Social Media it's not Sex but it Sure Does SellRich Benjamin
ย
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isnโt the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Practice Listening: From Competitors to CustomersCision
ย
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
How to Plan and Design your Social Business Culture?Tom De Baere
ย
What can small and medium business (SMB) learn from giants such as IBM, Adobe and Dell about becoming a social business?
At first sight learning from these giants seems a crazy idea. SMBโs are different by every means. They have less budget, less employees, and certainly have different problems.
But surprisingly, when looking at how these large companies have become social businesses, there is a lot smaller companies can learnโฆ
Also check out this blog post : http://www.b2bmarketingexperiences.com/2014/11/ibm-adobe-dell-become-social-business-can-smaller-company-learn/
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
ย
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
Employer Branding using Real Customer Stories, Through Employee Peer-to-Peer ...Tom De Baere
ย
Employer branding is much more than a slogan send through traditional stories to future employees. If you want to attract the right candidate, usually hard to get candidates, you'll have to become an open and transparent company.
This can only be accomplished by activating your employees to tell your employer story through real and authentic stories that are build to appeal your... current customers.
Only this way you get an authentic image, which is real at the same time. Employer brands of tomorrow are communicating THROUGH their employees, using stories that appeal CUSTOMERS and FUTURE employees.
Your employer brand should not be told on branded and corporate job sites with "feel good" stories about how nice it is to work for the brand. It must be reflected and shown in the genuine content your give to your customers. Because your future employees are either working for your current customers, or are connected through social networks with your employees.
In this presentation you get a concrete method why this needs to happen, and how to actually make the change to have your employees connect with future employees through content that appeals both current customers and future employees.
Social Media it's not Sex but it Sure Does SellRich Benjamin
ย
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isnโt the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Practice Listening: From Competitors to CustomersCision
ย
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
How to Plan and Design your Social Business Culture?Tom De Baere
ย
What can small and medium business (SMB) learn from giants such as IBM, Adobe and Dell about becoming a social business?
At first sight learning from these giants seems a crazy idea. SMBโs are different by every means. They have less budget, less employees, and certainly have different problems.
But surprisingly, when looking at how these large companies have become social businesses, there is a lot smaller companies can learnโฆ
Also check out this blog post : http://www.b2bmarketingexperiences.com/2014/11/ibm-adobe-dell-become-social-business-can-smaller-company-learn/
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
ย
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
Employer Branding using Real Customer Stories, Through Employee Peer-to-Peer ...Tom De Baere
ย
Employer branding is much more than a slogan send through traditional stories to future employees. If you want to attract the right candidate, usually hard to get candidates, you'll have to become an open and transparent company.
This can only be accomplished by activating your employees to tell your employer story through real and authentic stories that are build to appeal your... current customers.
Only this way you get an authentic image, which is real at the same time. Employer brands of tomorrow are communicating THROUGH their employees, using stories that appeal CUSTOMERS and FUTURE employees.
Your employer brand should not be told on branded and corporate job sites with "feel good" stories about how nice it is to work for the brand. It must be reflected and shown in the genuine content your give to your customers. Because your future employees are either working for your current customers, or are connected through social networks with your employees.
In this presentation you get a concrete method why this needs to happen, and how to actually make the change to have your employees connect with future employees through content that appeals both current customers and future employees.
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
ย
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
PPC is not enough. How I learned to embrace holistic growth marketing at Moz ...Justin Vanning
ย
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Performance Marketers have all the skillsets necessary to be amazing at Inbound marketing. The sooner they can utilize these skillsets and start embracing alternative approaches to customer acquisition, the sooner they can reap the rewards.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industryโs top solutions from Kellye Crane.
Understanding the Customer Journey in the Social EraTara Hunt
ย
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
ย
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
ย
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life โ What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
โข The evolving marketing and PR landscape
โข Why marketing MUST use social media
โข Lumensionโs story
โข Key learnings
โข Dos and Donโts
Case Study: Mastering digital disruption in retailScopernia
ย
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. Thatโs why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
Itโs fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
How to Embrace digital, social and content, as a Company?Tom De Baere
ย
This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?
How To Sell Through Social Media โ And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
ย
The slide deck from my presentation at Dialogkonferansen 2014 in Strรถmstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
"INFOGRAPHIC" The Rise of Digital Magazines4imprint
ย
This Blue Paperยฎ will explore the past, present and future of digital magazines,
current trends, tools to develop them, and what businesses need to know if they want
to include digital magazines as part of their content marketing strategy.
Buyers have become blind for advertisements, on and offline.
They have access to an enormous amount of content and communication channels.
They are active on social media networks, and are turning to these networks for advice and information.
How do your react as an organization to these changes
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
ย
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
PPC is not enough. How I learned to embrace holistic growth marketing at Moz ...Justin Vanning
ย
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Performance Marketers have all the skillsets necessary to be amazing at Inbound marketing. The sooner they can utilize these skillsets and start embracing alternative approaches to customer acquisition, the sooner they can reap the rewards.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industryโs top solutions from Kellye Crane.
Understanding the Customer Journey in the Social EraTara Hunt
ย
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
ย
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
ย
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life โ What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
โข The evolving marketing and PR landscape
โข Why marketing MUST use social media
โข Lumensionโs story
โข Key learnings
โข Dos and Donโts
Case Study: Mastering digital disruption in retailScopernia
ย
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. Thatโs why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
Itโs fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
How to Embrace digital, social and content, as a Company?Tom De Baere
ย
This is a subset of a larger presentation about :
- Why companies need to embrace digital, content and social?
- Why you need to activate the complete organization, and not only see this as a marketing activity?
- How you can develop a change program internally to have employees drive this change?
- What internal new processes you need to listen to the external needs of customers? and to the internal stories of your organization, and how you can answer with content
- How you can implement these new processes?
- How to align business objectives with digital, content and social activities?
- How to activate the organization to create content, and be active on social media ?
- How you can guide customers through the buying cycle and monetize your efforts ?
- What tactics and tools you need to do all of this?
How To Sell Through Social Media โ And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
ย
The slide deck from my presentation at Dialogkonferansen 2014 in Strรถmstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
"INFOGRAPHIC" The Rise of Digital Magazines4imprint
ย
This Blue Paperยฎ will explore the past, present and future of digital magazines,
current trends, tools to develop them, and what businesses need to know if they want
to include digital magazines as part of their content marketing strategy.
Buyers have become blind for advertisements, on and offline.
They have access to an enormous amount of content and communication channels.
They are active on social media networks, and are turning to these networks for advice and information.
How do your react as an organization to these changes
Jasmine Sandler Client Case Studies- Digital Marketing Consultant - Social Me...Jasmine Sandler
ย
Jasmine Sandler, Globally industry awarded Digital Marketing Strategist, Keynote Speaker and Social Media Trainer shares her consulting client case studies.
This is a presentation from BOSCH, one of the finalists at the 5th CII-GBC National
Award for Excellence in Water Management in 2008
The awards are in 2 categories, Within the Fence for work done on minimizing the organisations water footprint, and Beyond the Fence for work done in the community around the industry.
This presentation was in the "Beyond the Fence" category.
We thank CII and the respective companies for giving us permission to upload these presentations on the India Water Portal website for dissemination to a wider audience.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
ย
Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.
Learning From Listening - Utilizing Social Media MonitoringAlterian
ย
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
ย
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujaratโs DholeraAvirahi City Dholera
ย
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isnโt just any project; itโs a potential game changer for Indiaโs chipmaking aspirations and a boon for investors seeking promisingย residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
ย
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
ย
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
6. Introduction
โข Media outposts have multiplied and they don various
roles sometimes interchangeable
โข Brands have evolved. They are embracing new media.
They want to be present at every touch point
consumer has access to.
โข Consumers are smarter and more informed. They rely
on multiple information sources before they make a
purchase decision.
And hence brands and marketers are increasingly
putting consumers at the heart of everything they do
www.twitter.com/akshatk
7. 3 key themes:
1. A business problem is a behavioural change
in disguise
www.twitter.com/akshatk
8. At the heart of every business problem today is an
opportunity to change consumer behaviour
- Even in those areas we previously struggled to impact
www.twitter.com/akshatk
9. Start with a clear, simple, granular problem
(N.B. these arenโt easy to get to)
THE PROBLEM
-We need 1m users
to buy 1 more pack a year each
-Rate of sale is sky high but our
distribution is a barrier to
growth
www.twitter.com/akshatk
10. Then identify the behaviour you need
to change to make that happen
THE PROBLEM THE BEHAVIOURAL CHANGE
-We need to create one
-We need 1m users to buy 1 more
additional occasion a year for
pack a year
these users
-Rate of sale is sky high but our
-We need our fans to become our
distribution is a barrier to
distribution channel
growth
www.twitter.com/akshatk
11. Move from โniceโ sharing to โsharing that
breaksโ
www.twitter.com/akshatk
12. 3 key themes:
1. A business problem is a behavioural change
in disguise
2. Think about network insights, not (only)
consumer insights
www.twitter.com/akshatk
14. Thinking about network insights ensures we
understand why our target might participate
with our platform
www.twitter.com/akshatk
15. And it ensures we know how to design experiences
to maximise the participation we need
Source: Luke Wroblewski, The Impact of Social
Models
www.twitter.com/akshatk
16. 3 key themes:
1. A business problem is a behavioural change
in disguise
2. Think about network insights, not (only)
consumer insights
3. From โthe single thing we want to sayโ to
โthe single thing weโre going to make or doโ
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17. The heart of every marketing
campaign/message/ initiative/โฆ:
What is the single thing we want to say?
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18. But weโve establishedโฆ.
Participation disrupts business models
Consumers ability to participate has the power to impact our
businesses in more profound ways than ever before
The solution to a much more diverse range of business problems
lies in changes to consumer behaviour
If we want to change behaviour, weโre probably not going to be
talking at peopleโฆโฆ
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20. What are we going to make or do that will enable the
behaviour we need to see?
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21. Hence
1. A business problem is a What do we need people
behavioural change in disguise to do?
2. Think about network insights, not
Why would they do it?
(only) consumer insights -what are their network
motivations?
3. From โthe single thing we want to
What are we going to
sayโ to โthe single thing weโre
make or do that will
going to make or doโ enable them to do it ?
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22. โข GOAL OF BUSINESS
โข Sell stuff often
โข GOAL OF MARKETING
โข Influence consumers to buy stuff often
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23. What aids consumer decision making?
โข CLOUT
โ The marketing that has the most clout is the
marketing that already has your consumerโs ears
โ Most trusted form of marketing โ word from friends
and family
โข RELEVANCE
โ Break the clutter; too much noise
โ Map the consumer decision journey, align messaging
with the journey, sell an outcome or a lifestyle , not a
product
24. What aids consumer decision making?
โข EASY
โ Invest in findability, reward loyalty
โ Use CRM
โ Make it easy for the consumer to โlikeโ you
โข DIFFERENT
โ Consumers are looking for a story to tell
โ Create a unique/key selling point
โ Personalisation
โ Build in virality
โ Package the brand experience for consumers to
understand and share
26. The evolving ecosystem
The key to this new ecosystem is the arrows between each bucket though. Paid drives Owned
which can drive Earned, but things are more complicated than this.
- Owned Media presence (for example a YouTube video) can aid visibility on Search Engines and
can also be used to drive back to the main site (for example Alexa currently shows that 44.64%
of visitors to Evian.com come from YouTube.)
- Conversation can also produce activity that aids SEO (through creating an increase in both
Search results and links) with this helping Paid Search ads to work harder.
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27. Brands are Publishers
- Large well-known brands are beginning to realize that the media they own (the product
itself, how itโs sold and distributed, etc.) are more powerful than the media they buy.
Johnson & Johnsonโs Baby Center, a portal P&G launched a new platform called โMan
for new and expecting mothers, is said to of the Houseโ which revolves around male
be one of the most effective marketing grooming and menโs lifestyle besides
initiatives J&J has ever undertaken. working as a plug for Old Spice and Gillette
- Owned media are not only more credible and effective than paid media, but they
actually sometimes have better reach and frequency.
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Media platforms are multiplying; all vying for consumersโ attention
Marketers have been taught to โpushโ marketing toward consumers at each stage of the funnel process to influence their behavior. But our qualitative and quantitative research in the automobile, skin care, insurance, consumer electronics, and mobile-telecom industries shows that something quite different now occurs.Actually, the decision-making process is a more circular journey, with four primary phases representing potential battlegrounds where marketers can win or lose: initial consideration; active evaluation, or the process of researching potential purchases; closure, when consumers buy brands; and postpurchase, when consumers experience them
Nielsen Research produced various data that showed that incorporating social / Earned actions into Paid Media placements increased their effectiveness on Facebook - Earned helps Paid to work harder- Conversation can amplify the effects of offline Paid Media advertising too and this can change the approach to Paid Media strategy. Traditional frequency of three thinking was based around Paid Media being used to drive all impacts, but the scaling of the conversation means that the second or third impression can now be delivered through the sharing actions of the so-called 'People's Network.' - The Conversation can also be a great source of insight, surfacing trends that can be harnessed, providing focus group type insight, facilitating customer service or providing data for measurement - with everything then fuelling other parts of the Paid Owned Earned ecosystem.http://www.nickburcher.com/2011/06/paid-owned-earned-how-it-works-image.html
