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Design for What Matters With Content Strategy
The document discusses the importance of content strategy in modern web design, emphasizing the need to create layouts from content rather than a static canvas. It outlines methods for prioritizing messaging, collaborating effectively, and making informed design choices in order to achieve clear communication and successful project outcomes. Tools and strategies are presented to help navigate organizational challenges and enhance team focus during the design process.
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Design for What Matters With Content Strategy
- 1. DESIGN FOR WHAT MATTERS www.flickr.com/photos/vfsdigitaldesign/6590371661 sara wachter-boettcher / how design / may 2014 with content strategy
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- 3. make us look formalAND fun!
- 4. www.flickr.com/photos/bevgoodwin/9482142313/ i’m important! put meon the homepage! me too! no, me!
- 5. www.flickr.com/photos/puuikibeach/8564682770 we have our contentready. just need to drop it in!
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- 11. The web has upendeddesign.
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- 16. ‘‘We need toshed the notion that we create layouts from a canvas in. We need to flip it on its head, and create layouts from the content out. — Mark Boulton, “A Richer Canvas”
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- 20. It’s about defining apurpose and a realistic plan for content. realistic
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- 22. Use it to... •define the message • determine priorities • collaborate before crunch time
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- 27. ‘‘Words are cheaperthan comps. — Margot Bloomstein
- 28. At kickoff: Create ashared frame of reference.
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- 30. Who are we? Whatare we trying to communicate? How should we sound?
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- 32. What are ourgoals? Who is our audience? Why will they care? What should drive our decisions?
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- 36. ‘‘Large organizations enduretheir fair share of politics… It’s hard to navigate these mini turf wars, so tools like carousels are used as appeasers to keep everyone from beating the sh** out of each other. — Brad Frost, “Carousels”
- 37. Strategy gives you toolsfor making tough choices.
- 38. Strategy makes it possibleto say “no” during design.
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- 40. ‘‘Before… wireframing, wecan express our site’s information hierarchy in the simplest possible way: as a numbered list… No matter what the homepage looks like— if it can correctly present this information, it will be a victory. — Matt Griffin, “Responsive Comping”
- 41. What do weneed? What can we cut? Where does this fit? What’s the hierarchy?
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- 44. ‘‘Content strategy: Avoidingthe 11th- hour sh**storm problem. — Karen McGrane
- 45. You can make launchless painful.
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- 48. How does thisreflect our strategy (or not)? What would need to change to make this on message? Where do I start?
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- 50. Which jobs needto be done? Who is responsible? How important are they to the project?
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- 53. Activities help... • focusthe team • encourage decisions • make the work feel achievable
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- 57. Bring your design skillsto content problems.
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- 63. www.flickr.com/photos/paulmannix/261313412 what we need to sustain whatwe need for launch
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- 66. Flickr images usedvia Creative Commons Attribution license unless otherwise noted. Illustrations by Eva-Lotta Lamm. Used with permission. sarawb.com // @sara_ann_marie thank you, BOSTON