The computer and video game industry has grown substantially over the past few decades from a niche market to a mainstream, $67 billion industry in the United States alone in 2011. The average gamer is now 37 years old, and nearly half of all gamers are women. The industry employs over 120,000 people and has experienced significant growth rates even as the overall economy struggled in recent years. Mobile gaming, an older demographic of gamers, and more female gamers represent opportunities for continued growth in the gaming market.