My final presentation for Advertising Management. I chose Blistered Thumbs as the product to advertise.

1. Eric Staller
Management of Advertising
12/14/10

2.  History
 Situational Analysis
 Objectives
 Tactics
 Evaluation

3.  Founded in 2008
 Founded as an online media production
company
 That Guy With The Glasses
 Comedy site featuring movie reviews
 Barfiesta
 Site dedicated to Chicago nightlife

4.  Strengths  Weaknesses
 Variety of reporters  Small site
 Variety of subjects to  Brand new
cover on gaming  Not enough coverage on
 Still in growth phase all aspects of gaming
 Backed by Channel
Awesome

5.  Opportunities  Threats
 Looking to expand  Competition from bigger
coverage gaming websites
 Utilize user feedback

6.  Key Problems
 Wants to be recognized as a one-stop place for
everything gaming
 Not enough current promotion

7.  Establish its own brand identity
 Increase market share by 10% over the next 3
years
 Create buzz for the website

8.  Key Target Audience
 Video game enthusiasts between the ages of 18-
30
 Brand Position
 To be the one stop place for all gamers both retro
and current
 Campaign Strategy
 Media blitz that uses both internet and non-
internet forms of advertising

9.  Live Appearances
 TV Commercials
 Internet Commercials
 Banner Ads
 Contests and Tournaments

10. 28% 32%
8%
16% 16%
Live Appearances TV Commercials Internet Commercials
Banner Ads Contests and Tournaments

11.  Number of hits on site
 Number of new username accounts