SlideShare a Scribd company logo
 Digital Marketing Tools for Real Estate Eleanor Thorne 919-649-5057 @isellmoney
Advertising vs Digital Marketing Social Media Is About The Conversation…
The Everything Button
Discussions, Blogs Friends as Authority
Twitter Real Time Discussions
Slapping Up A Listing If this is what your listing presentation is all about – you might lose on your next appointment.  This is not about the conversation.  It’s Advertising.
Social Media Tools You NEED… ,[object Object]
  Easy to Access from Your Phone
 Only have ONE persona
 Keep checking your Security Settings
 Create Lists for your friends
 Link to your Personal Website
 Create Real Estate Tab,[object Object]
Twitter Done Wrong
FourSquare – check in when you are around town. Flickr – connect your pictures to Twitter Events – make sure you search the #’s for events you attend Hootsuite – put this on your phone! EASY Twitter Remember you can’t be SFRealtor… #justsayin’
A website is like a bound Book… it’s published and never gets updated The Difference In A Website and a Blog…
A Blog is like a notebook that gets updated OFTEN… Google wants it to be like a newspaper website, or a magazine website or a Realtor.com site that has updates every hour! The Difference In A Website and a Blog…
Other Online Sites To Consider
Activerain

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Digital marketing tools for real estate

  • 1. Digital Marketing Tools for Real Estate Eleanor Thorne 919-649-5057 @isellmoney
  • 2. Advertising vs Digital Marketing Social Media Is About The Conversation…
  • 5. Twitter Real Time Discussions
  • 6. Slapping Up A Listing If this is what your listing presentation is all about – you might lose on your next appointment. This is not about the conversation. It’s Advertising.
  • 7.
  • 8. Easy to Access from Your Phone
  • 9. Only have ONE persona
  • 10. Keep checking your Security Settings
  • 11. Create Lists for your friends
  • 12. Link to your Personal Website
  • 13.
  • 15.
  • 16. FourSquare – check in when you are around town. Flickr – connect your pictures to Twitter Events – make sure you search the #’s for events you attend Hootsuite – put this on your phone! EASY Twitter Remember you can’t be SFRealtor… #justsayin’
  • 17. A website is like a bound Book… it’s published and never gets updated The Difference In A Website and a Blog…
  • 18. A Blog is like a notebook that gets updated OFTEN… Google wants it to be like a newspaper website, or a magazine website or a Realtor.com site that has updates every hour! The Difference In A Website and a Blog…
  • 19. Other Online Sites To Consider
  • 21. Write a Good Profile Post it on multiple sites Connect to Other People Start Creating Content How to Get Seen
  • 22. Who To Connect With?
  • 23. Links to interesting information Market Reports including: DOM, Number of Distressed Properties, Number of Sellers Dropping their Price, Absorption Rate Photos – especially of events, people you connect with and what is near your listings THINGS YOU ALWAYS TELL Buyers or Sellers Write the way you would talk to a friend or child, giving them advice. What To Share
  • 24. Take Advantage of the Blog on Corporate Website Use Hootsuite and load it on your phone When you sit down to write about an area or a property – write A LONG “article” and then break it into 2 or 3 shorter posts. Do Market Reports in same format every month Try Paid Services like Altos, RealBird, or Roost Time Saving Tips
  • 25. Connect with me: Eleanor Thorne eleaVor@gmail.com http://www.ncfhaexpert.com @isellmoney 919-649-5057