The Philosophy Of Customer Orientation
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social marketing, cause marketing, customer orientation,relationship marketing
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The Philosophy Of Customer Orientation
- 27. Different levels of investment in customer relationship building.
- 37. economic income inflation recession Interest rate Exchange rate
- 39. Technology Technology for Nation Technologies For Products and services Technology For business
- 40. SOCIAL-CULTURAL FACTORS VALUES TIME STRAVED CUSTOMERS MULTIPLE LIFESTYLES
- 41. Market oriented strategic planning
- 53. Corporate and division strategic planning.
- 56. Planning new business, downsizing older business.
- 64. Diversification Related diversification Unrelated diversification Through Taking over Another business Through Merger with Another Business Through Forming Joint ventures Through Forming Strategic Alliances.
- 69. Boston consulting group’s (BCG) market growth /share matrix.
- 82. Peter Drucker’s (1973) Seven Types of Business Portfolios
- 85. General electric’s ( G E) approach business strength matrix.
- 86. strong average weak Business strength high medium low Market Attrac- tivity Sbu1 sbu2 sbu3 sbu4