- The document proposes a marketing plan for a new gaming parlor called Gamer Hub that will provide an immersive 3D gaming experience with large HD screens and home theater setups. - The business aims to target game enthusiasts and entertainment seekers in the local area initially and then expand its customer base while providing loyal customers with the best gaming experience. - Key elements of the marketing plan include segmentation of gamers into various categories, strategies for positioning Gamer Hub against competitors, and analysis of the business using SWOT, PESTEL, and competitive frameworks.

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Marketing Plan
of
Submitted to
Prof. Bibhas Basumatary
By
Harshit Sharma(1414)
PGCM4

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EXECUTIVE SUMMARY:
Gaming has changed its name from just simple playing thing to the
greatest experience ever one could find. We GAMER HUB are providing
the first 3-d experience with great hd videos and home theatre screens.
This will let the gamers play what they cant even imagine.
Our plan is to target the game pests and entertainment seekers.
Business plan:
“GAMER-HUB” is a gaming parlour for the gamers and those who love
video games to play. The idea behind the “GAMER-HUB” is to provide a
complete video gaming experience and full entertainment to the
gamers. It’s more than a gaming parlour for gamers, it’s a community for
game freaks where they can talk on games sharing their thoughts and
opinions, play together.
Mission, Vision and Value Statement:
Mission:
To target the game lovers and to provide exclusive gaming parlour with
complete entertainment and place to hang out with friends. The idea is
to develop a gamers community.
Value Statement:
Committed to provide best ambience and gaming experience in 3D with
fun added.
Vision:
Start a hookah lounge and snacks shop in there. Bring a 3D projector
screen for 3D gaming Experience in Bigger Screen.
Objective:
Short term: To make people aware about the new gaming
cafe at their local area.
Mid term: To expand the customers and provide best gaming experience
to the customers to get their loyality.to build relationship with
customers.

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Long term: to rule the whole gaming market and expand the business by
getting more consoles and new gaming equipments. Creating a complete
fun & entertaining gaming parlour for hangouts and 3D gaming
experience.
Part-3 marketing strategies for Gamer-Hub
Segmentation & Targeting:
Gamers can be further segmented.
 Power gamers: 11% of the market, but account for 30% of current
spending.
Descriptors Game
freaks
Hangout
seekers
Fun lovers New experience
seekers
description I am a
game freak
and I want
a place to
full fill my
passion.
I love to hang
out with my
friends in free
time.
I love to play
video games
I like to get new
experiences and
playing my
favourite video
games in 3D
Bigger Screen will
be my new
experience.
Sex M F M F M F M F
Age
Income High medium medium high
Focus group School &
collage
guys
Executives
Relative segment
size
50% 20% 20% 10%

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 Social gamers: 13% of the market; enjoy gaming as a way to
interact with friends.
 Leisure gamers: 14% of the market; spend 58 hours per month
playing mainly casual titles. However, they prefer challenging
games and show high interest in new gaming services.
 Dormant gamers: 26% of the market; love gaming but spend little
time because of family, work, or school. They like to play with
friends and family and prefer challenging games.
 Incidental gamers: 12% of the market; play mostly online games for
20 hours a month, mainly out of boredom.
 Occasional gamers: 24% of the market; play puzzle, word, and
board games almost exclusively
SEGMENTATION
TARGETINGPOSITIONING

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Positioning:
Marketing mix:
Product:
The product is Gamer-Hub an amazing 3D gaming experience, a
complete delightful hangout place and a gamer’s axis.
Actual Product:
Gaming parlour and a social gaming hub.
Augmented product:
Coffee and snacks shop, games shop (where you can buy original games
for all type of gaming consoles and PC -LAN games.
Expected Product:
3D gaming experience, 3D projectors and all types of latest games and
consoles like(PS3, PS4, X-Box One, X-Box 360 live)
Casual game
oriented
Inexpensive
Hardcore game
oriented
GALAXY
JADEJA
BROS
LOCAL
HUBS
Expensive

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Price:
The price will be according to games and gaming consoles we use such
as PS3,PS4, X-Box1, X-Box360, PC games, LAN games.
The price will be charged as according to the gaming hours. The
minimum time span will be half an hour for each game means 30 mins
for a game.
Place:
The place will be a rental 1800 sqf area basement in lower Parel,
Mumbai. The place will be a sub-urban area of South Mumbai.
Promotion:
For its promotion purpose following promotion techniques can be used:
Sales promotion:
For attracting new and potential customers the discounts on games can
be given and free snacks if u win 3 games continuously in LAN games.
Gaming Consoles Price(INR)
PS3 50
PS4 50-100
X-Box One 60-100
X-Box 360 Live 60-100
PC games 60-80
LAN games 60-80

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This kind of selling tricks can be helpful in getting customer interest and
loyalty of existing customers.
Flyers:
Flyers can play an important role in creating awareness and getting the
customers. Flyers will be distributed at school & colleges , near coaching
centres to reach the youths and in malls and big electronic shops.
Online marketing:
Ads on online sites at CPC, CPM basis.
SWOT analysis:
Stengths:
Our business stregnths are as follows.
1. Unique 3D gaming experience
2. A complete entertainment social gaming hub
3. Intercafe tournaments on LAN
4. An exciting fun place to hangout with friends.
5. Hukkah launge and snacks for customers.

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Weaknesses:
Our weakness can be :
 Lack of development staff.
 Lack of awareness.
Opportunity:
Opportunity can be other gaming options which are very popular like
bowling, pool table etc.
A different gaming segment for kids like a soft n simple easy to play kind
of video games to provide.
Threats:
Threats can be other existing gaming parlours. And the failure to get the
true game freaks and desired customers in this location.

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Pestel analysis:
Political - As we are opening a game parlour we will not be facing any
political issue as such.
Economical - Irrespective of the economic changes, people will play
games for their entertainment and gamers will surely go for it.
Social – As the society is changing and people are here for fun .Our
gaming parlour will be a better thing for society as it will provide
entertainment to people.
Technology – Technology in any field can take the things to great heights
and our gaming hub is all driven by technology. It will be great for guys
and girls
Environment – Our hub will not effect the environment in anyway.
Legal- There will be no legal issue, just we need licence from nearby
police station and municipal corporation for its opening.
INDUSTRY BACKGROUND:
Gaming industry is not very old , there were earlier gaming hubs or
people used to play games at their homes only. The trend in the devices
have been tremendous as well .We can easily see that earlier there were
drives then came cd’s ,dvd’s and then playstations. And from small hubs
,the business has gone to 3-d gaming which we are incorporating in our
gamer hub. India’s first parlour was opened in Banglore on 16th
oct,1992.
MARKET SIZE:
The market size determination is the most difficult part but as we are
opening it for lower Parel. The following trend is in America but we can
see it in general too.

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People in Lower Parel will love this parlour as out of 10 youngsters 6 play
3-d and 2-d games.
COMPETITIVE ANALYSIS :
Playing games is hobby of many. People of every age like to play games.
We are providing 3-D games to the next gen.
There are many parlours which can give us a tough competition to us.
Some are Jadeja bros, Galaxy games etc. But we will be unique as we will
provide gaming consoles along with hd quality videos and on big
screens.Everything will seem as imax 3-d effect.

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MANAGEMENT SUMMARY:
INVESTOR :
Mr.Harshit will be investing 50 lacs rs to set up his business.Earlier he
has been great businessman in selling games. From last 10 years he has
been running a hookah parlour and2 gaming parlours.so he has full
knowledge about the industry.
Mr.Harshit will be hiring some technicians and gamers.