This document analyzes potential keywords for a company called VXGaming that is developing a platform for playing online first person shooter tournaments. It examines the top organic search results and link profiles for the keywords "Counter Strike", "Unreal Tournament", "Deathmatch", "Half Life", and "Halo". It determines that "Counter Strike" and "Deathmatch" would be the best keywords to focus on due to the initial software being a Counter Strike mod and featuring deathmatch style tournaments. The other keywords are eliminated due to being too difficult to outrank the top existing sites.

1. Leadership PortfolioCompetitors’ Website AnalysisbyAake Christian Gregertsen

2. What is VXGaming?VXGaming is a software development company aiming at launching the first Pay To Play (P2P) platform for playing online first person shooter tournaments out of the comfort of your own home with real money at stakeThe initial version of the software will be developed as an addon for Counter-Strike by Valve Software

3. KeywordsCounter strike - Counter Strike is the initial game for which we will release the VXGaming P2P platform.Unreal tournament – Unreal Tournament is a popular First Person Shooter, people searching for Unreal Tournament are likely to be in our target demographic.Deathmatch – A popular game mode in First Person Shooters, the VXGaming platform will run deatchmatch style tournaments.Half Life – Another popular First Person Shooter, shares the same game engine as Counter Strike.Halo – A popular FPS, people searching for Halo are likely to be in our target demographics.

4. Counter StrikeFirst Organic Link: http://store.steampowered.com/app/240/Content: The store page of the developer of Counter Strike Index: 12 pagesBroken Links: 0Pagerank: PR6Keyword Density:All text: 3.69%Bold: 0%Underlined: 0%Italicized: 0%Anchor Text: 0%Title Tag: 25%H* Tags: 7.5%Alt Tags: 20.68%Meta Tag Analysis: The webpage at the URL provided doesn't have any meta keywords and meta description.Link Analysis: 563 backlinks

5. Counter Strike - AnalysisDifficulty of achieving top ranking: HardSteps to achieve top position:Build more than 500 backlinks with “Counter Strike” as anchor textGain a PR of 6 or higherTailor page content to the keyword “Counter Strike”Eliminate? I would not eliminated the keyword. However achieving top result will be very hard, however achieving a first page result is a much more realistic goal

6. Unreal TournamentFirst Organic Link: http://www.unrealtournament3.com/Content: The official homepage for Unreal Tournament 3Index: 28 pagesBroken Links: 0Pagerank: PR6Keyword Density:All text: 14.28%Bold: 0%Underlined: 0%Italicized: 0%Anchor Text: 0%Title Tag: 33.33%H* Tags: 0%Alt Tags: 0%Meta Tag Analysis: The webpage at the URL provided doesn't have any meta keywords and meta description.Link Analysis: 496 backlinks

7. Unreal Tournament - AnalysisDifficulty of achieving top ranking: HardSteps to achieve top position:Build more than 500 backlinks with “Unreal Tournament” as anchor textGain a PR of 6 or higherTailor page content to the keyword “Unreal Tournament”Eliminate? I would eliminate this keyword since the VXGaming platform will initially be developed as a mod for “Counter Strike”. It will be too hard to SEO for multiple games

8. DeathmatchFirst Organic Link: http://en.wikipedia.org/wiki/Deathmatch_%28gaming%29Content: The wikipedia page for the term “Deathmatch”Index: 1 pageBroken Links: Page is not crawlable based on robots.txtPagerank: PR5Keyword Density: N/A [Page is not crawlable]Meta Tag Analysis: N/ALink Analysis: 30 backlinks

9. Deathmatch AnalysisDifficulty of achieving top ranking: MediumSteps to achieve top position:Build more than 100 backlinks targeting the keyword “Deathmatch”Gain a PR of 5 or higherTailor page content to the keyword “Deathmatch”Eliminate? I would not eliminate this keyword. Google seems to favor Wikipedia for search results but it should definitely be possible to knock it out of the #1 spot

10. Half LifeFirst Organic Link: http://www.valvesoftware.com/Content: Valve Software [developer of Half-Life and Counter-Strike[Index: 54 pagesBroken Links: 0Pagerank: PR6Keyword Density:All text: 1.78%Bold: 0%Underlined: 0%Italicized: 0%Anchor Text: 0%Title Tag: 0%H* Tags: 0%Alt Tags: 0%Meta Tag Analysis:Description: Valve Corporation, based in Bellevue, Washington, makes computer games such as Half-Life 2 and Counter-Strike: Source. Keywords: Valve, Games, Half-Life, Half-Life 2, Counter-Strike, Counter-Strike: Source, Steam, Computer games, Valve Corporation Link Analysis: 1,610 backlinks

11. Half Life - AnalysisDifficulty of achieving top ranking: Very HardSteps to achieve top position:The current top hit has over 1,600 backlinks and is the developer of the game targeted. I would probably need over 2,000 backlinksGain a PR of 6 or higherTailor page content to the keyword “Half Life”, however it does not seem that actual page content matters nearly as much as anchor tags in inbound links.Eliminate? I would eliminate this keyword. It is way too hard to achieve a high ranking

12. HaloFirst Organic Link: http://www.bungie.net/Content: Homepage for the developer of HaloIndex: 408,000 pagesBroken Links: 8Pagerank: PR7Keyword Density:All text: 3.69%Bold: 0%Underlined: 0%Italicized: 0%Anchor Text: 5.35%Title Tag: 0%H* Tags: 0%Alt Tags: 4.16%Meta Tag Analysis:Description: Bungie.net is the Internet home for Bungie Studios, the developer of Halo, Myth, Oni, and Marathon, and the only place with official Bungie info straight from the developers.Keywords: bungie, xbox, video, games, halo, myth, marathon, oni, blam, halo 2, halo 2 vista, bungie store, 7th Column, Master Chief, Cortana, Spartan, Halo 2 Stats, Xbox Live, Halo 3, Halo 3 Stats, Halo 3 Screenshots, Halo 3 FilesLink Analysis: 1.630 backlinks

13. Halo - AnalysisDifficulty of achieving top ranking: Very HardSteps to achieve top position:Build more than 2,000 backlinks with “Halo” as anchor textGain a PR of 7 or higherTailor page content to the keyword “Halo”Eliminate? I would eliminate this keyword as well. It is too hard to rank for. Bungie.net has a huge amount of pages indexed as well as PR7.

14. ConclusionAfter doing analysis we remain we the keywords Counter Strike andDeathmatchThese keywords are appropriate as the VXGaming software is developed as a mod for Counter Strike that lets you play deathmatch style tournamentsFocusing on just these two keywords should be more effective than trying to focus on a large range of keywords