Presented by Jeff Cram, ISITE Design & CMS Myth at Confab 2011 Overview: Content management systems won’t win many popularity contests among content folks. They can be clunky, obtuse and plain old frustrating to use. Yet, they are responsible for managing and delivering almost all of your content across websites and mobile devices. As a content strategist, you can’t afford to leave CMS just to the tech folks. It’s simply too important to your job and to your organization. We’ll drop the geek speak in this session and explore what a content strategist really needs to know about CMS.

1. Learning to love your CMS Confab 2011 Jeff Cram CMS Myth & ISITE Design @jeffcram #cmslove #confab Source: Zazzle.com

2. First, a confession

6. http://www.cmsmyth.com/2010/03/the-ultimate-cms-mix-tape/

7. http://research.isitedesign.com/cms-wisdom-report/

8. “Content needs to be the central focus to a CMS strategy. Without content, and a coordinated strategy, the most powerful CMS will do nothing for you.” Source: CMS Wisdom Report

9. Things we love

10. http://www.flickr.com/photos/firepile/120392136

11. http://www.flickr.com/photos/35958533@N08/5224577291/ http://www.flickr.com/photos/firepile/120392136

12. http://www.flickr.com/photos/riptidessportsgrill/5690670506 http://www.flickr.com/photos/35958533@N08/5224577291/ http://www.flickr.com/photos/firepile/120392136

13. And then we have CMS

19. Navigating the CMS landscape

21. Why I CMS

22. Content management can enable great customer experiences

23. What is the primary business driver for content management initiatives? Web content management enables customer experiences

24. Dynamic contentdelivery Multivariate Testing Behavioral Targeting Mobile & devices Content Delivery Onsite Search Social Media Website Content Management Workflow Multi-lingual support Taxonomy Security WYSIWYG Custom Meta Data Site Replication

26. Source: Adobe

27. Source: Adobe

28. Source: Adobe

30. Why you should CMS

31. http://www.flickr.com/photos/tonetonetone/1138382304

32. http://www.flickr.com/photos/seantubridy/5704148700/

33. Source:skillset.org

34. Storm the castle

35. http://www.flickr.com/photos/billward/3394074922

36. Who should use the CMS?

40. The workflow myth

42. Content modeling matters

44. From web pages To content objects data data data data data

45. Building more relevant experiences

46. Segmentation & content targeting Source: Canterris

47. Persuasive site architecture What can we do? Behavioral targeting Product merchandising Specialoffers Saved shopping carts Targeted landing pages Contextual content features Customer type targeting Custom targeting rules What do we know? Geography / Location Companyaffiliation (via IP) New vs. repeat visitor Customer or prospect Content interest Existing customer Organic search term Campaign origin

48. Beyond wireframes

49. Beyond wireframes

50. Your website is not a project

51. Keeping momentum http://www.flickr.com/photos/nj-simrick/5355444057

53. BEST PAIRING SINCE CHOCOLATE AND PEANUT BUTTER? ______ AND ______ CS CMS

54. Thank you Jeff Cram ISITE Design 617-401-2295 jcram@isitedesign.com On Twitter: @jeffcram Blogging at: www.cmsmyth.com