Community Systems presents Digital Economic Development Summit 3.0, Creating a Digital Road Map for your EDO

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Smarter Software for Communities
September 25, 2016
DIGITAL ECONOMIC
DEVELOPMENT SUMMIT 3.0:
Creating a Digital Road
Map for Your EDO

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Your Hosts
Ben Wright
CEO
Community Systems
benw@communitysys.com
www.twitter.com/communitysys
Michael Collins
Director of Business Development
Community Systems
michaelc@communitysys.com

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Community Systems spun off Atlas Advertising and became
the largest provider of technology products
to the economic development industry, in terms of staff.
Why? We saw that we could make an even greater impact on
more communities, at a lower cost, through software.

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Community Systems provides the online tools that power intelligent location
decisions and helps create relationships between geographic communities and the
people considering expanding to, relocating to, or visiting a particular location.
What Makes Us Unique?
• We specialize in communities
– Community Systems partners with 200+ communities in 40+ states to provide industry leading
websites, GIS systems, and more
• We are a one stop shop for technology
– Community Systems provides the largest collection of software, data, and services dedicated to
serving the needs of communities
• We provide incredible value
– Because of our experience and breadth of products, Community Systems offers more features for
the price than other companies - tailored for communities.
• We can help you develop your skills
– Community systems provides unlimited support to our customers, as well training and certification
in digital economic development.
– Digital Economic Development University - The industry’s first comprehensive training program
created specifically for economic developers - free to all customers
About Community Systems

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• Celebrating 20 years in Economic Development Technology
• What the World Was Like Then… and Where it Might Be in 20 More Years
• What are the Greatest Challenges the Industry Faces in Adopting New
Technology?
• What are the Most Important Technologies to EDOs?
• Are ED Professionals Satisfied with Technology?
• What Technologies are Falling by the Wayside?
• How Much are EDOs Spending on Technology?
• How Can you Get More Current on Technology
• How Can Your EDO Become a Leader in Digital Economic Development?
• Recognizing Certified Digital Economic Development Professionals in 2016
•
What This Session is About:
Our hope is that today you will be inspired, informed, educated, and
empowered to use technology to bring more opportunity to your communities.

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Smarter Software for Communities
Celebrating 20 years in Economic
Development Technology

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In 1996 Economic Development
Technology Looked Like This

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How Technology Has Evolved
Computer
s (1983)
Email
(1991)
Website
Content
Mgmt
(1995)
Email
Surveys
(1997)
Google
(1998)
CRM
Systems
(1999)
GIS
systems
(2000)
Social
Media for
Business
(2003)
Online
Meetings
(2004)
Smart
Phones/
Mobile
Devices
(2007)
Digital
Proposals
(2009)

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What Technology May Look Like
in 20 Years

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Smarter Software for Communities
The Technologies of Today: What Can
We Learn from Economic Development
Practitioners?

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• We conducted the industry’s largest survey on the subject of
technology to discover economic developers’ attitudes
towards technology
• Our respondents included ED
professionals from 190+
organizations, 41 states, and
7 countries
And this is what we found out…
The Largest Technology Survey
in the Industry…

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Smarter Software for Communities
What are the Greatest Challenges
the Industry Faces in
Adopting New Technologies?

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Are EDOs Adopting New
Technologies?

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The Biggest Challenges in the
Economic Development Industry
Include…
1. Available budget and funding for new technologies
2. Marketing communications/lead generation strategies
3. Website management (content creation, website visibility,
page updates)
4. Staff member training on new technologies and digital tools
5. Data collection and reporting

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Smarter Software for Communities
What are the Most Important
Technologies to EDOs?

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What are the Most Important
Technologies to EDOs?

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What Technologies are EDOs
Most Satisfied With?

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Smarter Software for Communities
How are EDOs Using Technology to
Support Their Initiatives?

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Who is Adopting What
Technologies?
Jessica Erickson
President
Longmont Economic Development
Partnership

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Who is Adopting What
Technologies?
Sam Bailey
Senior Manager, Global Business
Development
Colorado’s Government Office of Economic
Development and International Trade

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Who is Adopting What
Technologies?
Neil Hamilton
Director of Business Intelligence
Orlando Economic Development
Commission

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Who is Adopting What
Technologies?
Irene Alvarez
Managing Director of Marketing
and Communications
Columbus 2020

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Smarter Software for Communities
What Technologies are
Falling by the Wayside?

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What Technologies are EDOs
Moving Away From?

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Smarter Software for Communities
How Much are EDOs
Spending on Technology?

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What Percentage of Their
Budgets Do EDOs Spend on
Technology?

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Smarter Software for Communities
How Can You Get More Current
with Technology?

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5 Ways to Get Current with
Technology
Become a certified digital economic development
marketer, researcher, business developer, or
executive through Community Systems’ Digital
Economic University training program

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5 Ways to Get Current with
Technology
Follow technology trends via blog posts, articles,
forums, podcasts, and demos/videos (such as
Community Systems blogs and demos and
HubSpot sales and marketing articles)

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5 Ways to Get Current with
Technology
Get outside of the industry and follow what
technologies similar industries may be deploying

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5 Ways to Get Current with
Technology
Get active on social media and pay attention to
what others are discussing – and join in on the
discussion!

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5 Ways to Get Current with
Technology
Start conversations with experts in a variety of
industries to learn and understand what the digital
age has to offer

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Smarter Software for Communities
Three Ways to Become a Leader in
Technology

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3 Ways to Become a Leader in
Digital Economic Development
1. Take what you learn and teach/share it
with staff, board members, partners, etc.

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3 Ways to Become a Leader in
Digital Economic Development
2. Be a technology advocate for your
organization and community – create your
own blogs, articles, and success stories to
share on your social media accounts and
website

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3 Ways to Become a Leader in
Digital Economic Development
3. Invest in people and skills – focus on
cross-training your staff members on digital
tools and have your staff teach you what
they have learned too

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Smarter Software for Communities
About Community Systems’ Digital
Economic Development University
Training Program

38. WhyTakeThis Course?

39. About Community Systems’ Digital
Economic Development University

40. Available Certifications

41. Requirements for Certification

42. Program Costs

43. How to Sign Up
training.communitysys.com

44. Smarter Software for Communities
Recognizing Certified Digital Economic
Developers

45. Recognizing a Certified Digital
Economic Development Executive

46. Recognizing a Certified Digital
Economic Development Marketer

47. Recognizing a Certified Digital Economic
Development Business Developer

48. Recognizing a Certified Digital
Economic Development Researcher

49. Recognizing Newly Certified Digital
Economic Developers and EDOs for 2016

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Q&A

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1860 Blake Street, Suite B101
Denver, CO 80202
Contact: Ben Wright
t: 720.420.3800 x 210
benw@communitysys.com
www.Communitysys.com
Thank You & Stay in Touch!
Smarter Software for Communities