Andrew Grill EADP Conference Majorca May 2010
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Presentation delivered at the EADP 2010 conference in Majorca, 20 May 2010
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Andrew Grill EADP Conference Majorca May 2010
- 1. When Social Meets Local Andrew Grill, Visible Technologies - London EADP Conference May 2010 LondonCalling.mobi twitter @andrewgrill
- 2. Social Media is demanding attention LondonCalling.mobi
- 4. How do users use social networks? LondonCalling.mobi
- 5. Complaints! LondonCalling.mobi
- 6. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave Evans bit.ly/nublack
- 7. @btcare LondonCalling.mobi
- 10. Grab your brand/product name now! LondonCalling.mobi
- 11. Peer recommendations LondonCalling.mobi
- 12. Peer advocacy is the new 118 / 411 Must read: http://bit.ly/ad2020 LondonCalling.mobi
- 13. Automated twitter search has a way to go… LondonCalling.mobi
- 14. The power of trusted networks = new currency LondonCalling.mobi
- 15. Can we advertise on social networks? LondonCalling.mobi
- 16. Listen Learn Engage Integrate LondonCalling.mobi bit.ly/4rules
- 17. Social Media Monitoring – 1st step LondonCalling.mobi
- 18. Social media is personal media LondonCalling.mobi
- 19. The Mad Men need to change their approach LondonCalling.mobi
- 20. What’s wrong with this picture ? LondonCalling.mobi
- 21. The advertising world has to change LondonCalling.mobi
- 22. The glittering allure of the mobile society 1. Mobile is personal – it is my media 2. Mobile is always carried – the city in my pocket 3. Mobile is always on 4. Mobile has a built in payment mechanism 5. Mobile is there at the point of creative impulse 6. Mobile can recount the audience Source: Alan Moore http://bit.ly/m-allure November 2008 commissioned by Microsoft LondonCalling.mobi
- 23. Social media is just like real life! LondonCalling.mobi
- 24. Social + mobile = ? Not only what are you doing but where are you doing it Value/Loyalty € Social Mobile LondonCalling.mobi
- 25. Social + mobile = ? What's in it for me where I am right now? Value/Loyalty € Social Mobile LondonCalling.mobi
- 26. Foursquare – location meets social € LondonCalling.mobi
- 27. Could Foursquare be the next twitter? € LondonCalling.mobi
- 28. Social media + loyalty € LondonCalling.mobi
- 29. Foursquare Mayors get $1 off a Starbucks Coffee LondonCalling.mobi
- 30. Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile LondonCalling.mobi
- 31. Making money from mobile & social? LondonCalling.mobi
- 32. Turn mashups into money LondonCalling.mobi
- 33. “Ultimately advertising must sell...or else” David Ogilvy LondonCalling.mobi
- 34. Permission Privacy Preference LondonCalling.mobi
- 35. Permission people will decide what they see / receive / engage with Privacy Preference LondonCalling.mobi
- 36. Permission Privacy people will decide where their data is and how it is used Preference LondonCalling.mobi
- 37. Permission Privacy Preference people will decide what content they find relevant. Inference and assumption has a limited lifespan LondonCalling.mobi
- 38. Social Media & Mobile www.LondonCalling.mobi Follow me on twitter.com/AndrewGrill www.visibletechnologies.com email me via andrewgrill.com/contact +44 788 198 6694 LondonCalling.mobi twitter @andrewgrill