Allen Stegall is the Executive Director of Strategy at Scout, a full-service marketing firm with offices across the US. He has over 32 years of experience in pharmaceutical marketing, specializing in therapeutic areas like epilepsy, oncology, and diabetes. At Scout, he provides strategic guidance to clients and mentors account teams. Scout prides itself on its "brave approach" to marketing and focuses on developing bold strategies for challenger brands.

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2. Allen Stegall
Executive Director of Strategy, Principal
ROLE
• Expert healthcare strategist
• C-level business advisor
• New business development – healthcare
• Strategy Mentor to Account teams
KEY EXPERIENCE
• 32 years of pharmaceutical marketing experience
• Experienced with epilepsy, oncology, respiratory, and diabetes brands.
• Excels at guiding clients through complex strategic challenges to secure focused,
actionable plans
• Led some of the most successful biotech launches, including Rituxan
• Former President of leading healthcare agencies (The Biogenesis Group and
Dudnyk Healthcare)

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Scout is a full-service marketing firm
with 3 offices across the US
Voted one of
Best Places to Work
Named in Inc. Magazine
Top 5000 Fastest Growing
Private companies in US
Top 100 Healthcare Agencies
in the US for past 4 years by
Medical Marketing & Media

4. But we are much more.
We are an established organization with a
unique, brave approach.

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Our vision
Unleash brave ideas that make a difference.
Our mission
Scout creates brave ideas that elevate brands, move
market share and establish an
emotional relationship with customers.
Our North Star

6. The Value of SCOUT’s Brave Approach
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Our Business
Proposition
We guide them toward
bold strategies built to
outsmart and outflank
their competitors.
We focus on challenger
brands that need a
brave approach to
compete.
Ideation and
Creativity
We then take the
strategy and give it
vitally through
unexpected creative
ideas.
Brave, disruptive and
smart are the criteria for
the creative work.
Talent Attraction
and Development
We are able to secure
top talent because of our
pushing-the-boundaries
approach.
We focus on
management’s efforts on
developing every team
member to fulfill
their potential.
Giving
Back
We live our mantra
in business.
We also live our mantra
in life by giving back to
Brave individuals and
organizations that make
a difference.

7. Why are we growing faster than market growth?
Set up model more clearly.
Genesis of Rx.

8. We like awards, but more importantly, we like to win

9. We volunteer
Donating to the South Carolina Flood Victims Over the Edge for Special Olympics2015 Chicagoland Muscular Dystrophy Association Walk

10. We give back

11. Unique business model:
two distinct, yet synergistic divisions
Healthcare and Consumer/B2B

12. Intentional, unique structure
Specialist,
Masters of
their craft
Human
connection
Account Strategists
and Category Experts
Digital and Creative
SHARED SERVICES
Project Management, Production, Administrative
DUAL
EXPERTISE
HEALTHCARE CONSUMER
Account Strategists
and Category Experts
Digital and Creative

13. Our Position in Healthcare
• Within this space, our record of accomplishment is expanding and our profile is rising
• Our deepest experiences are in categories with many new and anticipated approvals
• We have maintained long-standing client relationships
• We have a modern business model that marries deep pharmaceutical marketing
experience with cutting-edge HCP, consumer and digital expertise

14. Formula for success
• Healthcare – Specialty pharma
• Consumer – Challenger brand/midset
• Digital – Programs that connect consumers with brands
(don’t focus on the cool widget)
Entrepreneurial
spirit
Brave
approach
Ethical and
moral values

15. Consumer promo Healthcare promo

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We breed ideas in many
therapeutic categories of
specialty pharma
Neurology
Pain Management
Immunology
Hematology
Ophthalmology
Sleep
Infectious Diseases
Anti-infective
Diabetes
Parkinson’s Disease
Epilepsy
Oncology

17. Healthcare client list

18. 18
CPG
Home Goods
Financial Institutions
Restaurants
Beverages
B2B
We breed ideas in many
consumer/b2b industries
Sports
Kids/Entertainment
Health & Nutrition
Pet Health & Nutrition
Confections
Retail

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Consumer client list

20. Full Range of Capabilities and Services
Analyze Business
Objectives To Align
Marketing Efforts
Research Analysis
To Glean Insights
Strategic Marketing
Plan Development
Messaging Platform & Persona Development
Comprehensive Creative
Development
Tactical Execution
(Digital, Mobile,
Social, Offline)
Analytics &
ROI Analysis
• Online behavior
• Search
• Social
• E-commerce
• Understand drivers and barriers
• Establish soft and hard KPIs
• Determine tracking & Analytics platforms
• Coordination of digital assets
• Determine optimization of UX
• Content development
• Comprehensive digital dashboards
• Real-time program evaluation

21. Digital Skill Sets at SCOUT
21
DIGITAL
STRATEGISTS
CONTENT
MANAGERS
USER
EXPERIENCE
EXPERTS
SOCIAL
STRATEGISTS
COMMUNITY
MANAGERS
PROJECT
MANAGERS
SEARCH
SPECIALISTS
ANALYSTS DEVELOPERS
DIGITAL
PRODUCERS

22. Strategy
• Brand Strategy
• Communications Planning
• Customer Relationship Management
• Integrated Channel Strategy
• Market Analysis
• New Product Strategy
• Roadmap Development
User Experience & Design
• Creative Design
• Interaction Design
• Prototyping
• Rich Media Development
• User Experience Architecture
• Video Development
Technology
• Applications
• Digital Sales Aids
• E-Commerce
• Mobile (tablets, kiosk, smartphone)
• Point of Sale
• Web Development
Content Strategy, Development
& Management
• Videos
• Illustration/Photos
• Media Content
• Case Studies
• Webcasts
• Blogs
• White Papers
• Infographics
• Articles/eNewsletters
Marketing and Social
• Community Management
• Display and Paid Search
• Email & Mobile Marketing
• SEO & SEM
• Social Listening
• Social Media Marketing
• Test and Learn Strategies
Monitoring & Analytics
• Campaign Management
• Customized Dashboards
• Monitoring and Optimization
• Results Reporting
• Social Media Monitoring
• Web Analytics

23. Technology & Platforms
Analytics SEO Social Development

24. Proprietary Services

25. Experimental
think-tank to
harness our Brave
thinking and ideas.
Digital content
development
powerhouse.
Evolving brand
development into
brand
storytelling.
Proprietary database
comprised of
influential moms
from around
the US