Our presentation for April Specia Conference about new ways for companies to reach their audience online in the era of digital detox. Tools, analysis, big data, various cases and much more.
Fast and quality typing is very important skill, especially if you need to type huge amount of text, check this presentation and discover 5 ways how to improve your typing skills. http://www.typingservice.org/
This document summarizes the results of a communications survey conducted within RP Operations in March 2016. It provides the following key details:
- Demographics of survey respondents, including gender breakdown (57.3% female, 42.7% male), generational breakdown, and average tenure.
- Response rate for the survey was 41.09%, with 226 respondents out of 550 people surveyed.
- Highlights of survey results are presented in graphic format, showing responses to individual questions about reading internal communications, preferred content/sections, communication effectiveness, and familiarity/use of collaboration tools.
- Several comments from respondents are also quoted, providing suggestions for improvement and aspects of communication they find most valuable.
Measuring Content Marketing: The Smart & Simple WayVenture Harbour
Marcus' slides from his talk on 'measuring content marketing' at Content Marketing Association's February 2014 breakfast meeting. For more information see http://www.ventureharbour.com
EON Systems provides practice management software for healthcare providers and has recently enabled their users to utilize social media marketing more effectively. Social media allows healthcare providers to reach large numbers of potential patients cost-effectively. To succeed, providers should post regularly but focus on quality over quantity, engage patients by sharing relevant content and asking questions, and continue conversations on social media platforms. When done right, social media can help healthcare practices expand significantly.
Student Search- What To Do When Your Target Market's Gone DigitalMSP Digital Marketing
College Admissions "Version 2014"- Student prospects today are 95% digital. While traditional methods of outreach such as direct mail will still be the norm, schools can develop an integrated media approach that includes increased online and mobile communications to get the student prospects more connected and engaged. This explanation includes a checklist to help you chart the way to new approach strategies.
Agile Research and Texting: How to Achieve Faster and Better EngagementAudrey Perelshtein
This document discusses how mobile qualitative engagement through SMS can deliver faster and better research results through agile methods like live video sprints, CX sprints, and product testing sprints. It notes that 97% of Americans use texting daily, and engagement rates are higher for SMS than email. A Gallup study recommends using SMS with email for surveys. The document outlines how Digsite uses SMS for notifications, reminders and chat-based questions with their panel. Testing by Digsite found their panel checks texts more frequently than email and responds more quickly to texts. Based on this, the document recommends using qualitative SMS with email for speed and engagement, and considering limitations of chat-based surveys.
Fast and quality typing is very important skill, especially if you need to type huge amount of text, check this presentation and discover 5 ways how to improve your typing skills. http://www.typingservice.org/
This document summarizes the results of a communications survey conducted within RP Operations in March 2016. It provides the following key details:
- Demographics of survey respondents, including gender breakdown (57.3% female, 42.7% male), generational breakdown, and average tenure.
- Response rate for the survey was 41.09%, with 226 respondents out of 550 people surveyed.
- Highlights of survey results are presented in graphic format, showing responses to individual questions about reading internal communications, preferred content/sections, communication effectiveness, and familiarity/use of collaboration tools.
- Several comments from respondents are also quoted, providing suggestions for improvement and aspects of communication they find most valuable.
Measuring Content Marketing: The Smart & Simple WayVenture Harbour
Marcus' slides from his talk on 'measuring content marketing' at Content Marketing Association's February 2014 breakfast meeting. For more information see http://www.ventureharbour.com
EON Systems provides practice management software for healthcare providers and has recently enabled their users to utilize social media marketing more effectively. Social media allows healthcare providers to reach large numbers of potential patients cost-effectively. To succeed, providers should post regularly but focus on quality over quantity, engage patients by sharing relevant content and asking questions, and continue conversations on social media platforms. When done right, social media can help healthcare practices expand significantly.
Student Search- What To Do When Your Target Market's Gone DigitalMSP Digital Marketing
College Admissions "Version 2014"- Student prospects today are 95% digital. While traditional methods of outreach such as direct mail will still be the norm, schools can develop an integrated media approach that includes increased online and mobile communications to get the student prospects more connected and engaged. This explanation includes a checklist to help you chart the way to new approach strategies.
Agile Research and Texting: How to Achieve Faster and Better EngagementAudrey Perelshtein
This document discusses how mobile qualitative engagement through SMS can deliver faster and better research results through agile methods like live video sprints, CX sprints, and product testing sprints. It notes that 97% of Americans use texting daily, and engagement rates are higher for SMS than email. A Gallup study recommends using SMS with email for surveys. The document outlines how Digsite uses SMS for notifications, reminders and chat-based questions with their panel. Testing by Digsite found their panel checks texts more frequently than email and responds more quickly to texts. Based on this, the document recommends using qualitative SMS with email for speed and engagement, and considering limitations of chat-based surveys.
The constraints for this project include:
1) A six week timeframe to complete all tasks which will require efficient scheduling and contingency planning.
2) A lack of physical products to analyze which may impact thorough research, but online research can compensate.
3) Restrictions from advertising regulators like the ASA on misleading ads, exaggerating product capabilities, and avoiding offense which requires truthful, non-discriminatory advertising.
This document discusses the changing nature of advertising in the modern world. It notes that advertising aims to convince people through repetition that a product or service has benefits. However, new technologies like big data, predictive analytics, and digital marketing allow for more targeted and personalized advertising. The risks and fragility of advertising are increasing as communications become faster, target audiences more diverse, and the lifespan of an ad shorter. Successful future advertisers will need to understand fields like neuroscience, psychology, and network science to design effective ads in this complex environment.
This document discusses key metrics and analysis that are important for data scientists. It emphasizes that daily active users, retention rates, time spent, and revenue are classic good metrics to analyze. Good analysis should describe user needs and inform decisions. Complexity should be avoided as an anti-goal. Measuring impact and having observable consequences are important. Assumptions, small data, talking to users, and making predictions can help overcome objections around data and analysis. Confidence intervals, testing intuitions with data, and the value of information are also discussed.
5 Marketing Automation Tips for Small Businesses Mathew Sweezey
Five easy ways to scale marketing automation across sales, lead gen, and demand generation and increase your engagement by 3x, brought to you by the author of marketing automation for dummies.
So you want to identify the numbers that move your business' bottom line AND the numbers that move your readers. You want to know how, in a sea of data, you can select a few reasonable metrics that really matter today and take action based upon what they tell you. We're here to help. We'll discuss what metrics matter, how they should influence your decision-making, and what metrics tools should look like in five years' time. We'll be sure to share tips and slides so you can put our practical advice to use right away.
Touching Stories: Designing Digital Magazines for the iPad (Matt Carlson)Autodesk
The launch of the iPad signaled the start of a new era for magazine publishing. A single device that delivered the fidelity of print and the interactivity of the Web, all wrapped up in a fun and easy-to-use form factor gave the industry new reason to hope. There was one trick: no one had designed for this brave new medium yet. Editorial teams suddenly needed to consider multi-touch gestures, multiple orientations, dynamic layout and the integration of rich media into the design of their issues. Ink-smudged print teams had to reach out to the pixel-based life forms in charge of the company websites, and engage a new breed of Cocoa developers as well. Whole new models of information design and user experience we're launched at high velocity into the App Store. Matt Carlson, Hot Studio's Principal of Strategy & Design, was involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. He has spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. He's worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session he'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines, and what it takes to build an issue for the iPad.
How to Know When Metrics Are Not Right by Pinterest PMProduct School
In this presentation, Will Hamlin, covers the following:
- How to choose the right metric
- How to balance different metrics in opposition to each other
- How to choose the right time horizons for your metrics
- When to use other tools, e.g., human evaluation, to measure instead
- When to trust your gut. This will not be a scientific answer
This document reflects on what the author has learned in their professional writing course since the midterm. They learned how to better communicate in a business setting through assignments like creating a schedule for a new program proposal and a promotional email. This learning is significant because communication skills are important for the author's future career as a Computer Information Systems major, where they will need to write proposals, emails, and other documents. The author plans to apply these skills, such as different writing styles and knowledge of helpful websites, to future courses and their career.
The email from Mark Brennan, a Mouchel Divisional Manager, thanks the author for taking on additional work closing ad-hoc meter reads. Due to a colleague leaving suddenly, the author had been working overtime to ensure all reads were completed. Mouchel is responsible for meter reading and liable for fines if targets are missed. The author's hard work reduced the backlog of overdue reads from 40% in December to 0% in March, avoiding fines for Mouchel.
Rivers of Information: Stay Relevant, Continuously Learn, Become a Thought Le...Bluematter
Rivers of Information is a daily process that will enable any knowledge worker to stay relevant in their own industry, be sensitive to trends in their client's industry, and create and curate content that will keep them top of mind with their audience as a trusted thought leader.
Rivers of Information was first introduced by Scott Klososky of Future Point of View, and then iterated on by Bluematter's Ryan McInerney.
The document outlines a company's plan to reduce employee email use over the course of a year through a game called "Be Connected." Employees are currently sending an average of 74 emails per day. The goal is to cut this in half by March 2015. To motivate employees, a community blog will be opened to submit ideas for reducing emails. The top 5 ideas will be voted on and winners rewarded. Employees will also be encouraged to use "Digital for All," a social business solution, to replace emails for tasks like conversations, document sharing, and project updates. The program aims to transform communication from email inboxes to a better social approach.
The document discusses the Minto Pyramid Principle for structuring business writing. It recommends organizing information like a pyramid with the core message or conclusion at the top, followed by important details, and then fine details at the bottom. It describes two approaches for constructing the pyramid - deductive from bottom to top, or inductive from top to bottom. The document also discusses using a normal or inverted pyramid structure depending on whether the audience needs more or less details. The conclusion reiterates that business documents should have a structure that is easy to understand, retain, recall and act upon.
Email Mastery: Webinar #2 - Why You Should NOT Check Email First Thing in the...Steuart G. Snooks
This is an abbreviated slideshow of the 7 Reasons to NOT Check Email First Thing in the Morning - a follow up resource for those attending the recent webinar by Email Strategist Steuart Snooks, CEO at Solutions for Success. See more information at www.emailtiger.com.au
So, you want to finally discover how to be successful?
Maybe on a beach, working remote while drinking your favorite cocktail or beer. Or maybe you’ll be sitting on a couch, watching Netflix, and still dreaming.
This document summarizes a social media masterclass for arts administrators held on February 28th, 2017 in London. The masterclass covered practical skills for using social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat to understand audiences, create engaging content, and manage online campaigns. Tips included using tools like Followerwonk to analyze followers, focusing on visual content for Instagram, and amplifying organically popular posts through paid promotions. The document stresses creating a consistent online presence and narrative through curating content like a festival across different social networks.
There is a new way for brands to connect with customers through mobile applications. Mobile allows brands to reach customers anytime and anywhere. Companies are building their own mobile apps for campaigns to increase engagement. Mobile apps allow location-based advertising so user activity can be tracked around points of interest and offers provided. The company provides mobile app development for digital marketing campaigns on popular Indonesian platforms like Blackberry, Android and Java.
The document discusses strategies for Catholic publications to build a stronger online presence and increase revenue through their websites. It emphasizes the importance of passion, planning, feedback and collaboration. Key recommendations include understanding audience needs and wants, making content easily accessible, interactive and up-to-date in order to engage audiences and encourage return visits. Tracking website traffic and collaborating with local churches and schools can help publications better serve their communities online.
We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? The USA TODAY Network's senior product manager for messaging, leading strategy and development roadmaps for newsletters, notifications and alerts, Derrick Ho, is leading this session. @derrickhozw
Social Media & Its Role in Communications - 21 Nov 2011Media Manoeuvres
This document discusses the importance of training employees for social media use and outlines different types of users within a company:
- Digital Natives are comfortable with social platforms
- Savvy Technologists are comfortable but cautious in adopting new platforms
- Reluctant Users are aware but hesitant to use social media
- Digital Contrarians are averse to social media
- Digital Newbies are simply unaware of social media
It stresses that training is needed for all user types to properly represent the company online and integrate social media into marketing strategies.
The constraints for this project include:
1) A six week timeframe to complete all tasks which will require efficient scheduling and contingency planning.
2) A lack of physical products to analyze which may impact thorough research, but online research can compensate.
3) Restrictions from advertising regulators like the ASA on misleading ads, exaggerating product capabilities, and avoiding offense which requires truthful, non-discriminatory advertising.
This document discusses the changing nature of advertising in the modern world. It notes that advertising aims to convince people through repetition that a product or service has benefits. However, new technologies like big data, predictive analytics, and digital marketing allow for more targeted and personalized advertising. The risks and fragility of advertising are increasing as communications become faster, target audiences more diverse, and the lifespan of an ad shorter. Successful future advertisers will need to understand fields like neuroscience, psychology, and network science to design effective ads in this complex environment.
This document discusses key metrics and analysis that are important for data scientists. It emphasizes that daily active users, retention rates, time spent, and revenue are classic good metrics to analyze. Good analysis should describe user needs and inform decisions. Complexity should be avoided as an anti-goal. Measuring impact and having observable consequences are important. Assumptions, small data, talking to users, and making predictions can help overcome objections around data and analysis. Confidence intervals, testing intuitions with data, and the value of information are also discussed.
5 Marketing Automation Tips for Small Businesses Mathew Sweezey
Five easy ways to scale marketing automation across sales, lead gen, and demand generation and increase your engagement by 3x, brought to you by the author of marketing automation for dummies.
So you want to identify the numbers that move your business' bottom line AND the numbers that move your readers. You want to know how, in a sea of data, you can select a few reasonable metrics that really matter today and take action based upon what they tell you. We're here to help. We'll discuss what metrics matter, how they should influence your decision-making, and what metrics tools should look like in five years' time. We'll be sure to share tips and slides so you can put our practical advice to use right away.
Touching Stories: Designing Digital Magazines for the iPad (Matt Carlson)Autodesk
The launch of the iPad signaled the start of a new era for magazine publishing. A single device that delivered the fidelity of print and the interactivity of the Web, all wrapped up in a fun and easy-to-use form factor gave the industry new reason to hope. There was one trick: no one had designed for this brave new medium yet. Editorial teams suddenly needed to consider multi-touch gestures, multiple orientations, dynamic layout and the integration of rich media into the design of their issues. Ink-smudged print teams had to reach out to the pixel-based life forms in charge of the company websites, and engage a new breed of Cocoa developers as well. Whole new models of information design and user experience we're launched at high velocity into the App Store. Matt Carlson, Hot Studio's Principal of Strategy & Design, was involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. He has spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. He's worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session he'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines, and what it takes to build an issue for the iPad.
How to Know When Metrics Are Not Right by Pinterest PMProduct School
In this presentation, Will Hamlin, covers the following:
- How to choose the right metric
- How to balance different metrics in opposition to each other
- How to choose the right time horizons for your metrics
- When to use other tools, e.g., human evaluation, to measure instead
- When to trust your gut. This will not be a scientific answer
This document reflects on what the author has learned in their professional writing course since the midterm. They learned how to better communicate in a business setting through assignments like creating a schedule for a new program proposal and a promotional email. This learning is significant because communication skills are important for the author's future career as a Computer Information Systems major, where they will need to write proposals, emails, and other documents. The author plans to apply these skills, such as different writing styles and knowledge of helpful websites, to future courses and their career.
The email from Mark Brennan, a Mouchel Divisional Manager, thanks the author for taking on additional work closing ad-hoc meter reads. Due to a colleague leaving suddenly, the author had been working overtime to ensure all reads were completed. Mouchel is responsible for meter reading and liable for fines if targets are missed. The author's hard work reduced the backlog of overdue reads from 40% in December to 0% in March, avoiding fines for Mouchel.
Rivers of Information: Stay Relevant, Continuously Learn, Become a Thought Le...Bluematter
Rivers of Information is a daily process that will enable any knowledge worker to stay relevant in their own industry, be sensitive to trends in their client's industry, and create and curate content that will keep them top of mind with their audience as a trusted thought leader.
Rivers of Information was first introduced by Scott Klososky of Future Point of View, and then iterated on by Bluematter's Ryan McInerney.
The document outlines a company's plan to reduce employee email use over the course of a year through a game called "Be Connected." Employees are currently sending an average of 74 emails per day. The goal is to cut this in half by March 2015. To motivate employees, a community blog will be opened to submit ideas for reducing emails. The top 5 ideas will be voted on and winners rewarded. Employees will also be encouraged to use "Digital for All," a social business solution, to replace emails for tasks like conversations, document sharing, and project updates. The program aims to transform communication from email inboxes to a better social approach.
The document discusses the Minto Pyramid Principle for structuring business writing. It recommends organizing information like a pyramid with the core message or conclusion at the top, followed by important details, and then fine details at the bottom. It describes two approaches for constructing the pyramid - deductive from bottom to top, or inductive from top to bottom. The document also discusses using a normal or inverted pyramid structure depending on whether the audience needs more or less details. The conclusion reiterates that business documents should have a structure that is easy to understand, retain, recall and act upon.
Email Mastery: Webinar #2 - Why You Should NOT Check Email First Thing in the...Steuart G. Snooks
This is an abbreviated slideshow of the 7 Reasons to NOT Check Email First Thing in the Morning - a follow up resource for those attending the recent webinar by Email Strategist Steuart Snooks, CEO at Solutions for Success. See more information at www.emailtiger.com.au
So, you want to finally discover how to be successful?
Maybe on a beach, working remote while drinking your favorite cocktail or beer. Or maybe you’ll be sitting on a couch, watching Netflix, and still dreaming.
This document summarizes a social media masterclass for arts administrators held on February 28th, 2017 in London. The masterclass covered practical skills for using social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat to understand audiences, create engaging content, and manage online campaigns. Tips included using tools like Followerwonk to analyze followers, focusing on visual content for Instagram, and amplifying organically popular posts through paid promotions. The document stresses creating a consistent online presence and narrative through curating content like a festival across different social networks.
There is a new way for brands to connect with customers through mobile applications. Mobile allows brands to reach customers anytime and anywhere. Companies are building their own mobile apps for campaigns to increase engagement. Mobile apps allow location-based advertising so user activity can be tracked around points of interest and offers provided. The company provides mobile app development for digital marketing campaigns on popular Indonesian platforms like Blackberry, Android and Java.
The document discusses strategies for Catholic publications to build a stronger online presence and increase revenue through their websites. It emphasizes the importance of passion, planning, feedback and collaboration. Key recommendations include understanding audience needs and wants, making content easily accessible, interactive and up-to-date in order to engage audiences and encourage return visits. Tracking website traffic and collaborating with local churches and schools can help publications better serve their communities online.
We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? The USA TODAY Network's senior product manager for messaging, leading strategy and development roadmaps for newsletters, notifications and alerts, Derrick Ho, is leading this session. @derrickhozw
Social Media & Its Role in Communications - 21 Nov 2011Media Manoeuvres
This document discusses the importance of training employees for social media use and outlines different types of users within a company:
- Digital Natives are comfortable with social platforms
- Savvy Technologists are comfortable but cautious in adopting new platforms
- Reluctant Users are aware but hesitant to use social media
- Digital Contrarians are averse to social media
- Digital Newbies are simply unaware of social media
It stresses that training is needed for all user types to properly represent the company online and integrate social media into marketing strategies.
By Day 5Respond to two of your colleagues in one or more o.docxaman341480
By Day 5
Respond to
two
of your colleagues in
one or more
of the following ways:
Explore additional ways that the technology experiences of your colleagues might impact you or change your practices.
Share with your colleague ideas for how they might adopt other technologies to enable them to further improve their effectiveness as business managers.
Compare your colleague's experience with your own, and share additional insights you gained.
General Guidance:
Your Shared Practice Discussion responses, due by
Day 5
, will each typically be 1–2 paragraphs in length as a general expectation/estimate. Refer to the rubric for the Week 1 Shared Practice Discussion for grading elements and criteria. Your Instructor will use the rubric to assess your work.
POST1
Information and information technology are present in every aspect of an individual’s life. From a professional standpoint, I have experienced an evolution in the way my office has operated over the past 15 years. When I first started there, all applications were mailed hard-copy from our office in Northern California to a processing center in Southern California. The applications were completed by hand, mailed, then typed by the processing center and mailed back for us to review and mail out to policyholders. It was a cumbersome process and a single application could take nearly two weeks to turn around for a customer. As the years passed, the process of handwriting the applications changed to computer applications that were printed and mailed. Now the mailing has also been replaced with electronic submission. The turnaround now takes about two days instead of two weeks. The evolution of technology has provided us with more efficiency. This efficiency is not only in the form of time, but in accuracy as well. It is much easier for a processing center to read type written language than handwritten. We find fewer errors on the paperwork coming back to us and when there is an error the correction is quick and easy. Outside the office our professional lives are impacted as well. The introduction of apps on smart phones allows clients to make changes themselves or complete their own applications. They can assist our claims partners with getting documents sent in faster. Overall, this technology has helped our younger generation remain satisfied with our service as they tend to demand quick and convenient access in all areas of their own lives.
My personal life is impacted as well, though, I will say that it is not all positive. As technology enters our lives and we become accustomed to being connected to everyone at all times I feel I need reminding at times to put my phone down or step away from a computer to enjoy the people who are physically in my presence. While I enjoy the convenience of being able to pay for things using apps on my phone and I enjoy that I can more easily keep connected with friends who no longer live in my direct area through ap ...
The document discusses the rise of social media and its impact on organizations and communication. It notes that social media allows conversations to happen in new ways and that companies must engage in conversations on these platforms rather than just initiating them. It also emphasizes that social media is about building relationships and facilitating connections between people.
Facebook q2 2013 earnings conference call of july 24, 2013Tommy Toy
This document summarizes Facebook's Q2 2013 earnings conference call. Key points:
1) Facebook had a strong quarter with growth in monthly active users, engagement, and mobile usage. Nearly half a billion people now use Facebook on mobile daily.
2) Revenue grew 53% to $1.81 billion, driven by a 61% increase in advertising revenue to $1.6 billion. Mobile advertising now makes up 41% of total ad revenue.
3) Facebook continues investing heavily in infrastructure and hiring to support its growing global user base and transition to mobile. It ended the quarter with over 5,300 employees, up 33% from the prior year.
A slideshow based on my article on LinkedIn titled 'How to Strategise for Social Media'. Read article on https://www.linkedin.com/pulse/strategizing-social-media-benita-bhatia-dua
Learn Quickly How to Use Snapchat For Business, Build a Large Community That Will Love Your Products Without Competition
Fellow Marketer,
Are you currently using Snapchat to get online traffic?
If you’re like most marketers, you’re probably not using Snapchat… yet…
But, you should be…
Snapchat is taking the Internet by storm…
It’s one of the fastest growing social media apps out there.
…and based on the current user base and the speed of Snapchat’s growth, it appears to be here to stay.
Right now, you can generate some very highly targeted traffic for FREE or with very little investment using Snapchat.
When you compare the quality of traffic and the lack of current competition when compared to other social networks, Snapchat is really starting to turn heads…
…especially as sites like Facebook get more and more difficult when it comes to generating quality, targeted traffic.
NOW is the time to position your business and your brand on Snapchat… It’s wide open and the opportunity is MASSIVE!
ORDER NOW.
This document discusses the role of social media in communications and crisis response. It provides examples of how social media has been used to help during disasters like earthquakes and floods. Key points made include:
- During early crises like the 1995 Kobe earthquake, social media had not matured and there was little people could do to help other than donate blood or money.
- After 9/11, Google groups helped sort fact from fiction.
- A blog set up after the 2004 tsunami became a hub for sharing information.
- During 2011 Queensland floods, hashtags on Twitter and social media helped locate lost loved ones and coordinate relief efforts.
Social Media Conference Presentation - saidWotvirtuosa
Social media allows businesses to engage with customers on the channels they prefer. To use social media successfully, companies should first listen to understand their audience and goals. They should then create an integrated online strategy aligned with business objectives and measure results. Ongoing analysis and adjustment will help ensure social media efforts are effective.
MediaWave listening and analysis all conversation from twitter, facebook, blogs, forum, news, youtube and image. Our analysis includes brand comparison, mention, sentiment, gender, geolocation, influencer & core (reason).
You will know your influencer from twitter, facebook, blog, forum, news, image and youtube.
You can engage directly from our online dashboard
The Future of Mobility, Multi-screen and Cross Screen Engagement
A Virtual Roundtable Discussion with Industry Thought Leaders
Moderator:
Mark Bard — Founder at Digital Insights Group
Panelists:
Craig DeLarge — Global Leader, Multichannel Marketing Strategy & Innovation at Merck
Erik Hawkinson — Global Head of Strategic Marketing at Roche Diagnostics
Lisa Flaiz — Group Product Director, Digital Marketing at Janssen
Kim Levy — Vice President, Strategic Solutions at Epocrates
Bob MacAvoy — Senior Vice President at Doximity
Over the past 10 years there has been a tidal wave of innovation specific to the market of devices we use to access digital content, services, and to conduct transactions. We were introduced to the iPhone in 2007, the iPad in 2010 and although we’re not sure what the next “big thing” will be (from Apple or a competitor) — we are all sure we’ll be using more digital devices in the near future – not less. This roundtable with a diverse group of pharmaceutical, device, publisher, and technology executives will review the multi-platform shifts and trends specific to a physician audience and what that means over the next year — and next decade.
The document discusses the changing nature of online conversations and social media. It notes that while individual contributions are getting smaller through platforms like Twitter, the frequency of conversations is increasing and can be overwhelming. However, it can also stimulate collaboration and learning. The document examines how students are using new social media tools and what they want from a personal learning environment, including easily recording thoughts, using multimedia, and having a structured digital record of their work.
How can Information Advice and Guidance workers use the web and what barriers do they face - includes feedback on survey of local IAG workers in Brighton & Hove by Mark Walker, SCIP
Similar to Specia conf - nobody needs yesterday tulips (20)
This document discusses considerations for developing a mobile app based on an existing website. It addresses goals, budget, audience, platform choices between iOS and Android, key features, site maps, leveraging native mobile functionality, longer development times for mobile, and the need for servers and integration. The overall recommendation is to focus on usability, simplify screens and scenarios, leverage native mobile features, and properly define goals and key functionality.
Why some apps become day-flies and how to avoid itHeads&Hands
Guidelines, bugs, analytics, advertising - all you need to know for your app to live long and prosperous. Our presentation from Digital StandUP in Moscow June 2017
How to manage projects and make all sides happy: between client, contractor and project manager. Useful tips for passionate project managers and their daily routine
The document discusses best practices for developing successful mobile applications based on a growth hacking approach. It provides examples of applications like ZakaZaka, Sportlife, and iGooods that utilized short iterative development cycles and constant testing and improvement based on user feedback. The document emphasizes starting with the core idea, being ready to constantly improve the product as the first release is just the beginning, and having many small updates rather than few large releases. It also discusses techniques like simplifying registration steps and only requesting necessary user information.
Is it possible to create a profitable startup while operating a mobile development studio at the same time and how to achieve this goal. The presentation for master class given by our co-founder Alexander Semenov on April 27 2017.
This document discusses 8 common myths about designing mobile interfaces. Each myth is presented and then refuted with evidence and recommendations. The myths addressed are that 1) interface designers must be creative gurus, 2) guidelines are absolute rules, 3) users are always in a hurry, 4) designers are the same as users and clients, 5) simplicity means usability, 6) design is possible without content, 7) apps, sites and brands are the same, and 8) beauty alone is sufficient without consideration of context or goals. The document advocates considering users' actual needs and goals, following guidelines as recommendations not rules, and balancing aesthetics, usability and functionality in interface design.
Social projects and mobile apps to help themHeads&Hands
Presentation about digital social projects and examples of successful mobile applications and web projects in this sphere. Tips how to create such an app.
Mobile marketing from analysis to launching a projectHeads&Hands
This document outlines the stages of launching a mobile app marketing campaign from planning to launch. It discusses planning goals and key performance indicators, selecting analytics tools, optimizing the app store listing, and examples of promotion strategies like Facebook ads, influencer marketing and retargeting. The stages include idea, design, development, planning promotions and analytics, and working on the app store listing. Measurements and segments are planned based on tasks and goals like revenue, store visits and retention.
Презентация о том, как важна каждая стадия разработки мобильного приложения, включая визуальный дизайн и проектирование. Плюсы использования дружелюбного интерфейса и примеры работы с ним из нашей практики.
How to implement strategic planning and work with your target audience right from the beginning of the project. Project design and prototyping stages with our own examples from web and mobile development.
Everything you need to know about using bots in retail and online commerce. Conversational commerce and what bot can do together with human to enrich your business.
Маркетинг на этапе проектирования мобильного приложенияHeads&Hands
Сценарии использования мобильного приложения, навигационные схемы и карты, дизайн приемы и гайдлайны - все, что важно учитывать с точки зрения маркетинга на этапе проектирования мобильного приложения.
Мобильный маркетинг: от аналитики до запускаHeads&Hands
Как правильно подходить к мобильной аналитике, какие инструменты использовать и что измерять. Презентация с нашего внутреннего мероприятия от Никиты Щипанова.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
5. Beginning of 21st century
there is no enough information, we need more
we don’t believe online sources
it’s better to read online and than check it offline
Informational hunger:
6. 5 years ago and right now
at some places
Facebook shower
Limitless likes
Oversharers
Information as a drug
and informational greed
7. 92%
of NY citizens
SOME
users
150
times per day
10%
of young adults
start their day not with a coffee
or meditation, but with news check
on their smartphones.
In average, user looks at his
smartphone’ screen even when he
has no new notifications.
in USA tell that it’s ok to send text
messages during the intercourse.
accept that sometimes they wake up
at the middle of the night and check
the updates on their smartphones
for no reason.
9. OFF IS A NEW EMOTION
«Can we create the new emotion of the future? All is connect,
all is plugged in, all is happening too fast. I don’t need this. I
want to turn it all off».
Simon Waterfall
Creative director,
founder of Poke agency.
12. Long-term planning
Only main strategy points remain untouched
Constant analysis
All materials and news are in constant change mode
Huge part of interactions is happening in social networks
We are looking not only on things that users need
on the whole, but also on the things users need right now
based on constant tests and changes
13. Even if you’re a b2b
with long sales tunnel
You need to have a channel
to respond right now
14. This is why we began
to use textback
This service gives users
an opportunity to write directly
to a company’s website from any
social network he’s logged in
+ managers can give answers
from unified user account
15. New style of social interactions
Every client needs individual approach we need to master
It’s not a company who is speaking with every client,
but a certain manager
Emojis and smileys are all right to use
17. To be on time every day
in a year
We need to oversee
the future needs of clients
18. Forbes depicts such a future
Just imagine that you were woken up by your own personal virtual assistant
that advises you what suits best for the current weather and checks your daily
calendar and routes. Well, it’s even possible that you don’t need to go
to the office because all the files will be available via cloud and you can chat
with your colleagues via holographic teleconferences.
20. More precise lead generation
Netflix
Writes down and analyses every element that interacts with clients, including
moments where users pressed the pause button, which title is more catchy
and is clicked more, etc. All these analytics help to give real time
recommendations for their users.
There are rumors that service will also launch new type
of series with plot based on user decisions after each episode.
21. We are in process
of working with predictions
Even now the number of target leads has risen up to
We make detailed analytical reports on every user action on site
and in social networks
We create new materials and constantly edit the existing ones
according to user's interest
We monitor the chains of action
22. Always green materials
are great
But you also need to create
something instant, that is valuable
right now or never!