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This document discusses elements of social media campaign planning and advertising. It provides an overview of different social media advertising platforms like Google, Facebook, YouTube, and others. It also discusses key questions to consider for campaign goals, participation encouragement, maintenance, and success measurement. Several case studies are presented analyzing metrics like cost per click and click-through rates for Facebook ad campaigns. Best practices are outlined such as planning ahead, closing the loop, and integrating campaigns.
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This document provides templates and guidance for businesses to develop a sensible social media strategy across multiple channels, including Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn, and blogging. It includes templates for setting objectives, building audiences, creating relevant content, and tracking metrics on each channel. The overall goal is for businesses to attract customers and build trust and relationships through a consistent social media presence.
Social media in enrollment marketing FAPSC presentation
This document provides guidance on using social media for enrollment marketing. It discusses what social media is, why it's important, popular social media sites like Facebook, Twitter, YouTube and LinkedIn and how to use them. It also covers measuring social media's value, developing a strategic social media plan, and resources for getting started with social media marketing. The key takeaways are how to leverage social media for enrollment, tools to enhance your social presence, and a roadmap for entering the social media landscape.
How to Turn Likes in to Leads
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
How to Leverage Social Media to Generate Revenue
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Building strategically
The document discusses strategies for building an effective viral marketing campaign, including choosing champions, developing a strategy, cross-promotion across blogs and social media, and making social media a priority for the organization. It provides tips on blog formatting, using tools like Twitter and Facebook to spread content, engaging communities on sites like Reddit and Digg, and testing new approaches while learning along the way. The overarching goal is to integrate viral marketing into an organization's existing marketing and fundraising efforts through consistency, two-way communication, and reusing content across different platforms.
Social Media Training
The document provides an overview of search engine optimization (SEO) and social media strategies. It discusses key SEO techniques like choosing relevant keywords, optimizing site titles and descriptions, and building internal and external backlinks. It also covers using tools like Google Analytics and Adwords. For social media, it recommends deciding which platforms to use and having a plan to engage on sites like Facebook, LinkedIn, and Twitter by posting content and answering questions. The document stresses the importance of consistently implementing SEO and social media strategies.
Making It Happen - Marketing Like a Superstar!
Small Business Challenges & Their Impact on Social Media!
Learn:
A Social Media Plan that Works
Determine Goals
Determine Channels
Build Your Audience
Develop a Content Strategy
Execute & Evaluate the Plan
Strategic Social Media
This document discusses developing a strategic social media plan and provides tips for creating and implementing an effective plan. It emphasizes building relationships through social media as key to success. The summary recommends listening to your audience, collaborating with them, and tying social media goals to your organization's overall strategy to build trust and deliver results. Metrics should be established upfront to measure performance.
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After you hit send: strike out back
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- 6. Case Study
- 7. Case Study
- 8. Case Study
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- 11. Facebook Ads CPC: $0.61 CTR: 0.106%
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- 13. Rinse and Repeat