How can market followers or nichers compete effectively

1. HOW CAN MARKET
FOLLOWERS OR
NICHERS COMPETE
EFFECTIVELY

2. MARKET FOLLOWER
STRATEGIES
Different Types Of Imitation Products
Look-
Alikes
Spell-
Alikes
Duplicates

3. LOOK-ALIKES
These are product that
are like clones and they
adopt a brand name,
colour scheme and
packaging that
resemble the popular
brand.

4. LOOK-ALIKES

5. SPELL-ALIKES
These are fakes of
popular brands with
misspelt brand names
of the original brands.
They also bear a close
resemblance to the
original brand.

6. DUPLICATES
Exact copies of the
popular brands,
including the colour
schemes of the product
and the packaging.

7. MARKET NICHER
STRATEGIES

8. MARKET NICHER
STRATEGIES
Firms with low
market share may
be highly
profitable
because of High
Margins.
Despite Apple having only 18% of the Smartphone
market as compared to Android’s 74%, it still makes
more money than any other company in the market.

9. MARKET NICHER
STRATEGIES
Firms with low
market share may
be highly
profitable
because of High
Margins.
Despite Apple having only 18% of the Smartphone
market as compared to Android’s 74%, it still makes
more money than any other company in the market.

10. Aman Mehta
Thapar University, Patiala
mehtaaman15@gmail.com
08437924582
THANK YOU!

11. “Created by Aman Mehta, Thapar
University, Patiala, during an internship
under Dr. Sameer Mathur, IIM Lucknow.
www.iiminternship.com”