New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
How social drives business growth – and business decisions
Europe’s most influential businesses have a new way of doing business following the global economic downturn. And it’s called social media.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
How SMBs in Europe are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
How social drives business growth – and business decisions
Europe’s most influential businesses have a new way of doing business following the global economic downturn. And it’s called social media.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
How SMBs in Europe are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Student webcast presentation: Attracting the Next Generation of South African...LinkedIn Europe
Today, hiring top students and recent graduates is more critical for organizations than ever. However, many companies are using out-dated recruitment strategies and tactics. Don’t be one of them. Update your strategy today and connect with top graduates.
In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting.
We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition.
This free webcast will include:
Where do students fit into LinkedIn’s strategy?
Strategies to attract and engage students
Q & A session with Matthew and Anna
Build Engage Recruit - How to Build your Talent BrandLinkedIn Europe
Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Influencing the mass affluent - The NetherlandsLinkedIn Europe
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, Mass Affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that Mass Affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
The Insights 2020 research presented here shows how companies can align insights and analytics strategy, structure and capability to drive business growth.
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
LinkedIn: home to the global business elite
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The study, which includes the leadership and senior employees of large corporations worldwide, confirmed that 36% are LinkedIn members who use the platform on a monthly basis. Within Europe, each of these members controls budgets of €9.2 million on average.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with personal net worth averaging €719,000 each amongst European users, they represent the most valuable consumers on the planet.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
This is a presentation put togeher from a recent Talent Branding Workshop we held for our retail clients which include insights on the retail market and how to attract talent.
The role of social media in driving growth for SMBs in AustraliaLinkedIn
Social media is a vital tool for SMBs with 89% using social media to build awareness and 72% seeing social media as essential for the future of the business. Revenue growth is directly related to increased marketing spend on social media. 58% of businesses experiencing hyper-growth directly attribute this to increased spend on social media advertising. LinkedIn offers opportunities for financial providers to inform and influence businesses through content on the LinkedIn platform.
How SMBs in the Netherlands are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Student webcast presentation: Attracting the Next Generation of South African...LinkedIn Europe
Today, hiring top students and recent graduates is more critical for organizations than ever. However, many companies are using out-dated recruitment strategies and tactics. Don’t be one of them. Update your strategy today and connect with top graduates.
In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting.
We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition.
This free webcast will include:
Where do students fit into LinkedIn’s strategy?
Strategies to attract and engage students
Q & A session with Matthew and Anna
Build Engage Recruit - How to Build your Talent BrandLinkedIn Europe
Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Influencing the mass affluent - The NetherlandsLinkedIn Europe
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, Mass Affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that Mass Affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
The Insights 2020 research presented here shows how companies can align insights and analytics strategy, structure and capability to drive business growth.
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
LinkedIn: home to the global business elite
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The study, which includes the leadership and senior employees of large corporations worldwide, confirmed that 36% are LinkedIn members who use the platform on a monthly basis. Within Europe, each of these members controls budgets of €9.2 million on average.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with personal net worth averaging €719,000 each amongst European users, they represent the most valuable consumers on the planet.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
This is a presentation put togeher from a recent Talent Branding Workshop we held for our retail clients which include insights on the retail market and how to attract talent.
The role of social media in driving growth for SMBs in AustraliaLinkedIn
Social media is a vital tool for SMBs with 89% using social media to build awareness and 72% seeing social media as essential for the future of the business. Revenue growth is directly related to increased marketing spend on social media. 58% of businesses experiencing hyper-growth directly attribute this to increased spend on social media advertising. LinkedIn offers opportunities for financial providers to inform and influence businesses through content on the LinkedIn platform.
How SMBs in the Netherlands are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
How SMBs in the Middle East are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving the Middle East back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Priming the Economic Engine: How Social Media is Driving Growth for Small and...LinkedIn
8 out of 10 small and medium businesses (SMBs) use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver relevant, useful content. Find out how in this research study from LinkedIn and TNS.
Download the full whitepaper at http://lnkd.in/SMB-research
How to Engage Affluent Investors on Social MediaLinkedIn Canada
Why are finance companies increasingly turning to social media to connect with affluent investors? Because the number of HNW individuals in Canada rose 6.5% to a record 298,000 people last year. Of this demographic, 46% already use LinkedIn for financial purposes – indicating that there is an engaged audience on the platform. This presents a clear opportunity for the financial services industry to target HNW individuals when marketing on social media, specifically on LinkedIn.
How SMBs in the UK are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them.
View the presentation that was given at Finance Connect Mumbai on Tuesday June 10th by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services.
Understand the Trends in the financial sector around social. Learn about the results from Mass Affluent study for India and global case studies on finance.
How to Engage SMBs with Content on Social Media – WebinarLinkedIn
Are you a finance marketer looking to reach small and medium-sized businesses (SMBs)? Learn how you can engage them on social media. We will reveal our latest research with TNS, "Priming the Economic Engine," where you'll learn:
-- What content SMBs are actively searching for on social media
-- How SMBs are using social media to inform finance-related decisions
-- Best practices for finance marketers to impact SMB's decision making
Use the information in this SlideShare presentation to start building relationships with these high-growth companies.
New Communications in a Networked World: The Philips Case StudyPRovoke Media
Philips global comms chief Andre Manning explains how his company is integrating PR and marketing, at the Holmes Report's first ThinkTank Live Conference in Prague.
Top Marketing Channels to Leverage in 2024Jomer Gregorio
🚀 Wondering which marketing channels will dominate in 2024? Our latest presentation uncovers the top channels you need to leverage for maximum impact. Explore actionable insights and refresh your marketing game. Click below and revolutionize your strategy! 👉 #MarketingChannels #DigitalTrends #BusinessGrowth
Full blog here - https://digitalmarketingphilippines.com/top-marketing-channels-to-leverage-in-2024-infographic/
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project. www.nidmindia.com
Marketing is evolving rapidly in financial services. A new breed of marketer is needed, with a new and comprehensive agenda, leveraging digital technologies. Read more: https://www.accenture.com/ca-en/insights/financial-services/financial-services-living-marketing
Similar to Connecting with your Content - Netherlands (20)
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
Designing for Diversity - Global Recruiter SummitLinkedIn Europe
Presenter: Sophie Mitchell, Global Solutions Consultant, LinkedIn
Building diverse teams is of the utmost importance for today’s businesses.
These businesses aren’t just ticking a box, saying the right thing or trying to burnish their brand with a sense of purpose. They’re responding to hard data and a growing body of evidence that shows diversity to be one of the most vital sources of competitive advantage.
However, the evidence is also growing that no business, large or small, can simply decide to be more diverse. As recruitment businesses seek to hire more diverse teams for their clients and for their own organisations, the reality is these initiatives are hard work. Achieving diversity requires deliberate design – and it requires the right types of actionable insights to drive that design.
Event: LinkedIn Talent Insights launch, Staffing
Speakers: James Osborne & Phil Edwards
Every day you’re asked to answer complex questions that shape the future of your business, such as how do I find and win my next big client?
You’ve needed reliable, accurate data to answer these questions and to enable your organisation’s success. Now it’s here.
We’re excited to officially launch LinkedIn Talent Insights – a self-service tool that gives you direct access to rich data on talent pools and companies.
https://business.linkedin.com/talent-solutions/talent-insights
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
The Era of Talent Intelligence: SIA Executive Forum SlidesLinkedIn Europe
Event: SIA Executive Forum Europe 2018
Speaker: Darren Connolly
As today’s talent landscape is rapidly changing and becoming increasingly complex, we believe the next wave of recruiting lies in the use of data-driven insights to create competitive advantage. This is the idea of talent intelligence.
In this presentation, we dive into the themes shaping the future of work and discuss how staffing firms can harness data and insights to reinvent and improve every step of the recruitment process, to drive business outcomes, and to stay ahead of the competition.
How to use data and insights to become more socially engaged [webcast] LinkedIn Europe
This webcast was run on the 3rd October 2018.
The presentation covers:
- Importance of data and insights in the recruitment industry
- Using insights to create an effective engagement strategy
The Era of Talent Intelligence: Bullhorn Engage SlidesLinkedIn Europe
Event: Bullhorn Engage London 2018
Speakers: Phil Edwards & Darren Connolly
Over the last few years, the recruitment industry has been adapting to increasingly complex challenges when it comes to attracting and placing talent. As the market becomes more and more competitive, LinkedIn believes the next wave of recruiting innovation lies in the use of data-driven insights to power talent and strategic business decisions. This is the era of talent intelligence.
Hear about the changes in the recruitment industry, trends in the new era of work, and how recruiters can make data and insights actionable.
The Era of Talent Intelligence: ReImagine HR SlidesLinkedIn Europe
Event: ReImagine HR London 2018
Speaker : Annmarie McCormack
Talent strategy is getting smarter and faster. The era of Talent Intelligence has begun, driven by the combination of unprecedented market forces, data signals, powerful insights unlocked by AI, and your instincts to make people your competitive advantage has begun.
Hear how talent intelligence is driving LinkedIn’s next wave of product innovation and discover new ways and means of accelerating your business with LinkedIn Talent Insights.
Content marketing for search and staffing webcastLinkedIn Europe
Slides from the webcast that took place on the 11th October 2017. Content:
1. Importance of Content Marketing
2. 3 Core Audiences (Client, Candidates, Consultant)
3. Anatomy of a Great Post
4. Curate vs. Create
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.
Do you prefer to Watch Video with the Sound On or Off?LinkedIn Europe
Proof that B2B video works best when it targets the eyes rather than the ears. New research from LinkedIn shows that video content works best when it doesn’t rely on sound.
More than half of today’s professionals consider that a break from work isn’t a break from work unless it’s also a break from connected devices. Our data shows digital detox could become a regular part of professional life:
To expand your talent pools of qualified candidates, we recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
These slides take us through the recent webcast to learn more about these features — along with other recent product enhancements.
Is Wearable Technology part of your Daily Life?LinkedIn Europe
The world’s professionals are driving the adoption of wearable technology as part of daily life.
More than a third are heading out to work with devices such as smart watches or fitness trackers as part of their outfit. However, it’s not necessarily hip young millennials that are driving the adoption of wearables in the workplace. The most enthusiastic users of the devices are actually their department directors and VPs.New research from LinkedIn shows that only 26% of those aged 18-24 use a wearable device on a daily basis. However, this jumps to 37% amongst those aged 25-34 and then leaps again, to 40% amongst those aged 45-54. The seniority level of those adopting wearables provides more evidence that this is a trend led by those in leadership roles. The most likely groups to use a wearable as part of daily life are directors (42%) and VPs (40%), with enthusiasm levels very similar amongst men and women.In every country in our study, at least 30% of professionals say that they use wearables on a daily basis, demonstrating how rapidly such technologies have entered the mainstream. However, there are big gaps between the most enthusiastic markets and those less convinced by the value that smart watches and fitness trackers can add. In Brazil, in particular, nearly half
of all professionals (46%) use a wearable daily. In Hong Kong, it’s 40%, and adoption levels are
also significantly higher than average in The Netherlands and the UAE. In the UK and US meanwhile, only 31% of professionals are using wearables regularly.
Will you purchase a self-driving car when they become available?LinkedIn Europe
Almost a quarter of professionals worldwide would consider buying a self-driving car – but the countries with most enthusiasm are those least likely to get the chance
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
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This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Connecting with your Content - Netherlands
1. Priming The Economic Engine:
How social drives business growth and
business decisions
2. Medium
€5M to €29.9M
DEFINING
medium/large
businesses
(annual revenue)
Large
Over €30M
2
This report explores the way in which
medium and large businesses in The
Netherlands make use of social media.
decision makers in medium and large
businesses surveyed across the
Netherlands
144
3. Key Findings
Social media is seen as a vital business tool
88% of medium/large businesses currently use social media
Increased spend on social media advertising is
directly attributed to revenue growth
54% of medium/large businesses experiencing revenue growth have increased their
spend on social media in the past year
Financial services communication and content resonate
and drive action with LinkedIn members
85% of medium/large business that use social media do so for financial purposes
3
4. Medium and large businesses are
a highly attractive audience, and
social media offers a unique
opportunity to engage with them
5. A high proportion of businesses in the Netherlands are
reporting growth in several key areas…
Have experienced an
increase in total
revenue over the
past year
Have experienced an
increase in customer/client
numbers over the past year
Have experienced an
increase in overall
profitability over the
past year
62%
50%55%
5Base: 144 medium/large businesses
6. GROWTH
Increase in overall revenue
compared to last year
55%
37%
7%
NON-GROWTH
Decrease/No change in
overall revenue YoY
HYPER GROWTH
Significant increase in overall
revenue YoY
6
62% of medium and large businesses in the Netherlands
experienced growth in the past 12 months
Base: 144 medium/large businesses
7. 7
Social media adoption in the Netherlands is well penetrated
and usage is maturing
Base: 144 medium/large businesses
88%
Of medium and
large
businesses
currently use
social media
5%
Plan to use social
media in the future
8. 8
54%of those reporting revenue
growth have increased
their spend on social
media advertising in the
past year
40%of those reporting revenue
growth suggest they will
increase their spend on
social media advertising
in the future
…which is closely related to an increase in spend on social
media advertising.
Base: 89 medium/large businesses experiencing revenue growth
9. % reporting that social media spend
contributed to revenue growth
9
…with revenue growth widely attributed to an increased
spend on social media advertising.
Base: 89 medium/large businesses experiencing revenue growth
Large
businesses
35%Medium
businesses
29%
10. 10
Social media networks used
71% 35%
…with LinkedIn one of the most widely used networks.
Base: 133 social media users
68%83%
11. Many of these businesses
tend to make use of social
media for marketing
purposes…
Base:144 medium/large businesses 11
Use social media to build awareness
Use social media to drive business growth
Use social media to increase sales
88%
83%
80%
Top 5 uses of social media for
financial purposes
1
2
3
4
5
Maintain a company
presence and identity
Advertise to generate
new leads
Generate word-
of-mouth about
my company
Deliver content
and new
information
Advertise to help
increase
awareness
35%
36%
39%
38%
44%
12. 12
…and tend to see social media as a vital tool for
advertising, recruitment, and generating business growth.
Base: 144 medium/large businesses
70%
say social media is important for marketing
their company
69%
see social media as essential for the future
of their company
65%
say social media is important for gaining and
retaining customers
13. 13
The most important challenge for medium and large businesse
in The Netherlands is raising profit margins…
39%
suggest that increasing
profit margins will
be their most important
business challenge over
the next year.
Keeping up with technology 20%
21%
27%
28%
32%
38%
18%
16%
Finding and hiring good employees
Getting credit/financing/access to funding
for my company
Reducing costs
Attracting new customers
Increasing profit margins
Keeping up with technology
Retaining current customers
Challenges faced by businesses in the Netherlands
14. 14
Social media is seen as an effective channel for marketing
and driving business...along with impacting operational
efficiencies and sourcing
Base: 144 social media users who access for specific business purposes
% reporting that social media is effective for…
Customer service
support/ handle
complaints/retain
customers
82%
CUSTOMER
SERVICE
52%
FIND
VENDORS
Find vendors or
companies that can
help my company
86%
RECRUIT
Find and source new
employees
Deliver content and new
information about my
company
84%
CONTENT
DELIVERY
88%
DRIVING
AWARENESS
Maintain a company
presence and identity
15. Social media (and LinkedIn in particular)
is highly influential for medium/large
businesses when choosing a financial
services provider
15
16. have used social media
for finance-related
reasons
85%
Top 5 uses of social media for
financial purposes
16
Social media is widely used
for financial purposes,
particularly to keep up with
current trends…
Base: 278 social media users
1
2
3
4
5
Keep up-to-date on
financial trends
Recommend a financial
product to others
Gather preliminary
financial
information
Seek advice on a
financial decision
Evaluate or re-
think a previous
financial decision
24%
25%
28%
26%
41%
17. 17
This encourages businesses to take action based on the
financial information they receive through LinkedIn…
Top 6 actions as a result of exploring content on LinkedIn
Base: 185 LinkedIn users
18. 18
Path to Purchase
DISCOVERY
Gather info / stay up-
to-date
CONSIDERATION
Seek advice/info to make a
purchase
DRIVEN TO ACTION
ON LINKEDIN
(Any action)
88%
Allowing users to discover and consider financial information
on the network is vital to driving action…
Base: 94 LinkedIn users
19. 19
DISCOVERY
Gather info / stay up-
to-date
CONSIDERATION
Seek advice/info to make a
purchase
DRIVEN TO PURCHASE
ON LINKEDIN
(Insurance policy and/or
investment product)
64%
…and also to drive purchases based on the information
received through LinkedIn.
Base: 94 LinkedIn users
Path to Purchase
20. 20
Businesses are more open to receiving financial information
from LinkedIn than any other network.
Base: 144 medium/large businesses
% who actioned a response after receiving
information on each network
74% 58%68% 53%
21. 21
CREDIBILITY
62% agree that LinkedIn allows them to
build credibility.
CONNECTION
43% agree that LinkedIn lets them connect
with vendors or potential partners.
CONTEXT
66% agree that LinkedIn provides a relevant
context to promote and advertise their company.
COMMUNITY
62% agree that LinkedIn provides access to a broader
community of other companies to seek opinions.
This is due to LinkedIn being able to effectively provide
businesses with the 4Cs…
Base: 94 LinkedIn users
22. 22
...which offers a valuable resource across different activities in
the value chain.
Marketing & Sales
Sourcing
Open
Innovation
Customer
Service
23. 30%
22%
24%
22%
28%
39%
32%
31%
30%
30%
Top 5 types of financial content expected on social media
Providing more information in-line with business needs
may help to provoke greater exploration of content…
New product information
Industry news / strategy information
Networking opportunities
Market and economic commentary
Finance events
Base: 144 medium/large businesses
Information actually
received through
social media
Information expected to
be received through
social media
KEY
23
24. Build your followers
Encourage referrals and
recommendations
Provide real-time
assistance
Build community
Publish thought
leadership
LIKE
▪
SHARE
▪
COMMENTFOLLOW INMAIL
SPONSOR
UPDATE
24
GROUPS
…which allows us to build relationships with businesses
through various touch points on LinkedIn.
25. v
Best practices for marketers
25
Enable learning throughout each phase of the purchase path
Fulfill unmet content needs
Provide resources for the entire SMB value chain
Build your credibility by facilitating open dialogue with these businesses
“We have improved communication with customers, which gives us a better picture of their needs.
Also found a few new business partners through social media and acquired new customers.”
- Large business, Manufacturing/Industrial sector
Editor's Notes
150 Medium Businesses
150 Large Businesses
Who answered our survey?
Individuals who own or who are currently employed in a senior role in a businesses with a total annual revenue of over £4million GBP
The business had to currently make use of social media or plan to use it in the future
Had to be the primary decision maker or have a strong level of influence over financial decisions in their business
Had to make financial decisions that influenced the entire business or their division/business unit
Q9. For each of the following statements, please indicate whether your business has increased, decreased or stayed the same this year compared to last year?
%
10,001+ 13%
Q9. For each of the following statements, please indicate whether your business has increased, decreased or stayed the same this year compared to last year?
Q7. How long has your company been using social media?
Data taken from Confirmit based on all respondents (including those screened)
Q13. For the following marketing activities, can you please indicate if your spend has increased, decreased, or stayed the same this year compared to last year?
Q14. And on which of these marketing activities do you plan to increase spend in the future?
N.B. Q13a vs Q9 (Increased and significantly increased combined manually)
N.B. Q14a vs Q9 (Increased and significantly increased combined manually)
Q12a. Which of the following forms of advertising would you say has contributed to the growth that your business has experienced over the past year?
29% of medium businesses experiencing revenue growth attribute this to social media spend
35% of large businesses experiencing revenue growth attribute this to social media spend
CAUTION: Low base for hyper-growth businesses (base size: 10)
40% of hyper-growth businesses directly attribute this growth to increased spend on social media.
Increased spend on events (37%), offline ads (36%), email marketing (27%), and direct post (27%) was also widely attributed to an increase in revenue by those businesses experiencing growth.
37% of LinkedIn users whose business experienced revenue growth directly attributed this to increased social media spend. This is slightly lower than that achieved by Twitter (41%) but above that achieved by Facebook (36%). However, this is indicative only, as we are unsure as to which social media network the respondent has actually advertised on (i.e. may use both LinkedIn and Twitter, but has only advertised on Twitter).
Q21. Which of the following social media websites does your company use?
Q19. Which of the following reasons describe why you currently/plan to use social media for your company?
Q19 (q14) (and vs. HQ2)
Q18. To what extent do you agree with the following statements about social media?
No sig differences between medium/large businesses
FULL BREAKDOWN (% agreeing with each statement)
Having my company presence on social media is important 70%
Social media is important for marketing my company 70%
I see social media as essential for the future of my company 65%
Using social media for my company helps/will help me to stay ahead of the game 58%
Social media is important for getting new customers 58%
Social media is important for retaining existing customers 54%
Social media helps my company source and hire new employees 52%
Social media helps to empower employees 49%
Social media helps/will help manage my company more productively 42%
Q16. We would like to better understand the range of challenges you face as a financial decision maker or influencer. Please rank order the top 5 challenges for your company over the next 12 months.
No significant differences between medium/large businesses.
Q20. Of the following reasons you indicated why you use social media for your company, please indicate how effective social media was in achieving these objectives?
Large businesses significantly more likely to find social media effective for advertising to increase awareness (84% vs. 66%); and to maintain a company presence/identity (86% vs. 70%)
Q31. For which of the following purposes have you turned to social media?
No significant differences between medium/large businesses
Medium businesses: 68% use social media for financial purposes
Large businesses: 78% use social media for financial purposes
Q33. On which social media sites have any of the following actions ever occurred as a result of your hearing or reading something on social media?
Large businesses significantly more likely to purchase an insurance policy based on information received on LinkedIn (13% vs. 2%). No other significant differences between medium/large businesses.
FULL BREAKDOWN OF ACTIONS ON LINKEDIN
Learned about a financial company/institution I/my company was not previously aware of 31%
Shared information about financial trends, products/policies/solutions, or financial institutions/ companies 24%
Learned of a financial product/policy or account type I/my company was not previously aware of 23%
Conducted additional research on a financial product/policy or account type 23%
Asked a financial professional for additional information about a financial product/policy or account type 20%
Contacted a financial representative 18%
Opened a new financial account 13%
Discussed a financial product/policy or account type with a family member, friend, or colleague 11%
Closed a financial account my company previously owned 10%
Purchased an investment product 10%
Purchased an insurance policy 8%
Other 2%
None of the above 39%
Q33. On which social media sites have any of the following actions ever occurred as a result of your hearing or reading something on social media?
Q33 (q27) vs. Use of social media for financial purposes (2)
Discovery (55% use social media for financial ‘Discovery’ purposes)
Use social media to gather preliminary information or/and
Stay up-to-date on financial trends/ products/ companies
Consideration (43% use social media for financial ‘Consideration’ purposes)
Use social to seek advice or gather info to make a financial decision or/and
evaluate or re-think a financial decision
Q33. On which social media sites have any of the following actions ever occurred as a result of your hearing or reading something on social media?
Q33 (q27) vs. Use of social media for financial purposes (2)
Discovery (55% use social media for financial ‘Discovery’ purposes)
Use social media to gather preliminary information or/and
Stay up-to-date on financial trends/ products/ companies
Consideration (43% use social media for financial ‘Consideration’ purposes)
Use social to seek advice or gather info to make a financial decision or/and
evaluate or re-think a financial decision
Q28. How open are you to receiving financial content and information from companies you do business with on the following media sites/services?
No significant differences between medium/large businesses.
OPENESS TO REVEIVING FINANCIAL INFORMATION FROM OTHER NETWORKS
Living Social 17%
Foursquare 16%
Yelp 14%
Other 15%
CAUTION: Low base for hyper-growth businesses (base size: 10)
60% of hyper-growth business are receptive to receiving financial content on LinkedIn
The most popular networks amongst hyper-growth businesses were LinkedIn (60%); Twitter (60%); and Facebook (50%).
Q24. To what extent do you agree with the following statements about LinkedIn, as they relate to your use of social media for your company?
Medium Businesses: Credibility 59%; Connection 72%; Context 62%; Community 65%
Large Businesses: Credibility 51%; Connection 55%; Context 52%; Community 52%
Medium businesses also more likely to suggest that LinkedIn provides a trusted channel for information directly from other companies (54% vs. 38%)
FULL BREAKDOWN (% of respondents who agree/strongly agree with each statement)
Allows me to connect with vendors or other companies 63%
Allows me to connect with current customers 59%
Provides access to a broader network of other companies to ask questions or seek opinions/recommendations 58%
Allows me to identify the credentials/expertise of potential partners (e.g. vendors, business partners) 57%
Provides a relevant context for me to promote and advertise my company 57%
Allows me to connect and generate leads with potential new customers 55%
Allows me to build credibility 55%
Provides a relevant context to do business 53%
Provides opportunities to learn from experts or thought leaders 51%
Allows me to share thought leadership articles and stories 51%
Provides insights, information and opinions that are relevant to my needs 49%
Gives me opportunities to learn about experiences, success stories or best practices from other companies 48%
Is a trusted channel for me to conduct business 46%
Provides a trusted channel for information directly from other companies 45%
Provides opportunities to influence customers into purchasing my company's products or services 45%
Allows me to be more productive and successful in my company 44%
Helps me to be more successful in my company's business 42%
Provides opportunities for my company to retain customers in the long term 42%
Sourcing - Allows me to identify the CREDIBILITY and expertise of potential partners and CONNECT with vendors or other companies
Open Innovation - Provides access to a broader COMMUNITY of other companies and thought leaders to seek opinions/recommendations
Marketing and Sales - Allows me to build CREDIBILITY and provides a relevant CONTEXT for me to promote and advertise my company
Customer Service - Allows me to CONNECT with current customers
Q29. If a financial services company were to use social media, what types of information would you expect to receive from it for your company?
Q30. Which, if any, of the following do you recall receiving from your financial service provider(s) via social media?
Q29. FULL BREAKDOWN OF INFORMATION EXPECTED TO BE RECEIVED
Large businesses significantly more likely to expect customer stories and case studies in comparison to medium businesses (24% vs. 11%).
New product information 39%
Industry news / strategy information 32%
Networking opportunities 31%
Market and economic commentary 30%
Finance events 30%
Product performance updates 23%
Best practices, how-to guides, checklists 23%
Company background 22%
New innovation and technology developments (e.g. managing an app, etc.) 22%
Expert ratings, reviews or testimonials 22%
Customer stories and case studies 17%
Readily sharable marketing materials (e.g. printable brochures, etc.) 15%
Thought leadership articles and stories 14%
Peer ratings, reviews or testimonials 14%
Crowd-sourced learning (e.g. discussion forums, communities, groups etc.) 12%
Other 1%
None of the above 8%
Q30. FULL BREAKDOWN OF INFORMATION ACTUALLY RECEIVED
Large businesses significantly more likely to recall receiving market/economic commentary information through social media in comparison to medium businesses (31% vs. 13%).
New product information 30%
Finance events 28%
Networking opportunities 24%
Company background 24%
Market and economic commentary 22%
Industry news / strategy information 22%
Best practices, how-to guides, checklists 21%
New innovation and technology developments (e.g. managing an app, etc.) 17%
Customer stories and case studies 16%
Crowd-sourced learning (e.g. discussion forums, communities, groups etc.) 12%
Expert ratings, reviews or testimonials 12% Product performance updates 11%
Readily sharable marketing materials (e.g. printable brochures, etc.) 10%
Peer ratings, reviews or testimonials 10%
Thought leadership articles and stories 8%
Other 1%
None of the above 17%
Q27. MOST VALUABLE INFORMATION ON SOCIAL MEDIA
No significant differences between medium/large businesses.
Industry specific news/articles 65%
Testimonials/reviews/opinions from customers or clients 65%
Information on products/services 56%
Testimonials/reviews/opinions from industry experts 56%
News/articles about other companies 55%
Industry research/white papers 53%
Case studies from other companies 53%
Testimonials/opinions from other companies 51%
Helpful tips and tools from companies via emails 51%
First hand success stories from other companies 48%
Information about courses or classes 44%
Best practices guides from other companies 44%
Crowd-sourced learning (e.g. discussion forums, communities, groups etc.) 43%
Helpful tips and tools from companies via display ads 39%