Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
This document provides guidance on how small business owners can use social media to grow their business. It discusses choosing appropriate social media channels like Facebook, Twitter, YouTube and LinkedIn and creating a social media game plan with steps to build a network, promote presence, stay connected and monitor engagement. The document outlines social media dos like adding value, consistency, responding to customers, and don'ts such as overt promotion, spamming, poor writing and distraction. The goal is to use social media in an authentic way to build relationships and exposure for a small business.
This document outlines several common mistakes companies make with social media. Some key mistakes include: leaving social media profiles incomplete; not posting fresh, engaging content regularly; spamming followers with unwanted messages; not separating personal and business accounts; and having unrealistic expectations of what social media can achieve. The document provides advice from various social media experts on how to avoid these pitfalls and use social media effectively for business purposes.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful. Learn about Twitter here.
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
This document summarizes social media trends in the insurance industry. It discusses popular social media platforms like Twitter and Facebook and how insurance companies can use them for marketing, customer service, and brand management. The document also provides tips on setting goals and strategies for social media use, and evaluates how Allstate and Anthem Blue Cross/Blue Shield have implemented social media successfully.
Creating Content that Sparks: Finding Your Catalyst for Content MarketingPeterNorth20
This document provides guidance on creating engaging community content to grow a business. It discusses including fun content like humor, incentives for participation, and "golden nuggets" of useful knowledge. Community objectives should dictate the format and topics of content. Content should be easily digestible, found, and associated with related content. Keeping content lighthearted while also providing value through knowledge, events, and discussions can spark engagement.
Being seen by major clients online (genericlicensing.com)Generic Pharma 2.0
The document provides tips for marketing to pharmaceutical clients online. It recommends using business networking websites like LinkedIn to build a network of over 1,500 connections that can lead to 20% of new clients. Twitter is suggested to regularly publish company updates to engage potential clients. Search engine optimization and online directories can help clients find companies online. Content targeted advertising on Google Adwords is recommended to reach motivated clients. Emerging virtual partnering forums allow global engagement at low cost. The key is an active online presence across multiple channels to stimulate client interaction.
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
This document provides guidance on how small business owners can use social media to grow their business. It discusses choosing appropriate social media channels like Facebook, Twitter, YouTube and LinkedIn and creating a social media game plan with steps to build a network, promote presence, stay connected and monitor engagement. The document outlines social media dos like adding value, consistency, responding to customers, and don'ts such as overt promotion, spamming, poor writing and distraction. The goal is to use social media in an authentic way to build relationships and exposure for a small business.
This document outlines several common mistakes companies make with social media. Some key mistakes include: leaving social media profiles incomplete; not posting fresh, engaging content regularly; spamming followers with unwanted messages; not separating personal and business accounts; and having unrealistic expectations of what social media can achieve. The document provides advice from various social media experts on how to avoid these pitfalls and use social media effectively for business purposes.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful. Learn about Twitter here.
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
This document summarizes social media trends in the insurance industry. It discusses popular social media platforms like Twitter and Facebook and how insurance companies can use them for marketing, customer service, and brand management. The document also provides tips on setting goals and strategies for social media use, and evaluates how Allstate and Anthem Blue Cross/Blue Shield have implemented social media successfully.
Creating Content that Sparks: Finding Your Catalyst for Content MarketingPeterNorth20
This document provides guidance on creating engaging community content to grow a business. It discusses including fun content like humor, incentives for participation, and "golden nuggets" of useful knowledge. Community objectives should dictate the format and topics of content. Content should be easily digestible, found, and associated with related content. Keeping content lighthearted while also providing value through knowledge, events, and discussions can spark engagement.
Being seen by major clients online (genericlicensing.com)Generic Pharma 2.0
The document provides tips for marketing to pharmaceutical clients online. It recommends using business networking websites like LinkedIn to build a network of over 1,500 connections that can lead to 20% of new clients. Twitter is suggested to regularly publish company updates to engage potential clients. Search engine optimization and online directories can help clients find companies online. Content targeted advertising on Google Adwords is recommended to reach motivated clients. Emerging virtual partnering forums allow global engagement at low cost. The key is an active online presence across multiple channels to stimulate client interaction.
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between different marketing teams in various geographies; and the establishment of controls, processes and workflows, also known as governance.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
TikTok Mastery for Business teaches how to start, grow, and utilize the TikTok platform from scratch.
It doesn't matter if you don't have any tech skills or any previous marketing experience. Everything you need to know is provided step-by-step in this training program.
This will help you start properly with this type of marketing activity which plays an important role in modern marketing strategies, and it is an important part of the marketing mix.
The document provides tips for businesses on using social media effectively. It recommends developing a strategy before engaging on social platforms, including defining goals, audiences, and how to monitor conversations and funnel feedback into improvements. It also stresses the importance of adding value to communities through helpful, non-promotional content rather than just self-promotion.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
This document provides a 7 step guide to creating a social media strategy for small businesses.
Step 1 is to identify your target audience. Step 2 is to define your message. Step 3 is to set goals for your social media presence. Step 4 is to brainstorm content ideas. Step 5 is to set a budget and schedule. Step 6 is to set limits and benchmarks. Step 7 is to experiment, test, and measure the effectiveness of your strategy.
The document then provides tips and best practices for using key social media platforms like Facebook, Twitter, and Pinterest to engage customers and grow your business.
This presentation explains what makes content marketing work, examples for several industries, types of content marketing, and ideas for distribution. Delivered by Amy Neumann from Advance Ohio 011217 at MACC.
A guide to social media marketing by deborah kingDeborah King
This document provides a summary of key considerations for developing an effective social media marketing strategy. It begins by outlining the business value of social media and some important platform statistics. It then discusses 5 questions to consider upfront: defining business objectives, brand positioning, audience targeting, allocating sufficient resources, and whether one enjoys engaging with people. The document also provides tips on choosing the right platforms, using analytics, developing mobile-friendly content, content planning, and leveraging native advertising. The overall aim is to help new and experienced social media marketers develop a strategic approach.
Top 10 Social Media Questions, Answered!Infusionsoft
The document provides a summary of a social media Q&A session discussing common questions about using social media for business purposes. It addresses questions around generating revenue, automating activities, choosing social networks, using platforms like Klout and Google+, creating engaging content, and managing time spent on social media. The document also lists useful social media apps and provides updates about Infusionsoft products and events.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
The document summarizes a book about corporate blogging. It provides an overview of the book, including its title, author, publisher and date of publication. It then summarizes several sections from the book, including the introduction on the benefits of corporate blogging, a section on frequently asked questions about corporate blogging, and a section on getting started with a corporate blog.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
The document provides guidance on developing a successful social media content marketing plan. It discusses crafting personas based on research to understand target audiences, creating an editorial team and calendar, finding the right words to engage communities by asking customers, sales teams and monitoring industry conversations, choosing the best content types and social media channels for distribution. The key aspects are understanding the audience and providing useful content to engage and educate customers.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between different marketing teams in various geographies; and the establishment of controls, processes and workflows, also known as governance.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
TikTok Mastery for Business teaches how to start, grow, and utilize the TikTok platform from scratch.
It doesn't matter if you don't have any tech skills or any previous marketing experience. Everything you need to know is provided step-by-step in this training program.
This will help you start properly with this type of marketing activity which plays an important role in modern marketing strategies, and it is an important part of the marketing mix.
The document provides tips for businesses on using social media effectively. It recommends developing a strategy before engaging on social platforms, including defining goals, audiences, and how to monitor conversations and funnel feedback into improvements. It also stresses the importance of adding value to communities through helpful, non-promotional content rather than just self-promotion.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
This document provides a 7 step guide to creating a social media strategy for small businesses.
Step 1 is to identify your target audience. Step 2 is to define your message. Step 3 is to set goals for your social media presence. Step 4 is to brainstorm content ideas. Step 5 is to set a budget and schedule. Step 6 is to set limits and benchmarks. Step 7 is to experiment, test, and measure the effectiveness of your strategy.
The document then provides tips and best practices for using key social media platforms like Facebook, Twitter, and Pinterest to engage customers and grow your business.
This presentation explains what makes content marketing work, examples for several industries, types of content marketing, and ideas for distribution. Delivered by Amy Neumann from Advance Ohio 011217 at MACC.
A guide to social media marketing by deborah kingDeborah King
This document provides a summary of key considerations for developing an effective social media marketing strategy. It begins by outlining the business value of social media and some important platform statistics. It then discusses 5 questions to consider upfront: defining business objectives, brand positioning, audience targeting, allocating sufficient resources, and whether one enjoys engaging with people. The document also provides tips on choosing the right platforms, using analytics, developing mobile-friendly content, content planning, and leveraging native advertising. The overall aim is to help new and experienced social media marketers develop a strategic approach.
Top 10 Social Media Questions, Answered!Infusionsoft
The document provides a summary of a social media Q&A session discussing common questions about using social media for business purposes. It addresses questions around generating revenue, automating activities, choosing social networks, using platforms like Klout and Google+, creating engaging content, and managing time spent on social media. The document also lists useful social media apps and provides updates about Infusionsoft products and events.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
The document summarizes a book about corporate blogging. It provides an overview of the book, including its title, author, publisher and date of publication. It then summarizes several sections from the book, including the introduction on the benefits of corporate blogging, a section on frequently asked questions about corporate blogging, and a section on getting started with a corporate blog.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
The document provides guidance on developing a successful social media content marketing plan. It discusses crafting personas based on research to understand target audiences, creating an editorial team and calendar, finding the right words to engage communities by asking customers, sales teams and monitoring industry conversations, choosing the best content types and social media channels for distribution. The key aspects are understanding the audience and providing useful content to engage and educate customers.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
Social media marketing for small business guideInJust5.com
Social media marketing for small business FREE guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ For more great resources like this check out https://www.injust5.com/store/
The document discusses the benefits of using social media for businesses, including engaging customers, learning about audiences, establishing a brand, and providing customer service. It notes that while social media can help businesses, it requires resources like staff time, technology, and money. The document promotes a social media management company called Social Mirror that can help businesses create strategies and content to grow their brand and business through practical and measurable social media use.
Content marketing and soc med pres_sept-2014TomLeeDesigns
The document provides guidance on using social media and content marketing effectively. It recommends choosing the social networks where customers are active, developing a content mix of created, curated, promotional and community content. It also stresses the importance of building followers, providing value, developing a marketing plan, getting involved in conversations and responding quickly to any negative feedback. The overall goal is to attract and engage customers through relevant content while building the brand.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
This document outlines 8 steps for using social media for businesses. The steps are: 1) Evaluate where social media fits your goals and how to measure success. 2) Organize your social media tools. 3) Listen to conversations about your brand. 4) Engage with customers respectfully and use social media to build relationships rather than just make sales. 5) Collaborate by sharing knowledge and getting feedback. 6) Secure your profiles to prevent mistakes. 7) Measure return on investment by linking social media to goals. 8) Amplify messaging that performs best. The conclusion is that social media will become integral to all business in the future.
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
LinkedIn Profile & Social Best PracticesCraig Canton
This document provides 10 tips for optimizing a LinkedIn profile to drive business relationships and sales opportunities. It recommends adding a professional photo, compelling headline, public profile URL, and contact information. It also suggests telling your career story in the summary, showcasing current and past positions, education, and media. Additionally, the document advises proactively developing your network by personalizing connection requests, gathering intelligence on others, and participating in groups. It highlights best practices for status updates, commenting, following companies, and always being available on LinkedIn.
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
1. Th e
M ar ketin g
Eye
The Marketing Eye
TURN ON THE TWEETS
A guide to harnessing social media
for professional services firms
2.
3. STARTING YOUR SOCIAL NETWORKING JOURNEY
With a few exceptions, the professional services sector
is still proving itself reluctant to embrace social media.
A lack of understanding, a fear of the risks and a
FACT: Only 7% of law firms and
question mark over the returns, all lead to a preference 6% of individual practitioners are
to watch from the stands rather than become on Twitter
immersed in the thick of the action.
And yet the public at large is being consumed by it, time spent online is dominated by it and the core
attribute of trust is shaped by it.
The firm that grasps social media will not only gain online presence, it will open the door to a whole
new audience that is ready and willing to engage with a contemporary practice that is clearly open for
business.
Social media is not a campaign, it is not a tactic, it is a strategy – and not a stand-alone strategy at
that: it is one part of a holistic marketing approach for an infinitely connected and complex world,
where many factors affect lead generation and conversion.
Show me the money...
FACT: 600 million people use Let’s get one thing clear from the outset; social media
rarely leads to direct sales.
social media networks at least
once daily. But before you go back to your work with a dismissive “I
told you so”, take a moment to think about your clients’
buying process. People tend to be on social media sites to research or socialise, rather than shop.
Social media creates passive action rather than positive action, which means it has its greatest impact
early on in the buying process, when people are determining their requirements and browsing their
options.
What social media will do is:
• Raise your brand awareness
• Position your firm as a source of news and information
• Create a relevant audience for your unique content and offers
• Be a source of traffic to your website
• Give your brand personality – followers buy into the people as well as the business
• Encourage new followers and fans to join up and hear your message
• Transcend geographical constraints
Taking the time to engage online will see your business reap the rewards.
4. AVOIDING THE SNAKES AND CLIMBING THE LADDERS
So what should a professional services firm do to ensure it enjoys the benefits, while protecting itself
from any possible downsides?
At the end of 2011, the Law Society issued a practice note on social media. Practice notes represent
the Law Society’s view of good practice for member firms in a particular area. The note on social
media is a balanced set of advice, which can be adapted and adopted by any business.
Here are the main points:
• Act with integrity
• Don’t allow your independence to be compromised
• Don’t do anything to compromise the trust the public places in you
• Don’t break rules on confidentiality or disclosure
• Don’t confuse personal and professional use
A short social media policy is all it takes to put some firm-wide guidelines in place.
Management: Who will manage your practice’s social media policy and be responsible for ensuring
confidentiality, compliance and consistency?
Guidelines for engaging: What are the limitations on what can be discussed, commented on or
promoted?
Roles and responsibilities: Who will take responsibility for the day-to-day administration of the
different activities and who will be able to participate in social media activity within your practice?
Get company-owned accounts: Be sure your firm’s social media manager uses company (not
personal) logins/accounts. You want to be sure that if they leave, your followers and passwords don’t
go out the door as well.
Respect copyright, fair use and trademark laws: Be sure to get permission (for copyright materials),
cite references and link to original sources.
Once you have put in place the safeguards you feel your firm needs, you are ready to embrace the
benefits. Firms that are over-cautious in using social media tools are missing out on the ultimate
benefits. Firms that need a team of partners to scrub and approve each post are defeating the
advantages of the tools. The key is to set parameters and then educate and trust your staff to do the
rest.
• Define your target market - and what it wants to read and share
• Get the tone of your posts right - be relaxed, yet true to your brand personality
• Identify which types of engagement are effective - this is likely to require some experimentation
5. • Look at it as a long term strategy - not as a tactical campaign
• Keep it real and relevant - if you don’t have anything relevant to say today, don’t say it
• Create a schedule for updates - regular updates are needed. Planning ahead and sharing the
responsibility across the firm helps
• Monitor and measure - there are plenty of free analytical tools available. Use them to measure,
learn and improve.
If your firm is not engaged in social media, now is the time to review your stance. We live in an
abundant society. As human beings, we need direction and approval in the choices we make. We are
no longer reading papers in the way we used to, instead we are gathering our news, information and
recommendations online. Your firm needs to be active and omnipresent in this space. Don’t allow
fear and ignorance to be your reason to abstain.
GO BACK TO BASICS WITH BLOGGING
Blogging is a basic, yet important tool when taking on
a social media strategy and is a key way to promoting
your businesses news and views. By linking your blog FACT: There are 160 million blogs –
posts across your social media networks, you will with 125 million readers daily.
quickly pick up a keen and engaged audience.
What does a blog aim to do?
• A blog is somewhere to share your commentary or news
• Blogs position your firm as proactive, transparent and an expert
• Blog posts can be shared across social media platforms, including LinkedIn, Facebook and Twitter
• Blogging will draw traffic to your website
• A blog can create useful content to be used in newsletters and publications
Blogging on a regular basis can drastically grow your web traffic. Search engines such as Google and
Bing like dynamic websites, as opposed to sites that never get updated. Blogging allows you to add
keyword-rich web pages to your website on a regular basis.
Over time you will have created a content library full of valuable information, relevant to your
business and your industry. And, unlike a newspaper advertisement, radio spot, or even a live event,
each and every blog article that you create will, in theory, ‘live’ forever online (or at least as long as
you keep your website online).
Creating relevant and valuable blog content on a regular basis is the most critical component in the
development of a successful business to business content marketing strategy.
6. Top 10 blogging practices
Blogging is the cornerstone of any content marketing plan. It draws traffic to your website,
demonstrates thought leadership and gives you a great base of content to repurpose for other
marketing tactics like newsletters, webinars and videos. Blogging is one of the best and most cost
efficient ways to generate and share your unique thought leadership:
1. Share your unique perspective and experience. Be sure to infuse your blog posts with the
knowledge and resources that you typically share with your own clients – this will provide value
to your readers.
2. Solve or address a problem. After reading your blog post, readers should have a solution or
approach to tackle a particular issue or problem.
3. Keep it conversational. Blog posts are intended to be short and informal. Write in a
conversational tone and don’t be afraid to use a little personality and humour.
4. Provide a call to action. What do you want your readers to do after reading your post? Share
a comment, visit a website, attend an event, check back for another post. Invite readers to
participate.
5. Use keywords. Be sure to use keywords related to your business in your blog post and its title.
Think of needs or pain points your audience might have and what terms they might search in
effort to solve them. These will help your posts get pulled into search engine results and will also
alert your reader to the overall subject of your post.
6. Keep it to 400-600 words. This is the ideal length for a blog post and is the amount that
people tend to read from start to finish. 250 words is considered too short for search engine
optimisation, and 1,000 words is too much for readers to digest.
7. Create an attention-grabbing headline. The title of your blog often determines whether your
post gets read or not. People tend to be drawn to lists, provocative questions or benefits-oriented
headlines.
8. Promote your blog. Once you’ve created the content, don’t be afraid to promote it by sharing
on all your social networks, or even by emailing it to clients and colleagues who might find it
interesting.
9. Categorise and tag. If your company blog allows for categorising posts, take advantage of this
feature. It will help readers easily find content that interests them. Many blog sites also offer a
‘tagging’ capability, which enables you to attach certain terms relevant to your post. This helps
search engines to further identify your post as relevant to keyword searches.
10. Syndicate. Make sure your blog is optimised for use with RSS feeds, this allows people to
subscribe to your blog.
Consider using the skills of a journalist or writer to interview you and write your blog or at least
to sub your copy. If your content is straightforward and easy to read, you’ll engage readers and
encourage them to return for more.
Nailing the networks
This section will describe the main networks: Twitter, LinkedIn, You Tube and Facebook. While there
are many others, these four are sufficient for any professional services firm to engage with.
7. TWITTER
Arguably the most important social networking site for any business, Twitter has 182 million users
worldwide.
Not simply about discussing what you had for tea, Twitter, for a business, it is about building an
audience for your firm’s content, as well as being another way to network and raise your profile.
Twitter can help you to:
• Share information – such as blog posts and news
• Give your firm a personality
• Keep an eye on competitors
• Share useful content and images
• Build influence and credibility – be seen as an expert
• Engage with your clients
• Develop leads
• Network
Remember that the life of a tweet is one to three hours
– so it is important to maintain your profile and tweet FACT: 81% of people in the financial
at least four times a day.
sector see Twitter as the most
You probably won’t have enough news to only tweet important social network for
about what’s happening in your firm – so share other their organisation.
relevant news that clients etc would be interested in.
Also retweet interesting tweets from clients and potential clients, as well as other professionals you
work with.
Who to follow:
• People in your industry
• Publications in your industry
• People located where you are based
• Clients and potential clients
The key on Twitter is to build the number of followers you have – to build your potential audience.
You can do this by following people strategically. Follow people in the hope that they will follow you
back and don’t be afraid to drop them if they don’t. Remember to keep the number of people you
follow and those who follow you in proportion.
NB: You only get 140 characters – but you can add shortened URL links to your blog etc.
8. What to tweet:
• Be proactive. Comment on other tweets and get a dialogue going. Twitter is about engaging and
joining in the conversation
• Follow the normal ‘rules’ of networking. Don’t jump in there with sales patter. You wouldn’t do
that in real life and people won’t be interested
• Share information
• Retweet interesting articles and tweets from people you want to engage with
• Be careful about what you say on Twitter. Twitter is an open network and anyone can read what
you’ve written
• Take care to use correct grammar and spelling. Give your tweets as much consideration as your
marketing material - you are representing your brand.
LINKEDIN
With 86 million users, LinkedIn has a solid social media presence that you should be engaging with.
Use LinkedIn to:
• Build connections with people/clients who matter
• Develop deeper connections with your target audience
• Connect with clients in relevant industry groups
• Engage clients and potential clients in conversation
• Get to the people who matter to you through your existing LinkedIn contacts
• See who has viewed your profile
• Be seen as an expert
The benefits of using LinkedIn
FACT: The finance sector has 1. Network activities: Once you ‘connect’ with your
the 2nd highest concentration of colleagues, clients and potential referral sources, you
can keep them up-to-date on what you and your friends
businesses on LinkedIn worldwide. are doing through the Network Update feature. You are
also able to keep up with what is happening with your
contacts and their firms and careers.
2. Recommendations: You can get and give recommendations on LinkedIn. A professional with
many client referrals will be viewed in a different light than one with none or only a few. LinkedIn
allows you to search for types of companies by geography and the search results will rank firms
based on the number of recommendations its professionals have received.
3. Groups: Through LinkedIn, you are able to join trade, alumni, networking, non-profit groups
and more. Once a member of a group, you can pose discussion topics or contribute to ongoing
discussions. Groups are an effective way to learn about best practices, as well as share thought
leadership (a powerful B2B marketing tool).
4. Introductions: If there is a business professional who you have wanted to meet, LinkedIn could
possibly make your life easier. You can look up that professional on LinkedIn by doing a people
search. Then, find out which of your connections are directly connected with that particular
9. person. Click the ‘Get Introduced’ tab and LinkedIn guides you through the process of getting introduced
by your mutual contact.
5. Improve your Google PageRank: LinkedIn allows you to make your profile information available for
search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good
way to influence what people see when they search for you. To do this, create a public profile and select
‘Full View’. Also, instead of using the default URL, customise your public profile’s URL to be your actual
name. To strengthen the visibility of this page in search engines, use this link in various places on the
web. For example, when you comment in a blog, include a link to your profile in your signature.
FACEBOOK
With Facebook revealing earlier this year that it has 901 million users worldwide, and with that figure
expected to rise to over 1 billion by the end of 2012, this
pre-eminent social media platform provides a wealth FACT: Facebook accounts for
of opportunity for businesses to be exposed to a global
audience.
approx 26% of referral traffic
(according to Shareaholic study)
With its constantly evolving functionality, Facebook
has developed to provide a unique mechanism for businesses to engage with their audience on a more
personal level. Professionalism is still important, but by using Facebook alongside your other marketing, the
personality of your firm can shine through.
There isn’t much evidence yet of businesses getting meaningful volumes of new business directly from
Facebook, but it is an excellent means of distributing your content and getting traffic back to your website
- which is where the action is. As we write, Facebook is the third most important source of traffic to The
Marketing Eye website.
As with all social media and online marketing, nothing is more important than being up to date. Posting
a new blog post, company news, a recent press release or photos of your team can promote a better
relationship between you and your prospects.
GOOGLE+
If you care about SEO, then it’s important to consider Google+. It is suggested that Google gives content on
Google+ favourable positioning on its search engine. So, by using Google+, firms may be able to strengthen
their search presence.
Search engine algorithms now take into consideration
individuals’ participation on social networking sites. ‘Likes’,
FACT: Google + reached 90 million ‘+1s’, and ‘Pins’ affect the search engine results. Considering
users by July 2012, there was an this, it makes sense to engage on the one social networking
821% growth rate from its launch site that is also a search engine.
one year previously.
10. YOUTUBE
Owned by Google, YouTube is the second most popular search engine after Google. YouTube makes it
easy to upload video and share your content:
• Three billion daily views
• 48 hours of video uploaded every minute
• YouTube videos are indexed by Google and show up in search results
• Another opportunity to drive traffic to your website
• Videos are an excellent way of sharing content across social media platforms including Facebook and
Twitter
• You can also put videos on your website and LinkedIn company page and link to them in email
newsletters
FACT: There are 4 billion views per
day on YouTube
Video doesn’t have to be expensive and could include:
• A ‘talking head’ message giving viewers some information
• Profiles about members of your team
• Testimonials from clients
• Interviews
To use YouTube as a firm, it makes sense to create a YouTube Channel – which is like having a website
dedicated to your video content. You can brand your profile to include a company logo, background
image and corporate colours. Once established, you can encourage subscribers to the channel – thus
building ‘followers’ who are interested in your content.
SO REMIND ME - WHY ARE WE DOING THIS?
You are engaging in social media to build a relevant audience for your content and marketing messages.
Matching social media with great content and a ‘sticky’ website that has good landing pages and strong
calls to action will create leads.
At the end of the day, social media is about communicating frequent, relevant and engaging information
in a concise and direct way. An online audience is already out there, waiting to hear from your business
and ready to listen. All it takes is a little patience and a lot of posting.
11. ABOUT THE MARKETING EYE
The Marketing Eye is an experienced marketing company and PR agency that is specialist in professional
services and business-to-business marketing.
Our mission is to help our clients increase the value of their businesses by the application of consistent
and effective marketing. We do this by combining online and offline PR with events and direct marketing
to help engage with an increasing number of prospects over time.
Our services range from strategy and planning, through to the detailed implementation of specific
initiatives. As one of the leading marketing companies and PR agencies in the South East, we have experts
in most areas of marketing, and when we don’t, the chances are we know somebody who is.
The Marketing Eye is based in Uckfield, Sussex and is within easy reach of Kent, Surrey and London. We
also have a representative office in Pennsylvania for clients needing to do business in the US.
Convinced by the need for social media in your marketing mix, but think it all sounds
a bit much for you to manage?
Don’t worry, we have excellent social media management packages available.
Contact us for details.
tellmemore@themarketingeye.com
+44 (0) 1825 765617
12. Th e
Marke t i n g
Eye
The Marketing Eye
Have a chat with us: 01825 765617
Visit us online: www.themarketingeye.com
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