This document compares different types of campaigns - commercial, charity, pressure groups, and political - and outlines their key elements. It discusses the main message, audience, techniques used, and how effectiveness is measured for each type. Commercial campaigns aim to increase sales and revenue, targeting a broad audience. Charity campaigns fundraise for good causes and target donors. Pressure group campaigns aim to change policies and target specific decision-makers. Political campaigns raise awareness of issues to influence voters and policy. All measure success based on outcomes like increased donations, policy changes, or election results.
the activity or profession of producing advertisements for commercial products or services.
"an advertising agency"
advertisements collectively.
"despite being instructed to take the signs down, he says he has no intention of removing the advertising"
How TV advertisements are made ?
A presentation based on how Commercial Ads are made !
Here is what you need to know -
Topics covered in this presentation :
What is an Advertisement ?
History of Ads
Ad shoot
Editing of commercial
Target Audience
Cost of making Ads
Food Commercials
Cosmetics commercial
Beverage commercial
Purpose and objective of advertising, advantages and disadvantages - Basics o...Rai University Ahmedabad
This lecture will help student to understand why advertising is into existence by throwing light on the purpose and objective of advertisement along with their advantages and disadvantages
the activity or profession of producing advertisements for commercial products or services.
"an advertising agency"
advertisements collectively.
"despite being instructed to take the signs down, he says he has no intention of removing the advertising"
How TV advertisements are made ?
A presentation based on how Commercial Ads are made !
Here is what you need to know -
Topics covered in this presentation :
What is an Advertisement ?
History of Ads
Ad shoot
Editing of commercial
Target Audience
Cost of making Ads
Food Commercials
Cosmetics commercial
Beverage commercial
Purpose and objective of advertising, advantages and disadvantages - Basics o...Rai University Ahmedabad
This lecture will help student to understand why advertising is into existence by throwing light on the purpose and objective of advertisement along with their advantages and disadvantages
Advertising, its role and importance in the marketing of consumer productResearchWap
The research will be carried out to find out the adverting philosophy in our industries.
The study is specifically undertaken to know the role and importance of global advertisement on consumers attitudes and preference in the firms products and also to know the reasons for recent increase in the advertisement both by the manufacturing and services of the company.
To study consumers reactions towards the product and as well to study consumers reaction the company advertisement.
The study will help to know the image that the company commands, generally in the market and the image it creates in consumers concerning certain products of the organization. The marketing activities are becoming complex as a result of increasing stiff competition from various manufacturers to support their existence in the market places.
A lot of product are now struggling for the few earned by consumer naira. One must focus more attention on the importance of advertising, which is to inform and persuade consumer towards products and attribute benefits.
Manufacturing organization are making serious effort to motivate people towards purchasing their products and at the same time protect goods image of the organization. While focusing attention on advertising it must be equally, borne in mind that consumers are often irrational, unpredictable and erratic in their behaviours.
Therefore, there is need to understand the behaviour of consumers. However another significance of this research work includes:
1. It creates mass markets that encourage economic of scale in production.
2. It reduce distribution costs by pre-selling goods
3. It contributes to the maintenance of high quality standard by making the public aware of the identify of the manufacturer.
4. It also provides information about old and new product.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
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03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
1. Type of Message Audience Techniques Success / Effectiveness
Campaign
The main message of a The audience for As these campaigns tend to mostly This type of campaign is
commercial campaign is to these commercial depend on the creative and media very effective as the
Commercial promote, and advertise a campaigns is usually industry, they use these following techniques used to
specific product (i.e. everyone. But the techniques for their campaign convey the campaign is
perfume) /event audience can vary and view by the mass public.
(Olympics). Also these differ depending on 1. Media advertising So as people see an
campaigns help with the the product 2. Adverts/commercials advert, they tend to
balance of the economy promoted/event itself 3. Celebrity Endorsement buy the product and
as buying the product (i.e. – perfume for 4. Radio broadcasts/posters near this attracts more
promoted by the campaign women – aimed at bus tops/train station/public customers and it also
will increase sales levels. women, Toys – aimed areas increases sales
They aim to increase at children.) 5. Banners/billboards levels,which therefore
revenue of the products They may have a very 6. Websites/ trailers played at means more income.
being sold; increase broad audience which the beginning of a film in the They will usually
awareness of the subject can even be cinema measure their success
and raise company international 7. Stalls set up in shopping malls through the increase in
awareness. depending on the etc. sales.
product. However, it 8. Social Networking sites
can also be a never 9. Posters and banners in
narrow audience. supermarkets or shops related
to a product (i.e. Food,
Perfume)
2. The main aim of a This type of campaign Charity campaigns usually have Charity campaigns are
charitable campaign is to is usually targeted at techniques which are more hands on quite effective as their
Charity fundraise and to promote different people but and practical. For instance: main aim is to help
a good cause. predominantly those people e.g. people with
Charity campaigns usually who are able to 1. Events, stalls, have a money cancer. As these
raise awareness and donate. Charitable collection box, have a prop to campaigns are striving
money in order to support campaigns have a identify them (eg: red nose for to help people, there
either people, or animal tendency to specify red nose day), posters etc. messages are quite
welfare etc. For at school as they are 2. Fund raising activities appealing. These types
instance, the children in able to raise money 3. Media Advertising of campaigns have been
need charity campaign on a larger school. 4. Celebrity Endorsement effective because every
raise a huge amount of The school will put on 5. Exhibitions year huge amounts of
money and it funds the events and the money 6. But some charities use the money have been raised
money to different raised will go to the commercial technique where a and small donations have
organisations that help charity. The campaign video may be created for more saved many lives!
thousands. Charitable will look at who is the effect. They measure their
campaigns get an audience best audience to aim The money raised from these success through the
to donate, sometimes for before starting TV commercials is usually in amount of money raised
looking for particular their campaign. the form of donation cheques, and the amount of
organisation contribution. monthly donation (e.g.: £2 signups for petitions.
per month) etc.
7. Websites
8. Social Networking
3. A pressure groups’ main The audience of a Pressure group campaigns mostly Political campaigns are
Pressure aim is tochange policies pressure group rely on targeting the people that effective to some
Group or behaviour within a campaign can vary as they are aiming their campaign at. extent. They are
certain company or school each individual’s They also use the following methods effective because these
for instance policy change campaign can have to get their message across: campaigns tend to have
or behaviour change. different aims and high motives and their
They look to promote motives. Usually the 1. Public protests – holding target audience is
awareness of issues or target audience for banners and marching in the usually the government.
change a situation or these types of streets etc. The government might
view. campaigns are very 2. Set up a stall outside the change their policies due
targeted and specific office of their target audience to public pressure, but
An example of this is depending on the 3. Display posters and distribute sometimes these
Jamie Oliver. He aims his issue. However, they the leaflets to members of the campaigns do not get
campaign to a particular also target someone public their way due to
audience (children and who is in a higher 4. Media Advertising, Commercials financial or other
parents). In which he position For example 5. Websites issues.
then tried to change Jamie Oliver’s 6. Emails to the public They measure their
their views on healthy Campaign – as well as 7. Interviews with people who success through the
eating by using different it being aimed at support the campaigns views in attendance to their
techniques to get through children and parents; the form of radio broadcast, protests, the impact
to the children and the he also intends to television interview slots they had on their
parents. make a change within 8. Social Networking changing policy and the
the government and in 9. Performance – TIE (theatre in number of people who
schools. education). signed up to their
petitions.
4. Political A political campaign aims The audience for a Political campaigns usually have Political campaigns are
to raise awareness of political campaign are extensive methods in order to get most of the times
political issues and always over 18’s. their message across as an election. successful for example
influence a certain policy. They target those the Barack Obama
They want to gain support with an interest in 1. Fundraising activities - Campaign – running for
from a particular various political meetings with large donors who US president.
audience to gain support issues. As the issues
are interested in the motive of
for a particular political affect society the If the message is
the campaign
party. They seek to audience is most likely crafted carefully
influence a specific the public as the 2. media (newspapers, radio, throughout the campaign
group’s decisions and impact of the television, etc the candidate will gain
opinions. campaign is reflected the success that he or
3. Mass meetings, rallies and
through their votes. she aims for. The
The aim/message of a In some cases the protests winning candidateis
political campaign contains audience could also be 4. Speeches and Debates refined and then
the ideas that a the government. becomes his or her
5. Modern Technology and the
candidate wants to share Their audience is very political agenda in
with the voters. The targeted due to the Internet (mass communication - office.
message often consists of issues of the i.e. podcasts and websites.) The campaign will mainly
several talking points campaign, whilst the 6. Voting through mail, website measure its success
about policy issues. The audience is also quite through the outcome of
forums etc.
main issues of the braod. an election and the
campaign are repeated 7. Social Networking sites number of votes.
frequently in order to
have their desired
effects on its audience.