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1
 What is organizational culture
 Three levels of culture
 Brief explanation on DFCC bank
 Artifacts
 Physical structure/Layout V
 Colours v
 Symbols V
 Organizational language V
 Inter-relationship V
 Dress code a
 Slogans a
 Events a
 Celebrations a
 Conclusion a
2
A pattern of shared basic assumptions learned by a group
as it solved its problems of external adaptation and internal
integration
-Schein-
3
ARTIFACTS & CREATIONS
VALUES
BASIC ASSUMPTIONS
Visible organizational structures and business
process
Strategies, goals, vision
Unconscious beliefs, perceptions , thoughts and
feelings-ultimate source of values and actions
4
VISIBLE
LESS VISIBLE
Dress, language, Physical
structure, ceremonies
Customs,
assumptions, values
believes attitudes
5
 Founded in 1955
 It is one of the oldest development bank in
Asia
 Presently operates 138 branches across
the country
 Over 1500 employees are worked
6
Artifacts are the physical things that are found that
have particular symbolism for culture in
organization.
- Physical things
-
7
Artifacts within DFCC Bank
- Physical structure/layout -Celebrations
- Events -Dress code
- Organizational language -Colours
- Inter relationship -Symbols
- Slogans
8
 Manager has single cubicle
 All branches have open cashiers. Cashiers are depend on number of customers in relevant
branches.
 Every branch has separate sections for their main functions such as loan section, Pawning
section, recovery section, personal banking section
9
Friendly working environment
They have direct relationship with
all levels of customers.
They provide their services to
their customers with the utmost
dedication & a friendly smile.
10
Combination of Sri Lankan and western
languages are used.
Mostly they use English language within
the organization.
They communicate with their customers in
a friendly manner.
11
They use red colour as their theme colour.
Their branches are decorated using red colour.
Customers can easily identify any DFCC bank because of
that unique colour
12
13
 They have their own dress code like uniform.
 Front office members Ladies – Red colour sarees
Gents – Formal dresses
with red colour tie
 Back office members - Formal dresses
 Cleaning staff & Security staff - Uniforms
14
Children's day celebrations
Christmas carols
 Felicitation party
Customer service week
New year celebrations
Award ceremony
Annual Employees day
Tourism Fest
15
CSR Projects
People practice work shop
Tree planting campaign
Reliefs to flood victims
16
17
In any organizational culture the things we can touch, see
& hear are called artifacts.
They distinguish the organization from those of others.
They provide uniqueness to the organization.
In DFCC bank we have identified such artifacts & they
are capable enough to distinguish the bank from those of
other banks & organizations.
18
19
20

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Artifacts in DFCC Bank sri lanka

  • 1. 1
  • 2.  What is organizational culture  Three levels of culture  Brief explanation on DFCC bank  Artifacts  Physical structure/Layout V  Colours v  Symbols V  Organizational language V  Inter-relationship V  Dress code a  Slogans a  Events a  Celebrations a  Conclusion a 2
  • 3. A pattern of shared basic assumptions learned by a group as it solved its problems of external adaptation and internal integration -Schein- 3
  • 4. ARTIFACTS & CREATIONS VALUES BASIC ASSUMPTIONS Visible organizational structures and business process Strategies, goals, vision Unconscious beliefs, perceptions , thoughts and feelings-ultimate source of values and actions 4
  • 5. VISIBLE LESS VISIBLE Dress, language, Physical structure, ceremonies Customs, assumptions, values believes attitudes 5
  • 6.  Founded in 1955  It is one of the oldest development bank in Asia  Presently operates 138 branches across the country  Over 1500 employees are worked 6
  • 7. Artifacts are the physical things that are found that have particular symbolism for culture in organization. - Physical things - 7
  • 8. Artifacts within DFCC Bank - Physical structure/layout -Celebrations - Events -Dress code - Organizational language -Colours - Inter relationship -Symbols - Slogans 8
  • 9.  Manager has single cubicle  All branches have open cashiers. Cashiers are depend on number of customers in relevant branches.  Every branch has separate sections for their main functions such as loan section, Pawning section, recovery section, personal banking section 9
  • 10. Friendly working environment They have direct relationship with all levels of customers. They provide their services to their customers with the utmost dedication & a friendly smile. 10
  • 11. Combination of Sri Lankan and western languages are used. Mostly they use English language within the organization. They communicate with their customers in a friendly manner. 11
  • 12. They use red colour as their theme colour. Their branches are decorated using red colour. Customers can easily identify any DFCC bank because of that unique colour 12
  • 13. 13
  • 14.  They have their own dress code like uniform.  Front office members Ladies – Red colour sarees Gents – Formal dresses with red colour tie  Back office members - Formal dresses  Cleaning staff & Security staff - Uniforms 14
  • 15. Children's day celebrations Christmas carols  Felicitation party Customer service week New year celebrations Award ceremony Annual Employees day Tourism Fest 15
  • 16. CSR Projects People practice work shop Tree planting campaign Reliefs to flood victims 16
  • 17. 17
  • 18. In any organizational culture the things we can touch, see & hear are called artifacts. They distinguish the organization from those of others. They provide uniqueness to the organization. In DFCC bank we have identified such artifacts & they are capable enough to distinguish the bank from those of other banks & organizations. 18
  • 19. 19
  • 20. 20