Market penetration strategy for online higher education platform @ emerging markets ( Ex. Egypt) this ppt will give you an idea about the market size, trends, major players and trade channels.

1. “Strategy to drive
partnerships and enrolment
regionally and globally
Mohamed Saad
Business development manager
+201555535531

2. Content
Opportunity
Objective
Revenue
Streams
3 Year Business
Forecast
Year 1
Activity Plan
Market overview, trends,
sales channels,
competitors, Stakeholders
No 1 Destination for MBA
Students
Target Market / Trade
Channel / Pricing Model
$ 5.6 m / Egypt market
Scalable plan started from
the local market
01
05
04
03
02

3. 01
02
03
04
Egypt is one of the
world’s largest
exporters of skilled
labor
challenges such
as underfunding
and
misalignment
with the needs of
potential
employers.
Egyptian higher education
system has expanded rapidly
in the past few decades.
Public universities
are often
overcrowded,
resulting in
diminished teacher
effectiveness and
poor returns on
education.
Opportunity
Opportuni01

4. Market overview Online Studies
challenges
$ 2 M
Many scamers
frauds
Studenst prefre interactive, face to face
Graduation cermony
Newtworking
Customer Experience
Student looks after the highly regulated
universities, and localy accrideted
RegulatoryGrowth rate is almost flat due to
• High Cost
• Free Providers (Scholarship of
HEI USA, EELU)
• Regulatory barriers
5% 17%
MBA, BBA Students Professional education
$ 19 m $ 23 m
Growth rate is agressive
• New entries
• Internationalizations economics
• Awareness
Opportuni01

5. Competitive environment
Category Cat Leaders 2018 Turnover Driving forces
University AUC, BUC, GUC, EELU $ 15.00 m Quality
Reputation
ACADEMIES ARAB ACADEMY FOR SCIENCE & TECHNOLOGY AND
MARITIME TRANSPORT
$ 2.70 m Price
Reputation
Partnerships
LEARNING &
TRAINING
CENTERS
SPARK TRAINING AND DEVELOPMENT
Dale Carnegie
LTC, Logic, Quest, AUC, ITS
$23.00 m Strong B2B structure
Tailored solutions
Partnerships
LOCALLY
APPROVED
ONLINE
PROVIDERS
ESLSCA
UNICAF UNIVERSITY (ZM)
THE INTERNATIONAL BUSINESS SCHOOL OF SCANDINAIVIA
EGYPT
GUGLIELMO MARCONI UNIVERSITY
$ 1.9 m Reputation
Heritage
GLOBAL
PROVIDERS
Manchester MBA $ 0.1 m Flexible timing &
payment terms
Opportuni01

6. Social Media
Online
Universities (Public, Pvt)
Academic institutions
Training & Consultancy
7 Establishment
27 establishments
45 Centers
Trade Channels Opportuni01

7. Stakeholder & Scope of Work
Students’ Union
Alumni
Advisory board
Employers-internship
Ministry Of Higher Education
Universities Supreme Council
Potential Students
Professional Syndicates
Corporates
Chamber Of commerce
Economist,
Forbes Middle
East, Oxford
Business Group,
the Business
Year, IMA and
ACCA.
Media
Opportuni01

8. Our Goal
Successfully expanding revenue streams and
reputation enhancement onto the global market
through defined trade channel(s)
•Create solid strategy & B2B Sales automation
•Build confidence in the brand via reputable media
channels & governmental authorities.
•Create alignments with other organizations to
maximize direct and indirect sales
•Raise visibility, name recognition, and brand
awareness
Objective02

9. Target Market
 Corporates:
Hospitality & Tourism 4
FMCG 7
Manufacturing 3
Construction 6
Financial & Banking 10
Government & development 6
Education 3
Telecommunication 5
Pharma 10
Oil & Gas 8
IT 5
Shipping 3
Automotive 2
Retail 6
Revenue
Streams
03
Large groups
 Professional Syndicates
Pharmacist
Engineers
Accountant
Veterinarians
 Chambers of commerce 13
 Industry influencers 40
 Graduation Parties 6
 Export councils 5
 Educational Agents & Consultants 23
Consulting,
Recruitment
Training services
 Language Centers 9
 Educational Institutions & Universities 17

10. “
10
Business forecast
Direct - Indirect
Egypt
Source Average Value Y1 Y2 Y3
B2C – Student numbers $ 1000 500 1000 2000
B2B – Account numbers (50-Applicants/
account)
$ 40,000 5 10 20
Indirect sales – Account numbers $ 20,000 3 6 12
Award Wining N/A 0 1 2
Employers Internships N/A 10 20 40
Regulatory approvals N/A 1 2 4
03 3 Year Busine
Forecast
04

11. Stage01
Stage03
Stage04
Stage02
12 B2C initiatives
3 B2B Cooperates contracting Single Industry
1 Indirect Account
3 Internship programs
Repeat Stage 1 & 2
Regulatory, collaboration engagement
Award preparation
Repeat Stage 1
Organization learning activities (5
consultant engagement )
Repeat the cycle
Plan ofAction
Year 1
Activity Plan
05

12. Account Samples

13. -
-
-
-
THE HEART BEAT
Educational Agents & Consultants:
IMI Strategic Partners
Cairo. Egypt
Partnership: Cambridge
Clients : FMCG, Pharma, Oil & Gas
Annual Turn over $ 1.8 m
7-9 % Growth rate,
Data Base &
Qualification
Cooperates :
Pfizer pharmaceuticals
Cairo, Egypt
More than 800 White Collar, 35 C Level Executive
Human development annual Budget ~ $ 0.4 m
7% growth rate

14. -
-
-
-
In-direct Selling point :
An American Curriculum
Most updated, accompanied by solid employer internships
CSR awareness, awards
Aligned Marketing efforts
14
Approach content
Direct B2B selling points ;
High Standard Educational programs
Retention plans
Cutting cost
Talent hunting
Direct B2C selling points :
Who Didn’t buy today,
Will buy tomorrow

15. 1. Sales life cycle
2. Sales size & Volume
3. Running Cost
4. Proper revenue streams
5. New product / service development
15
CRM System
Focus
Industry or customer profile

16. -
-
-
16
Maintaining &Sharing
and Referrals
Collecting Awards
Silent Seller

17. Status of curriculum
approvals with local
authorities?
Regional partnership
current plans01 04
Training session
Product knowledge &
business model
Marketing collatrals
(Flayers & Display,
etc..)
0502
Current Students
profile (age,
profession,
location,etc..)
Deep Faith in me 
And I’d never let you
down
03 06
Requirements
During JULY
Year 1
Activity Plan
05

18. THANK YOU
Mohamed Saad-
+201555535531
July 2019