These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
This presentation is given on the 6th of July 2010 at de Haagse Hogeschool to students of International Communication Management.
The topics which are being discussed are Interactive PR & Corporate Reputation Management from the Social Media perspective and my view.
0601011 advertising & trends in on line advertisingSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and H...Modern Marketing Partners
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process.
To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.
Digital media’s rise and constant evolution has reshaped the way we plan,
execute and manage marketing activities. Regardless of industry, product or
target audience, today’s B2B marketing mixes call for more ingredient diversity.
This white paper provides an outline of best practices and key ingredients that facilitate your ability to create a strategic marketing mix that satisfies your desire
for growth.
Overview:
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
This presentation is given on the 6th of July 2010 at de Haagse Hogeschool to students of International Communication Management.
The topics which are being discussed are Interactive PR & Corporate Reputation Management from the Social Media perspective and my view.
0601011 advertising & trends in on line advertisingSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and H...Modern Marketing Partners
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process.
To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.
Digital media’s rise and constant evolution has reshaped the way we plan,
execute and manage marketing activities. Regardless of industry, product or
target audience, today’s B2B marketing mixes call for more ingredient diversity.
This white paper provides an outline of best practices and key ingredients that facilitate your ability to create a strategic marketing mix that satisfies your desire
for growth.
Overview:
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
Richard Bagnall's workshop on social media monitoring and social media measurement delivered at the Social Media Results - PR & Comms Conference. London, November 30th 2011.
There are many challenges to measuring social media. Platforms and tools make it easy to measure information that is not relevant rather than measuring what matters. Irrespective of this, no two platforms provide the same data anyway. To get maximum benefit, a PR pro must stick to the basics, focussing on goals, objectives, strategies and tactics. Armed with this they can identify what success looks like and shape the metrics accordingly.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
The Annual Planning Process & Social/Digital MediaGemma Craven
To help plan appropriately for increasing digital and social activities within your 2014 programs, learn more about effectively planning your marketing budgets.
Social Media (Influence) Marketing by Martin WalshMartin Walsh
This is the detailed Social Media (Influence) Marketing Framework I developed a few years ago but which I constantly update based on practical experience implementing it in my roles at Microsoft and IBM. I have shared this strategic framework with many other organisations and provided advice on how to define, implement, operationalise and execute this tactic, particularly in context of a 360 degree integrated program and or campaign.
Informe sobre la industria del Social Media Marketing en 2012MARIA JOSE CAVERO
Informe publicado por Michael Stelzner de Social Media Examiner
- Redes mejores para el marketing
- 10 preguntas sobre social media marketing
- Cuanto tiempo invertir en social media
- Beneficios
- Herramientas
- Servicios más usados
Richard Bagnall's presentation to the #commsacad LGComms conference in conjunction with GCS, the Government Communications Service and the PRCA. Richard talks about the urgent need for PR and comms to level up its measurement and evaluation techniques in the current economic climate. PR must show that it generates value to the organisation and that it is not just a cost centre. Using free educational resources, it is now possible to tell a meaningful and relevant measurmeent story at any organisation irrespective of budget. Measure what matters, don't just count what's easy to count.
Richard Bagnall's Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today's world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.
These are the slides from Richard Bagnall's presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC's social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government's digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall
The changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.
The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening.
These are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter 'Measuring social media' in the forthcoming book "The CIPR Guise to Social Media".
Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC's 3rd European Summit on PR Measurement in Lisbon 8th June 2011.
More from AMEC| the International Association for the Measurement and Evaluation of Communications (7)
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
24. 17 th November 2011 http:// www.londonmeasurementconference.org /
25. [email_address] www.metrica.net/measurementmatters @richardbagnall www.linkedin.com/in/richardbagnall Let’s keep talking: Copyright applies to this document –some rights reserved. This work is licensed under a Creative Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0 www.facebook.com/metricameasures
Editor's Notes
That’s what Dell thought back in 2005 when they became one of the most famous case studies We were in the middle of it.
B2B companies that blog generate 67% more leads per month than those who do not 69% of B2B marketers are shifting their budgets toward social media 41% of B2B companies are acquiring customers through Facebook. 86% of B2B companies are using social media, compared to 82% of B2C companies. Social media helps B2B marketers improve search results
B2B companies that blog generate 67% more leads per month than those who do not 69% of B2B marketers are shifting their budgets toward social media 41% of B2B companies are acquiring customers through Facebook. 86% of B2B companies are using social media, compared to 82% of B2C companies. Social media helps B2B marketers improve search results
Not creating new and engaging content I’ve seen research that says 80% of tweets are links to published content. If you’re not constantly creating new content, you’re missing out on getting found online and getting shared. You absolutely need a business blog and you should be blogging at least several times a month. The more you blog, the more traffic (and leads) you’ll get. Businesses that blog four or more times per week see the biggest increase in traffic and leads. Not effectively aligning social media efforts with traditional marketing We see this all the time. A company puts a QR code on a billboard and calls it integrated marketing. Or they have a Facebook Page and think they’re “doing” social media. Wrong. Start with the customer in mind. What are their needs? What are their pain points? Know your audience first, make sure you’re delivering value to them, and keep your messaging consistent across all channels. Social media should be integrated across your entire business – not only with marketing – but customer service, sales, and product development. Not measuring the impact of social media We are firm believers that businesses can’t manage what they don’t measure. First examine the challenges your business is facing and then use the right tools (social media or otherwise) to address those specific issues. The course of action taken should be measured with the same scrutiny as traditional marketing efforts. Check out social media metrics by Jim Sterne for some social media KPI’s you can measure against specific business goals.
One option is to use the profusion of platforms Built by software companies Not tailored to your objectives Attempt a One size fits all approach to measurement – therefore relies on scores and indexes. This is bad after the industry did so much to move away from spurious systems with Barcelona Principles
Delegates to the conference voted on 12 priorities they thought were most important to focus on in the period leading up to 2020. The top four vote-getters became the Measurement Agenda 2020 : How to measure the return on investment of public relations (89%) Create and adopt global standards for social media measurement (83%) Measurement of PR campaigns and programs needs to become an intrinsic part of the PR toolkit (73%) Institute a client education program such that clients insist on measurement of outputs, outcomes and business results from PR programs (61%)
AMEC’s Valid Metrics matrix The Valid Metrics guidelines take the form of a matrix, with the underlying logic of the matrix applicable to a number of different types of campaigns. Within the matrix, three phases have been defined to reflect a (very) simplified breakdown of how Public Relations works. In essence, PR can be boiled down to three phases: The messages or story is created and told The story is disseminated via a third party/intermediary, such as journalists, influencers or bloggers The story is consumed by the target audience, which if successful leads to behavior change and the desired business result
The old model is perhaps not relevant any more Don Bartholomew, Exposure, Engagement, Influence and Action. More at his blog. But here’s the problem. We have the oppo to measure more easily the good stuff – the out-takes and the out-comes . But this involves tailoring the metrics to client’s objectives. The volumes of content have encouraged large software companies making social media monitoring platforms – they have to make a one size that fits all so they measure what’s easy and also rely on their own scoring systems too EG influence –sounds so simple, but oh so elusive! Too big a topic for today Problem with these scoring systems is best explained by a greater brain than mine.. George Box
The media is changing. Brands now see it in 4 distinct categories – Paid, earned, shared and owned. This matrix puts those new communications processes against the 4 types of media
Next steps – PRSA Conference Social media conclave New Hampshire – October – bringing in IABC, Commscore, Nielsen, Web Analytics Association etc Then… the big ask
Philip: “You have been influenced when you think in a way that you otherwise would not have thought, or when you have done something you wouldn’t otherwise have done”
Engagement – when is a like a like? What about engagement you cant see? KDP describes process as lurking, casual, active, committed, loyalist
Sentiment – automation vs human, transparency into accuracy
Engagement – when is a like a like? What about engagement you cant see? KDP describes process as lurking, casual, active, committed, loyalist
Sentiment – automation vs human, transparency into accuracy
Engagement – when is a like a like? What about engagement you cant see? KDP describes process as lurking, casual, active, committed, loyalist
The old model is perhaps not relevant any more Don Bartholomew, Exposure, Engagement, Influence and Action. More at his blog. But here’s the problem. We have the oppo to measure more easily the good stuff – the out-takes and the out-comes . But this involves tailoring the metrics to client’s objectives. The volumes of content have encouraged large software companies making social media monitoring platforms – they have to make a one size that fits all so they measure what’s easy and also rely on their own scoring systems too EG influence –sounds so simple, but oh so elusive! Too big a topic for today Problem with these scoring systems is best explained by a greater brain than mine.. George Box