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Competitive Twitter Syndrome

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Charlene Kingston
Charlene Kingston

Are you struggling to figure out how to measure your effectiveness with Twitter? This presentation explains the common pitfall in that process, and offers some practical suggestions for focusing on the quality of your conversations over easily quantified but meaningless metrics.

BusinessTechnologyHealth & Medicine
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DIAGNOSING AND CURING COMPETITIVE TWITTER SYNDROME CHARLENE KINGSTON CROW INFORMATION DESIGN @CROWINFODESIGN BLOG.CROWINFODESIGN.COM TWITTER@CROWINFODESIGN.COM © 2009 Charlene Kingston
Why You Need This Easy to measure  meaningless metrics Important to focus on  quality over quantity Stay true to the purpose  of social media Opportunity to start out  strong and build momentum
Early Adopter’s Tale
Old School Media Strategy
It’s About Conversation
Short Message Nirvana
Measure Social Media Success
Tell-Tale Signs Track various scores  and rankings Tweet to improve  your score Evaluate people to  follow by their follower count Maintain a follower  to following ratio
Causes Humans love  numbers Old school  habits of thought Abundance of  analysis tools It’s easier to  grab numbers
Finding The Cure Determine your  business Twitter goal Define your target  community members to meet your goal Review the people  you currently follow against your goal
Finding The Cure (cont.) Review your tweet  archive against your goal How often do you  reply vs. start conversations? How often do you  retweet?
Define Yourself By Whom You Follow
Additional Resources Twitter for Beginners ebook   blog.crowinfodesign.com/2009/04/06/ebook- twitter-for-beginners/ My blog blog.crowinfodesign.com  My website www.crowinfodesign.com  My Twitter accounts   @CrowInfoDesign (business)  @Kinchie (personal)

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Competitive Twitter Syndrome

  • 1. DIAGNOSING AND CURING COMPETITIVE TWITTER SYNDROME CHARLENE KINGSTON CROW INFORMATION DESIGN @CROWINFODESIGN BLOG.CROWINFODESIGN.COM TWITTER@CROWINFODESIGN.COM © 2009 Charlene Kingston
  • 2. Why You Need This Easy to measure  meaningless metrics Important to focus on  quality over quantity Stay true to the purpose  of social media Opportunity to start out  strong and build momentum
  • 4. Old School Media Strategy
  • 8. Tell-Tale Signs Track various scores  and rankings Tweet to improve  your score Evaluate people to  follow by their follower count Maintain a follower  to following ratio
  • 9. Causes Humans love  numbers Old school  habits of thought Abundance of  analysis tools It’s easier to  grab numbers
  • 10. Finding The Cure Determine your  business Twitter goal Define your target  community members to meet your goal Review the people  you currently follow against your goal
  • 11. Finding The Cure (cont.) Review your tweet  archive against your goal How often do you  reply vs. start conversations? How often do you  retweet?
  • 12. Define Yourself By Whom You Follow
  • 13. Additional Resources Twitter for Beginners ebook   blog.crowinfodesign.com/2009/04/06/ebook- twitter-for-beginners/ My blog blog.crowinfodesign.com  My website www.crowinfodesign.com  My Twitter accounts   @CrowInfoDesign (business)  @Kinchie (personal)