It's never too late to establish your brand on LinkedIn.
90% of recruiters use LinkedIn to source candidates.
And I actively use LinkedIn to do my research.
Being part of LinkedIn's Student Ambassador Programs has allowed me to continue to empower young and working professionals how to better utilize the platform and enhance my soft skills. Although my short tenure as a LinkedIn Student Learning Ambassador has come to an end, the resources created continue to be invaluable.
퐇퐞퐫퐞 퐢퐬 퐭퐡퐞 퐅퐑퐄퐄 퐬퐥퐢퐝퐞 퐝퐞퐜퐤 퐈 퐡퐚퐯퐞 퐮퐬퐞퐝 퐢퐧 퐦퐮퐥퐭퐢퐩퐥퐞 퐰퐨퐫퐤퐬퐡퐨퐩퐬 퐭퐨 퐡퐞퐥퐩 퐨퐭퐡퐞퐫퐬 퐥퐞퐯퐞퐫퐚퐠퐞 퐋퐢퐧퐤퐞퐝퐈퐧 퐭퐨 퐜퐫퐮퐬퐡 퐢퐭.
What's your favorite feature about LinkedIn?
혗.혚. 혋혰호혯혭혰혢혥 혵혩혦 혗혋혍 혧혰혳 혤혭혪혤혬혢혣혭혦 혣혶혵혵혰혯혴 혢혯혥 혭혪혯혬혴.
#rockyourprofile #linkedintips #studentvoices #studentsoflinkedin
Step-by-step guide to writing media pitches to gain press attention, getting your brand noticed, and measure public relations success without the PR flack. Especially relevant for the tech and startup industry, but with key insights for B2B and B2C consumer brands. Includes key steps to writing a great pitch, sample templates and common missteps.
Also features quick tips on how to measure PR success by utilizing coverage tracking, mentions, Google Analytics, and branded searches.
More information at: www.pinegrovepr.com
Want to get in touch?
ashley@pinegrovepr.com
Written and published by Pinegrove Public Relations, Seattle, WA, all content belongs directly to PPR.
CTO Universe Leadership Series: The Six Principles of PersuasionBrittanyShear
As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard.
Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.
This is a crash course intended to quickly bring bloggers up to speed on today’s best practices for achieving the greatest mileage from your blog posts. Topics include:
*How influence works in the blogosphere
*Major applications of corporate blogs
*Developing a content model
*Generating ideas and unique angles
*Writing compelling headlines and entries
*Positioning and voice
*Why top business blogs are successful
*Unique characteristics of b-to-b markets
*Tricks for generating buzz and recognition
*Working with multiple media
This slide deck is the basis for a three-hour course that can be delivered live or remotely via webcast.
Bath Spa Uni: Workshop Two / Work Place Etiquette for first timersHelen Forsyth MInstSMM
Written for students at Bath Spa, we took a basic look at expectations in the work place, it's not all endless tea rounds! This lecture was lively and engaging and had delegates joining in with lots of funny and downright surprising examples of workplace conduct! We looked at fitting in Vs standing out, as well as coping strategies to handle 'The Boss' on a bad day!
Step-by-step guide to writing media pitches to gain press attention, getting your brand noticed, and measure public relations success without the PR flack. Especially relevant for the tech and startup industry, but with key insights for B2B and B2C consumer brands. Includes key steps to writing a great pitch, sample templates and common missteps.
Also features quick tips on how to measure PR success by utilizing coverage tracking, mentions, Google Analytics, and branded searches.
More information at: www.pinegrovepr.com
Want to get in touch?
ashley@pinegrovepr.com
Written and published by Pinegrove Public Relations, Seattle, WA, all content belongs directly to PPR.
CTO Universe Leadership Series: The Six Principles of PersuasionBrittanyShear
As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard.
Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.
This is a crash course intended to quickly bring bloggers up to speed on today’s best practices for achieving the greatest mileage from your blog posts. Topics include:
*How influence works in the blogosphere
*Major applications of corporate blogs
*Developing a content model
*Generating ideas and unique angles
*Writing compelling headlines and entries
*Positioning and voice
*Why top business blogs are successful
*Unique characteristics of b-to-b markets
*Tricks for generating buzz and recognition
*Working with multiple media
This slide deck is the basis for a three-hour course that can be delivered live or remotely via webcast.
Bath Spa Uni: Workshop Two / Work Place Etiquette for first timersHelen Forsyth MInstSMM
Written for students at Bath Spa, we took a basic look at expectations in the work place, it's not all endless tea rounds! This lecture was lively and engaging and had delegates joining in with lots of funny and downright surprising examples of workplace conduct! We looked at fitting in Vs standing out, as well as coping strategies to handle 'The Boss' on a bad day!
Maria Ruotolo at IBM shared her journey from traditional media into the digital media. Also included tips and resources to get more information on the how-tos.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
Hitting The Bullseye in a Job Search: How to land more quickly and with less ...Greg David
Hitting the bulls-eye in an interview is about eliminating common interview mistakes, and performing interview best practices. Even in a down job market, people are being hired all the time. Why shouldn't it be you?
The top do's and don'ts in a job search. Times have changed in a job search....Greg David
The Top Things to Do and Not Do in a Job Search by Greg David of Laka & Company. How to achieve the best results, while avoiding the typical mistakes in a job search. Times have changed in a job search. Are your job search skills still relevant and current? More than 95% of professionals fail to be relevant and current. They may not have directly caused their unemployment, yet they virtually create it’s lengthy and painful timeline due to poor and outdated mindset, philosophy, strategy, activities, and lack of clarity as to what essential things to do, and stop doing that create job search failure in this new labor market models and cycles.
Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find! Your website is a key part of your organization's outreach/marketing effort and needs to speak to your readers THEIR way. This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.
The Importance of Planning, Metrics, Improvement, Accountability in a Job Sea...Greg David
The critical importance of planning, metrics, improvement, and accountability in a job search. How to set yourself for superior performance and consistent improvement tremendously shortening your job search while successfully driving up job search activity on a daily and weekly basis.
LEAP was designed by entrepreneurs and reflects the real life obstacles faced when trying to start a business. The event covers everything from nailing down your idea, to selling it and making money, and everything in between. It was built to be useful for anybody at any stage of the business lifecycle. Whether they are just flirting with the idea of a business, or already have some groundwork down and are trying to grow, LEAP will challenge participants to think outside the box and solve real business problems.
All too often, business events end up being 1 person talking in front of a crowd with minimal engagement. LEAP is the exact opposite. Every participant is involved with every obstacle. Every participant learns a new skill and learns how to adapt that skill to their existing business.
Don’t settle for another boring business event. LEAP into action
Campaign Based Employment Search by Greg David of Laka and CompanyGreg David
The most powerful job search activity you can perform is doing a campaign based job search. More people land through this type of process but most never use this methodology. Use it and see different results today! By Greg David of Laka and Company.
LinkedIn has seen a 26% increase in usage and a whopping 15 million increase in members since January.
You might be thinking – ‘how am I going to compete with 15 million more people for newsfeed space?,’ or maybe you’re a new member, created a profile but you’re not really sure what to do next?
Either way you will benefit from this webinar.
In this webinar we talk through the hows, whys and whens associated with LinkedIn.
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Maria Ruotolo at IBM shared her journey from traditional media into the digital media. Also included tips and resources to get more information on the how-tos.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
Hitting The Bullseye in a Job Search: How to land more quickly and with less ...Greg David
Hitting the bulls-eye in an interview is about eliminating common interview mistakes, and performing interview best practices. Even in a down job market, people are being hired all the time. Why shouldn't it be you?
The top do's and don'ts in a job search. Times have changed in a job search....Greg David
The Top Things to Do and Not Do in a Job Search by Greg David of Laka & Company. How to achieve the best results, while avoiding the typical mistakes in a job search. Times have changed in a job search. Are your job search skills still relevant and current? More than 95% of professionals fail to be relevant and current. They may not have directly caused their unemployment, yet they virtually create it’s lengthy and painful timeline due to poor and outdated mindset, philosophy, strategy, activities, and lack of clarity as to what essential things to do, and stop doing that create job search failure in this new labor market models and cycles.
Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find! Your website is a key part of your organization's outreach/marketing effort and needs to speak to your readers THEIR way. This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.
The Importance of Planning, Metrics, Improvement, Accountability in a Job Sea...Greg David
The critical importance of planning, metrics, improvement, and accountability in a job search. How to set yourself for superior performance and consistent improvement tremendously shortening your job search while successfully driving up job search activity on a daily and weekly basis.
LEAP was designed by entrepreneurs and reflects the real life obstacles faced when trying to start a business. The event covers everything from nailing down your idea, to selling it and making money, and everything in between. It was built to be useful for anybody at any stage of the business lifecycle. Whether they are just flirting with the idea of a business, or already have some groundwork down and are trying to grow, LEAP will challenge participants to think outside the box and solve real business problems.
All too often, business events end up being 1 person talking in front of a crowd with minimal engagement. LEAP is the exact opposite. Every participant is involved with every obstacle. Every participant learns a new skill and learns how to adapt that skill to their existing business.
Don’t settle for another boring business event. LEAP into action
Campaign Based Employment Search by Greg David of Laka and CompanyGreg David
The most powerful job search activity you can perform is doing a campaign based job search. More people land through this type of process but most never use this methodology. Use it and see different results today! By Greg David of Laka and Company.
LinkedIn has seen a 26% increase in usage and a whopping 15 million increase in members since January.
You might be thinking – ‘how am I going to compete with 15 million more people for newsfeed space?,’ or maybe you’re a new member, created a profile but you’re not really sure what to do next?
Either way you will benefit from this webinar.
In this webinar we talk through the hows, whys and whens associated with LinkedIn.
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
5 Social Media Tips for Job Seekers & 5 Tips for RecruitersClearedJobs.Net
At the March Project (Staffing Alliance of Virginia Employers) SAVE meeting, this presentations highlighted tips for job seekers and recruiters using social media.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
3. linkedin Statistics
~61musers are senior
level influencers610m+
users on LinkedIn with
less than 50% active on a
monthly basis
90%+recruiters use LinkedIn
to source candidates
~3musers are sharing
content daily
~40musers are in decision
making positions
5. Let's Get STarted
Your Impact Your Brand Your Content Your Community
How are you different?
What value do you bring?
How do others see you?
How do you see yourself?
What are you sharing?
How is this helping you?
How are you building
meaningful relationships?
7. IDENTIFY YOUR
PASSION
CLARIFY YOUR
GOALS
CRAFT YOUR
IMPACT THESIS
How would your family
& friends describe you?
What obstacles have
you overcome and
how?
What do you do better
than most people?
What skills (soft-skills
or technical skills) do
you have to offer?
What are some
activities you enjoy
doing?
What motivates you?
What/who are things
you're loyal to?
If money wasn't an
issue, how would you
spend your time?
What are your short,
mid, and long term
goals?
Are they SMART goals?
Why are these your
goals and how
important are they to
you?
How do you spend your
time each day and is it
relevant to your goals?
Sum it all up in an
action packed thesis
statement.
"I use my {strengths}
and {passion} to
{goals}."
IDENTIFY YOUR
STRENGTHS
Creating an impact
9. translating your brand to your profile
1. Profile Picture
Pick a photo aligned with
your role/brand. Members
with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
2. Banner Image
Create a banner image
(1584px x 396px) to highlight
things at a glance. Consider
including the following:
Relevant background photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
3. Headline
Customize this as it shows
up as your byline.
Use the following:
"[Role/Department] at
[Company] | Industry of
Interest | Unique Statement"
TIP: Editing on Mobile allows
you to use more characters
4. Summary
Include your impact thesis
here. Utilize keywords from
industries/roles of interest.
Share about your interest,
experience, career
aspirations, etc.
5. Media
Include digital rich media
highlighting any notable
features or projects.
13. Best Practices for posting on linkedin
Use short-form posts to share and start conversations about what you're reading, ask for
advice or ideas, and to respond to industry news, trending topics and major events.
Content matters
Share quality insights and fresh
perspectives based on your
knowledge, expertise or
observations.
Share consistently
This helps build a relationship and
habit around your content.
Start or join a conversation
Engage your network by asking a
question or by sharing a point of
view. Respond to commenters
and engage with others' posts.
@Mention
Invite people to participate in your
conversations by tagging them in
your posts.
Use relevant #hashtags
Use a # to indicate what your post
is about. Hashtags are searchable
and help your content get
discovered.
Include a photo or video
Posts with images or rich media
draw people in and bring your
post to life.
14. Best Practices for Writing articles on linkedin
Use articles to share your insights, perspectives, and expertise.
Timely commentary
The best way to drive conversation
and attention is to write on
industry trends or share
commentary about the day's news.
Headlines matter
Ask yourself: "In the course of my
busy day, would I click on that?"
Images do, too
Articles with cover photos tend to
get more engagement than
those without.
Go long (but not too long)
The sweet spot for article length is
about 500-1,000 words.
Here are some ideas to get you started:
What will (or should your industry look like in
5, 10, or 15 years, and how will it get there?
What important trends should people in your
industry or area of expertise know?
What are some challenges you've faced or
opportunities you've seized?
What's the biggest problem your industry
needs to solve?
What concrete advice would you give
someone hoping to enter your field?
15. The 3 C's of great writing
CLEAR CONFIDENT CONCISE
Translate business jargon into
simple words. Such as:
Delete words that
undermine your authority.
Follow these rules to make
your writing "digestible"
Leverage -> Use
Competencies -> Skills
Optimize -> Perfect
Cognizant -> Aware
Commence -> Begin
Numerous -> Many
Sufficient -> Enough
"Sometimes"
"Possibly"
"I think"
"Usually"
"Maybe"
"It seems"
"It might"
No more than 25 words
in a sentence.
No more than 3 sentences
in a paragraph.
Avoid double descriptions
("The room was clean and tidy"
-> "The room was clean.")
By Jon Youshaei
16. The SecrET TO WRITE A GREAT HEADLINE
Look at recent blogs and news sites for trending topics (Quora, Medium, Reddit)
E A T
E = End result reader wants A = Address any objections T = Time period they'll get it
"My dream job" "I don't have any experience" "ASAP"
EXAMPLE
"5 Secrets to Getting Your Dream Job Without Experience" [E+A]
"Get Hired for Your Dream Job By Next Month" [E + T]
"How To Get Your Dream Job As a College Student" [E+A]
Adapted from Jon Youshaei
17. PROVEN HEADLINE TEMPLATES
SUPERLATIVE SECRET SCARY
Headlines about
"the best" or "worst"
Headlines that
reveal the unknown
Headlines that
instill fear/intrigue
The World's Worst Advice About "X"
The Best "X" You've Never Head Of
The World's Most Unusual "X"
The World's Best "X" You Can
Actually Afford to Buy
The Top 10 Most Important "X"
10 Reasons "X" is the Worst "Y"
The Hidden Truth About "X"
10 Secrets The "X" Experts Don't
Want You To Know
The Secret of Successful "X"
Little Known Ways to "X"
10 Myths About "X" That
You Still Believe
10 "X" Mistakes You're
Making Without Realizing
The Untold Dangers Of "X"
10 Reasons Not To "X"
10 "X" Things You
Should Never Do
Beware Of These 10 "X"
By Jon Youshaei
18. best practices for sharing videos on linkedin
Start with a bang
Hook viewers quickly with a
striking visual or a good opening
line.
Show it
Your followers want to see what
you're seeing. Show them!
The details
For a clearer picture, be sure
you're not backlit. We also
recommend filming vertically.
The right length
Keeping your videos between 30
seconds and two minutes is a
good guide.
Use a #hashtag
This helps your content get
discovered. (#OnCampus and
#YourUniversity)
Be heard
Try to film in a quiet spot. If you're
in a noise place, consider using
your headphones or an external
microphone for clear sound.
One of the easiest ways to capture attention is to record a video. When sharing videos, consider
these stand-out content types:
Share professional tips.
Share from industry events or
conferences.
Show a demo, lecture or
conversation.
Record an explainer video.
Share a "behind the scenes" or insider
view.
Engage viewers by asking a question.
Give context by adding text on
screen.
Share everyday work moments with
LinkedIn video filters.
19. #Studentvoices monthly content themes
LINKEDIN 2019 STUDENT CALENDAR
Monthly content themes for students. Interested in a topic?
Write about it during the specified month and include the hashtag somewhere in the body of your post.
GET STARTED NOW
HTTP://LNKD.IN/PUBLISH
JAN FEB MAR APR
MAY JUN JUL AUG
DECNOVOCTSEP
5 YEARS LATER
It’s the beginning of the new year. Tell
us about your plans for the future and
goals you hope to achieve. Where do
you see yourself in 5 years?
#5YearsLater
MY INSPIRATION
We are all motivated to achieve
success. Tell us about those that
influence your drive. What or who
inspires you the most? #MyInspiration
HIGHS AND LOWS
We’ve all faced obstacles. What are
some moments to highlight some highs
and lows? What did you learn from
these experiences? How did you push
forward? #HighsAndLows
SMARTWORKVSHARDWORK
For many, it’s a busy time to balance
school, work, and extracurriculars.
Where is it appropriate to work smart
vs hard? How do you decide?
#SmartworkVsHardwork
MY CAREER CHOICES
As we enter the end of the term, many
of us are pursuing the start of a career.
What factors did you consider? Have
you made the right career choices?
#MyCareerChoices
TASTE OF SUCCESS
We all want to succeed. Everyone
measures success differently. Describe
what success means to you. How have
you been successful?
#TasteOfSuccess
PEER PRESSURE
We’ve all faced peer pressure: It could
be a time that pushed you out of your
comfort zone. Share about a time you
gave into peer pressure. What did you
learn? #PeerPressure
THERES MORE TO ME
We all have a unique story. Take a look
at your LinkedIn profile and share
about something that’s not on there.
What’s the other side of you?
#TheresMoreToMe
WHATLINKEDINMEANSTOME
As you continue to share your voice,
what have you noticed that has
changed? How has this experience
helped you? Share your favorite
moments. #LinkedInCELife
STARTUPS VS MNCS
What are some of the pros and cons of
startups vs MNCs? Which do you see
yourself working at? And how do you
make this decision?
#StartupsVsMNCs
DESTROYING STEREOTYPES
In the face of societal norms, what are
stereotypes that you think need be
changed? And what steps should
students (and others) take to break the
stereotypes? #DestroyingStereotypes
EXPECTATIONS VS REALITY
Reflecting on 2019, what were some
expectations you had in regards to
internships, jobs, and academics?
What were the realities? And what did
you learn? #ExpectationsVsReality
LEARN ABOUT STUDENT PUBLISHING
STUDENTS.LINKEDIN.COM/STUDENT-PUBLISHING
BE SURE TO ADD #STUDENTVOICES
AT THE BOTTOM OF YOUR POST FOR POSSIBLE PROMOTION
Photos courtesy of Canva | Created by Germain Louie
