Pepsi employed targeted posting tactics in August to increase fan engagement and drive 10% growth in fans. They frequently posted at the same time each day, with their highest response rates coming from Saturday posts. Pepsi also posted the same video multiple times and actively sought user input through questions. Weekends proved effective for both Coke and Pepsi, while directly asking for likes on posts resulted in top engagement. Pepsi's tactics focused on high post volumes with a emphasis on engagement.