How commercial ads are made !
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The document discusses the process of creating commercial advertisements. It begins by defining an advertisement and exploring the history of ads from the 1920s to modern day. It then describes the key steps in the process: ad shoots which involve casting, photography and videography; editing, which can include extensive digital manipulation; determining the target audience; and factors that influence the cost of making ads such as viewership and time slot. Specific ad examples are also summarized, including food commercials, cosmetics ads, and beverage advertisements.
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IT FOCUSED ON MEDICAL MANAGEMENT AND NURSING MANAGEMENT.
HIGHLIGHTS ON HEALTH EDUCATION.
Stack Memory Organization of 8086 Microprocessor
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
How Barcodes Can Be Leveraged Within Odoo 17
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
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Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
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𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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Juneteenth Freedom Day 2024 David Douglas School District
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
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SWOT analysis in the project Keeping the Memory @live.pptx
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
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Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.ppt
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
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How commercial ads are made !
- 1. HOW COMMERCIAL ADS ARE MADE ! FOUNDATION COURSE – II PRESENTATION
- 2. WHAT IS AN ADVERTISEMENT ? • Advertising is any communication, usually paid, specifically intended to inform and/or influence one or more people. – Kotler • An advertisement or “Ad” is the promotion of a product, Brand or services. • Why is an Advertisement Important ? - It attracts Customers - It is effective in long run - It Promotes the Brand or Product or Service
- 6. HISTORY OF ADS • Advertisements in the 18th century were meant to inform the public. • Newspaper – India’s first newspaper ‘Bengal Gazette’ Displayed Ads for the first time starting with classified advertising.
- 7. HISTORY OF ADS • Growth of Ads – The remarkable grownth of the televison and cable media has elevated the Indian advertising trajectory. • Business organizations are prioritizing the skills development of their advertising and marketing professionals through Advertising online certification courses.
- 8. AD SHOOT • Casting models • Photography & Videography • Forms backbone for many ad campaign • Creative • Scripting & Storytelling
- 9. EDITING • What is Editing ? • What an editorial process includes ? • How do they do it ? • Editing includes Airbrushing.
- 10. EDITING • Editing in today’s World. Today, computer programs such as Photoshop allow for almost endless manipulation of images. • In advertising, this means that the image you see may only remotely resemble the actual photograph.
- 11. TARGET AUDIENCE • “A particular group at which a product such as advertisement is based on.” • Why is Targeting Audience Important ? • Whom Ads Target ? • How are ads displayed to people ?
- 12. COST OF MAKING ADS • Demographic of Viewers • Live Viewership • Time Selection • Geographical Location
- 13. COST OF MAKING ADS • Budget of a Local Televison Advertisement - 30 Seconds Advertisement – 3 Lakhs Rs. - 3 Lakhs Rs. – 10 Lakhs Rs. • National Commercials produced by an advertising agency can cost crores of rupees depending on the budget of the advertiser.
- 14. FOOD COMMERCIAL • Food Photography • Brand Characters • Jingles
- 18. COMMERCIAL REAL
- 19. COSMETICS • Retouching the Raw Footage. • Encourage women to buy even more cosmetic products. • “Scientific studies that have Proven the product’s benefits.”
- 20. COSMETICS • Women attitude towards cosmetics. • Appearance Dissatisfaction • Effect on Women • This works as an advantage for the company
- 21. BEVERAGES • Types of Beverages • Attraction – Energy Drink • Condensation • Influence on Health
- 22. BEVERAGES • Advertisment on different social sites • To increase Sales of the product • Companies Profit
- 23. SUMMARY 1. What is an Advertisement ? 2. History of Ads 3. Ad shoot 4. Editing 5. Target Audience 6. Cost of making Ads 7. Food Commercials 8. Cosmetics 9. Beverages