Conscious Marketing.pptx
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This document discusses conscious marketing and social responsibility. It emphasizes having a greater purpose beyond profit by considering stakeholders like employees, customers, and society. It stresses the importance of corporate social responsibility which includes providing a safe work environment for employees, protecting customer privacy, and ensuring product safety. It also highlights the need for conscious leadership, an ethical corporate culture, and making moral decisions that take into account societal and environmental impacts.
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Conscious Marketing and Ethics
Conscious marketing involves a company having a greater purpose beyond profit, considering how its actions impact stakeholders like employees, customers, society and the environment, and establishing a culture of ethical and conscious leadership. It focuses on corporate social responsibility, environmental stewardship, treating employees well, and engaging in honest marketing practices to build trust with customers. A conscious company is socially and environmentally aware in its operations and ensures all members act ethically through policies, codes of conduct and decision-making frameworks.
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This document discusses the key principles of conscious marketing: having a higher purpose beyond profits, considering stakeholders, promoting conscious leadership and culture. It emphasizes the importance of corporate social responsibility and integrating ethics into marketing strategy. Conscious marketers must find their purpose in society and consider how decisions impact customers, employees and communities. Leaders are dedicated to these values and shaping a culture aligned with stakeholders and purpose. Firms can reference codes of ethics to guide sensitive decisions and ensure marketing is beneficial to both business and society.
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Conscious marketing involves a company having a greater purpose beyond profit, considering how its actions impact stakeholders like employees, customers, society and the environment, and establishing a culture of ethical and conscious leadership. It focuses on corporate social responsibility, environmental stewardship, treating employees well, and engaging in honest marketing practices to build trust with customers. A conscious company is socially and environmentally aware in its operations and ensures all members act ethically through policies, codes of conduct and decision-making frameworks.
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3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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