Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
Discover, pa’ tipos como tú: Los 13 factores para disparar tu tráficoClara Soteras
Ponencia sobre Google Discover en Sidralytics 2023. San Sebastián.
Google Discover es uno de los canales de captación de tráfico más importantes actualmente para la mayoría de medios de comunicación juntamente con las breaking news y el trabajo en real-time, pero ¿sabías que todos los factores que aplican los periódicos digitales para posicionar en Discover también pueden aplicarse a tu web?
En esta charla, Clara nos contará cuáles son los factores disparadores para que tus contenidos puedan aparecer en Discover y multiplicar tu tráfico con una estrategia más allá del posicionamiento orgánico en la SERP. Aprende a aprovechar las entidades y tendencias del momento para apretar el acelerador de tu (coche).
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
Discover, pa’ tipos como tú: Los 13 factores para disparar tu tráficoClara Soteras
Ponencia sobre Google Discover en Sidralytics 2023. San Sebastián.
Google Discover es uno de los canales de captación de tráfico más importantes actualmente para la mayoría de medios de comunicación juntamente con las breaking news y el trabajo en real-time, pero ¿sabías que todos los factores que aplican los periódicos digitales para posicionar en Discover también pueden aplicarse a tu web?
En esta charla, Clara nos contará cuáles son los factores disparadores para que tus contenidos puedan aparecer en Discover y multiplicar tu tráfico con una estrategia más allá del posicionamiento orgánico en la SERP. Aprende a aprovechar las entidades y tendencias del momento para apretar el acelerador de tu (coche).
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...Jessica Maloney
BrightonSEO April 2023
Been hit by an algorithm update that wasn’t your fault?!
In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
How to rethink the traditional SEO workspace to promote team wellbeing and pr...Varn
The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.
Cómo GPT-3 puede ayudar a los analistas digitalesNatzir Turrado
Link al video: https://www.youtube.com/watch?v=l9SiC9NCBcU&t=2941s
¿Alguna vez os habéis preguntado si nuestro trabajo como consultores digitales estaría en riesgo con la llegada de la inteligencia artificial? Pues tengo 2 noticias, una mala y una menos mala. La mala es que la inteligencia artificial causará que el precio del trabajo que se hace delante de un ordenador, los trabajos mentales, decrezca mucho más rápido que el trabajo físico. Lo opuesto de lo que mucha gente esperaba. La menos mala es que no seréis reemplazados por la IA, si no por la persona que sepa usar bien la IA.
Pero tengo la solución a esto último y por eso estoy aquí. Os mostraré cómo GPT-3 puede ser vuestro mejor aliado en el mundo digital, ayudándoles a analizar datos de manera más precisa y rápida, liberando tiempo para que puedan enfocarse en tareas de mayor valor.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
iPullRank Webinar - Automated Testing For SEO With Hamlet BatistaMichael King
Welcome to iPullRank's Webinar featuring Hamlet Batista to discuss the topic "Automated Testing for SEO."
With so many cooks in the kitchen on any development project, it’s incredibly difficult as an SEO to know everything that is going on to troubleshoot what could go wrong.
Automated Testing is a way to put some safeguards in place so that if anything new in your code is rolled out, it doesn’t break something that previously existed in the code, like some previous functionality or something to that effect.
In this webinar, we will be touching on important topics such as:
-- What is automated testing and why is it important
-- The different types of automated testing
-- Different automated testing tools
-- Expert insights by Mike & Hamlet
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...Jessica Maloney
BrightonSEO April 2023
Been hit by an algorithm update that wasn’t your fault?!
In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
How to rethink the traditional SEO workspace to promote team wellbeing and pr...Varn
The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.
Cómo GPT-3 puede ayudar a los analistas digitalesNatzir Turrado
Link al video: https://www.youtube.com/watch?v=l9SiC9NCBcU&t=2941s
¿Alguna vez os habéis preguntado si nuestro trabajo como consultores digitales estaría en riesgo con la llegada de la inteligencia artificial? Pues tengo 2 noticias, una mala y una menos mala. La mala es que la inteligencia artificial causará que el precio del trabajo que se hace delante de un ordenador, los trabajos mentales, decrezca mucho más rápido que el trabajo físico. Lo opuesto de lo que mucha gente esperaba. La menos mala es que no seréis reemplazados por la IA, si no por la persona que sepa usar bien la IA.
Pero tengo la solución a esto último y por eso estoy aquí. Os mostraré cómo GPT-3 puede ser vuestro mejor aliado en el mundo digital, ayudándoles a analizar datos de manera más precisa y rápida, liberando tiempo para que puedan enfocarse en tareas de mayor valor.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
iPullRank Webinar - Automated Testing For SEO With Hamlet BatistaMichael King
Welcome to iPullRank's Webinar featuring Hamlet Batista to discuss the topic "Automated Testing for SEO."
With so many cooks in the kitchen on any development project, it’s incredibly difficult as an SEO to know everything that is going on to troubleshoot what could go wrong.
Automated Testing is a way to put some safeguards in place so that if anything new in your code is rolled out, it doesn’t break something that previously existed in the code, like some previous functionality or something to that effect.
In this webinar, we will be touching on important topics such as:
-- What is automated testing and why is it important
-- The different types of automated testing
-- Different automated testing tools
-- Expert insights by Mike & Hamlet
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...Applitools
Gain insights into the practical applications of ChatGPT, Bard, and other AI-based technological advancements, including GitHub CoPilot and Applitools Self-Healing Cloud, in this session with Anand Bagmar. Through specific use cases, Anand demonstrates how to enhance test automation processes—making them faster, more stable, and easier to implement.
Session recording and more info at applitools.com
Uncover how these tools can revolutionize your testing strategies and stay ahead of the curve in the ever-evolving world of test automation.
Learn how you can use the Test Pyramid from Mike Cohn to guide how to scale your QA test automation while keeping it effective and fast. As your product and team scales it is really important to have a solid framework in place which allows your test automation to scale for the various layers of your product and your teams.
SearchLove Boston 2016 | Mike King | Developer Thinking for SEOsDistilled
Despite the huge shift to content marketing in recent years, the technical end of SEO has gotten increasingly complex and our tools are not keeping pace. As SEOs, we must develop strong working knowledge of the optimal usage of technology to get implementations accomplished. In this talk, Mike will walk through case studies, the impact of different technical implementations, and how to pull together small solutions when nothing on the shelf works for your needs.
Appium is the leading open source and de facto framework for cross-platform iOS and Android mobile functional test automation. That’s nothing new.
With constant changes in the mobile space, and together with the ongoing DevOps transformation, teams are challenged with the objective of enhancing test automation coverage, stability, and delivering valuable feedback to the mobile app developers as quickly as possible.
Additionally, quite often app developers and testers naïvely approach testing by following test steps, rather than testing from the end-user perspective.
Lastly, the testing ecosystem is divided into various practitioners with different skillsets following different methodologies.
In this webinar led by Perfecto’s CTO Uzi Eilon, and Chief Evangelist and Author Eran Kinsbruner to uncover the following:
-Get a baseline on where Appium framework stands as we begin 2019.
-Realize the importance of advanced Appium testing approach from an end-user flow perspective.
-Learn about the toolset you need to make your Appium success complete.
-Learn how to match the skillset and methodology while using the Appium framework.
-Behavior-driven development (BDD) based testing with Appium and Perfecto’s Quantum framework.
-Testing at scale in the cloud via Appium Studio, with the Perfecto cloud connecting to the community.
-See how AI-driven reporting in Perfecto’s DigitalZoom can reduce the time to analyze, resolve issues, and eliminate noise in your pipeline.
Trouble with Performance Debugging? Not Anymore with Choreo, the AI-Assisted ...WSO2
This slide deck explores how Choreo, a low-code integration Platform-as-a-Service, provides AI-assisted performance debugging.
Read the full article here: https://wso2.com/choreo/resources/performant-code-for-everyone-writing-better-code-with-ai-powered-performance-feedback/
Appium Interview Questions and Answers | EdurekaEdureka!
**Appium Certification Training: https://www.edureka.co/appium-training-mobile-automation-testing **
This Edureka PPT on Top 50 Appium Interview Question will help you to prepare yourself for Software Testing Interviews. It covers questions for beginners, intermediate and experienced professionals.
Selenium Testing playlist: https://goo.gl/NmuzXE
Selenium Blog Series: http://bit.ly/2B7C3QR
Software Testing Blog Series: http://bit.ly/2UXwdJm
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Most developers have the responsibility of working with an existing codebase that is not testable. In this session, you will learn several techniques to refactoring non testable code. In addition, unit tests will be added and executed as a part of an automated test suite. The associated code/project is here: https://github.com/rightincode/RefactoringToTestableCode
Using Tags & Taxonomies to super charge your eCommerce SEOMichael King
When you run an eCommerce brand with hundreds of thousands of products, your content strategy can feel overwhelming.
How can you use tags, site structure, and categories to increase your site’s discoverability?
Topics will include:
-- How to use categories like subfolders for better analytics
-- How to use tags to diversify and increase internal linking
-- Why relevant tags make the best recommendation engine
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
iPullRank Webinar - Navigating Black Friday in COVID-19Michael King
The COVID-19 pandemic changed e-commerce and consumer behavior for good, and businesses need to adapt to these changes in order to stay competitive.
In this webinar, we will be diving into the changes within the e-commerce space and how brands should prepare for Black Friday and the upcoming holiday season.
Raj Nijjer, VP of Brand Marketing at one of the most successful e-commerce marketing platform, Yotpo, will be joining us to provide valuable insights on how to better approach Black Friday SEO.
In this webinar, we will be touching base on topics such as:
-- Predicting the Holiday Season
-- How the pandemic will impact brick and mortar stores
-- Will we see a big increase in online sales compared to the start of the pandemic?
-- and MORE
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
How to Build an Empathetic Marketing Strategy During the Times of COVID19Michael King
Michael King will take you through the actionable steps your brand can take to relaunch your marketing strategy post COVID-19 lockdown. This will help you understand what aspect of your business needs the most attention in order to get back on your feet.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
13. So first, let’s talk just a little
bit about modern web
development and how it
works.
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Model-View-Controller Design Pattern
A lot of modern software frameworks follow this design pattern that allows for a separation of concerns between data, logic and
frontend.
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React + Laravel Example
In this example the PHP framework Laravel manages the Model and the Controller and the JavaScript framework React acts as
the View.
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A URL is Converted
into a Route
URLs point to controllers
which then return the right
views featuring data from
the right models.
This is why segmented
crawls are important to
developers being able to
implement
recommendations.
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Waterfall Rarely Makes
Sense Anymore
It’s unlikely that the websites
you work on will follow a
waterfall methodology.
Everything is agile now.
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Most Dev Teams
Follow Agile
Methodology
Small pieces of functionality
are tackled in short time
frames or “sprints.”
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Continuous Integration
Often engineering teams are following a Continuous Integration model where teams and individuals are
autonomously pushing their code as they complete it.
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Deployment Pipelines feature Automated Tests
Deployment pipelines allow for safeguards to be put in place to ensure that everyone is following the same process to get things
deployed.
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Tests Can Make the Build Fail
Certain tests are deemed as critical to the infrastructure of the website and will cause the deployment process to fail and the
developer has to go back and fix it before they can continue with their work.
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Automated Testing
There are three flavors of testing that are most relevant to us as SEOs: Unit Tests, Integration Tests and GUI Tests.
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Unit Testing
With Unit tests you are
testing an individual function
or procedure to ensure that
that it works.
These are generally small
and fast. Codebases can
have many of these.
Unit tests can be used to determine the presence of tags and attributes in structure of code to be served to the
client, but not the rendered code.
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Integration Testing
With integration testing you’re
testing how your logic comes
together to build the bigger
system. It can involve external
data such as APIs and
databases or how the various
pieces of the systems work
together.
This is significantly slower than
unit testing, but depends on
how much of the system needs
to be rendered in order to
complete the test.
Integration tests can be used to determine tags, features and content of completed HTML source being
served to the client. However, there can be overlap with what can be viewed in an UI test.
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UI Testing
UI Testing is the testing of
the frontend interface of
your website. This is largely
used for ensuring front end
components work as
intended.
This is the slowest version of
testing because it requires
the page to be fully
rendered.
UI tests can be used to determine tags, features and content of the rendered DOM being served to the client.
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This is What Headless Browsers are Actually For
In SEO we primarily use headless browsers for scraping JavaScript-rendered content, but they are actually intended for
automated tests.
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Test Driven Development
Some moderndevelopersfollow thismethodologywhereintheywritetheirtestsfirstandthenwrite theircode until the tests pass.Unit
testsare primarilyusedforthis,butanytype of test could be used.Note:UITestswill dramatically slow downdeployment.
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Last Year I Talked about Using Task Runners
https://searchengineland.com/get-developers-implement-seo-recommendations-280318
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I explained the Anderson-Alderson Scale
This is a scale of which the developers you interface with are somewhere between an underachieving known-it-all and
overachieving do-it-all.
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@BritneyMuller brings
upp a great point
My goal with that post and
talk is to introduce you to
another way to integrate
developers and ensure we’re
all moving towards working
better together.
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A Test Can Catch This
Unit Test Failure Condition
– Presence of meta noindex
tag on functions that impact
the <head>.
Integration Test Failure
Condition – Presence of
meta noindex on routes that
should not have them.
This is a critical issue so this test should fail the build.
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Not Sure I’d Test for
this One
Integration Test Failure
Condition – H1 tag is the same
in the HTML on every accessed
page in our test dataset.
UI Test Failure Condition -
H1 tag is the same in the
rendered DOM on every
accessed page in our test
dataset.
I would not recommend having this test fail the build though.
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Robots.txt Test
Unit Test Failure Condition
– Presence of “User-agent: *
Disallow: /” on prod in a
function for the robots.txt
route.
Integration Test Failure
Condition – Presence of
“User-agent: * Disallow: /” on
prod in robots.txt URL.
This is a critical issue so this test should fail the build.
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SSR Test
Integrated Test/UI Test
Failure Condition -
Key body content is not
available in the HTML version.
This one requires the rendered
DOM as a comparison so it
technically could be a UI and/or
Integrated Test.
This should definitely fail the build.
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Rel-canonical
UI Test Failure Condition –
URLs that should have a self-
referencing canonical do not in
the DOM.
Integration Test Failure
Condition – URLs that should
have a self-referencing
canonical do not in the HTML.
Unit Test Failure Condition -
Route does not set canonical
tag on the server side.
This is a critical issue so this test should fail the build.
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SSR Test
Integrated Test/UI Test
Failure Condition -
Key body content is not
available in the HTML version.
This one requires the rendered
DOM as a comparison so it
technically could be a UI and/or
Integrated Test.
This should definitely fail the build.
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Invalid Tag Tests
UI Test Failure Condition –
Rendered DOM features tags in
the <head> sub-tree that are
invalid.
Integration Test Failure
Condition – HTML features
tags in the <head> that are
invalid or HTML does not pass
W3C validation.
Unit Test Failure Condition -
Function that returns the
<head> features tags that
don’t fit a list of valid <head>
tags.
This is a critical issue so this test should fail the build.
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But Testing is Not a
Magic Bullet
Sure, we can develop tests
for to look for the presence
of structured markup and to
enforce metadata
specifications, but when
things go this wrong, you
have to put your team
member, project
management, consultant,
management hat on and get
to the bottom of what went
wrong.
44. IPULLRANK.COM @ IPULLRANKIn my experience, it’s usually developers writing their own tests, but I’ve heard of QA Engineers also writing tests after the fact to
help ensure quality moving forward.
Who Usually Does this Work?
Developer QA Engineer
45. Doing an SEO Audit is
basically doing similar work
to that of a QA Engineer.
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Crawling HTML is
Somewhat like
Integration Testing
You’re looking at the results
of what the software spits
out when all the systems
come together.
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Crawling JavaScript is
more like UI Testing
You’re looking at the results
when the user interface is
rendered.
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…And you should be comparing the differences
John Hogg from ClickConsult shared his diff comparison Chrome extension that computes the DIFF
between HTML and rendered DOM. When it’s released I encourage you to check it out.
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Your Role is To Help Plan the Tests
You’ll want to work with a QA Engineer, a Product Manager or a Developer to develop test cases that can then be built into
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Here are Few Examples
These examples of tests should be enough to get you started on defining your own potential tests for SEO.
Test Case ID Test
Scenario
Test Type Test
Steps
Test Data Expected
Results
Actual
Results
Pass/Fail
SEO01
Presence of Meta
Descriptions
Unit Test Check for presence
of meta
description tag in
HTML
Page template
code
All URLs should
have meta
description
Product Detail
Page is missing
meta description
PASS
SEO02
Viable Internal
Links
Functional Test 1. Render pages
2. Open all
internal links
3. Review
response codes
Crawled URL data All links return 200
response code
Many links to
redirects and 404s
FAIL
SEO03
Average Page
Speed Less than 2
Seconds
Functional/Integrat
ion Test
1. Render pages
2. Capture page
speed
3. Determine
average page
speed per page
type
Render all page
types from URL list
All page types
should return an
average of 2
seconds load time
Homepage takes 5
seconds to load
FAIL
51. Tools
Some tools you canuse to get your automated testing
for SEO off the ground
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Meet Jenkins
If your developers are doing Continuous Integration or Continuous Delivery, it’s likely that they are using Jenkins.
https://jenkins.io/
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Or Pipe it into MySQL
Sending the Jenkins logs
into MySQL gives you the
opportunity to monitor and
visualize failures and
successes of builds with
respect to SEO in a variety of
ways such as through
Google Data Studio.
https://chburmeister.github.io/2017/01/27/jenkins-logging-directly-to-mysql-database.html
56. IPULLRANK.COM @ IPULLRANKYou’ll want a headless crawler and a text-based crawler to spin up pages and run tests on and a fixed list of pages that represent
all of the public-facing routes.
You’ll Also Need a Crawler
https://github.com/yujiosaka/
headless-chrome-crawler
https://github.com/antivanov/
js-crawler
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Consider Making them Serverless
Building your crawler with AWS Lambda, Azure Functions or Google Clouds Functions may be a great way to enjoy scale without
having to manage additional servers.
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Tips On Testing
Make only mission critical SEO tests potentially fail the build.
Most SEO issues will be spotted in your integration tests.
Include your SEO tests in every build.
Keep your testing suites separate.
Do all crawling in parallel.
61. Things to Play With
BecauseI never like to leaveyou without having
something you can do
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Check out these Video Tutorials on Jenkins
Play with Jenkins: https://www.youtube.com/playlist?list=PLzvRQMJ9HDiSaisKr7OnM4Fl7JXCDDcmt
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Kantu Browser Automation Tool
See how Browser Automation tests work with a chrome extension: https://chrome.google.com/webstore/detail/kantu-
browser-automation/gcbalfbdmfieckjlnblleoemohcganoc?hl=en