Community Systems CEO presents "Digital Business Development Tools for the 21st Century," a look at how tiop performing economic development organization such as Jobs Ohio, Enterprise Florida, Tennessee Valley Authority, and more are serving prospects faster an more comprehensively.

1. 1
Smarter Software for Communities
Digital Business Development
Tools for the 21st Century: What
Jobs Ohio and other top EDO’s
are doing to succeed
February 26, 2014

2. Your host
2
Ben Wright
CEO, Atlas Advertising and
Community Systems
benw@communitysys.com
@CommunitySys

3. Questions we will answer
• Who is Community Systems?
• How does the economic development industry serve
prospects now?
• What other industries do things this way?
• What trends are shaping this industry that impact
prospect response?
• How does Jobs Ohio use technology for prospect
response?
• Discussion
3

4. Who is Community Systems?
• Community Systems is a
software team, spun out
of Atlas Advertising, that
creates relationships
between communities
and the people that are
considering locating a
business there.
• Community Systems is
the only team that
delivers AtlasOne, a
complete software suite
to the economic
development industry.
4

5. Who we work with
5
Community Systems
serves 2 million
unique user
sessions per year on
over 200
websites, count
10,000 registered
users, and cover over
4,000 communities
in 43 states

6. Why we exist
At Community
Systems, we are
laser focused on
converting
casual online
browsers into
qualified
conversations
with prospects.
6

7. How does the economic development
industry serve prospects now?
ProReor
Activel
Activel
y
y
7

8. How does the economic development
industry serve prospects now?
As an
informatio
n resource
or
As a
consultant
?
8

9. What other industries serve
customers this way?
A reactive
information
resource by
another name is
a:
9

10. What other industries serve
customers this way?
A proactive consultant by another name
is:
10

11. 11
Which would you
rather be?

12. What trends are shaping this industry
that impact prospect response ?
1. Shorter times to decisions
12

13. What trends are shaping this industry
that impact prospect response ?
2. Vast availability of data
13

14. What trends are shaping this industry
that impact prospect response ?
3. National networks of brokerage firms
CB Richard Ellis Network of Offices and Affiliates
14

15. What Site Selectors Need and Don’t
Need: Tracey Hyatt Bosman
1. Based in Chicago, IL
2. Former economic developer
3. Specializes in renewable
energy and data centers
Midwest Practice Leader – Biggins, Lacy and
Shapiro
15

16. What Tracey needs and
doesn’t need
What We Need
What We Don’t
•
•
•
•
•
•
•
•
• General labor statistics
• Secondary source wage
information
• Real estate listings
• Rankings
• Distance to other major
cities
Contact information
Incentive programs
Tax rates
Recent announcements
Industry-targeted info
Map of your territory
Largest employers
Area colleges and
universities
16

17. How Jobs Ohio uses technology to
compete
17

18. Jobs Ohio’s environment
1.
2.
3.
4.
5.
Active state EDO
Large state: 13 million people
Distributed population: 4 large metros
8 regions, 88 counties, 800+ economic developers
The only state in the nation to lose population between
the 2000 and 2010 census
18

19. Activities required to service
prospects in Ohio
1. Dedicated outreach using lead generation, digital
marketing, event attendance, and more
2. Yielding many hundreds of inquiries per year
3. 50-100 qualified prospects that require property
searches and partner input per year
4. 800+ partners who participate in submitting properties to
prospects
5. An average of 50 properties and 10-15 supporting
documents per year submitted per project
6. Plus, 200+ that simply require incentive awards per year
7. All with a dedicated staff of 15 who work with prospects
19

20. What would this this mean in terms of
activity per year for Jobs Ohio, without
a technology solution?
300+ 160,00 5,000
0+
+
companies that
require response
emails to and
from partners
properties
submitted
1,500 80,000
+
+
documents
20

21. So what does Jobs Ohio do to
manage this workload?
21

22. They use the Atlas InSite and Atlas
Prospect Response Systems
17,000+ 800+
properties
75%
Less time to
respond
partners
22

23. Project workflow- Atlas One
Inquiry
generated
Emailed
to 800+
partners
from
system
Property and
document
submissions
received
from
partners
Property and
document
submissions
evaluated
and
submitted to
prospect
Prospect
evaluation
23
Project
status
updated

24. Technology this requires
24

25. Data, Technology, and Agency
Partners this requires
25

26. How Community Systems Works
with EDO’s and Agencies
EDO’s
Agencies
26

27. What does the prospect response load
look like for the average EDO in the
United States?
50+
companies that
require response
2,000
+
750+
properties submitted
emails to and
from partners
200+ 1,000+
documents submitted
status updates to
partners
27

28. 28
Discussion
Smarter Software for Communities

29. 29
Chat your Answer:
What is one thing that you
learned in today’s webinar?

30. 30
Chat your Answer:
Would you like a demo to see
how Community Systems’
Prospect Response systems can
help your community compete?

31. Contact Community
Systems
31
Contact information:
1128 Grant Street
Denver, CO 80203
Contact: Ben Wright
t: 720-420-3800 x 210
benw@communitysys.com
www.communitysys.com
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