A Review on Marketing, Advertising and Public Relations

1. What’s the
Difference?
A Review On Marketing,
Advertising and Public Relations

2. Definitions &Purpose

3. Definitions
(AccordingtoDictionary.com)
PUBLIC RELATIONS is “the
actions of a corporation, store,
government, individual, etc., in promoting
goodwill between itself and the public, the
community, employees, customers, etc.”
MARKETING is “the act of buying
or selling in a market.”ADVERTISING is “the act or
practice of calling public attention to
one's product, service, need, etc.,
especially by paid announcements in
newspapers and magazines, over radio
or television, on billboards, etc.”

4. Purpose
PUBLIC RELATIONS:
- To build positive
relationships with the
public
- To earn media coverage
- To promote or establish
a brand/image

5. Purpose
MARKETING:-To get and keep
customers
-To maintain the
relationship PR has
established-To grab the attention of a
certain audience

6. Purpose
ADVERTISING:-To call attention to the
product/service using paid
media

7. Comparisons

9. Real WorldExamples

10. PublicRelations
INVITES TO EXCLUSIVE
EVENTS
NEWSLETTERS
AUTOGRAPH SESSIONSANOUNCEMENTS/
STATEMENTS

11. Marketing
MASS EMAILS
PROMOTIONAL
PACKAGES
AFFILIATE PROGRAMS
WORD OF MOUTH

12. ADVERTISING
COMMERCIALS
PROMOTIONAL VIDEOSADVERTS
BILLBOARDS

13. Conclusion

14. What’stheDifference?
PR: Building positive
relationships with the publicMARKETING:Communicating with target
audience to acquire and
keep customers
ADVERTISING: Using paid
media to promote a product/
service