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Increasing Social Media Engagement and Promoting Philanthropic Efforts
- 3. • More twitter posts with eye-catching pictures. • Pictures about philanthropic endeavors. • Still promoting product. • Surprise Instagram posts • Been done before but needs to become more prominent. • Makes their social media marketing seem fun/interesting.
- 4. • More attention needs to be brought the beginning of the better world page (top). • Beers on mobile version lose cool hover effect and the images look to bland and crammed together (bottom).
- 5. • More frequent and consistent social media posts. • Google ad words (beer, party, tailgate, etc.) • Social media and blog posts about philanthropic endeavors.
- 6. Personas: • All ages and demographics. • Consumers/investors. • Don’t waste money on marketing that won’t reach the desired audience.
- 7. • Simple. • Show pictures of groups having a good while consuming the product. • More frequent and connected ads (Twitter posts)
- 8. • Mobile is king of web browsing. • The trend is going to continue further. • Take advantage of it. • Don’t be left behind. • An app would be wasted.
- 9. • Social media is one of the best ways to effectively reach audiences in this current time. • There may be some missed demographics you are not reaching currently. • There are more effective forms of advertising than what is considered to be traditional. • Mobile is the most dominant form of web browsing and needs to be treated as such. • These numerous philanthropic endeavors should be exposed more to help further product sales and attract even more investors.
- 10. • All steps will work together to increase sales and customer volume while also adding another positive image to the already existing one of the company.
Editor's Notes
- Talking points: Introduce myself and the company I am writing this digital strategy proposal for.
- Talking points: When we think of Anhueser Busch we think of beer. This is not unjustified because that is what this company vastly produces beer products. But they have created a digital media campaign that shows the philanthropic side of the company. This is an effective strategy for promoting the company’s public image to both the consumer and the investors of the company. This in turn increases consumer involvement and investors. What they are doing is in the right mindset but efforts can be furthered to help the company grow through different forms of digital marketing.
- Talking points: With twitter there needs to be more posts of their different forms of philanthropy and instances of helping others in need. These posts should link to the brewing a better world page that is found on their website. This goes back to adding to the public image of the company for both investors and consumers, it is already known as great beer company so attach another good feeling the beer products themselves. Busch has already been using Instagram in a very unique way. They have been using secret posts that are put up on the social media platform for a predetermined amount of time and then taken down. This is a new approach that makes their social media more interesting than others and it needs to be more widely utilized. Twitter can be used in tandem to promote these posts.
- Talking points: The brewing a better world (philanthropy) page needs to have more attention brought to it. The images shown on this slide are found all the way at the bottom of the page due to a long text portion of the page. They need to be moved to the top because a lot of people who visit websites are not willing to read long portions of text. Especially with twitter posts linking to the page, the viewers attention needs to be grabbed almost immediately or the efforts could all be lost. In the beers section of the website it looks great on the desktop version of the site but the mobile version is heavily lacking. With so many people using the internet on their phones the majority of the time it is absolutely necessary to make sure your mobile site is up to par. The images of the beers lose the cool hover effect that they have on the desktop view and the images are too sparse. There needs to be more added to each row and as much free space as possible added around them. The page just loses a lot of it’s flair when it is switched to the mobile view.
- Talking points: More people are on social media than ever as I previously stated so I cannot stress exactly how important it is that you have a strong social media presence. This needs to be achieved just through constant posting. Make sure there is a continuity with the amount of social media posts whether it be weekly, bi-weekly or any other increment of posting. With social media posting being as cheap as it is compared to traditional forms of advertising it is absolutely necessary to take advantage of this situation before other people catch on to the same fact and then the price of social media advertising consequently skyrockets. Google ad words like beer, party, tailgate, etc. need to be prioritized the more times that you can keep your consumer thinking about your product the better.
- Talking points: The personas of your consumer base need to be taken into account. This could include personas of consumers from all types of backgrounds and demographics, both potential and established customers, as well as investors themselves. It works to help you get into the shoes of these people that your company are involved with.
- Talking points: Keep the ads as simple and sleek as possible. Loud busy pictures will not flow well with things that are currently floating around things like social media. Again focus a lot on social media. Use twitter and Facebook to get these quick ads out. Show the product in a group of people who are out having a good time or just in a loving positive environment. Keep the ads frequent and connected throughout all forms of media.
- Talking Points: As the data shows mobile is king when it comes to web browsing and it needs to be regarded as such. Your mobile site needs to be up to par with the desktop version. I don’t believe making an app of any sort will help anything. It just isn’t an area where an app is really needed or necessary.
- Talking points: Social media is one of the best ways to effectively reach audiences in this current time. There may be some missed demographics you are not reaching currently. There are more effective forms of advertising than what is considered to be traditional. Mobile is the most dominant form of web browsing and needs to be treated as such. These numerous philanthropic endeavors should be exposed more to help further product sales and attract even more investors.
- Talking points: All steps will work together to increase sales and customer volume while also adding another positive image to the already existing one of the company.