Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
The Zero Moment of Truth pertains to new consumer behavior, surrounding the use of the Internet to discover, research and even complete a company’s desired action.
A presentation on Public Relations in Integrated Marketing Communication and Advertising, showcasing various aspects of PR including functions, advantages, disadvantages of PR and case studies to further reinforce the points made in the presentation.
Presentation for a paper to discuss sponsorship and its development and a short case study on how sponsorship can work for a Malaysian company outside of its main industry as well as worldwide.
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
The Zero Moment of Truth pertains to new consumer behavior, surrounding the use of the Internet to discover, research and even complete a company’s desired action.
A presentation on Public Relations in Integrated Marketing Communication and Advertising, showcasing various aspects of PR including functions, advantages, disadvantages of PR and case studies to further reinforce the points made in the presentation.
Presentation for a paper to discuss sponsorship and its development and a short case study on how sponsorship can work for a Malaysian company outside of its main industry as well as worldwide.
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2. CAMPAIGN:
it is an organized work in an active
way toward a particular goal,
typically a political or social one.
3. What is an advertising campaign?
It is a set of creative efforts that are made to achieve
a goal through persuasion. What makes a campaign
a campaign is that it obeys a strategy.
Keep in mind that there is no defined number of
actions that make up an advertisement. Likewise,
the duration, the public, the scope, the means, the
budget and other aspects, can vary greatly from one
campaign to another.
5. Campaigns according to the
nature of the product:
Propaganda
Here we see non-commercial campaigns: they
promote ideas and / or people. Some
examples are campaigns for and against
abortion, those that promote women's rights,
those that invite voting for a party or
candidate, etc.
2008 Barack Obama political campaign
6. Social or civic
These campaigns are not
commercial either. Its purpose
is to promote or change
certain behaviors, such as
caring for the environment or
quitting smoking.
An example is this UNICEF
campaign: “Every Life Counts,”
which seeks to improve the
conditions of newborns in
low-income countries:
7. Institutional
They can be confused with social ones,
but these do have a commercial purpose.
Its objective is to cultivate a good image
for a brand or company sometimes
through support for good causes.
An example is the P&G campaign “The
power of clean water”, which includes a
documentary with National Geographic.
8. Industrial
They are the campaigns
carried out by groups of
manufacturers or marketers of
a common product, such as
the milk, meat, eggs, etc.
industry.
9. Cobranding
These are campaigns carried out by two or more
brands that complement each other and share the
same target audience. In these, all parties are
equally benefited.
An example is this campaign in which Kit Kat and
Uber joined to make the heavy Lima traffic more
bearable.
10. Sponsoring or sponsorship
They are the campaigns in which a brand expresses
its support or sponsorship of an event, activity,
person, etc.
11. Corporate or brand
They are the campaigns that are
carried out to exalt the
values of a brand, in order to
strengthen or improve its
image. They seek to make the
public a favorable image of the
company and its products in the
long term.
15. Expectation
As the name says, they are the campaigns that seek to generate expectation and
curiosity before the launch of a new product or service, without revealing much of it.
They should not be too long not to bore the public ahead of time and should be aligned
with the launch campaign.
17. Maintenance
They serve to maintain the
good health of a brand
that already has a
presence in the market.
These campaigns are vital
for your positioning.
19. Relaunch
These are the campaigns that are carried out when the logo, name, colors,
packaging or other important characteristics of a product, service or
company are changed.