The author analyzed Digital UK's website about the digital TV switchover and noticed several design elements they liked and might incorporate into their own website, such as keeping the logo in the top left corner and using bold tabs to distinguish important topics. They also liked how Digital UK used a consistent robot mascot image and simple color scheme associated with the theme. However, the author felt there were too many boxes of information on the right side and that social media tabs worked better at the bottom. Overall, the author found several elements of Digital UK's site that provided good ideas for website design and user experience.

1. Website Analysis – Digital
Switchover

2. I have analysed Digital UK’s website which is all about the digital switch over. Straight away
I have noticed the logo in the top left hand corner where most websites place there logo. I
think the logo is has been made very well done and stands out with the use of the pink. I
would definitely keep my logo in the top left hand corner when creating my website.

3. They have created two sets of tabs, in which the first set is for the less important subjects
and the second set is made bolder and is for the more important topics. I would only include
one set of tabs in my campaign to keep things slightly more simple.
They have used the robot image throughout their campaign. This is seen to be their mascot
and is always associated with the digital switch over. They have also made this robot one of
the main central images at the top of the page. I really like the idea of using this image as it
is easily noticeable when used on their campaigning strategies but don’t think I would use it
in my campaign and it wouldn’t fit it in with my topic.
The social networking tabs are placed at the top of the page, whereas they are usually at the
bottom of the website. It is useful to have these icons on your page to help keep your
audience up to date with information but I’m not too sure if I would place it at the top as
there is already a lot going on.
The colour scheme has been kept very simple with the use of grey, white and pink. These
colours are associated with the theme of the digital switchover. I think it is important to use
only a few colours in order to keep things simple. I will need to ensure my colours are
designed to target my audience.
The font throughout the campaign throughout the website is kept very simple which is good
to not draw attention away from the main message. However, it may not be so good to keep
things simple as my target audience is teenagers
On the right hand side of this website they have included an information box and loads of
other helpful things such as where to get help. I would like to include some sort of petition
box for my campaign for my audience to sign up but I feel there is way too many boxes and
they may need to be separated.
They have included three simple steps on the left hand side which lead to different page.
This is a very good idea as it doesn’t make the website look to cramped but the numbers are
very eye catching and make you feel as if it is an easy job to do within three simple steps.
This would be good for our campaign to give our audience easy steps to be safer on
Facebook.
They haven’t included much little information, but the information they do have are with
bold sub-headings; I feel the sub-headings have more of an impact on the audience than the
actual text. I would make my sub- headings bold in order to make the main points of my
campaign stand out.
Lastly, they have included various sponsors and companies who they are working with at
the bottom of the page. I don’t think sponsors are such an important thing for our campaign
and our audience won’t be that interested.