Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
From Roosevelt “Duties of American Citizenship”, to Gandhi’s “Quit India”, to Steve Jobs “Stay Hungry. Stay Foolish.”, to Malala Yousafzai “Forgotten Children” – the style & tenor of the presentation change from one generation to another.
Contribution from new age Marketers & Entrepreneurs such as Seth Godin, Guy Kawasaki, Garr Reynolds & many others are significant. Today, common sense design seems to prevail – less is more, flat design, real visuals, and storytelling are some of the dominating themes.
Here are the list of presentation trends from our design experts.
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
KPCB Design in Tech Report 2015: Simplified and RedesignedStinson
This year, KPCB released a great report on design in technology that we thought could use some design love! Check out our our version of John Maeda's report - simplified & redesigned.
Their original deck and presentation can be found here:
- http://www.slideshare.net/kleinerperkins/design-in-tech-report-2015?ref=http://www.kpcb.com/design
- http://www.kpcb.com/design/design-and-vc
Looking to simplify and redesign your PowerPoint presentation? We can help!
www.stinsondesign.com
@stinsondesign
1.888.960.9851
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
From Roosevelt “Duties of American Citizenship”, to Gandhi’s “Quit India”, to Steve Jobs “Stay Hungry. Stay Foolish.”, to Malala Yousafzai “Forgotten Children” – the style & tenor of the presentation change from one generation to another.
Contribution from new age Marketers & Entrepreneurs such as Seth Godin, Guy Kawasaki, Garr Reynolds & many others are significant. Today, common sense design seems to prevail – less is more, flat design, real visuals, and storytelling are some of the dominating themes.
Here are the list of presentation trends from our design experts.
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
KPCB Design in Tech Report 2015: Simplified and RedesignedStinson
This year, KPCB released a great report on design in technology that we thought could use some design love! Check out our our version of John Maeda's report - simplified & redesigned.
Their original deck and presentation can be found here:
- http://www.slideshare.net/kleinerperkins/design-in-tech-report-2015?ref=http://www.kpcb.com/design
- http://www.kpcb.com/design/design-and-vc
Looking to simplify and redesign your PowerPoint presentation? We can help!
www.stinsondesign.com
@stinsondesign
1.888.960.9851
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
For years, the Four P's of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P's - Persuasion, Intent, Traction and Sketchability.
Digital Leadership Series : Shawn O'Neal Capgemini
Shawn O’Neal is VP of Global Marketing Data and Analytics at Unilever, part of the Consumer & Marketing Insights (CMI) team, and he leads the company’s Global People Data Program.
The ultimate objective of the program is to enable 1 billion relationships through digital data analysis and new ways of
connecting with people.
In his 12 years at Unilever, Shawn has worked across a range of roles in customer development
and consumer & marketing insights, with a particular focus on strategy, analysis, and the optimal use of information for
decision-making.
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Communication strategy for entrepreneurs - IE BusinessCathy Hackl, APR
In today's world many communications professionals find themselves working for small to medium enterprises or even new ventures & startups. The communications needs and priorities that these organizations have are unique. Through this workshop participants will learn how to create effective communication strategies in situations where resources are limited and in which it is vital to build corporate communications from the ground up.
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
Spark aims to help you grow brands in an increasingly competitive, market place. It is rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
2. So,
what is
this?
Atmento Labs has developed Feret®, a mobile
communica8ons tool that allows users to effec8vely relay
ideas through various forms. By harnessing the power of
your thoughts, Feret allows you to instantly and easily
convey these messages to your key customers and
audiences, in any language, thereby allowing you to
effec8vely sell your ideas to a broad group of
stakeholders. Feret’s unique, intui8ve design has been
embraced by consumers and Fortune 500 companies
around the world.
3.
4. Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that
electric cars could be beLer than gasoline-‐powered cars. With instant torque, incredible power, and
zero emissions, Tesla’s products would be cars without compromise. Each new genera8on would be
increasingly affordable, helping the company work towards its mission: to accelerate the world’s
transi8on to sustainable transport.
In today’s world, nearly everything has become easier. It’s 8me inves8ng followed suit. We believe
inves8ng should be simple, smarter, and low-‐cost. Because when it is, we can go about our lives
knowing that our financial future is safe and secure. That’s why we created Wealthsimple.
Nearly a decade ago we started an online store to sell snowboard equipment directly to those who
loved the sport as much as us.
We could have listed our products on a number of marketplaces, but we wanted to own our brand
and build rela8onships with our customers, along with selling our goods. Such a tool didn’t exist, so
we built it for ourselves. We soon realized a number of other stores were in need of a hassle-‐free
plaVorm to build their retail business, and Shopify was born.
We focus on making commerce beLer for everyone, so businesses can focus on what they do best:
building and selling their products. Today, merchants use our plaVorm to manage every aspect of
their business — from products to orders to customers, selling online, in retail stores, and on the go.
6. Ar8cles
White Papers
Images & Graphics
Video &
Audio Assets
Mobile Assets
Blog Posts
A New Dynamic
Iden8fy a story
Develop press release
Pitch to media outlets
Collect hits
Measure earned media
impressions
Iden8fy a story
Create mul8ple
formats
Amplify through
syndica8on
plaVorms
Pitch to tradi8onal/
hybrid/
online outlets
Amplify on social
media channels
Outreach to bloggers/
influencers/
advocates
THEN
NOW
7. 1. More than 75% of journalists say they feel more pressure
now to consider their story’s poten8al to be shared on social
plaVorms.
2. To make their stories more shareable, journalists are
infusing their stories with five key ingredients: video/images,
brevity, localiza8on, more use of human voice and a
proximity to trending topics.
3. Journalists see five key trends impac8ng their profession this
year: more mobile-‐friendly content, faster turnaround
8mes, more original video, less newsroom staff and social
media growing in influence.
Study:
Today’s Media
Pressures
h"p://www.edelman.com/insights/intellectual-‐property/2015-‐edelman-‐media-‐forecast/
8. Good PR Stories…
– Are about people, not ins8tu8ons
– Establish and resolve a conflict
– Are moving, not sta8c
– A great story => great content
=> engages people => people share great content
PR is built on EARNING the right to have your story featured –
a relatable story around your brand that drives engagement and relevance.
9. How Do We Build
Your Narrative?
Step 1: Define your audience
Step 2: Understand their media habits
Step 3: Identify why you matter
Step 4: Draw in your audience
Step 5: Put it into context
Step 6: Bring in the brand
12. Trust in sources for general news and information
58
53
44
63
46
2012 2013 2014 2015 2016
Source:
2016
Edelman
Trust
Barometer
Q178-‐182.
When
looking
for
general
news
and
informaHon,
how
much
would
you
trust
each
type
of
source
for
general
news
and
informaHon?
Please
use
a
nine-‐point
scale
where
one
means
that
you
“do
not
trust
it
at
all”
and
nine
means
that
you
“trust
it
a
great
deal.”
(Top
4
Box,
Trust)
General
PopulaHon
and
Millennials,
25-‐country
global
total.
*From
2012-‐2015,
“Online
Search
Engines”
were
included
as
a
media
type.
In
2016,
this
was
changed
to
“Search
Engines.”
**From
2012-‐2015,
“Hybrid
Media”
was
included
as
a
media
type.
In
2016,
this
was
changed
to
“Online-‐Only
media.”
Millennials
even more trus8ng
of digital media than
general popula8on
Industry 2012 2013 2014 2015 2016
Search engines* 61 58 61 62 63
Traditional media 62 59 61 57 58
Online-only
media** 46 44 47 45 53
Owned media 41 40 43 43 46
Social media 44 41 44 45 44
General
Popula8on
Millennials Gap
66 3
58 0
58 5
51 5
51 7
Step 2: Where is your audience getting its information?
14. Old vs.
New/Young
Time &
Space
Regional
Variances
Na8onal
Variances
Disrup8ve
Tech
Step 3: What are your competing forces?
Your Company
Industry
Impact
Step 3
15. 1. Get in close & personal
– Family
– Home and health
– Community
– Work/workplace
– Humanize it!
2. Connect the dots
– Tie to news/current
event
– Iden8fy a trend
– What can you tell them
that they don’t already
know?
Step 4: Draw in your audience
16. – Why hasn’t this problem been solved?
– What are the consequences of inac8on?
– What is your unique perspec8ve?
Step 5:
Put it into
context
17. – Why do you want to help?
– What is your proposed solu8on?
– Why do you believe your solu8on will
work where others have failed?
Step 6:
Bring in
the Brand
…paint a picture of a future that needs you in it.
18. The pace of business innovation is too fast by
a 2-to-1 margin
Q349-‐351. Below are a number of statements. For each, please think about the pace of development and change in business and industry today and select the response that
most accurately represents your opinion. (Not Enough, Too Much) Informed Publics, 27-‐country global total. (2015 Edelman Trust Barometer)
The pace of development and
change in business and industry today is…
28%
TOO FASTJUST RIGHT
19% 51%
TOO SLOW
The
Earned
Brand
|
Edelman
2015
|
h"p://www.edelman.com/insights/intellectual-‐property/earnedbrand/
19. But they question your motives
66%
70%
65%
69%
67%
61%
65% 65%
67%
62%
65%
Global
Australia
U.K.
U.S.
Japan
France
Germany
Brazil
China
India
Mexico
Q14. What do you think the role of innova8on is for brands today and in the future? (today)
Percent who say the role of
innova8on for brands today is
“to make more money for the
company”:
The
Earned
Brand
|
Edelman
2015
|
consumers
believe
brands
are
innova0ng
to
make
more
money
for
the
company
in
2
3
h"p://www.edelman.com/insights/intellectual-‐property/earnedbrand/
20. People believe that brand
innovation should have big
goals with societal impact
Q14.
What
do
you
think
the
role
of
innovaHon
is
for
brands
today
and
in
the
future?
(in
the
future)
to
improve
society
to
push
our
thinking
as
a
society
to
let
us
be
one
step
ahead
of
other
countries
69% 63% 66%
The
Earned
Brand
|
Edelman
2015
|
agree
that
brand
innova0on
needs
to
impact
society
(one
or
more
of
the
following)
in
9
10
h"p://www.edelman.com/insights/intellectual-‐property/earnedbrand/
21. – Inform transparently so you can educate
consumers to help them make a choice
– Operate with purpose to show how you fit
into the bigger picture and are an ac8ve
par8cipant in society
– Make your mark by doing something unique
or differen8a8ng that is worth of aLen8on
– Live with character that is true to your brand
and has a personality that consumers can
buy into
Brand
Behaviours
The
Earned
Brand
|
Edelman
2015
|
h"p://www.edelman.com/insights/intellectual-‐property/earnedbrand/
22. – Do you have a third-‐party spokesperson who can vouch for
you?
– What data/research do you have to support your proposed
solu8on?
– What about anecdotes/tes8monials?
– Visuals (photos, infographics, videos, video illustra8ons)
How about some support?
Step 6
23. Every Voice Matters
Percent who trust informa8on created by each author on social networking
sites, content sharing sites and online-‐only informa8on sources, 2015 vs. 2016
General
Popula8on
50%
67
61
53
46
39
46
40
34
30
26
78
65
62
55
49
44
42
37
32
31
My friends
and family
An academic
expert
Companies
that I use
Employees of
a company
A company
CEO
A journalist
A well-known
online
personality
Elected
officials
Celebrities
Companies I
don’t use*
Source:
2016
Edelman
Trust
Barometer
Q598-‐609.
Thinking
about
the
informaHon
you
consume,
how
much
do
you
trust
the
informaHon
from
each
of
the
following
authors
or
content
creators?
(Top
4
Box,
Trust)
General
PopulaHon,
27-‐country
global
total,
quesHon
asked
of
half
the
sample.
*
Asked
as
“Brands
I
don’t
use”
in
2015.
+11
+10
2015
2016
24. Ask yourself:
Does your story start with:
A) People and their problems
B) A brand / product
Is the picture you paint:
A) Specific
B) General
Do you offer:
A) Third-‐party research and/or
customer tes8monials
B) Pla8tudes and opinion
Does your story place emphasis on:
A) Emo8on
B) Tech specs and data
Do you have informa8on gaps?
A) No
B) Yes
Do you believe the story?
A) Yes
B) No
Step 7: Take a step back
25. Ask yourself:
Does your story start with:
A) People and their problems
B) A brand / product
Is the picture you paint:
A) Specific
B) General
Do you offer:
A) Third-‐party research and/or
customer tes8monials
B) Pla8tudes and opinion
Does your story place emphasis on:
A) Emo8on
B) Tech specs and data
Do you have informa8on gaps?
A) No
B) Yes
Do you believe the story?
A) Yes
B) No
Step 7: Take a step back
27. 1 A great story is built on a human insight or universal
truth your audience cares about – it goes beyond
product news and drives a bigger conversa8on
2 Taps into a current societal or cultural trend
and/or solves a real problem
3 An ownable story or narra8ve told in language
people use (no jargon!!)
4 Connects the consumer emo(onally to the brand
+ resonates
5 Taps into credible + trusted advocates that
already influence your target
6 Creates a moment in 8me or leverages a 8mely hook
7 Comes to life via content with strong visual appeal
(video, infographics, images)
8 Integrate work across all marke8ng disciplines
9 Promotes and protects
10 Is measurable
Must-Haves