How can you guide all that content work that exists beyond your project’s boundaries without losing sight of your scope? In this talk, you’ll learn how to create a parallel process for content—one where the content decisions made within the design process are vetted against real-world constraints, and where PMs can rally the right people at the right time to keep content on track.
Templates, trainings, threats: I’ve tried everything to get content from clients and colleagues sooner—and mobile hasn’t made things easier. Instead of planning pages, now we’re asking stakeholders to prioritize and manage a million bits of modular content.
So how do we keep our subject-matter experts from feeling overwhelmed, prevent carousel-obsessed executives from endless homepage arguments, and get the content we need to make design and development decisions?
The answer is in using content strategy as a means to orchestrate, not dictate.
What you don't know will hurt you: Designing with and for existing contentSara Wachter-Boettcher
Are you trying to make responsive design scale for a complex site? Building an app, but your organization doesn't have an API yet? If so, you've probably got legacy content—content that already exists, and that doesn't fit neatly into your new project.
What do you do? You could ignore it and end up with one of those responsive homepages that devolve into big content blobs after just one tap, or a one-off mobile site that no one can remember to maintain. You could put it off until it becomes the bane of your existence: the thing that "breaks" your design, because it's way messier than you’ve planned for. Or, you could deal with it.
Whether you’re talking about APIs, responsive sites, or content repositories, you’re going to need structured content. But if you want structure to really work, you have to change more than your CMS. You have to change your organization.
Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organization—and solving them one at a time.
Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that's more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: Our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today's world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances.
We can't keep creating more content for each of these new devices and channels. We'd go nuts trying to manage and maintain all of it. Instead, we need content that does more for us: Content that's structured and defined so it can travel and shift while keeping its meaning and message intact. Content that's trim, focused, and clear—for mobile users and for everyone else, too. Content that matters, wherever it's being consumed.
But it's not just that our content is stuck. Truth is, our organizations and clients are stuck, too—and unless we, web professionals of all stripes, take the lead to do things differently, they won't be able to keep up. In this session, well start with revisiting our legacy content and adding the structure and metadata we'll need to make it more flexible. Then, we'll also tackle the heart of the problem: organizational cultures that are terrified of change.
When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.
But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.
I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.
In this talk, I share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships.
Content’s a funny beast: it's both part of our web projects, and outside of them. You need to define your strategy and work with real content during the design process, and also prepare people for all the implications of your decisions: rewriting, reorganizing, archiving, migrating, and a million other tasks that take time, skill, and planning—not to mention all the stuff people will post and change after launch.
But you’re a project manager, not an everything-all-the-time manager. How can you guide all that content work that exists beyond your project’s boundaries without losing sight of your scope? In this talk, you’ll learn how to create a parallel process for content—one where the content decisions made within the design process are vetted against real-world constraints, and where PMs can rally the right people at the right time to keep content on track.
Templates, trainings, threats: I’ve tried everything to get content from clients and colleagues sooner—and mobile hasn’t made things easier. Instead of planning pages, now we’re asking stakeholders to prioritize and manage a million bits of modular content.
So how do we keep our subject-matter experts from feeling overwhelmed, prevent carousel-obsessed executives from endless homepage arguments, and get the content we need to make design and development decisions?
The answer is in using content strategy as a means to orchestrate, not dictate.
What you don't know will hurt you: Designing with and for existing contentSara Wachter-Boettcher
Are you trying to make responsive design scale for a complex site? Building an app, but your organization doesn't have an API yet? If so, you've probably got legacy content—content that already exists, and that doesn't fit neatly into your new project.
What do you do? You could ignore it and end up with one of those responsive homepages that devolve into big content blobs after just one tap, or a one-off mobile site that no one can remember to maintain. You could put it off until it becomes the bane of your existence: the thing that "breaks" your design, because it's way messier than you’ve planned for. Or, you could deal with it.
Whether you’re talking about APIs, responsive sites, or content repositories, you’re going to need structured content. But if you want structure to really work, you have to change more than your CMS. You have to change your organization.
Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organization—and solving them one at a time.
Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that's more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: Our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today's world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances.
We can't keep creating more content for each of these new devices and channels. We'd go nuts trying to manage and maintain all of it. Instead, we need content that does more for us: Content that's structured and defined so it can travel and shift while keeping its meaning and message intact. Content that's trim, focused, and clear—for mobile users and for everyone else, too. Content that matters, wherever it's being consumed.
But it's not just that our content is stuck. Truth is, our organizations and clients are stuck, too—and unless we, web professionals of all stripes, take the lead to do things differently, they won't be able to keep up. In this session, well start with revisiting our legacy content and adding the structure and metadata we'll need to make it more flexible. Then, we'll also tackle the heart of the problem: organizational cultures that are terrified of change.
Great content is human, refreshing, and relatable—not robotic. But the more users expect content to cross devices and platforms, the more we need to think like our robot friends.
No designer can lay out thousands of pages to make sure every possible permutation of a large responsive site looks right. No Readability editor can review every article someone saves and decide which elements are important. No magical elf can add cross-reference links to every deep layer of content.
Instead, we must rely on systems that automatically determine how content should be assembled, rendered, formatted, and connected. And the more we understand how these systems work, the better we can put them to work at ensuring our content stays lively and lovable, wherever it goes.
Optimizing Content Visibility (St. Louis WordCamp)Teresa Lane
If you enter content in a WordPress site and no one can find it, does it make an impact? Find out how to increase the visibility of the content in your WordPress site.
Designing for the web can be exhausting. Between arguing over which department gets to be on the homepage and explaining why a 47-page PDF won't work online, it's amazing we ever get anything designed at all. But it doesn't have to be that way.
By learning more about content—and how to talk about it, plan for it, and deal with it online—you’ll stop going round and round with the same endless conversations, and start designing with focus, clarity, and substance instead.
Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organisation—and solving them one at a time.
I gave a talk at the Art Institute of Washington DC's "Pizza With the Pros" event to a group of Web Design and other media art students. This presentation was geared towards this group of students, ranging from Freshmen to Seniors, with the goal of delivering some tips to help them get ahead in the world of Web Design.
Thawing the Frozen Middle: The role of Managers in organisations using ScrumEm Campbell-Pretty
Many enterprise Agile adoptions begin with a CIO on a stage announcing a Call to Agility. Coaches are engaged, teams respond enthusiastically and the executives eagerly await the promised benefits. When reality hits and things aren’t changing fast enough, the finger pointing starts, and more often than not the frozen middle are caught in the crossfire.
To add insult to injury, when an organisation introduces Scrum, middle management is often left wondering what their role is and how can they contribute? Many Agilists have suggested we should get rid of them. In my view, you need to embrace them as they do have a role to play, and an important one at that.
In this session, we will explore techniques for harnessing the energy of managers at any level: frozen or otherwise! We will help them accelerate their journey towards becoming agile leaders.
The presentation was given at Scrum Australia on 29th April 20166.
How can we harness the energy of Middle Management (aka the Frozen Middle) to lead, rather than hinder, an agile transition?
Learning Objectives:
Attendees will be able to:
use empathy mapping to put themselves in the shoes of middle
management
appreciate that middle managers can feel trapped in an organization
undergoing an agile transformation understand the
support middle managers in understanding their role in agile world
apply new techniques to educating middle management on lean and agile
help middle managers "learn to see"
inspire middle managers to change
appreciate that middle managers are people too
Presented at the Global Scrum Gathering® Orlando 2016
Presentation given at ITSSM.com's software dev best practices workshop. Focus on risks of SD and how Agile best addresses them, followed by instructions for learning game to teach Scrum.
Have you ever run into that problem you are trying to solve, that is tangential to your core business? It’s easy to run off, look for a gem, and use it.
What is harder, is when that gem … isn’t quite right. Maybe you should look for an alternative. Maybe you should fix the gem. Or if your problem is different enough, you can fork the gem
Or maybe you should just stop wasting so much time looking for the “easy” solution, and just DO THE WORK.
Sosyal medya hesaplarınızı yükseltmek için sizde web sitemizden takipçi,beğeni ve yorum paketlermizden satın alabilirsiniz. Günün her saati canlı destek sistemimizden bilgi alabilir ve kolay sipariişinizi verebilirsiniz. Kolay ödeme yöntemlerimizden birini seçerek ödemenizi tamamlayabilirsiniz. Satın almış ürün kısa süre içerisinde tamamlanacaktır.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers.
Great content is human, refreshing, and relatable—not robotic. But the more users expect content to cross devices and platforms, the more we need to think like our robot friends.
No designer can lay out thousands of pages to make sure every possible permutation of a large responsive site looks right. No Readability editor can review every article someone saves and decide which elements are important. No magical elf can add cross-reference links to every deep layer of content.
Instead, we must rely on systems that automatically determine how content should be assembled, rendered, formatted, and connected. And the more we understand how these systems work, the better we can put them to work at ensuring our content stays lively and lovable, wherever it goes.
Optimizing Content Visibility (St. Louis WordCamp)Teresa Lane
If you enter content in a WordPress site and no one can find it, does it make an impact? Find out how to increase the visibility of the content in your WordPress site.
Designing for the web can be exhausting. Between arguing over which department gets to be on the homepage and explaining why a 47-page PDF won't work online, it's amazing we ever get anything designed at all. But it doesn't have to be that way.
By learning more about content—and how to talk about it, plan for it, and deal with it online—you’ll stop going round and round with the same endless conversations, and start designing with focus, clarity, and substance instead.
Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organisation—and solving them one at a time.
I gave a talk at the Art Institute of Washington DC's "Pizza With the Pros" event to a group of Web Design and other media art students. This presentation was geared towards this group of students, ranging from Freshmen to Seniors, with the goal of delivering some tips to help them get ahead in the world of Web Design.
Thawing the Frozen Middle: The role of Managers in organisations using ScrumEm Campbell-Pretty
Many enterprise Agile adoptions begin with a CIO on a stage announcing a Call to Agility. Coaches are engaged, teams respond enthusiastically and the executives eagerly await the promised benefits. When reality hits and things aren’t changing fast enough, the finger pointing starts, and more often than not the frozen middle are caught in the crossfire.
To add insult to injury, when an organisation introduces Scrum, middle management is often left wondering what their role is and how can they contribute? Many Agilists have suggested we should get rid of them. In my view, you need to embrace them as they do have a role to play, and an important one at that.
In this session, we will explore techniques for harnessing the energy of managers at any level: frozen or otherwise! We will help them accelerate their journey towards becoming agile leaders.
The presentation was given at Scrum Australia on 29th April 20166.
How can we harness the energy of Middle Management (aka the Frozen Middle) to lead, rather than hinder, an agile transition?
Learning Objectives:
Attendees will be able to:
use empathy mapping to put themselves in the shoes of middle
management
appreciate that middle managers can feel trapped in an organization
undergoing an agile transformation understand the
support middle managers in understanding their role in agile world
apply new techniques to educating middle management on lean and agile
help middle managers "learn to see"
inspire middle managers to change
appreciate that middle managers are people too
Presented at the Global Scrum Gathering® Orlando 2016
Presentation given at ITSSM.com's software dev best practices workshop. Focus on risks of SD and how Agile best addresses them, followed by instructions for learning game to teach Scrum.
Have you ever run into that problem you are trying to solve, that is tangential to your core business? It’s easy to run off, look for a gem, and use it.
What is harder, is when that gem … isn’t quite right. Maybe you should look for an alternative. Maybe you should fix the gem. Or if your problem is different enough, you can fork the gem
Or maybe you should just stop wasting so much time looking for the “easy” solution, and just DO THE WORK.
Sosyal medya hesaplarınızı yükseltmek için sizde web sitemizden takipçi,beğeni ve yorum paketlermizden satın alabilirsiniz. Günün her saati canlı destek sistemimizden bilgi alabilir ve kolay sipariişinizi verebilirsiniz. Kolay ödeme yöntemlerimizden birini seçerek ödemenizi tamamlayabilirsiniz. Satın almış ürün kısa süre içerisinde tamamlanacaktır.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers.
User Love and how to get it through good documentationPaulWay
It is a well-acknowledged fact that users love good documentation. It is a less well known fact that developers love good documentation too. This talk, aimed at developers, shows why you should love good documentation, and proves that it's not difficult to write. It also explains what tools you should use and a couple of points on how to make documentation that users will want to help write.
Slides from my talk at Cambridge Usability Group on the 12th of May 2014
http://www.eventbrite.co.uk/e/designing-better-ux-deliverables-tickets-11542298325
Needing to produce some kind of deliverables throughout a project is inevitable: it might be user research reports to inform senior stakeholder; usability test results to communicate to developers; sketches and wireframes to pass on to web designers.
Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Data Driven: Using Analytics Insights to Guide Effective Content CreationRebekah Baggs
How do we develop content that meets the needs of both our organizations and our audience? It all begins with establishing purpose and extracting the digital insights you’ll need to make informed decisions.
These slides are from a workshop presented by @annabananahrach and @rebekahcancino at Digital Content Strategies Conference 2013 in La Jolla, CA.
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
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Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
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Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
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ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
We all want interfaces that feel human—where the content is friendly and everything flows right along. But being human isn’t just about being breezy.
Every user who interacts with your site comes there with personal histories—with pain and problems, with past traumas or present crises. How can we take our users’ vulnerabilities, triggers, and touchy subjects into account when we don’t even know what they are? What would it mean to optimize not just for seamlessness, but for kindness? This talk discusses how clear intentions and compassionate communication can strengthen everything from form questions to headlines to site structures.
All Together Now: Content & Collaboration in a Responsive RedesignSara Wachter-Boettcher
Harvard College knew it was time for a website overhaul: While prospective students who visited campus raved about the welcoming staff, those who only used the website said Harvard felt distant and formal. Users had to navigate three different but often near-duplicate websites—the College, Admissions, and Financial Aid—to get critical information. Amid it all, mobile visits were soaring—and the College needed to support those users equally.
The answer? A single, responsive website that unified content from all three groups, brought the Harvard College experience to life online, and better communicated information about key topics like financial aid. But getting there took more than editorial revisions and layout decisions. It took changing how each department saw its content, transforming it from a departmental output into a student-centric resource.
Hear how web design studio Happy Cog, Harvard, and a content strategist partnered to transform multiple websites into a single, student-centered system, and learn how leading with content can:
- Help diverse departments embrace a single vision and shared roadmap
- Keep projects on time and on budget
- Ensure responsive design systems and CMS specs actually fit your content’s needs
Content problems. We all have them: Your clients can't get you copy on time. Marketing's massive paragraphs break your tidy designs. Or maybe your site's overflowing with stuff, and no one's responsible for keeping track of where things are and why they're there.
Content strategy to the rescue, right? Well, sorta.
It'd be nice if a few well-placed deliverables could solve the problem. But editorial plans and style guides won't change things. Neither will structured content and a custom CMS. We can't mastermind solutions and expect them to stick in organizations full of complex people, histories, and challenges.
When it comes to improving content, it's not about fixing. It's about facilitating—helping organizations adapt, so their content can adapt with them. If you're used to designing and building, this is a big shift. This talk will help you get started.
Mobile creates a million challenges, but it's also been a boon for content specialists. It's shown how much content matters—and how hard it is to deal with changing devices and unpredictable screen sizes without considering key messages and communication priorities first. Suddenly, content strategists are in demand.
But we're not here to be the new hotness—the must-have tech hire of the moment. We're here to make an impact on our users' experiences and our organizations' success. We're here to solve problems.
Those problems won't be fixed with audit spreadsheets and editorial plans alone, though. They require a new set of skills: not just doing, but educating, collaborating, and facilitating change. By taking advantage of this moment—our moment—we can do more than fix today's mobile issues. We can give our digital initiatives focus, our projects purpose, and our organizations the ability to adapt.
What you don't know will hurt you: designing with and for existing contentSara Wachter-Boettcher
Are you trying to make responsive design scale for a complex site? Building an app, but your organization doesn't have an API yet? If so, you've probably got legacy content—content that already exists, and that doesn't fit neatly into your new project.
What do you do? You could ignore it and end up with one of those responsive homepages that devolve into big content blobs after just one tap, or a one-off mobile site that no one can remember to maintain. You could put it off until it becomes the bane of your existence: the thing that "breaks" your design, because it's way messier than you’ve planned for.
Or, you could deal with it. If you take the time to make existing content work for you—by understanding what you've got, identifying patterns and relationships in its structure, and cutting the cruft along the way—you'll end up with a system that will not just support your content, but _enhance_ its meaning, message, and power.
Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that’s more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today’s world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances.
We can’t keep creating more content for each of these new devices and channels. We’d go nuts trying to manage and maintain all of it. Instead, we need content that does more for us: Content that can travel and shift while keeping its meaning and message intact. Content that’s trim, focused, and clear—for mobile users and for everyone else, too. Content that matters, wherever it’s being consumed.
Getting Flexible: Working Content into Responsive Design—MIMA SummitSara Wachter-Boettcher
Responsive design is about more than canvases and code. It’s about adopting a flexible mindset—and that means rethinking our content workflow, too. To create sites that keep meaning intact as they shift and reshape to fit smartphones and tablets, you need to know which messages are critical to meeting both business goals and users’ needs and how content elements should work together to communicate them. Content strategy can answer these questions—if you incorporate it into your project at the right time and place.
(Presented in the Digital Workflow track at the 2012 Minneapolis Interactive Marketing Association Summit)
More than ever, content needs to cross boundaries—be they device or country, channel or language—to keep up with the pace of organizations, users, and the web at large. But fixed firmly to inflexible pages, today’s content is often stuck, only accessible and understandable from a single location, in a single layout, using a single language. When pushed and pulled by everything from responsive designs and mobile sites to APIs, read-later apps, and internationalization efforts, it simply can’t keep up. There’s a better way: a way to stop creating more content for every new device or channel, and to start creating content that does more. It all starts with structure.
Responsive. Adaptive. Mobile first. Cross-channel. We all want a future that’s flexible, fluid, and unfixed from the desktop, right?
Great. Then it’s time to get to the core of the matter: the content.
Fixed firmly to inflexible pages, today’s content is too often stuck in meaningless blobs—blobs that break under the weight of responsive designs, mobile sites, and cross-channel distribution.
Which elements are most important? What’s primary and what’s corollary? What’s related or interdependent? What stays, what goes, and what gets truncated on small screens?
When we can answer these questions—and structure our content accordingly—we’ll replace those messy blobs with content that bends, shifting and reshaping to fit varied displays and devices.
Responsive. Adaptive. Mobile first. Cross-channel. Everywhere you turn, web workers are chattering about a more flexible future. There’s only one little flaw: our content’s not ready for the party. Fixed firmly to inflexible pages, today’s content is stuck in meaningless blobs that break long before they bend.
We can't keep creating more content for every new device and channel. Instead, we need content that does more for us—content that can travel and shift with its meaning and message intact.
Why should agency account executives, managers, planners and the like care about content? Here's the business case for making content strategy a part of your agency's offerings.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
45. “Wait, you want ME
2 to do WHAT?!
flickr.com/photos/bevgoodwin/9482142313/
46. ‘‘Publishing is easy! Just choose
a category, fill out these nine
fields, select three related
items, and add at least four
tags from this PDF.
—Every CMS training