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Connected Literacies:
        Teaching with Social Media to Advance
                Participatory Learning

    Thomas P. Mackey, Ph.D.
               Dean
   Center for Distance Learning

 http://www.slideshare.net/tmackey
INNOVATIVE INSTRUCTION: SUPPORTING ACADEMIC
                                              Thursday, May 31, 2012   1
     EXCELLENCE AND STUDENT SUCCESS
“The future is visible in the
increasing number of bikes
you see all over the urban
landscape. This simple form
of transportation is about to
make our city more
livable, more human and
better connected; New
Yorkers are going to love the
bike-share program;
culturally and physically, our
city is perfectly suited for it.”
                       -David Byrne 2012
                   “This is How We Ride”
                          New York Times

 http://www.nytimes.com/2012/05/27/opinion/
 sunday/
 this-is-how-we-ride.html?smid=pl-share

                                       2
Stony Brook University Library 2012
In 1992 Henry Jenkins proposed “an
alternative conception of fans
as readers who appropriate popular
texts and reread them in a fashion
that serves different interests, as
spectators who transform the experience
of watching television into a rich and
complex participatory culture” (p. 23).
Textual Poachers: Television Fans & Participatory Culture
 By Henry Jenkins
1992




                                                            3
“Consumption becomes production;
reading becomes writing; spectator culture
becomes participatory culture” (p. 60).




Fans, Bloggers, and Gamers:
Exploring Participatory Culture
By Henry Jenkins
2006



                                             4
According to Jenkins: “convergence
represents a paradigm shift – a move from
medium specific content toward content that
flows across mutliple media channels, toward
multiple ways of accessing media content, and
toward ever more complex relations between
top-down corporate media and bottom up
participatory culture” ” (p. 243).

Convergence Culture:
Where Old and New Media Collide
Henry Jenkins
2006

                                            5
“Participatory culture
shifts the focus of literacy
from one of individual
expression to community
involvement” (p. xiii).



Confronting the Challenges
of Participatory Culture
Media Education for the 21st Century
Henry Jenkins
2009
                                       6
“The new literacies almost
all involve social skills
developed through
collaboration and
networking.” (p. xiii).



Confronting the Challenges
of Participatory Culture
Media Education for the 21st Century
Henry Jenkins
2009
                                       7
“These skills build on the
foundation of traditional
literacy and
research, technical, and
critical analysis skills
learned in the classroom.”
(p. xiii).

Confronting the Challenges
of Participatory Culture
Media Education for the 21st Century
Henry Jenkins
2009
                                       8
What is participatory learning?
•   Active            •   Social
•   Interactive       •   Convergent
•   Networked         •   Emergent
•   Connected         •   Adaptable
•   Collaborative     •   Evolving
•   Community-based   •   Transformative
•   Global            •   Multi-modal



                                           9
ACRL Standard Definition (1989)
  • Determine the extent of information needed
  • Access the needed information effectively and
    efficiently
  • Evaluate information and its sources critically
  • Incorporate selected information into one’s knowledge
    base
  • Use information effectively to accomplish a specific
    purpose
  • Understand the economic, legal, and social issues
    surrounding the use of information, and access and use
    information ethically and legally

http://www.ala.org/ala/mgrps/divs/acrl/standards/informationliteracycompetency.cfm
                                                                               10
Connected Literacies

TRENDS IN SOCIAL MEDIA


                         11
“Half the adults and three-
   quarters of the teenagers in
   America use social networking
   sites (SNS) and Facebook by
   far is the most popular of these
   sites” (2012).
http://pewinternet.org/Reports/2012/Facebook-users/Summary.aspx
                                                                  12
“As the common saying goes, a friend of a
friend is a friend. But on Facebook this is
the exception rather than the rule. When we
explored the density of people’s friendship
networks, we found that people’s friends lists
are only modestly interconnected.” (2012).


  http://pewinternet.org/Reports/2012/Facebook-users/Summary.aspx
                                                                    13
“We expect that new Facebook users
typically start with a core group of
close, interconnected friends, but over time
their friends list becomes larger and less
intertwined.” (2012).



  http://pewinternet.org/Reports/2012/Facebook-users/Summary.aspx
                                                                    14
15
http://www.hongkiat.com/blog/55-interesting-social-media-infographics/   16
“46% of American adults now
       own a smartphone of some
       kind, up from 35% in May 2011;
       Smartphone owners now
       outnumber users of more basic
       phones” (2012).
http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx
                                                                           17
State of the Blogosphere 2011




http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/
                                                                             18
State of the Blogosphere 2011




http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/
                                                                             19
“13% of online adults use
    Twitter, and half of Twitter users
    access the service on a cell
    phone” (2011).
    8% increase since 2010
http://www.pewinternet.org/Reports/2011/Twitter-Update-2011/Main-
Report.aspx                                                         20
State of the Blogosphere 2011




    http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/
*”Among respondents who create assets, 48% of the multimedia they post is their
                                                                                 21
own creation. This is down significantly from 67% in 2010. .”
“Pinterest sets record for fastest site to
hit 10 million monthly visitors”
http://pinterest.com/pinterestbiz/pinterest-statistics/
                                                          22
Horizon Report 2012
                                         1. Mobile Apps
                                         2. Tablet Computing
                                         3. Game based learning
                                         4. Learning Analytics
                                         5. Gesture Based
                                            Computing
                                         6. The Internet of Things



http://www.nmc.org/publications/horizon-report-2012-higher-ed-edition
                                                                        23
Horizon Report 2012
                                       “Open-ended, challenge-
                                       based, truly collaborative games
                                       are an emerging category of
                                       games that seems especially
                                       appropriate for higher
                                       education. Games like
                                       these, which occur in both
                                       online and non-digital
                                       forms, can draw on skills for
                                       research, writing, collaboration,
                                       problem solving, public
                                       speaking, leadership, digital
                                       literacy, and media-making” (p.
                                       19).
http://www.nmc.org/publications/horizon-report-2012-higher-ed-edition
                                                                        24
Connected Literacies

EMERGING LITERACY
FRAMEWORKS

                       25
http://nlabnetworks.typepad.com/transliteracy/
                                                 26
TRANSLITERACY
 “mapping meaning across different
 media and not with developing
 particular literacies about various
 media.”
        “Introducing transliteracy
        What does it mean to academic libraries?”
        Tom Ipri
        College & Research Libraries
        http://crln.acrl.org/content/71/10/532.full


                                                      27
TRANSLITERACY

 “It is not about learning text literacy
 and visual literacy and digital literacy
 in isolation from one another but
 about the interaction among all
 these literacies.”
  “Introducing transliteracy
  What does it mean to academic libraries?”
  Tom Ipri
  College & Research Libraries
  http://crln.acrl.org/content/71/10/532.full   28
Information and Media Literacy (MIL)
“Information and media literacy enables
people to interpret and make informed
judgments as users of information and
media, as well as to become skillful
creators and producers of information
and media messages in their own right.”
http://portal.unesco.org/ci/en/ev.php-URL_ID=15886&URL_DO=DO_TOPIC&URL_SECTION=201.html




                                                                                          29
30
Mackey and Jacobson, 2012




Figure by Roger Lipera
                                               31
METALITERACY

    “promotes critical thinking and
    collaboration in a digital age, providing
    a comprehensive framework to
    effectively participate in social media
    and online communities. ”
Thomas P. Mackey and Trudi E. Jacobson Reframing Information Literacy as a
Metaliteracy Coll. res. libr. January 2011 72:62-78
http://crl.acrl.org/content/72/1/62.abstract
                                                                             32
METALITERACY

    “Information literacy is central to this
    redefinition because information takes
    many forms online and is produced
    and communicated through multiple
    modalities. ”
Thomas P. Mackey and Trudi E. Jacobson Reframing Information Literacy as a
Metaliteracy Coll. res. libr. January 2011 72:62-78
http://crl.acrl.org/content/72/1/62.abstract
                                                                             33
“The ability to critically self-assess one’s
own competencies and to recognize the
need for integrated or expanded literacies
in today’s information environment is a
metaliteracy.”
Mackey and Jacobson (2012)
Metaliteracy: Reframing Information Literacy for a Social Media Age
manuscript




Metaliteracy is Metacognitive                                         34
“This metacognitive approach challenges a
reliance on skills-based information literacy
instruction only and shifts the focus to
knowledge acquisition in collaboration with
others.”
Mackey and Jacobson (2012)
Metaliteracy: Reframing Information Literacy for a Social Media Age
manuscript




Metaliteracy is Metacognitive                                         35
“This requires a high level of critical
thinking and analysis about how we
develop our self-conception of information
literacy as reflective learners in open and
social media environments.”
Mackey and Jacobson (2012)
Metaliteracy: Reframing Information Literacy for a Social Media Age
manuscript




Metaliteracy is Metacognitive                                         36
Connected Literacies

EMERGING LITERACIES SURVEY


                             37
Survey Instrument
• Survey Monkey
• 26 Questions
• Likert scale
• Some open-ended comments
• Library and Information Science faculty and
  librarians (listservs, LinkedIn groups, colleagues)
• 85.5% librarians
• 551 started survey
• 361 completed survey (65.5%)
                                                        38
Do you teach information literacy as:




N=541                                    39
If you teach information literacy-specific
    courses, how many credits are they?




N=253                                         40
How would you describe the format your
  information literacy instruction takes?




N=534                                   41
Do you teach undergraduate students
       or graduate students?




N=368                             42
Which best describes your school?




N=367                            43
Which of the following literacies are you
  familiar with? (select all that apply)




N=413                                        44
Which of the following literacies are components of
    information literacy? (select all that apply)




N=445                                             45
Which of the following literacy frameworks
are you familiar with? (select all that apply)




N=413                                       46
Which of the following literacy frameworks do you think are
  related to information literacy? (select all that apply)




N=419                                                    47
Which of the following literacies are important to include in
  information literacy instruction? (select all that apply)




N=381                                                      48
Which of the following are reasons for not including related
       literacies in information literacy instruction?
                     (select all that apply)




N=377                                                     49
Which of the following technologies do you require your
  students to learn as part of your information literacy
            instruction? (select all that apply)




N=251                                                      50
Which of the following information literacy skills do you
    include in your information literacy instruction?
                   (select all that apply)




N=391                                                        51
Do you build student collaboration into
   your information literacy instruction?



                    NO


          YES


N=360                                       52
Initial Analysis of Findings
• Respondents identify connections between
  related literacy types and information literacy
• Respondents are familiar with
  Transliteracy, Metaliteracy, and other
  emerging frameworks
• Librarians need more time to incorporate
  emerging literacy frameworks in instruction
• Faculty-librarian collaboration advances
  integration and adoption of related literacies
                                                    53
Initial Analysis of Findings
• Social media has been incorporated into
  information literacy instruction but could be
  developed further
• Focus on “presentation” technologies need to
  be expanded to include interactive social
  technologies
• Learning opportunities related to
  collaboration and sharing should be expanded

                                              54
Thomas P. Mackey, Ph.D.
            Dean
Center for Distance Learning
  Tom.Mackey@esc.edu

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Connected Literacies: Teaching with Social Media to Advance Participatory Learning

  • 1. Connected Literacies: Teaching with Social Media to Advance Participatory Learning Thomas P. Mackey, Ph.D. Dean Center for Distance Learning http://www.slideshare.net/tmackey INNOVATIVE INSTRUCTION: SUPPORTING ACADEMIC Thursday, May 31, 2012 1 EXCELLENCE AND STUDENT SUCCESS
  • 2. “The future is visible in the increasing number of bikes you see all over the urban landscape. This simple form of transportation is about to make our city more livable, more human and better connected; New Yorkers are going to love the bike-share program; culturally and physically, our city is perfectly suited for it.” -David Byrne 2012 “This is How We Ride” New York Times http://www.nytimes.com/2012/05/27/opinion/ sunday/ this-is-how-we-ride.html?smid=pl-share 2 Stony Brook University Library 2012
  • 3. In 1992 Henry Jenkins proposed “an alternative conception of fans as readers who appropriate popular texts and reread them in a fashion that serves different interests, as spectators who transform the experience of watching television into a rich and complex participatory culture” (p. 23). Textual Poachers: Television Fans & Participatory Culture By Henry Jenkins 1992 3
  • 4. “Consumption becomes production; reading becomes writing; spectator culture becomes participatory culture” (p. 60). Fans, Bloggers, and Gamers: Exploring Participatory Culture By Henry Jenkins 2006 4
  • 5. According to Jenkins: “convergence represents a paradigm shift – a move from medium specific content toward content that flows across mutliple media channels, toward multiple ways of accessing media content, and toward ever more complex relations between top-down corporate media and bottom up participatory culture” ” (p. 243). Convergence Culture: Where Old and New Media Collide Henry Jenkins 2006 5
  • 6. “Participatory culture shifts the focus of literacy from one of individual expression to community involvement” (p. xiii). Confronting the Challenges of Participatory Culture Media Education for the 21st Century Henry Jenkins 2009 6
  • 7. “The new literacies almost all involve social skills developed through collaboration and networking.” (p. xiii). Confronting the Challenges of Participatory Culture Media Education for the 21st Century Henry Jenkins 2009 7
  • 8. “These skills build on the foundation of traditional literacy and research, technical, and critical analysis skills learned in the classroom.” (p. xiii). Confronting the Challenges of Participatory Culture Media Education for the 21st Century Henry Jenkins 2009 8
  • 9. What is participatory learning? • Active • Social • Interactive • Convergent • Networked • Emergent • Connected • Adaptable • Collaborative • Evolving • Community-based • Transformative • Global • Multi-modal 9
  • 10. ACRL Standard Definition (1989) • Determine the extent of information needed • Access the needed information effectively and efficiently • Evaluate information and its sources critically • Incorporate selected information into one’s knowledge base • Use information effectively to accomplish a specific purpose • Understand the economic, legal, and social issues surrounding the use of information, and access and use information ethically and legally http://www.ala.org/ala/mgrps/divs/acrl/standards/informationliteracycompetency.cfm 10
  • 12. “Half the adults and three- quarters of the teenagers in America use social networking sites (SNS) and Facebook by far is the most popular of these sites” (2012). http://pewinternet.org/Reports/2012/Facebook-users/Summary.aspx 12
  • 13. “As the common saying goes, a friend of a friend is a friend. But on Facebook this is the exception rather than the rule. When we explored the density of people’s friendship networks, we found that people’s friends lists are only modestly interconnected.” (2012). http://pewinternet.org/Reports/2012/Facebook-users/Summary.aspx 13
  • 14. “We expect that new Facebook users typically start with a core group of close, interconnected friends, but over time their friends list becomes larger and less intertwined.” (2012). http://pewinternet.org/Reports/2012/Facebook-users/Summary.aspx 14
  • 15. 15
  • 17. “46% of American adults now own a smartphone of some kind, up from 35% in May 2011; Smartphone owners now outnumber users of more basic phones” (2012). http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx 17
  • 18. State of the Blogosphere 2011 http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/ 18
  • 19. State of the Blogosphere 2011 http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/ 19
  • 20. “13% of online adults use Twitter, and half of Twitter users access the service on a cell phone” (2011). 8% increase since 2010 http://www.pewinternet.org/Reports/2011/Twitter-Update-2011/Main- Report.aspx 20
  • 21. State of the Blogosphere 2011 http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part3/ *”Among respondents who create assets, 48% of the multimedia they post is their 21 own creation. This is down significantly from 67% in 2010. .”
  • 22. “Pinterest sets record for fastest site to hit 10 million monthly visitors” http://pinterest.com/pinterestbiz/pinterest-statistics/ 22
  • 23. Horizon Report 2012 1. Mobile Apps 2. Tablet Computing 3. Game based learning 4. Learning Analytics 5. Gesture Based Computing 6. The Internet of Things http://www.nmc.org/publications/horizon-report-2012-higher-ed-edition 23
  • 24. Horizon Report 2012 “Open-ended, challenge- based, truly collaborative games are an emerging category of games that seems especially appropriate for higher education. Games like these, which occur in both online and non-digital forms, can draw on skills for research, writing, collaboration, problem solving, public speaking, leadership, digital literacy, and media-making” (p. 19). http://www.nmc.org/publications/horizon-report-2012-higher-ed-edition 24
  • 27. TRANSLITERACY “mapping meaning across different media and not with developing particular literacies about various media.” “Introducing transliteracy What does it mean to academic libraries?” Tom Ipri College & Research Libraries http://crln.acrl.org/content/71/10/532.full 27
  • 28. TRANSLITERACY “It is not about learning text literacy and visual literacy and digital literacy in isolation from one another but about the interaction among all these literacies.” “Introducing transliteracy What does it mean to academic libraries?” Tom Ipri College & Research Libraries http://crln.acrl.org/content/71/10/532.full 28
  • 29. Information and Media Literacy (MIL) “Information and media literacy enables people to interpret and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages in their own right.” http://portal.unesco.org/ci/en/ev.php-URL_ID=15886&URL_DO=DO_TOPIC&URL_SECTION=201.html 29
  • 30. 30
  • 31. Mackey and Jacobson, 2012 Figure by Roger Lipera 31
  • 32. METALITERACY “promotes critical thinking and collaboration in a digital age, providing a comprehensive framework to effectively participate in social media and online communities. ” Thomas P. Mackey and Trudi E. Jacobson Reframing Information Literacy as a Metaliteracy Coll. res. libr. January 2011 72:62-78 http://crl.acrl.org/content/72/1/62.abstract 32
  • 33. METALITERACY “Information literacy is central to this redefinition because information takes many forms online and is produced and communicated through multiple modalities. ” Thomas P. Mackey and Trudi E. Jacobson Reframing Information Literacy as a Metaliteracy Coll. res. libr. January 2011 72:62-78 http://crl.acrl.org/content/72/1/62.abstract 33
  • 34. “The ability to critically self-assess one’s own competencies and to recognize the need for integrated or expanded literacies in today’s information environment is a metaliteracy.” Mackey and Jacobson (2012) Metaliteracy: Reframing Information Literacy for a Social Media Age manuscript Metaliteracy is Metacognitive 34
  • 35. “This metacognitive approach challenges a reliance on skills-based information literacy instruction only and shifts the focus to knowledge acquisition in collaboration with others.” Mackey and Jacobson (2012) Metaliteracy: Reframing Information Literacy for a Social Media Age manuscript Metaliteracy is Metacognitive 35
  • 36. “This requires a high level of critical thinking and analysis about how we develop our self-conception of information literacy as reflective learners in open and social media environments.” Mackey and Jacobson (2012) Metaliteracy: Reframing Information Literacy for a Social Media Age manuscript Metaliteracy is Metacognitive 36
  • 38. Survey Instrument • Survey Monkey • 26 Questions • Likert scale • Some open-ended comments • Library and Information Science faculty and librarians (listservs, LinkedIn groups, colleagues) • 85.5% librarians • 551 started survey • 361 completed survey (65.5%) 38
  • 39. Do you teach information literacy as: N=541 39
  • 40. If you teach information literacy-specific courses, how many credits are they? N=253 40
  • 41. How would you describe the format your information literacy instruction takes? N=534 41
  • 42. Do you teach undergraduate students or graduate students? N=368 42
  • 43. Which best describes your school? N=367 43
  • 44. Which of the following literacies are you familiar with? (select all that apply) N=413 44
  • 45. Which of the following literacies are components of information literacy? (select all that apply) N=445 45
  • 46. Which of the following literacy frameworks are you familiar with? (select all that apply) N=413 46
  • 47. Which of the following literacy frameworks do you think are related to information literacy? (select all that apply) N=419 47
  • 48. Which of the following literacies are important to include in information literacy instruction? (select all that apply) N=381 48
  • 49. Which of the following are reasons for not including related literacies in information literacy instruction? (select all that apply) N=377 49
  • 50. Which of the following technologies do you require your students to learn as part of your information literacy instruction? (select all that apply) N=251 50
  • 51. Which of the following information literacy skills do you include in your information literacy instruction? (select all that apply) N=391 51
  • 52. Do you build student collaboration into your information literacy instruction? NO YES N=360 52
  • 53. Initial Analysis of Findings • Respondents identify connections between related literacy types and information literacy • Respondents are familiar with Transliteracy, Metaliteracy, and other emerging frameworks • Librarians need more time to incorporate emerging literacy frameworks in instruction • Faculty-librarian collaboration advances integration and adoption of related literacies 53
  • 54. Initial Analysis of Findings • Social media has been incorporated into information literacy instruction but could be developed further • Focus on “presentation” technologies need to be expanded to include interactive social technologies • Learning opportunities related to collaboration and sharing should be expanded 54
  • 55. Thomas P. Mackey, Ph.D. Dean Center for Distance Learning Tom.Mackey@esc.edu

Editor's Notes

  1. The program will start with 420 stations spread through the lower half of Manhattan, Long Island City and much of western Brooklyn; eventually more than 10,000 bikes will be available. “EVERYONE HAS A BIKE”
  2. “convergence represents a paradigm shift – a move from medium specific content toward content that flows across mutliple media channels, toward multiple ways of accessing media content, and toward ever more complex relations between top-down corporate media and bottom up participatory culture” ” (p. 243).
  3. Tom and Trudi
  4. …, particularly as they discover (and are discovered by) more distant friends from different parts and different times in their lives”
  5. Agreement up front but unintentional sharing
  6. Intentional sharing of things
  7. s of May 2011, 13% of online adults use the status update service Twitter. That represents a significant increase from the 8% of online adults who identified themselves as Twitter users the first time we asked our “stand-alone” question about Twitter adoption in November 2010.1
  8. Online pinboard; Gained 13 million users in 10 short months; In US, mostly female at 83% but in the UK mostly male at 56%; In another study it was found that women trust Pinterest more than Facebook and Twitter.
  9. To be metaliterate requires one to understand existing literacy strengths and areas for improvement, and to make decisions about one’s learning.
  10. Tom and Trudi
  11. Tom and Trudi