2. Introduction
• A gathering in which a
product or service is being
discussed, and the benefits
are outlined to the potential
buyer.
• The sales meeting is not
always a presentation format
• It can sometimes be an
informal conversation, phone
call or online affair
• The parties involved have this
meeting between the initial
contact and final purchase, in
order to entice the customer
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3. Objectives Of Sales Meeting
• Communication and
motivation purpose
• Exchanging service and
ideas
• Direction and guidelines to
sales person
• To raise its standards and
stimulate the group
• Appraisals and reviewing
the job performance
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4. How to conduct a sales meeting :
(ACMEE)
• Define the specific
training Aims
• Deciding meeting Content
• Determine Methods of
conducting the meeting
• Deciding upon Execution
of the meeting
• Evaluation of the results
5. Types of sales meeting
• National sales meeting
• Regional sales meeting
• Local sales meeting
• Remote Control and
Travelling sales meeting
• Close circuit sales meeting
• Television sales meeting
• Telephonic sales meeting
• Home sales meeting
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6. Types of sales meeting
1. National Sales Meeting
Advantages:
• Comprehensive change in policies
• Standardized explanations and answer
• Common platform
• Better coordination
Disadvantages:
• High costs
• Disruption of routine
• Convenient time problem
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7. Types of sales meeting
2. Regional Sales Meeting
Advantages:
• Decentralization
• Reduced traveling costs
• Lowers lost selling time
Disadvantages:
• High demand on executives
• Smaller percentage of top management
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8. Types of sales meeting
3. Local Sales Meeting
Advantages:
• Strength is in formality
• Ample time for each person
• Better acquaintance
• Group identity
Disadvantages:
• Very small to be motivated for a long time
• No opportunity to understand strategic
• Long term goals
• Casual approach but important to manage individual
territory & sales
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